What Lenbrook does

Lenbrook is a not-for-profit Life Plan Community (continuing care retirement community) headquartered on a 10-acre campus in Atlanta's Buckhead neighborhood, serving approximately 550 residents across independent living, assisted living, memory care, skilled nursing, rehabilitation, and in-home care. Founded in 1983 by Atlanta businessman Jack Clark as the city's first purpose-built senior living community with integrated healthcare, Lenbrook operates a full continuum of on-site services through a Medicare-certified Health Care Center with 60 private rooms, an assisted living center, a memory care program, and the Menders by Lenbrook home care subsidiary. Residents choose from more than 50 floor plans including high-rise, garden court, villa, and penthouse residences priced via 90% refundable entrance fees ranging from $302,042 to $3,195,813, paired with monthly service fees from $4,345 to $7,302.

The community monetizes through a hybrid one-time-plus-recurring model: refundable entrance fees provide upfront capital, monthly service fees cover ongoing housing, dining, amenities, and a 60-day annual healthcare benefit, and a Medicare-certified skilled nursing operation generates healthcare reimbursement revenue. Distribution is consultative and appointment-based, executed through dedicated Residency Counselors supported by an Advantage Club priority waitlist ($1,000 refundable membership), experiential marketing (lunch-and-learn events, webinars, virtual tours), and referral tracking. The 500+ associate workforce is led by a C-suite including President & CEO Chris Keysor (since 2014), CFO Leslie Dove, COO Felecia Sveda, and a governance structure including Chairman Philip Searles.

Lenbrook differentiates on regulatory credentials (CARF international accreditation since 1992 with perfect 100 scores in 11 of 13 categories; Fitch BBB+ investment-grade rating), clinical depth (Emory Integrated Memory Care partnership, 2024), and brand reputation (Newsweek #1 in Georgia for both nursing homes and CCRC, 2025–2026; U.S. News 4.6/5). The 501(c)(3) structure reinvests surplus into campus improvements rather than distributing returns, while strategic expansion is underway via the Kingsboro at Lenbrook new residence development.

Name

Lenbrook

Legal name

Lenbrook

Website

https://lenbrook-atlanta.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Lenbrook is a not-for-profit Life Plan Community in Atlanta's Buckhead serving approximately 550 residents with a full continuum of independent living, assisted living, memory care, skilled nursing, rehabilitation, and in-home care on a single 10-acre campus.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (62399)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Luxury / High-End Assisted Living Communities (HLADABAD), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Senior living community
• Life plan community
• Continuing care retirement
• Assisted living services
• Skilled nursing care

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Entrance Fees: One-time entrance fees for residency that are 90% refundable to residents or their estates. Fees vary by residence type: 1 Bedroom ranges from $302,042-$813,677; 2 Bedroom ranges from $488,136-$1,478,305; 2 Bedroom with Den ranges from $936,924-$3,195,813. These fees provide lifetime access to residences and the full continuum of on-site healthcare services.
2. Monthly Service Fees: Recurring monthly fees for ongoing services and amenities. Starting prices: 1 Bedroom at $4,345/month; 2 Bedroom at $5,476/month; 2 Bedroom with Den at $7,302/month. Additional second person fee of $1,792/month. Fees include housekeeping, maintenance, utilities, dining Flex Funds, transportation, concierge, security, and access to health services.
3. Advantage Club Membership: Priority waitlist membership program with a fully refundable $1,000 membership fee. Provides exclusive member benefits including complimentary meals, valet parking, invitations to events, and priority access to residences. Serves as a lead generation and conversion funnel for future residents.
4. Healthcare Services Revenue: Revenue from assisted living, skilled nursing, rehabilitation, and memory care services. Residents receive an annual 60-day healthcare benefit in Lenbrook's Health Care Center and discounted rates for additional services. Medicare-certified services provide reimbursement for qualified care.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Lenbrook is Atlanta's first and only internationally accredited not-for-profit Life Plan Community, offering a full continuum of senior living and healthcare services on a single 10-acre Buckhead campus. The community provides independent living residences (high-rise, garden court, villas, and flats with 50+ floor plans), assisted living, memory care, a Medicare-certified Health Care Center for rehabilitation and long-term care, an on-site nursing clinic, Menders by Lenbrook home care, multiple dining venues, and resident lifestyle programming for older adults aged 62 and above. Residents access the community through refundable entrance fees and recurring monthly service fees.

Product overview

Lenbrook is Atlanta's premier not-for-profit Life Plan Community offering a comprehensive continuum of senior living services on a 10-acre campus in Buckhead. The community provides independent living through high-rise residences, garden court, villas, and flats with over 50 floor plans ranging from approximately 700 to 3,158 sq ft. The integrated service portfolio includes on-site healthcare through The Clinic, Assisted Living Center, Medicare-certified Health Care Center (rehabilitation, memory care, long-term care), and Menders by Lenbrook home care services. Dining experiences include five venues: Phoenix (upscale), The Brook (casual), The Grill, Tim's Terrace (outdoor), and The Club. Additional offerings encompass the Advantage Club priority waitlist program, LIVE supportive services, a 9,000 sq ft Fitness Center, and comprehensive wellness programming. Founded in 1983, the community serves approximately 550 residents with investment-grade financial ratings and international CARF accreditation.

Differentiator

Problem solved

Functional benefit

Brands

• Menders by Lenbrook: Home care service providing individualized, professional care and assistance on a long- or short-term basis including daily living support, companion services, and short-term relief for primary caregivers.

