St. George Village

What St. George Village does

St. George Village is a non-profit Life Plan Community (Continuing Care Retirement Community) located on a 20-acre campus at 11350 Woodstock Road in Roswell, Georgia, approximately 30 minutes north of Atlanta. Founded in 2005 and operating under the Catholic Continuing Care Retirement Communities, Inc. entity of the Archdiocese of Atlanta, the community serves seniors aged 62 and older (including couples where one spouse is under 62) across a full continuum of care: independent living in one- and two-bedroom apartments (Cambridge, Windsor, Dover, Devonshire, Coventry, Canterbury, Kensington, Mayfair), assisted living in The Springs, memory care in Friendship House Memory Support, and skilled nursing in Treasures of Lakeview, all situated within the Wellington Court neighborhood on a single campus. Daily operations are managed by Wesley Woods Senior Living, Inc., which is affiliated with Emory Healthcare, embedding clinical protocols and access to the broader Emory health system into the care delivery model.

The underlying technology platform is best characterized as an integrated care continuum rather than a proprietary software product: residents benefit from 24-hour emergency call and security-controlled access systems, a person-centered memory care program following the Best Friends and Eden Alternative Registry approaches, on-site licensed nursing and rehabilitation services, and resident-facing tools including 3D Matterport virtual tours of every independent living floor plan and an inquiry-driven website. The campus itself functions as a key operational asset, featuring a fitness center with indoor saltwater pool, multiple dining venues (Lakeside Grille, Lakeside Grille Pavilion, St. George Village Bistro), library, arts studio, chapel, dog park, walking trails, raised garden beds, and proximity to Northside Hospital Atlanta and Emory St. Joseph Hospital.

St. George Village's business model combines a one-time, partially refundable entrance fee (75%–85% refundable depending on the Life Care vs. Modified contract selected) with recurring monthly maintenance fees that bundle housekeeping, utilities (excluding telephone and internet), basic cable, dining plans, transportation, and wellness programs. A 10% reservation deposit is required to hold an apartment, and a $2,500 waitlist deposit applies to unavailable units. Go-to-market is direct-to-consumer: a sales-led motion using phone inquiries, virtual and in-person tours, floor plan reviews, pricing sheet distribution, and community events targeted at seniors and their families in the Roswell and broader North Fulton submarket. The community is accredited via Eden Alternative Registry membership, holds state licensure for skilled nursing, and is a member of Leading Age Georgia. Headcount is reported in the 51–100 range, and pricing is not publicly disclosed.

Name

St. George Village

Legal name

St. George Village

Website

https://stgeorgevillage.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

St. George Village is a non-profit Life Plan Community in Roswell, Georgia, serving seniors 62+ with independent living, assisted living, memory care, and skilled nursing on a single 20-acre campus, owned by the Archdiocese of Atlanta and managed by Wesley Woods Senior Living (Emory Healthcare affiliate).

Ownership category

akta.pro rank

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Entrance Fees: One-time entrance fee paid upon reservation that entitles residents to lifetime use of apartment home. Fee is 75%-85% refundable depending on contract type chosen. Upon departure, refundable portion is returned once new entrance fee is obtained.
2. Monthly Maintenance Fees: Recurring monthly fees covering amenities, services, taxes, and one reserved parking space. All-inclusive pricing covers housekeeping, utilities (except telephone/internet), basic cable, dining plans, transportation, and wellness programs.
3. Reservation Deposits: 10% of entrance fee required to reserve an apartment. Deposits held in escrow until occupancy. Full refund available for death, disability, or serious financial setback after agreement execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

St. George Village is a not-for-profit Life Plan Community in Roswell, Georgia that sells residential living and care services to older adults. Its core offerings include independent living apartments and cottages, assisted living, memory care, and skilled nursing on a single campus, delivered under a model that combines an entrance fee with ongoing monthly service fees and is sponsored by the Archdiocese of Atlanta and managed in partnership with Wesley Woods Senior Living/Emory Healthcare.

