Bramble

What Bramble does

Bramble (legal entity: The Bramble Company) is a privately-held, family-owned manufacturer and wholesaler of handcrafted custom home furniture, founded circa 1989 and headquartered in Brodhead, Wisconsin. The company owns and operates a 20-acre manufacturing facility in Java, Indonesia, staffed by over 1,000 master craftsmen who produce furniture using traditional techniques such as dovetail joints, hand carving, hand painting, and tongue-and-groove paneling, with solid hardwoods including mahogany and reclaimed teak. The catalog comprises 1,400+ customizable items spanning living, dining, bedroom, kitchen, bathroom, home office, lighting, accessories, and outdoor categories, offered with 100+ finishes and fabrics.

The business model is exclusively B2B trade-only wholesale. Bramble sells to interior designers and brick-and-mortar furniture retailers — never directly to consumers — and enforces MAP pricing across its approved dealer accounts. Revenue flows through three ordering programs: Quick Ship (in-stock items shipped from a North Carolina warehouse within 72 hours), Custom Express (customized Quick Ship items with a $1,000 minimum and 12–14 week delivery), and Custom All Products (full customization with 20–24 week lead times). A Container Program offers 45% off wholesale pricing on full container loads for high-volume buyers, while Stocking Dealers receive 20% below wholesale with minimum annual spend requirements of $20,000. Distribution is handled via local field sales representatives, specialist furniture carriers across the US and Canada, and Universal Cargo for international freight forwarding.

Bramble maintains permanent trade showrooms at High Point Market (North Carolina) and Atlanta Market (Georgia), operates a distribution warehouse in Winston-Salem, NC, and markets through its website with real-time product customization, Instagram, email, and a sales rep network. The company runs a sustainability program that has planted over 2.5 million trees in Indonesia since 2005 and holds membership in the Sustainable Furnishings Council. Leadership is the Bramble family, with Robert Bramble as CEO and Owner and Sari Bramble as Creative Director.

Name

Bramble

Legal name

The Bramble Company

Website

https://brambleco.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Bramble is a privately-held, family-owned manufacturer and wholesaler of handcrafted custom home furniture, operating a 20-acre factory in Java, Indonesia with 1,000+ craftsmen, selling exclusively to interior designers and brick-and-mortar retailers via trade-only wholesale channels across the US and Canada.

Ownership category

akta.pro rank

Product category

Custom Wood Furniture Manufacturing

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Custom wood furniture
• Wholesale home furniture
• Handcrafted furniture manufacturer
• Interior design trade
• Solid hardwood furniture

Headquarters

HQ city

Brodhead

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Furniture Sales: Bramble generates revenue through wholesale sales of custom handcrafted furniture to interior designers and brick-and-mortar retailers. Revenue comes from three ordering programs: Quick Ship (in-stock items), Custom Express (customized finishes on quick ship products), and Custom All Products (fully customized items). Volume discounts are offered for larger orders, with stocking dealers receiving 20% below wholesale pricing and container customers receiving 45% off wholesale.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bramble designs, manufactures, and wholesales handcrafted custom solid hardwood furniture, offering more than 1,400 items across dining, living, bedroom, kitchen, home office, bathroom, and outdoor categories with 100+ finishes and fabrics. Products are built to order in a Bramble-owned 20-acre factory in Java, Indonesia using traditional craftsmanship, kiln-dried mahogany and reclaimed teak, and water-based finishes, and are sold exclusively to interior designers and brick-and-mortar retailers through three fulfillment tiers (Quick Ship 72-hour in-stock, Custom Express 12-14 week customized-in-stock, Custom All Products 20-24 week fully custom) plus a Container Program for full-container volume orders.

