Newone
Newone is a Tokyo-based HR services company founded in 2017 that provides workshop-style corporate training, HR consulting, and proprietary engagement tools (Cocolabo, PANAI Survey, HR Plus) to large Japanese enterprises across all employee tiers, delivered through a network of 100+ trained facilitators.
- Company typePrivate
- Founded2017
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Newone does
Newone (\u682a\u5f0f\u4f1a\u793eNEWONE) is a Tokyo-based HR services company founded in 2017 that specializes in engagement-focused corporate training, HR consulting, and proprietary HR technology tools for large Japanese enterprises. Its core offering is a workshop-style training methodology centered on participant-driven dialogue and behavior change, delivered through a network of 100+ in-house trained facilitators across programs for all employee tiers \u2014 new hires through executives. The company complements its training services with consulting engagements (HR analytics, talent management transformation, organizational development) and a growing portfolio of digital products including Cocolabo (team-building dialogue tool), PANAI Survey (onboarding effectiveness measurement), and HR Plus (e-learning platform for HR professionals).
The business operates on a primarily B2B professional services model, with multi-year project-based contracts priced per engagement or per participant, complemented by emerging subscription/recurring revenue from its SaaS tools. Go-to-market is direct enterprise sales supported by a substantial content-led demand engine \u2014 a 100+ article 'Method' content hub, NEWONE TALK seminars, YouTube, social media, an email magazine, and PR Times earned media. Named enterprise customers include SoftBank, Mitsubishi Electric, Brother Industries, Komeda, Nifco, Canon Marketing Japan, Yamazaki Baking, Denso, Daido Life Insurance, and UT Group, spanning 20+ industry verticals within Japan only. The company has obtained ISMS (ISO 27001) certification and White Company Recognition (Silver, 2025), and recently announced a strategic partnership with Alvas Design and Franklin Covey Japan to launch a '7 Habits for Salespeople' program in 2026. There is no disclosed funding, revenue, or M&A activity; the firm is privately held and operates entirely within the Japanese domestic market.
Newone firmographics
Firmographics- Name
- Newone
- Legal name
- 株式会社NEWONE
- Website
- https://new-one.co.jp
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Newone is a Tokyo-based HR services company founded in 2017 that provides workshop-style corporate training, HR consulting, and proprietary engagement tools (Cocolabo, PANAI Survey, HR Plus) to large Japanese enterprises across all employee tiers, delivered through a network of 100+ trained facilitators.
- Ownership category
- akta.pro rank
Newone industry classification
Industry- Product category
- Corporate Training and HR Consulting Services
- NAICS
- Human Resources Consulting Services (541612), Management Consulting Services (54161), Professional and Management Development Training (61143)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Educational Services (8200)
- akta.pro primary industry
- Change Management & Transformation Consulting (BPAHAGAC)
- akta.pro secondary industries
- Organization Design & Change Management Consulting (BPAHACAD), Leadership Development & Executive Coaching (BPAHAGAD), Human Capital & Workforce Transformation Consulting (BPAHACAE), Change Management & Organizational Development (OD) Training (EDABAIAJ)
Keywords
Where Newone is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Newone business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Corporate Training Services (企業研修): NEWONE's primary revenue stream. The company delivers workshop-based training programs for corporate clients across all employee tiers — new hires, young employees, mid-career, management, and executives. Programs cover engagement, leadership, career development, onboarding, organizational development, and more. Engagement is typically B2B project/contract-based with per-program or per-participant pricing.
- Consulting Services (コンサルティング): Human resources and organizational consulting engagements, including HR analytics, talent management transformation, and organizational development. These are typically longer-term advisory or implementation engagements with enterprise clients.
- HR Tech Products: Revenue from proprietary digital tools including Cocolabo (team-building tool) and PANAI Survey (onboarding effectiveness tool). These may be offered as standalone products or bundled with training engagements.
- HR Plus E-Learning Platform: Online e-learning content platform ('HR Plus') providing systematic HR education for HR professionals and people managers. Likely subscription or access-fee based.
