Invis
Invis is a Canadian mortgage brokerage, part of M3 Mortgage Group, connecting Canadian homeowners, first-time buyers, self-employed, and newcomers with 50+ lenders through a national broker network and digital self-serve tools, plus proprietary insurance via Simplinsur.
- Company typePrivate
- Founded2003
- HeadquartersMississauga, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Invis does
Invis Inc. is a Canadian mortgage brokerage headquartered in North York, Ontario, operating as part of M3 Mortgage Group — Canada's #1 non-bank mortgage originator with approximately $50B in managed assets. Founded in 2003, Invis operates the largest national full-service mortgage brokerage in Canada (alongside affiliated Mortgage Intelligence), with a network of brokers spanning all Canadian provinces and regional offices in Ontario, British Columbia, Alberta, and Atlantic Canada. The company's core product is residential and commercial mortgage brokerage, connecting borrowers with over 50 lending institutions including major Canadian banks (Scotiabank, TD Canada Trust), credit unions, trust companies, and alternative/private lenders. Specialized mortgage programs target first-time buyers, self-employed Canadians, newcomers with limited Canadian credit, 55+ seniors (via CHIP reverse mortgages), and investment/vacation property purchasers. The proprietary Simplinsur subsidiary provides mortgage life, disability, critical illness, home, and auto insurance through broker referrals, while the Attain brand offers a proprietary mortgage product within M3 Group.
The business model is commission-based: Invis earns transaction fees from lenders on each completed mortgage, supplemented by affiliate/referral revenue from Simplinsur insurance products. Go-to-market is hybrid — a broker-assisted field channel (find-a-broker locator, national broker network) complemented by direct-to-consumer digital channels (online application at apply.invismi.ca, pre-qualification via yourmortgagemarket.com, six mortgage calculators, educational video library, blog, and email newsletter). Pricing is not publicly disclosed because revenue flows from lender commissions rather than direct consumer fees. The company holds broker licenses across provinces (e.g., ON LIC 10801, SASK LIC 315928) and operates under PIPEDA privacy compliance. Across 20+ years, Invis has facilitated over $190 billion in funded mortgages and served 785,000+ clients, generating multi-generational referral flow within Canadian homeowner segments.
Invis firmographics
Firmographics- Name
- Invis
- Legal name
- Invis Inc.
- Website
- https://invis.ca
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Invis is a Canadian mortgage brokerage, part of M3 Mortgage Group, connecting Canadian homeowners, first-time buyers, self-employed, and newcomers with 50+ lenders through a national broker network and digital self-serve tools, plus proprietary insurance via Simplinsur.
- Ownership category
- akta.pro rank
Invis industry classification
Industry- Product category
- Mortgage Brokerage Services
- NAICS
- Finance and Insurance (52), Securities and Commodity Contracts Intermediation and Brokerage (5231), Insurance Agencies and Brokerages (524210)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Private Client/High-Net-Worth Advisory (FSAEAAAN)
Keywords
Where Invis is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Invis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mortgage Broker Commissions: Invis earns commissions from lenders when mortgage transactions are completed through their broker network. The company facilitates mortgage applications and receives referral fees or commissions from lending institutions.
- Insurance Referrals (Simplinsur): Simplinsur is Invis's proprietary insurance provider, offering mortgage life, disability, critical illness, home and auto insurance through broker referrals, generating additional revenue streams.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Invis product offering
Product offeringCore offering
Invis is a national Canadian mortgage brokerage that connects individual borrowers with 50+ lending institutions including major banks, credit unions, and private lenders. The company facilitates residential and commercial mortgages for purchase, renewal, and refinancing, and supplements brokerage commissions with proprietary insurance products (mortgage life, disability, critical illness, home, and auto) through its wholly-owned Simplinsur subsidiary.
Product overview
Invis is a Canadian mortgage brokerage operating as part of M3 Mortgage Group, the #1 non-bank mortgage originator in Canada. The company offers a comprehensive suite of mortgage products and services centered around residential and commercial mortgages, paired with proprietary insurance solutions through Simplinsur. The core offering includes access to over 50 lending institutions (major banks, credit unions, trust companies, and private lenders) facilitated by experienced mortgage brokers. Additional services include specialized mortgage programs (First-Time Home Buyer, Self-Employed, Newcomers to Canada, Reverse Mortgages), insurance products (Life, Disability, Critical Illness, Home & Auto), and proprietary mortgage products like Attain. The company also provides digital tools including six mortgage calculators (Affordability, Payment, Refinance, Rent vs Buy, Debt Consolidation, and Closing Fees) to support clients throughout the mortgage journey.
Differentiator
Problem solved
Functional benefit
Brands
- Attain: Proprietary mortgage product offered by Invis
- Simplinsur
Products and services
- Residential Mortgages
Quantifiable outcome
- Over $190 billion in funded mortgages over 20+ years
- +2 more outcomes
Companies that use Invis
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
Invis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Invis partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, secondary and minor.
