BLN Software
BLN Software (formerly Bridge Loan Network) is a Connecticut-based SaaS provider offering cloud-based Loan Origination and Loan Management Systems for private lenders and mortgage brokers serving real estate investors across the United States.
- Company typePrivate
- Founded2013
- HeadquartersSouth Windsor, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BLN Software does
BLN Software (formerly Bridge Loan Network, rebranded July 2024) is a Connecticut-based SaaS provider founded in 2013 that builds cloud-based software for the US private lending industry. Its two core products are a Loan Origination System (LOS) for private lenders and a Loan Management System (LMS) for mortgage brokers, both designed to centralize and automate the lending workflow from initial borrower contact through funding, including pipeline management, credit and background ordering, appraisal coordination, document storage, and white-labeled portal deployment. The platform is browser-based with an API for embedding into customer websites and integrates with credit bureaus (CIC Credit, Lexus Nexus), CRM (Salesforce, Connections), appraisal management (Appraisal Nation), and the Private Lender Link referral marketplace.
The company serves a primary user base of mortgage brokers and private lenders who finance real estate investors (fix-and-flip, rental, ground-up construction), with real estate investors as a secondary persona. BLN generates revenue through per-seat subscriptions ($69.99-$99.99/month with $199 setup and $499 annual options), a 3% ACH processing fee retained on borrower-to-lender payments, small transactional fees on credit/background orders and merchant account activity, and variable referral fees on loan closings. In September 2024 BLN acquired REiDeal Master to add real estate investment analytics, and in February 2025 BLN itself was acquired by RCN Capital, a leading nationwide private lender, operating thereafter as a wholly-owned subsidiary with Matthew Volz continuing as Managing Director.
BLN Software firmographics
Firmographics- Name
- BLN Software
- Legal name
- BLN Software, LLC
- Website
- https://blnsoftware.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- BLN Software (formerly Bridge Loan Network) is a Connecticut-based SaaS provider offering cloud-based Loan Origination and Loan Management Systems for private lenders and mortgage brokers serving real estate investors across the United States.
- Ownership category
- akta.pro rank
BLN Software industry classification
Industry- Product category
- Loan Origination and Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Loan Servicing Platforms (Billing, Statements, Customer Self-Service) (FSAGAHAH)
- akta.pro secondary industry
- SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning) (FSAGAJAM)
Keywords
Where BLN Software is headquartered
LocationHeadquarters
- HQ city
- South Windsor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BLN Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscriptions: Monthly and annual subscription fees for Loan Origination System and Loan Management System. Lenders pay $99.99/month or annual option, brokers pay $69.99/month or annual option. Both have one-time setup fees.
- Processing Fees: 3% processing fee on ACH payments made through the platform by borrowers to lenders. BLN retains the fee and disburses 97% to lenders.
- Credit and Background Orders: Small fees charged on credit and background orders placed through the platform.
- Merchant Account Transactions: Small fees taken on transactions completed through their merchant account.
- Referral Fees: Variable referral fees on loan closings discovered through the platform, negotiated between BLN, the lender, and other interested parties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Loan Origination System for Lenders |
| Subscription | Monthly | Loan Management System for Brokers |
| One time/ perpetual license | Pay-as-you-go | Account Setup Fee |
| Subscription | Annual | Annual Subscription Option |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
BLN Software product offering
Product offeringCore offering
BLN Software provides cloud-based loan origination and management software designed for private lenders and mortgage brokers. The platform streamlines the entire lending lifecycle — from initial borrower contact through origination, processing, underwriting, and funding — enabling faster closings and more efficient portfolio management.
Product overview
BLN Software is a leading software provider for the private lending industry offering a cloud-based platform with two core products: the Loan Origination System (LOS) for private lenders and the Loan Management System (LMS) for mortgage brokers. The LOS enables lenders to process loan applications, manage documents, and make data-driven decisions, while the LMS helps brokers streamline operations from borrower contact to funding. The platform centralizes and organizes deal scenarios from direct investors, mortgage brokers, and private lenders, and integrates with credit reporting services (CIC Credit, Lexus Nexus), CRM platforms (Salesforce), appraisal management (Appraisal Nation), and a referral marketplace (Private Lender Link). In September 2024, BLN Software acquired REiDeal Master, a real estate investment platform, to enhance its offerings with real-time data and analytics capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Loan Origination System (LOS) Cloud-based loan origination platform built for private lenders to process loan applications, manage underwriting, and streamline funding workflows from borrower intake through closing.
