What Bernhardt Industries does

Bernhardt Industries, operating as Bernhardt Furniture Company, is a privately held, family-owned luxury furniture manufacturer founded in 1889 and headquartered in Lenoir, North Carolina. The company designs, produces, and distributes premium residential furniture across bedroom, dining, living, workspace, and outdoor categories, organized under sub-brands including Bernhardt Interiors, Bernhardt Living, Bernhardt Loft, Bernhardt Exteriors, Bernhardt Motion, Bernhardt Workspace, and Signature Seating, with named collections such as Lucerne, Geneve, Monolith, Albion, and Arcadia. Manufacturing is vertically integrated across eight North Carolina facilities, employing traditional techniques (mortise and tenon, dovetail joinery, lost wax casting for hardware) combined with modern upholstery and outdoor materials (Sunbrella, Revolution, Outdura performance fabrics, all-weather wicker, teak, glass-reinforced concrete). Pinnacle Award-winning in-house design teams source rare materials including bone inlay, eglomise, German silver, gold and silver leaf, petrified wood, and white onyx.

The company generates revenue through one-time sales of furniture across three primary streams: Residential (sold through authorized dealers, interior designers, and a 32,000 sq ft factory outlet in Granite Falls, NC), Contract (Bernhardt Design division serving corporate offices), and Hospitality (Bernhardt Hospitality division serving hotels and resorts). Go-to-market is predominantly indirect via authorized dealers and trade professionals, supplemented by year-round showrooms in High Point, NC and Las Vegas, NV, a direct-to-consumer factory outlet, and a virtual showroom/CRM platform for trade accounts. Pricing is not publicly disclosed and is set through the dealer network. The company is led by Alex Bernhardt, Jr. as President and CEO, with Mark Stuart as VP of Residential Case Goods Merchandising. Bernhardt's 2026 strategic activity includes a new High Point showroom, expanded trade-channel hiring, and ongoing new product introductions across its branded collections.

Name

Bernhardt Industries

Legal name

Bernhardt Furniture Company

Website

https://bernhardt.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bernhardt Industries is a privately held, family-owned luxury residential and contract furniture manufacturer founded in 1889, headquartered in Lenoir, North Carolina, serving affluent homeowners, interior designers, hospitality, and commercial clients through a network of authorized dealers, showrooms, and a direct factory outlet.

Ownership category

akta.pro rank

Product category

Luxury Furniture Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (33721), Institutional Furniture Manufacturing (337127), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Household Furniture (2510)

akta.pro primary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

akta.pro secondary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Luxury furniture
• Residential furniture
• Outdoor furniture
• Contract furniture
• Hospitality furniture

Headquarters

HQ city

Lenoir

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Furniture Sales: Bernhardt generates revenue through the sale of luxury residential furniture including bedroom, dining, living, workspace, and outdoor collections sold through authorized dealers and designers.
2. Contract Furniture: Bernhardt Design division serves commercial and contract markets including corporate offices, hotels, and hospitality establishments.
3. Hospitality Furniture: Bernhardt Hospitality division provides furniture for hotels, resorts, and hospitality venues.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bernhardt Industries manufactures and distributes luxury residential furniture, including bedroom, dining, living room, workspace, and outdoor collections, sold through authorized dealers and interior designers. The company also operates dedicated Bernhardt Design (contract/commercial) and Bernhardt Hospitality divisions for commercial offices, hotels, and resorts. Products are produced across eight manufacturing facilities in North Carolina and distributed via dealers, High Point and Las Vegas showrooms, and a factory outlet store.

Product overview

Bernhardt Industries is a luxury furniture manufacturer offering a comprehensive portfolio of residential furniture products across multiple branded collections. The company operates under several sub-brands including Bernhardt Exteriors (outdoor furniture), Bernhardt Interiors (upholstered interiors), Bernhardt Living (living room seating), Bernhardt Loft (contemporary), Bernhardt Motion (power motion seating), Bernhardt Workspace (home office), and Signature Seating (premium chairs). These are complemented by named collections such as Lucerne, Geneve, Monolith, Albion, and Arcadia. Product categories span bedroom furniture (beds, dressers, nightstands), dining room furniture (tables, chairs, buffets), living room seating (sofas, sectionals, accent chairs), workspace furniture (desks, office chairs), and outdoor furniture (sofas, daybeds, dining sets). The company also offers materials including performance fabrics (Sunbrella, Revolution, Outdura) and leathers through its Fabrics & Leathers division. Bernhardt operates manufacturing facilities in North Carolina and sells through authorized dealers, designers, and its own outlets.

