Boots on the Ground

IT Staffing and Consulting Servicesbotgsolutions.com

Boots on the Ground is a service-disabled veteran owned IT services and talent solutions firm that provides talent acquisition, veteran hiring programs, application development, security, data, and Sitecore consulting to MSPs and commercial clients across the U.S.

Company typePrivate
Founded-
HeadquartersFranklin, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Boots on the Ground does

Boots on the Ground (BOTG LLC) is a privately held, service-disabled veteran owned IT services and talent solutions provider headquartered in Franklin, North Carolina, with additional offices in Marlton (NJ), Tysons (VA), and St. Petersburg (FL). The company operates two integrated service lines: Talent Solutions and IT Solutions. The Talent Solutions practice delivers recruitment and workforce services including MSP/VMS partnership support, veteran talent programs, contingent workforce staffing, and full-time hire recruitment, primarily to Managed Service Providers and mid-market/enterprise commercial clients. The IT Solutions practice encompasses Application Development and Test Services (web/mobile, UI/UX, low-code, manual and automation testing), Information Security Services (penetration testing, network/cloud security, PCI DSS compliance), Data Services (data warehousing, advanced analytics, dashboards, cloud migration), and a dedicated Sitecore Solutions practice where BOTG holds Silver Level Partner status, providing implementation, consulting, managed services, infrastructure support, platform upgrades, training, and development support via Sitecore-certified professionals.

BOTG's business model is purely professional services-based, with revenue generated through recruitment/staffing fees, technology consulting engagements, and Sitecore practice billings. The company does not disclose pricing publicly, operating on a quote-based engagement model. Its go-to-market combines direct sales-led engagement (via website contact/join forms) with channel partnerships through MSPs and VMS programs, with a stated mission of integrating veterans into the corporate workforce, underpinned by a commitment of 6% of annual profits to non-profits supporting veterans and disadvantaged children. The company has 11-50 employees, over 15 years of operational experience, and positions itself as an agile, flexible technology partner with a security focus, serving clients across multiple U.S. states with no disclosed international footprint.

The company maintains an active digital presence (corporate website, LinkedIn) and a CVE (Center for Verification and Evaluation) certification badge consistent with its service-disabled veteran-owned status. There is no disclosed institutional funding, no parent company, no M&A activity, and no published revenue figures in the available source material.

Boots on the Ground firmographics

Firmographics

Name: Boots on the Ground
Legal name: BOTG LLC
Website: https://botgsolutions.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Boots on the Ground is a service-disabled veteran owned IT services and talent solutions firm that provides talent acquisition, veteran hiring programs, application development, security, data, and Sitecore consulting to MSPs and commercial clients across the U.S.
Ownership category
akta.pro rank

Boots on the Ground industry classification

Industry

Product category: IT Staffing and Consulting Services
NAICS: Employment Placement Agencies (561311), Temporary Help Services (56132)
SIC: Services-Help Supply Services (7363)
akta.pro primary industry: Employee Onboarding & Offboarding Administration (BPAAAIAA)

Keywords

IT staffing services
Talent acquisition solutions
Workforce solutions
IT consulting services
Veteran recruitment

Where Boots on the Ground is headquartered

Location

Headquarters

HQ city: Franklin
HQ country: United States
HQ region: North America

Offices4 records

Markets served

Boots on the Ground business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Talent Solutions: BOTG provides comprehensive talent solutions including MSP/VMS partnership support, veteran talent recruitment, contingent workforce staffing, and full-time hire recruitment services. Revenue is generated through recruitment and staffing fees for delivering quality IT and non-IT talent to clients and MSPs.
Sitecore Solutions: BOTG offers Sitecore implementation, consulting, managed services, infrastructure support, platform upgrades, training, and development support as a Silver Level Partner. Revenue is generated through professional services engagements with Sitecore clients.
IT Solutions: BOTG provides Application Development, Information Security, and Data Services. Revenue is generated through technology consulting and services engagements covering web/mobile development, security services, and data analytics.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Boots on the Ground product offering

Product offering

Core offering

Boots on the Ground (BOTG) is a service-disabled veteran owned IT services and talent solutions provider. The company delivers IT and non-IT talent to clients and Managed Service Providers (MSPs), runs a specialized veteran talent program, and provides IT services including application development, information security, data services, and Sitecore implementation/managed services as a Sitecore Silver Level Partner.