Product overview

St. George Village is a Life Plan Community (Continuing Care Retirement Community) offering a continuum of senior living services across multiple care levels. The portfolio includes Independent Living with one and two-bedroom apartments (Cambridge, Windsor, Dover, Devonshire, Coventry, Canterbury, Kensington, Mayfair), The Springs Assisted Living, Friendship House Memory Support, and Treasures of Lakeview Skilled Nursing - all within the Wellington Court neighborhood. Supporting services include culinary venues (Lakeside Grille, Lakeside Grille Pavilion, St. George Village Bistro), comprehensive amenities (fitness center, indoor pool, library, chapel), activities and wellness programs, and 3D virtual tours for prospective residents. The community is managed by Wesley Woods Senior Living, Inc. (affiliated with Emory Healthcare) and owned by Catholic Continuing Care Retirement Communities, Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Independent living residences (apartments and cottages) for older adults aged 62 and older who can live independently and want access to community amenities, dining, wellness programming, and the security of on-site higher levels of care.
• Assisted Living Assisted living services providing support with activities of daily living (such as bathing, dressing, and medication management) for residents who need more help than independent living but do not require skilled nursing, with clinical support from Emory Healthcare via Wesley Woods.
• Memory Care Memory care programming and residences for older adults with Alzheimer's disease or other forms of dementia, delivered in a secured environment with specialized staff and programming.
• Skilled Nursing Skilled nursing care providing 24-hour clinical care for residents with significant medical or rehabilitation needs, supported through the Emory Healthcare/Wesley Woods clinical affiliation.
• Life Plan Community (CCRC) Membership The overarching Life Plan Community (Continuing Care Retirement Community) contract, typically structured as an entrance fee plus monthly service fee, that grants residents priority access to independent living, assisted living, memory care, and skilled nursing on the same campus as their needs change.
• On-Site Dining and Amenities On-site dining venues and community amenities such as wellness, fitness, social, and recreational programming that are included for residents of St. George Village.

Quantifiable outcome

• Entrance fee refund of 75%-85% upon departure
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wesley Woods Senior Living, Inc.coreImplementation/ SI/ Consulting PartnerManages St. George Village operations including staffing, care services, and community management. Affiliated with Emory Healthcare, bringing healthcare expertise and clinical protocols to the community.
• Catholic Continuing Care Retirement Communities, Inc.coreStrategic or Co-development PartnerNot-for-profit entity owner. Reflects mission-driven approach consistent with Catholic Church traditions and values. Provides financial stability and governance aligned with religious principles.
• Eden Alternative RegistryminorOthersRegistry membership indicating commitment to person-centered, person-directed care philosophy. Applied to Friendship House Memory Support and Treasures of Lakeview Skilled Nursing communities.
• Emory HealthcarecoreStrategic or Co-development PartnerThrough Wesley Woods Senior Living affiliation, provides clinical expertise, healthcare protocols, and connection to Emory's renowned healthcare system for residents requiring medical services.
• Leading Age GeorgiaminorOthersIndustry association membership representing the community in state-level senior living advocacy and best practices.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Five Star Senior Living: Operates IL, AL, and memory care communities nationwide with an upscale lifestyle focus; competes with St. George Village for the same resident profile and offers similar amenity-rich environments.
• Sunrise Senior Living: National operator of assisted living and memory care communities with resort-style amenities across the U.S., including metro Atlanta. Comparable continuum-of-care positioning and luxury-segment focus.
• Senior Lifestyle: National operator of independent living, assisted living, and memory care communities with active-lifestyle programming; closely comparable to St. George Village's resort-style amenity model.
• Atria Senior Living: Large national operator of upscale independent living, assisted living, and memory care communities. Competes directly with St. George Village for affluent suburban seniors and offers similar all-inclusive amenity packages.
• Belmont Village Senior Living: Operates premium assisted living and memory care communities in upscale suburban markets with comparable amenity intensity (chef-led dining, fitness programs, life enrichment) and similar resident demographics.
• Wesley Woods Senior Living: Operates and manages St. George Village directly; also runs adjacent CCRCs and senior living communities in metro Atlanta affiliated with Emory Healthcare. The closest operating peer, sharing the same management platform and clinical protocols.
• Pegasus Senior Living: Operator of assisted living, memory care, and independent living communities with upscale amenities and similar all-inclusive pricing approach. Direct competitor in the premium senior living segment.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio spanning IL, AL, MC, and skilled nursing across the country. Provides comparable services to St. George Village's residents but at much larger scale and broader geographic footprint.

Regional players

• Presbyterian Homes of Georgia: Faith-based not-for-profit continuing care retirement community operator in Georgia. Shares mission-driven non-profit ownership structure, CCRC model, and similar resident demographics in the same regional market.

Others

• Emory Healthcare (Wesley Woods Center): Parent affiliate of the management company operating St. George Village; provides clinical oversight and a referral pipeline. Not a direct operator peer but a key strategic and clinical ecosystem partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/st.-george-village

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. George Village