- Loan Management System (LMS) Cloud-based loan management platform built for mortgage brokers to track loans, manage their pipeline, monitor loan status, and oversee their portfolio of active and closed loans.
- REiDeal Master Real estate investment deal management platform that supports private lenders and brokers in evaluating, tracking, and managing real estate investment opportunities and related deal flow.
Quantifiable outcome
- Loan requests increased 149% from 797 (July-October 2019) to 1,988 (July-October 2020)
- +2 more outcomes
Companies that use BLN Software
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
BLN Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
BLN Software partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
BLN Software competitors and assessment
Company assessmentBroad incumbents
- OpenClose: OpenClose offers a multi-channel LOS and consumer-facing POS for retail, wholesale, and correspondent lenders. It serves the broader mortgage market with comparable origination workflows to BLN.
- Encompass (ICE Mortgage Technology): Encompass is the dominant mortgage LOS in the US, serving banks, credit unions, and large lenders with end-to-end origination. While it serves a broader market than BLN, it is the primary incumbent BLN would need to displace to grow into larger lenders.
- Mortgage Cadence (Accenture): Mortgage Cadence provides an enterprise-grade mortgage origination and accounting platform, now part of Accenture. It targets larger lenders and competes indirectly with BLN when private lenders scale up and seek enterprise LOS functionality.
Direct peers
- LendingPad: LendingPad provides a cloud-based loan origination system tailored to private lenders, hard money lenders, and mortgage brokers. It directly competes with BLN in the same private lending vertical with comparable LMS/LOS functionality.
- Built Technologies: Built Technologies offers a construction loan management and origination platform serving private lenders and banks in vertical-specific lending. It overlaps with BLN on private lender workflows and lender-side origination tooling.
- LendingWise: LendingWise is a web-based LOS designed for hard money and private lenders, focused on streamlining loan origination and pipeline management. It serves a similar SMB private lending customer base as BLN.
Emerging players
- Floify: Floify is a point-of-sale and loan application platform for mortgage brokers and lenders. It overlaps with BLN's LMS on broker-side borrower intake and pipeline management, though it is more generalist across retail mortgage.
- Arive: Arive is a modern, cloud-native mortgage LOS for mortgage brokers and lenders, with API-first architecture and integrations with credit bureaus and CRMs. It competes for the same broker-side LMS wallet as BLN's LMS product.
- Snapdocs: Snapdocs is a digital closing and eNotary platform widely used by mortgage lenders and brokers. It is adjacent to BLN's origination flow at the closing stage and represents a potential integration or competitive overlap.
Others
- Lima One Capital: Lima One Capital is a large private real estate lender specializing in rental, fix-and-flip, and new construction loans. It is a potential customer and ecosystem participant rather than a direct software competitor, but indicative of the buyer base BLN serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BLN Software social profiles
Digital presenceBLN Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
BLN Software leadership team
Management profileNumber of profiles
Profiles8 records
BLN Software subsidiaries and ownership
Company hierarchySubsidiaries1 record
BLN Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BLN Software M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BLN Software
What does BLN Software do?
BLN Software provides cloud-based loan origination and management software designed for private lenders and mortgage brokers. The platform streamlines the entire lending lifecycle — from initial borrower contact through origination, processing, underwriting, and funding — enabling faster closings and more efficient portfolio management.
Is BLN Software a public or private company?
BLN Software is a private company. It is classified as corporate owned and is currently acquired.
When was BLN Software founded?
BLN Software was founded in 2013. It employs 11 to 50 people.
Where is BLN Software based?
BLN Software is headquartered in South Windsor, United States, in the North America region.
How does BLN Software make money?
Five revenue lines are on record. Software Subscriptions are the primary driver. The others are processing Fees, credit and Background Orders, merchant Account Transactions and referral Fees.
Who are BLN Software's main competitors?
Broad incumbents on record are OpenClose, Encompass (ICE Mortgage Technology) and Mortgage Cadence (Accenture). Direct peers are LendingPad, Built Technologies and LendingWise. Emerging players are Floify, Arive and Snapdocs. Lima One Capital is listed as an others.
Does BLN Software have an API?
Yes. The Loan Management System is available as an API that goes directly into the user's website allowing for quick and easy set up. The API enables integration of the LMS functionality into external websites.
What industry is BLN Software in?
BLN Software's product category is Loan Origination and Management Software. Its primary akta.pro industry code is FSAGAHAH, Loan Servicing Platforms (Billing, Statements, Customer Self-Service), with a secondary code of FSAGAJAM, SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning). Its NAICS code is 513210 and its SIC code is 7372.