- Assessment & Diagnostic Tools: Diagnostic tools including Career Craft Survey, The Team business game, Oserushokuba game, and MIRAIZ 100-year life planning game. These may be offered as optional add-ons to training programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Corporate training programs are priced per engagement or per participant, with scope varying by client requirements. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Newone product offering
Product offeringCore offering
Newone (株式会社NEWONE) is a Japanese HR services company that delivers workshop-based corporate training programs and HR/organizational consulting engagements to large Japanese enterprises, complemented by proprietary HR tech tools such as Cocolabo (team-building dialogue tool), PANAI Survey (onboarding effectiveness measurement), and the HR Plus e-learning platform. The company's core services span training for every employee tier — new hires, young employees, mid-career staff, management, and executives — with programs covering engagement improvement, leadership development, onboarding, and organizational culture transformation. Consulting engagements include HR analytics, talent management transformation, and organizational development advisory work for enterprise clients.
Product overview
NEWONE offers a multi-product portfolio centered on engagement improvement for individuals and organizations. The core offering consists of workshop-based corporate training programs (企業研修サービス) and consulting services, supported by proprietary technology products including Cocolabo (a team building dialogue tool), PANAIサーベイ (onboarding effectiveness survey), and HR Plus (an e-Learning platform for HR professionals). Optional add-on tools such as the career craft diagnostic, business simulation games (The Team, MIRAIZ), and an engagement survey tool complement the training programs. The company also operates the 推せる職場ラボ as a research and knowledge-dissemination initiative. All products and services are tied together around the central theme of employee engagement and organizational development.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Training Programs (Workshop) Comprehensive workshop-based corporate training programs for enterprise clients covering all employee tiers (new hires, young employees, mid-career, management, and executives) and topics including engagement, leadership, onboarding, team building, career development, and organizational development.
- Consulting Services HR and organizational consulting engagements including HR analytics, talent management transformation, and organizational development advisory services for enterprise clients building high-engagement organizations.
- Cocolabo Proprietary team-building dialogue tool that helps teams identify invisible organizational issues using 12 archetypal 'ghost' (obake) representations to surface real issues in a gamified format and facilitate open discussion to improve team dynamics.
- PANAI Survey Survey tool for measuring and validating onboarding effectiveness, helping organizations assess how well new hires are integrating and developing engagement from day one.
- HR Plus e-Learning Platform E-learning platform providing systematic HR knowledge for beginners to senior HR professionals, covering HR fundamentals through to advanced strategic HR skills.
- Career Craft Diagnostic Career diagnostic tool used as an optional add-on within training programs to help employees assess and plan their career development.
- The Team Business Game Business simulation game used as an optional training tool to develop team collaboration and decision-making skills.
- MIRAIZ 100-Year Life Game Life simulation game for the 100-year lifespan era, designed to help employees experience and develop proactive career formation through simulated life planning.
- Oseru Shokuba Game Game-based tool for researching and engaging with the concept of 'recommendable workplaces' (推せる職場), part of the Oserushokuba research lab initiative.
- Training Effect Verification Service Service for verifying and measuring the effectiveness of corporate training programs delivered to enterprise clients.
Quantifiable outcome
- NEWONE analyzed onboarding data from 100 companies to identify factors driving new hire retention and performance, helping organizations optimize onboarding programs based on empirical data.
- +2 more outcomes
Companies that use Newone
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Newone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Newone partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alvas Design (アルヴァスデザイン)flagship / key partnershipNEWONE partnered with Alvas Design to co-launch '7 Habits® for Salespeople' (7つの習慣® forセールスパーソン), a sales training program based on Stephen R. Covey's '7 Habits of Highly Effective People' principles, with guidance from Franklin Covey Japan. The program is designed to transform sales professionals' underlying behaviors and mindsets — emphasizing proactive engagement and trust-based customer relationships — rather than teaching surface-level sales techniques. A joint launch seminar was scheduled for July 3, 2026, featuring executives from both companies. This represents a significant strategic partnership leveraging Franklin Covey's globally recognized framework in the Japanese sales training market.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Newone competitors and assessment
Company assessmentDirect peers
- Link and Motivation: Japan's largest pure-play engagement and organizational consulting firm, offering diagnostic surveys, consulting, and training. Most directly comparable to NEWONE on the engagement-improvement thesis and enterprise HR buyer.