Product overview

BOTG LLC is a service-disabled veteran owned organization offering a unified portfolio of talent solutions and IT services. The core offerings consist of Talent Solutions (encompassing Total Talent Solutions, MSP/VMS partnership support, Veteran Talent programs, Contingent Workforce, and Full-time Hire recruitment) and IT Solutions (Application Development and Test Services, Information Security Services, and Data Services). The company also operates a specialized Sitecore Solutions practice as a Silver Level Partner, providing Sitecore implementation, consulting, and managed services. The product suite operates as an integrated service model where talent acquisition complements IT service delivery, with a focus on connecting veterans with employment opportunities while serving commercial clients and MSPs.

Differentiator

Problem solved

Functional benefit

Products and services

Talent Solutions
Veteran Talent
Application Development and Test Services
Information Security Services
Data Services
Sitecore Solutions

Companies that use Boots on the Ground

Customer profile

Segments3 records

Ideal customer profiles3 records

Boots on the Ground technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Boots on the Ground partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

SitecorecoreTechnology or IntegrationBOTG is a Silver Level Partner of Sitecore, providing comprehensive Sitecore services including full platform re-build, consulting advisory, managed services such as infrastructure support, platform upgrade, customer training, and ongoing development support. BOTG has access to a pool of experienced and Sitecore certified professionals.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Boots on the Ground competitors and assessment

Company assessment

Direct peers

Insight Global: Large US staffing and services firm providing IT and non-IT talent to enterprise clients and MSPs. Closest direct peer to BOTG given overlap on IT staffing, MSP partnership model, and managed services offerings, though at substantially larger scale.
TEKsystems: Specializes in IT staffing, talent services, and digital transformation consulting. Directly comparable to BOTG on IT staffing, application development, security, and data services, with similar MSP/VMS go-to-market.
Apex Systems: IT staffing and services firm serving enterprise clients across application development, security, and data practices. Directly comparable to BOTG's combined IT staffing + IT services model.
Kforce: US staffing firm focused on IT and finance talent solutions. Comparable to BOTG's talent solutions business with similar client segments and contingent workforce focus.
CyberCoders: IT and engineering recruiting firm placing full-time and contract professionals. Directly comparable on the talent solutions side, though CyberCoders skews more toward permanent placement than contingent staffing.

Broad incumbents

Robert Half: Established public staffing firm with IT, finance, and administrative placement services. Overlaps with BOTG on IT staffing but operates as a broad incumbent across multiple skill categories at national scale.
Akkodis (formerly Modis): Global IT staffing and digital engineering services provider. Comparable to BOTG on IT staffing and IT services portfolio, but operates at international scale with a much broader solution set.
Randstad Technologies: Global staffing conglomerate with a dedicated IT talent division. Comparable to BOTG on contingent IT staffing and workforce solutions, with substantially broader geographic and industry coverage.

Emerging players

Vets2PM: Veteran-focused staffing and project management consulting firm. Comparable to BOTG's veteran talent niche and service-disabled veteran-owned positioning, though smaller and more specialized in PMO services.
Revature: IT staffing and training firm focused on entry-level and career-changer talent development. Comparable on the talent supply side, especially BOTG's veteran training programs, with similar IT staffing destination for graduates.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Boots on the Ground financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Boots on the Ground leadership team

Management profile

Number of profiles

Profiles2 records

Boots on the Ground funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Boots on the Ground M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boots on the Ground

What does Boots on the Ground do?

Is Boots on the Ground a public or private company?

Boots on the Ground is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Boots on the Ground founded?

Boots on the Ground was founded in -1. It employs 11 to 50 people.

Where is Boots on the Ground based?

Boots on the Ground is headquartered in Franklin, United States, in the North America region.

How does Boots on the Ground make money?

Three revenue lines are on record. Talent Solutions are the primary driver. The others are sitecore Solutions and IT Solutions.

Who are Boots on the Ground's main competitors?

Direct peers on record are Insight Global, TEKsystems, Apex Systems, Kforce and CyberCoders. Broad incumbents are Robert Half, Akkodis (formerly Modis) and Randstad Technologies. Emerging players are Vets2PM and Revature.

Does Boots on the Ground have an API?

No public API is recorded for Boots on the Ground.

What industry is Boots on the Ground in?

Boots on the Ground's product category is IT Staffing and Consulting Services. Its primary akta.pro industry code is BPAAAIAA, Employee Onboarding & Offboarding Administration. Its NAICS code is 561311 and its SIC code is 7363.