Differentiator

Problem solved

Functional benefit

Brands

• Bernhardt Interiors: Interior furniture collection featuring luxury casegoods, beds, and accent pieces.
• Bernhardt Living
• Bernhardt Loft
• Bernhardt Exteriors
• Bernhardt Motion
• Bernhardt Workspace
• Bernhardt Design
• Bernhardt Hospitality

Products and services

• Bernhardt Exteriors Luxury outdoor furniture collection featuring all-weather wicker, powder-coated aluminum, teak, and Sunbrella performance fabrics, including sofas, daybeds, sectionals, dining sets, and accent pieces for outdoor residential use.
• Bernhardt Interiors Interior furniture collection offering upholstered seating, casegoods, and accent pieces crafted with premium woods, polished stainless steel, capiz shell, and designer fabrics for luxury residences.
• Bernhardt Living Living room furniture collection featuring upholstered sofas, sectionals, accent chairs, and ottomans with deep seating, feather-down cushions, and sinuous spring construction.
• Bernhardt Loft Contemporary furniture collection designed for modern living spaces, offering streamlined casegoods and upholstered pieces with updated styling.
• Bernhardt Motion Motion seating collection featuring power motion sectionals, recliners, and sofas with USB ports, power headrests, power footrests, and smooth recline functionality.
• Bernhardt Workspace Home office furniture collection including desks, office chairs, file cabinets, and etageres designed for residential workspace settings.
• Signature Seating Premium seating collection featuring distinctive chair designs with designer fabrics, leathers, and artisanal craftsmanship details.
• Bernhardt Design (Contract Furniture) Contract division serving commercial and corporate office markets with furniture designed and engineered for high-traffic commercial environments.
• Bernhardt Hospitality Hospitality division providing furniture designed for hotels, resorts, and hospitality venues with durability for heavy commercial use.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SunbrellacoreOthersBernhardt has partnered with Sunbrella to create a unique collection of outdoor fabrics designed to perform, endure and correlate beautifully with their furniture. Sunbrella fabrics are 100% Solution Dyed Acrylic with UV stability, fade resistance, water resistance, stain resistance, and mold and mildew resistance.
• Revolution FabricsminorOthersBernhardt partners with Revolution to offer performance fabrics made with upcycled fibers. These 100% Solution Dyed Olefin fabrics offer UV stability, fade resistance, water resistance, stain resistance, and anti-microbial properties.
• OutduraminorOthersBernhardt partners with Outdura for outdoor fabric collections. Outdura fabrics are 100% Solution Dyed Acrylic with UV stability, fade resistance, water resistance, stain resistance, and mold and mildew resistance.
• Inside Out Performance Fabrics (Endurance Leather)minorOthersBernhardt offers Inside Out Endurance Leather, an 80% Thermo Polyurethane, 20% Polyester premium vinyl that closely mimics real leather. It is water repellant, fade resistant, and mold and mildew resistant.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Restoration Hardware (RH): RH is a luxury home furnishings retailer and brand offering indoor and outdoor furniture, including bedroom, dining, and living room categories. It competes directly with Bernhardt in the affluent residential segment with a broader DTC gallery strategy.
• Century Furniture: Century is a Hickory, NC-based luxury residential and contract furniture manufacturer offering upholstery and case goods. It shares Bernhardt's NC manufacturing heritage, luxury positioning, designer trade program, and contract/hospitality vertical.
• Henredon: Henredon is a heritage luxury residential furniture brand offering case goods, upholstery, and bedroom collections through to-the-trade channels. Comparable to Bernhardt on craftsmanship, designer trade focus, and premium materials.
• Ethan Allen Interiors: Ethan Allen designs, manufactures, and retails residential furniture including bedroom, dining, and living room collections through a network of company-owned and independent designer stores. It is a direct comparable to Bernhardt in product mix, customer base (affluent homeowners), and North American manufacturing footprint.
• Hooker Furniture: Hooker Furniture designs and sources residential and contract furniture, including case goods, upholstery, and home office, sold through independent dealers and designers. Public company with similar product breadth and dealer-led distribution to Bernhardt.
• Baker Furniture: Baker produces luxury residential and contract furniture with emphasis on high-end materials, traditional craftsmanship, and designer collaborations. It is highly comparable to Bernhardt on luxury positioning, craftsmanship, and dealer distribution model.

Broad incumbents

• Steelcase: Steelcase is a global leader in office furniture, architectural products, and services for workplaces. It overlaps with Bernhardt's Bernhardt Design commercial/contract division and Bernhardt Workspace home office line.
• Williams-Sonoma (Pottery Barn): Williams-Sonoma operates Pottery Barn and other home furnishings brands selling furniture for bedroom, dining, living, and outdoor. While broader and more mass-premium than Bernhardt, it overlaps on residential furniture categories and target affluent consumers.
• La-Z-Boy: La-Z-Boy manufactures and retails residential furniture with strength in motion seating and recliners, competing with Bernhardt Motion and broader living room categories. Public company with broader price-point reach.
• Kimball International: Kimball International designs and manufactures commercial and residential furniture including office, hospitality, and case goods. Comparable to Bernhardt's Bernhardt Design and Bernhardt Hospitality divisions on commercial/hospitality specification furniture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bernhardtfurniture
• Xx.com/bernhardtinc
• Facebookfacebook.com/bernhardtfurniture
• LinkedInlinkedin.com/company/bernhardt-furniture-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bernhardt Industries