- Talent and Assessment: Provides assessment-based training, talent management consulting, and leadership development to Japanese enterprises — overlapping directly with NEWONE's training and HR consulting offerings.
- Selm (株式会社セルム): Japanese HR consulting firm specializing in organizational development, leadership training, and HR strategy — closely comparable to NEWONE's OD consulting practice.
- GLOBIS: Major provider of corporate management training and executive education in Japan, with MBA-style and e-learning programs. Comparable on the corporate training and L&D content side.
Broad incumbents
- Abeam Consulting: Large Japanese-origin management and HR transformation consultancy serving enterprise clients across industries. Overlaps with NEWONE's HR transformation and OD consulting engagements at a much larger scale.
- Persol Innovation (formerly MBO Partners Japan): Diversified HR services group under Persol Holdings offering training, consulting, and HR tech. Comparable on the corporate training and HR advisory side but with a broader portfolio.
- Recruit Holdings (HR Technology / Indeed): Japan's largest HR services conglomerate with deep enterprise relationships across recruiting, staffing, and HR tech. An incumbent buyer base and competitor in adjacent HR services categories.
Emerging players
- HRBrain: Japanese HR tech startup offering employee evaluation, engagement surveys, and organization visualization SaaS — emerging direct overlap with NEWONE's PANAI Survey and engagement diagnostics.
- Miidas (ミイダス): Japanese HR tech firm focused on talent analytics, fit diagnostics, and engagement-related assessments — partial overlap with NEWONE's diagnostic and HR analytics consulting.
Others
- FranklinCovey Japan: Global leadership and effectiveness training provider and IP owner; NEWONE is an active co-development/distribution partner in Japan for the '7 Habits' program — relevant as an ecosystem/partner reference rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Newone social profiles
Digital presenceNewone compliance and trust
Trust signalCompliance1 record
Newone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newone leadership team
Management profileNumber of profiles
Profiles7 records
Newone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newone M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newone
What does Newone do?
Newone (株式会社NEWONE) is a Japanese HR services company that delivers workshop-based corporate training programs and HR/organizational consulting engagements to large Japanese enterprises, complemented by proprietary HR tech tools such as Cocolabo (team-building dialogue tool), PANAI Survey (onboarding effectiveness measurement), and the HR Plus e-learning platform. The company's core services span training for every employee tier — new hires, young employees, mid-career staff, management, and executives — with programs covering engagement improvement, leadership development, onboarding, and organizational culture transformation. Consulting engagements include HR analytics, talent management transformation, and organizational development advisory work for enterprise clients.
Is Newone a public or private company?
Newone is a private company. It is classified as unknown and is currently operating.
When was Newone founded?
Newone was founded in 2017. It employs 51 to 100 people.
Where is Newone based?
Newone is headquartered in Tokyo, Japan, in the Asia region.
How does Newone make money?
Five revenue lines are on record. Corporate Training Services (企業研修) is the primary driver. The others are consulting Services (コンサルティング), HR Tech Products, HR Plus E-Learning Platform and assessment & Diagnostic Tools.
Who are Newone's main competitors?
Direct peers on record are Link and Motivation, Talent and Assessment, Selm (株式会社セルム) and GLOBIS. Broad incumbents are Abeam Consulting, Persol Innovation (formerly MBO Partners Japan) and Recruit Holdings (HR Technology / Indeed). Emerging players are HRBrain and Miidas (ミイダス). FranklinCovey Japan is listed as an others.
Does Newone have an API?
No public API is recorded for Newone.
What industry is Newone in?
Newone's product category is Corporate Training and HR Consulting Services. Its primary akta.pro industry code is BPAHAGAC, Change Management & Transformation Consulting, with a secondary code of BPAHACAD, Organization Design & Change Management Consulting. Its NAICS code is 541612 and its SIC code is 8742.