Product overview

Bramble is a manufacturer and wholesaler of handcrafted custom furniture offering three ordering programs: Custom All Products (1,400+ customizable items with 100+ finishes, 20-24 week lead time), Custom Express (customized Quick Ship items, 12-14 week delivery, $1,000 minimum), and Quick Ship (pre-stocked best-sellers ready to ship in 72 hours). The company also offers a Steven Shell designer collection and an Outdoor Teak Furniture line. For volume buyers, a Container Program provides up to 45% wholesale discounts on full container orders. Products are handcrafted in Bramble's Indonesian factory using solid hardwoods including mahogany and reclaimed teak, with traditional woodworking techniques such as dovetail joints and tongue-and-groove paneling. The company operates a B2B model selling exclusively to interior designers and brick-and-mortar retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Steven Shell: Traditional with a Twist - Steven Shell collection featuring eclectic furniture with over 40 years of industry experience. The London-born designer's inspirations come from travels throughout Europe and the East, along with love for eclectic corners of London.

Products and services

• Bramble Custom Furniture Handcrafted custom solid hardwood furniture offering with more than 1,400 items customizable across 100+ finishes, fabrics, and distress levels, built to order in Bramble's 20-acre Indonesian factory using kiln-dried hardwoods including mahogany and reclaimed teak. Sold exclusively wholesale to interior designers and brick-and-mortar retailers across the USA and Canada.
• Quick Ship Program Pre-stocked best-selling Bramble furniture items available in popular finishes, ready to ship from the NC warehouse within 72 hours of order confirmation, sold exclusively to trade accounts.
• Custom Express Program Customization program allowing trade buyers to order Quick Ship items in their choice of finish and fabric, with a $1,000 minimum order and 12-14 week delivery.
• Steven Shell Collection Signature designer sub-brand by London-born designer Steven Shell featuring eclectic, traditional-with-a-twist furniture designs offered exclusively through Bramble's custom program to interior designers and retailers.
• Outdoor Teak Furniture Luxury outdoor furniture line crafted from reclaimed teak with weather-resistant properties, available through both the custom catalog and the Quick Ship program for trade buyers.
• Container Program Bulk ordering program offering full 20ft or 40ft high cube container purchases at up to 45% off wholesale pricing with no individual SKU minimums, freight-forwarded by Universal Cargo from the Indonesian factory to US customers.

Quantifiable outcome

• Over 2.5 million trees planted since 2005, with goal of planting at least one tree for every piece of furniture made.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Universal CargocoreStrategic or Co-development PartnerUniversal Cargo is Bramble's default freight forwarder for container shipments. They contact customers directly to schedule delivery appointments for container orders. This partnership is essential for international shipping logistics from the Indonesian factory to US customers.
• Sustainable Furnishings CouncilminorOthersBramble is a member of the Sustainable Furnishings Council in the US, demonstrating commitment to sustainable business practices and environmental responsibility in furniture manufacturing.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Peers

• Hancock & Moore:

Direct peers

• Hooker Furniture: Public wholesale furniture manufacturer (NASDAQ: HOFT) serving interior designers and retailers with broad wood household and accent furniture assortments. Highly comparable wholesale channel, case goods focus, and trade-only distribution model to Bramble.
• Lexington Home Brands: Manufacturer of premium wood household and hospitality furniture with multiple designer collections and a strong interior-design trade channel. Comparable product breadth, premium positioning, and brand portfolio structure.
• Bernhardt Furniture: Family-owned premium furniture manufacturer producing wood case goods, upholstery, and occasional furniture for the design trade and contract channels. Similar broad line, trade-focused distribution, and design-led positioning to Bramble.
• Universal Furniture: Wholesale furniture manufacturer offering case goods and upholstery to designers and brick-and-mortar retailers, with broad product line and trade pricing programs. Comparable wholesale GTM and dealer relationships to Bramble.
• Harden Furniture: Family-owned manufacturer of handcrafted solid hardwood case goods and upholstery, with a similar commitment to traditional craftsmanship and a design-trade channel. Closely aligned to Bramble on materials, customization, and target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thebrambleco
• Xx.com/thebrambleco
• Facebookfacebook.com/thebrambleco
• LinkedInlinkedin.com/company/thebrambleco

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bramble