Loopify

What Loopify does

Loopify AS is a privately held Norwegian cloud-based marketing automation software company founded in 2017 and headquartered in Oslo (organization number 920 369 030). The platform serves small and medium-sized businesses with an all-in-one suite that combines email marketing, bulk SMS, direct mail (letters and postcards), landing pages, pop-ups, visual customer journey automation flows, contact segmentation, pre-designed templates, and visual reporting in a single dashboard. Underlying infrastructure is built on commodity SaaS components: AWS for compute and storage, MongoDB for data, Mailgun for email delivery, Sinch for SMS, Cloudflare for edge security and DDoS protection, Stripe for subscription billing, and Sentry and Zendesk for monitoring and support. No public API, SDK or developer ecosystem is documented, and no AI/ML capabilities are referenced.

Loopify monetizes primarily through a monthly subscriber-count-based SaaS license, with usage-based overage charges triggered when customers exceed 10 emails per subscriber per month (which auto-upgrades them to a higher tier), plus recurring add-on products such as SMS credits and direct mail credits billed monthly in advance. Distribution is direct-to-customer via the Loopify website, combining a self-serve 'Sign up' PLG path with a sales-assisted 'Book a Free Demo' CTA, supported by an active blog, SEO-optimized feature pages, Meta and LinkedIn paid acquisition, and customer case studies (e.g., Porsche Norway, which reported a 100%+ increase in event turnout). Named customers include Porsche Center Asker & Bærum, Involve, Branko's Auto, Kjekstad Golf Club (1,500 members), Gill Gruppen (Subaru, SsangYong, LEVC, MG Motors), Austostrada AS and EvokedSet — skewing toward Norwegian automotive retail, agencies and SMBs.

The company appears to be founder-owned and bootstrapped, with no external funding rounds, M&A, leadership changes, awards, patents or regulatory actions disclosed in the input data. Geographic focus is the Nordic region (Norway primary), with the website and product globally accessible but commercial traction concentrated among Norwegian SMBs. Headcount is 11–50, and the legal entity is a Norwegian private limited company.

Name

Loopify

Legal name

Loopify AS

Website

https://loopify.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Loopify AS is a Norwegian cloud-based marketing automation SaaS that provides SMBs with email, bulk SMS, direct mail, landing pages, pop-ups, visual customer journeys, segmentation and reporting in a single subscription platform, sold primarily via direct web and demo-led acquisition in the Nordic market.

Ownership category

akta.pro rank

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

akta.pro secondary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Marketing automation software
• Email marketing platform
• Customer journey automation
• Multi-channel marketing
• SMB marketing tools

Headquarters

HQ city

Lysaker

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing (Subscriber-Based): The primary revenue stream is a monthly subscription license based on the number of subscribers (contacts) registered in the customer's account. Licenses are invoiced monthly upfront. The main license tier is determined by subscriber count, and customers can upgrade or downgrade based on their contact list size. Deleted subscribers are permanently removed one month after deletion request and are counted until then.
2. Email Volume Overage Charges: Customers may send up to 10 emails per subscriber per month. If they exceed this threshold, they are invoiced at a higher subscriber license level. This creates a volume-based upsell on top of the base subscriber-count subscription.
3. Additional License Products: Additional paid add-on products (such as SMS credits, direct mail credits, or other premium features) are invoiced monthly up-front similar to the main license. Pre-paid credits and one-time costs are invoiced on purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Loopify is a cloud-based marketing automation SaaS platform that enables small and medium-sized businesses to create, manage, and automate multi-channel customer communication from a single dashboard. The platform combines email marketing, bulk SMS, direct mail (letters and postcards), landing pages, pop-ups, visual automation flows, and reporting, with dedicated multi-branch support for retailers and franchise organizations.

Product overview

Loopify is a unified all-in-one marketing automation platform designed for small and medium-sized businesses. The platform provides a comprehensive suite of interconnected marketing tools including Email Marketing, Landing Pages, Pop-ups, Bulk SMS, Direct Mail (Letters & Postcards), Customer Journeys (Flows), Visual Reports, and Templates, all accessible within a single product interface. The platform also includes Retailers & Branches functionality for multi-location organizations. Users create content while Loopify handles automation, segmentation, and multi-channel delivery across email, SMS, direct mail, and web channels.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Porsche Norway increased its Event Turnout by over 100% using Loopify for customer directory organization and segmented event marketing.
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core infrastructure, support infrastructure, marketing infrastructure and content support.

• Stripe Payment Europecore infrastructureTechnology or IntegrationStripe is Loopify's payment service provider, handling credit card processing for subscription billing. Loopify does not store or collect payment card details; all payment information is handled directly by Stripe. Stripe's Privacy Policy governs how payment data is processed.
• Mailgun Technologies, Inc.core infrastructureTechnology or IntegrationMailgun manages the delivery of transactional and marketing emails for Loopify's customers.
• Amazon Web Services (AWS)core infrastructureTechnology or IntegrationAWS is used for secure cloud computing services and database storage, serving as Loopify's primary cloud infrastructure provider.
• MongoDBcore infrastructureTechnology or IntegrationMongoDB is used to store, retrieve, and support large volumes of both data and traffic for the Loopify platform.
• Sinch UKcore infrastructureTechnology or IntegrationSinch manages the sending of SMS messages and phone number verification via text messages for Loopify's bulk SMS feature.
• Googlesupport infrastructureTechnology or IntegrationGoogle's services are used for web analytics, marketing, and advertising purposes (including Google Analytics and Google AdSense).
• Cloudflare, Inc.core infrastructureTechnology or IntegrationCloudflare provides secure, fast, and reliable network services including bot management, rate limiting, and DDoS protection. An incident on November 18, 2025 involving Cloudflare's global network caused temporary login issues for Loopify users.
• Exavaultsupport infrastructureTechnology or IntegrationExavault is used for secure business file transfer via a cloud SFTP service.
• Facebook (Meta)marketing infrastructureTechnology or IntegrationFacebook Custom Audiences is used for ad targeting, enabling Loopify to find and retarget existing audiences among people who are on Facebook. Meta Pixel is used for conversion tracking.
• Sentry (Functional Software, Inc.)support infrastructureTechnology or IntegrationSentry is used for error tracking and application monitoring to ensure platform reliability.
• Unsplashcontent supportTechnology or IntegrationLoopify's template library integrates with Unsplash's stock image library. Users can access Unsplash images within Loopify's templates, subject to Unsplash's license and terms.
• Zendesksupport infrastructureTechnology or IntegrationZendesk's Web Widget is used for embedded support chat on the Loopify website, enabling customer service interactions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/loopify
• Xx.com/loopifytweets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loopify