BOOXit

Smart Logistics Containersbooxit.at

BOOXit OG is an Austrian startup that manufactures IoT-enabled smart, connectable logistics boxes combining physical durability with digital intelligence, targeting industrial and military supply chain applications under a unified "One Box Ecosystem" positioning.

Company typePrivate
Founded2020
HeadquartersThalheim Bei Wels, Austria
Headcount1–10
GTM typeB2B
OfferingHardware or Manufacturing

What BOOXit does

BOOXit OG is a privately-held Austrian logistics startup, founded in 2020 and headquartered at Thalheimerstraße 19, 4652 Fischlham, Austria, structured as an Offene Gesellschaft (open partnership) under Austrian law with Peter Entenfellner listed as the primary contact. The company manufactures a new category of smart, connectable logistics boxes that combine physical durability with digital intelligence, and positions its offering as the "BOOXit Ecosystem" — a unified platform integrating IoT technology with circular logistics principles to make supply chains "smarter, faster, and more sustainable." Its stated ambition is to become the "Global Standard and Pooling System for Smart, Light and Connectable Boxes," marketed under the slogan "Any Industry, Any Mission, One Box Ecosystem."

The company's core technology centers on IoT-enabled smart containers with patented hardware and software for connectivity and management, targeting industrial logistics, military logistics, supply chain optimization, and circular logistics use cases. The company differentiates on three stated dimensions: (1) integration/interoperability between container hardware and digital intelligence, (2) physical durability paired with embedded IoT, and (3) an ecosystem approach spanning multiple industries and missions. No specific patent numbers, feature breakdowns, technical specifications, SDK, or API surface have been disclosed, and the product offering is described in aggregated, non-technical terms on the company's website.

Commercially, no revenue model, pricing, customer logos, distribution channels, marketing channels, headcount, partnerships, or awards have been disclosed in the source material. The company participated in the tech2b Inkubator startup program around founding in 2020, but no subsequent funding rounds, institutional investors, or commercial milestones have been announced. The public footprint is limited to a minimal single-page website, suggesting the company is either at an early/stealth stage of commercialization or that material commercial activity has not been publicly disclosed.

BOOXit firmographics

Firmographics

Name: BOOXit
Legal name: BOOXit OG
Website: https://booxit.at
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 1–10 employees
Short description: BOOXit OG is an Austrian startup that manufactures IoT-enabled smart, connectable logistics boxes combining physical durability with digital intelligence, targeting industrial and military supply chain applications under a unified "One Box Ecosystem" positioning.
Ownership category
akta.pro rank

BOOXit industry classification

Industry

Product category: Smart Logistics Containers
NAICS: Communications Equipment Manufacturing (3342), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (33422)
akta.pro primary industry: Pallet Tracking & Pool Management (Wood/Plastic/CHEP-style) (TLAEAMAB)
akta.pro secondary industries: Real-Time Operational Visibility & Exception Management (TLAEAKAC), Supply Chain & Warehouse Automation (Smart Logistics) (IMAIAMAJ)

Keywords

Smart logistics boxes
IoT supply chain
Circular logistics
Military logistics
Industrial packaging

Where BOOXit is headquartered

Location

Headquarters

HQ city: Thalheim Bei Wels
HQ country: Austria
HQ region: Europe

Offices1 record

Markets served

BOOXit business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Technology or R&D, Operations, Personnel

BOOXit product offering

Product offering

Core offering

BOOXit manufactures smart, connectable logistics boxes that combine physical durability with digital intelligence. The BOOXit Ecosystem bridges IoT technology and circular logistics to make supply chains smarter, faster, and more sustainable for industrial and military applications. The system is protected by patented hardware and software innovations for smart container connectivity and management.

Product overview

BOOXit offers a single, unified product: the BOOXit Ecosystem. This ecosystem consists of smart, connectable logistics boxes that integrate physical durability with digital intelligence. The system leverages IoT technology and circular logistics principles to create a High-Tech Ecosystem for supply chain management across industrial and military applications.

Differentiator

Problem solved

Functional benefit

Products and services

BOOXit Ecosystem A unified ecosystem of smart, connectable logistics boxes that integrate physical durability with digital intelligence, leveraging IoT technology and circular logistics principles to deliver a High-Tech Ecosystem for supply chain management across industrial and military applications.

Companies that use BOOXit

Customer profile

Segments1 record

Ideal customer profiles2 records

BOOXit technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

BOOXit partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights4 records

BOOXit competitors and assessment

Company assessment

Direct peers

CHEP (Brambles): CHEP, owned by Brambles, is the world's largest pallet and container pooling operator. It is the closest comparable to BOOXit's "Global Standard and Pooling System for Smart, Light and Connectable Boxes" thesis, operating an analogous asset-pooling business model at global scale.
IFCO Systems: IFCO is a leading global pooling operator for reusable plastic containers (RPCs) serving fresh food and retail supply chains. It shares BOOXit's pooling-economics model and European footprint, making it a directly comparable peer for the returnable container angle.
Euro Pool Group: Euro Pool Group operates one of Europe's largest returnable packaging pooling systems for fresh produce and consumer goods. As a European-headquartered pooling specialist, it competes for the same customer wallet as BOOXit's industrial-logistics go-to-market.
Schoeller Allibert: Schoeller Allibert is a major European manufacturer of returnable plastic containers, crates, and pallets used across industrial supply chains. It is comparable to BOOXit both as a physical RTI manufacturer and increasingly as an IoT-enabled pooling player.
Smart Containers Group: Smart Containers Group provides IoT-enabled tracking and monitoring for shipping containers and air cargo ULDs. It mirrors BOOXit's IoT-connectable box concept at intermodal container scale and shares the same digital-intelligence-meets-physical-asset value proposition.
Traxens: Traxens, a CMA CGM subsidiary, builds smart container IoT technology that combines sensors, connectivity, and a logistics data platform. It is one of the most direct technology peers to BOOXit, applying IoT intelligence to containerized logistics at scale.

Broad incumbents

Samsara: Samsara is a publicly listed IoT platform for fleet operations, asset tracking, and supply chain visibility. While much broader than BOOXit's smart-box focus, it is comparable as an established incumbent competing for industrial IoT/logistics-visibility budget with a software-first model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

BOOXit financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BOOXit leadership team

Management profile

Number of profiles

Profiles1 record

BOOXit funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BOOXit M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOOXit

What does BOOXit do?

Is BOOXit a public or private company?

BOOXit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was BOOXit founded?

BOOXit was founded in 2020. It employs 1 to 10 people.

Where is BOOXit based?

BOOXit is headquartered in Thalheim Bei Wels, Austria, in the Europe region.

Who are BOOXit's main competitors?

Direct peers on record are CHEP (Brambles), IFCO Systems, Euro Pool Group, Schoeller Allibert, Smart Containers Group and Traxens. Samsara is listed as a broad incumbent.

Does BOOXit have an API?

No public API is recorded for BOOXit.

What industry is BOOXit in?

BOOXit's product category is Smart Logistics Containers. Its primary akta.pro industry code is TLAEAMAB, Pallet Tracking & Pool Management (Wood/Plastic/CHEP-style), with a secondary code of TLAEAKAC, Real-Time Operational Visibility & Exception Management. Its NAICS code is 3342.