- Mortgage IntelligencecoreAffiliated company operating as part of Invis's national brokerage network. Together, Invis and Mortgage Intelligence form the largest national full-service mortgage brokerage in Canada.
- SimplinsurcoreProprietary insurance provider of Invis, offering mortgage life, disability, critical illness, home and auto insurance solutions. Simplinsur provides competitive insurance products referred through Invis brokers, creating additional revenue streams.
- Major Canadian Banks and LenderscorePartnerships with over 50 lending institutions including major banks (Scotiabank, TD Canada Trust), credit unions, trust companies, and national lenders. Provides Invis brokers access to diverse mortgage products for customer solutions.
- Alternative and Private LenderssecondaryAccess to regional and private lenders that expand Invis's ability to find customized mortgage solutions for customers who may not qualify with traditional lenders.
- Angels in the NightminorNational charity partnership creating corporate culture and community engagement. Invis participates in charitable initiatives through this partnership.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Invis competitors and assessment
Company assessmentDirect peers
- Verico: Canadian mortgage brokerage network under M3 Mortgage Group, offering multi-lender access through independent brokers. Operates the same core broker intermediation model as Invis.
- The Mortgage Alliance Company of Canada: Canadian mortgage brokerage network and M3 Mortgage Group affiliate, providing brokers with multi-lender access and back-office support. Highly comparable business model and target market.
- True North Mortgage: Canadian direct mortgage lender and brokerage offering competitive rate products across multiple provinces. Comparable in target customer (Canadian homeowners) and in placing mortgages outside the big-bank channel.
- Mortgage Intelligence: Sister brokerage under M3 Mortgage Group operating a national mortgage broker network in Canada. Together with Invis it forms the largest national full-service mortgage brokerage in Canada, sharing parent infrastructure and lender relationships.
- Mortgage Architects: National Canadian mortgage brokerage network operating a similar model of independent brokers placing loans with multiple lenders. Directly comparable in distribution approach and target customer segments.
- CanWise Financial (Ratehub): Canadian mortgage brokerage and rate-comparison platform originating mortgages through multiple lender partnerships. Comparable multi-lender brokerage model with a stronger digital/lead-generation orientation than Invis.
- Dominion Lending Centres: One of Canada's largest mortgage broker networks, with thousands of brokers across the country offering access to multiple lenders. Closest direct competitor to Invis in scale and multi-channel mortgage origination.
- Multi-Prêts Mortgages: Quebec-focused M3 Mortgage Group brokerage serving Canadian borrowers through a broker network. Comparable broker-led, multi-lender origination model with regional overlap.
- 8Twelve Financial: Canadian mortgage brokerage operating a hybrid broker-and-direct model across Ontario and other provinces. Directly comparable in multi-lender access and consumer-facing mortgage placement.
Emerging players
- Nesto: Digital-first Canadian mortgage brokerage offering a fully online application and rate-shopping experience backed by multi-lender access. Represents the emerging self-serve threat to traditional broker networks like Invis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Invis social profiles
Digital presenceInvis compliance and trust
Trust signalCompliance1 record
Invis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invis leadership team
Management profileNumber of profiles
Profiles8 records
Invis subsidiaries and ownership
Company hierarchySubsidiaries1 record
Invis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invis
What does Invis do?
Invis is a national Canadian mortgage brokerage that connects individual borrowers with 50+ lending institutions including major banks, credit unions, and private lenders. The company facilitates residential and commercial mortgages for purchase, renewal, and refinancing, and supplements brokerage commissions with proprietary insurance products (mortgage life, disability, critical illness, home, and auto) through its wholly-owned Simplinsur subsidiary.
Is Invis a public or private company?
Invis is a private company. It is classified as corporate owned and is currently operating.
When was Invis founded?
Invis was founded in 2003. It employs 1,001 to 5,000 people.
Where is Invis based?
Invis is headquartered in Mississauga, Canada, in the North America region.
How does Invis make money?
Two revenue lines are on record. Mortgage Broker Commissions are the primary driver. The others are insurance Referrals (Simplinsur).
Who are Invis's main competitors?
Direct peers on record are Verico, The Mortgage Alliance Company of Canada, True North Mortgage, Mortgage Intelligence, Mortgage Architects, CanWise Financial (Ratehub), Dominion Lending Centres, Multi-Prêts Mortgages and 8Twelve Financial. Nesto is listed as an emerging player.
Does Invis have an API?
No public API is recorded for Invis.
What industry is Invis in?
Invis's product category is Mortgage Brokerage Services. Its primary akta.pro industry code is FSAEAAAN, Private Client/High-Net-Worth Advisory. Its NAICS code is 52 and its SIC code is 6162.