Products and services

• Independent Living Residences High-rise, garden court, villa, and flat residences with high-end finishes ranging from approximately 700 to 3,158 sq ft, featuring sophisticated design finishes and views of the Atlanta skyline and Buckhead community. Available in over 50 floor plans across three pricing tiers.
• Assisted Living Center One-bedroom suite with kitchenette, living room, and private bedroom with walk-in closet providing assistance with daily living activities, daily housekeeping, 24-hour assistance, medication management, activities, and three meals daily.
• Health Care Center Medicare-certified facility offering rehabilitation services, memory support, and long-term care with priority access for Lenbrook residents. Includes 60 private rooms certified and access to licensed physical, occupational, and speech therapists.
• Memory Care Compassionate professional-led memory care program featuring daily therapeutics, recreational activities, pet visits, and aromatherapy in a safe, supportive environment.
• Rehabilitation Services Inpatient and outpatient rehabilitation with licensed physical, occupational, and speech therapists providing personalized therapy plans based on individual capabilities and goals.
• Menders by Lenbrook In-Home Care Home care service providing individualized professional care including daily living assistance, companion care, and short-term respite for caregivers, offered in 15-minute increments. Operated as a wholly owned subsidiary of Lenbrook.
• The Clinic On-site nursing-staffed clinic providing vital signs checks, medication management, symptom consultations, lab services, immunizations, emergency response, and coordination with primary care physicians.
• Advantage Club Priority Waitlist Membership Membership-based priority waitlist program with a fully refundable $1,000 membership fee, offering exclusive member benefits including complimentary meals, valet parking, event invitations, and priority access to future residences.
• LIVE Supportive Services Program Lenbrook Individuals are Vital and Engaged (LIVE) supportive services program helping residents navigate resources, providing quality service-provider referrals and personal guidance through life's senior living transitions.
• Phoenix Restaurant Lenbrook's upscale dining restaurant symbolizing Atlanta's spirit of elevation and reinvention, offering exceptional cuisine and refined atmosphere.
• The Brook Fresh, flavorful casual dining venue serving soups, salads, sandwiches, hot meals, and daily specials for lunch and dinner.
• The Grill Cooked-to-order lunch and dinner venue featuring innovative offerings, classic favorites, burgers, steaks, fresh chicken and fish with salads, sides, wine list and cocktails.
• Tim's Terrace Seasonal outdoor dining venue offering creative, tasty dishes in a charming al fresco setting with cooked-to-order selections.
• The Club Coffee and breakfast venue in the morning, transitioning to a happy hour meeting spot, offering casual recharge space.
• 9,000 Square-Foot Fitness Center Comprehensive fitness facility supporting residents' physical wellness with on-site swimming, fitness programs, and personalized post-rehabilitation exercise programs.

Quantifiable outcome

• 4.6 out of 5 overall rating in U.S. News & World Report 2024 Best Senior Living (Best Assisted Living and Best Independent Living)
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Emory Integrated Memory Care (IMC)coreStrategic or Co-development Partner · 1 January 2024Lenbrook partnered with Emory Integrated Memory Care, a nationally recognized primary care practice for people living with dementia, to address comprehensive memory care needs for residents. Emory's IMC program provides primary care services specifically designed for individuals with cognitive decline, bringing specialized expertise to Lenbrook's memory care programming.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Regional players

• A.G. Rhodes: Not-for-profit operator of skilled nursing and rehabilitation communities in metro Atlanta. Comparable in regulatory environment and resident population, with overlap on the skilled nursing component of Lenbrook's continuum.
• John Knox Village: Not-for-profit Life Plan Community based in Florida with a comparable full-continuum model. Comparable CCRC operating model with entrance-fee and monthly-service revenue streams serving a similar affluent 62+ demographic in the Southeast U.S.
• Clairmont Oaks: Not-for-profit senior living community in the Atlanta area where former Lenbrook LIVE Director Cristina Ramey previously held service coordination roles. Comparable mission-driven, continuum-of-care model serving similar residents in the same Atlanta market.
• Bay Bluffs: Not-for-profit senior care community in Harbor Springs, Michigan where Diana Bailey (incoming VP Health Services at Lenbrook) previously served as Executive Director for over a decade. Comparable continuum-of-care, mission-driven operating model serving a similar affluent resident base.

Broad incumbents

• Sunrise Senior Living: Large national senior living operator with assisted living and memory care communities across the U.S., including Atlanta-area locations. Overlaps with Lenbrook's assisted living and memory care services and competes for the same affluent family-decision-maker segment.
• Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Competes with Lenbrook at the broader senior living category level, particularly in the Atlanta market for higher-acuity residents.

Direct peers

• Belmont Village Senior Living: Premium senior living operator with multiple Atlanta-area communities offering independent living, assisted living, and memory care at the upper end of the market. Direct competitor to Lenbrook's Buckhead catchment for affluent seniors seeking luxury accommodations and on-site healthcare.
• Moorings Park: Not-for-profit Life Plan Community in Naples, Florida, where incoming Lenbrook VP Health Services Diana Bailey previously served as VP Clinical Services. Operates an analogous high-end CCRC model with full continuum of care, skilled nursing, and Medicare-certified services.
• Presbyterian Village (Cobb County, GA): Not-for-profit Life Plan Community in the Atlanta metro offering a comparable independent living through skilled nursing continuum. Direct competitor for affluent Atlanta seniors and overlapping geographic catchment, with former Lenbrook executive Felecia Sveda having previously led marketing there.
• St. George Village: Not-for-profit Life Plan Community in the Atlanta area offering independent living through skilled nursing with an entrance-fee model. Directly comparable to Lenbrook in mission, structure, pricing tier, and target demographic within the same regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lenbrookatlanta
• LinkedInlinkedin.com/company/lenbrookatlanta

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lenbrook