Spiritwear

What Spiritwear does

Spiritwear.com is a privately held, US-domiciled e-commerce operator headquartered at 647 Hillcrest Industrial Blvd, Macon, Georgia, that builds and runs an online store for custom screen-printed and embroidered school spiritwear. Founded in 2004, the company serves K-12 schools — including sports teams, clubs, PE programs, marching bands, cheer and choir groups, and PTO/PTA fundraising efforts — as well as adjacent use cases such as summer camps, family and class reunions, and cancer awareness apparel. Its customer base is described as 'hundreds of schools each month' across the United States, served through a direct-to-consumer website with sales-assisted phone and live-chat support.

Name

Spiritwear

Legal name

Spiritwear.com

Website

https://spiritwear.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Spiritwear.com is a US-based, private online retailer founded in 2004 that sells custom screen-printed and embroidered spiritwear — primarily t-shirts, hoodies, polos, outerwear, and headwear — to K-12 schools, sports teams, clubs, and fundraising organizations using an in-house template library and a dedicated eStore platform for group orders.

Ownership category

akta.pro rank

Product category

Custom School Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Party Favors, Gifts & Custom Merchandise (HSACACAM)

akta.pro secondary industry

Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• Custom school apparel
• Screen printed spiritwear
• Custom team uniforms
• School fundraising store
• Custom embroidered apparel

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Apparel Sales: One-time transaction sales of customized apparel including t-shirts, hoodies, sweatshirts, polo shirts, outerwear, and accessories. All quotes include 2 hours of custom artwork, set-up and screen fees. Customers choose from over 500 product styles and can customize with their own text, mascots, and colors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Spiritwear operates an online custom apparel platform that designs, screen-prints, and ships personalized spiritwear for schools, sports teams, clubs, and organizations. Customers select from over 5,000 design templates or submit custom artwork requests, choose from 500+ product styles (t-shirts, hoodies, polos, outerwear, headwear, accessories), and receive finished apparel within roughly 10 business days. The company also offers a fundraising eStore platform that lets schools and organizations sell merchandise directly to members with individual shipping.

Product overview

Spiritwear operates a web-based custom apparel ordering platform focused on school spiritwear and team apparel. The core offering combines a design template customization platform (with over 5,000 templates), custom artwork design services, and an online ordering system. The product portfolio includes screen-printed and embroidered custom t-shirts, sweatshirts, hoodies, polo shirts, outerwear, headwear, tote bags, accessories, PE uniforms, and team apparel. Additional services include a Fundraising eStore system for schools to sell merchandise, applique tackle twill products, and custom face masks. The platform emphasizes free artwork customization, all-inclusive pricing, and a 7-10 business day production turnaround with rush options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Screen-Printed Apparel Custom screen-printed apparel including t-shirts, hoodies, sweatshirts, polos, and outerwear decorated with school names, mascots, and artwork for K-12 schools, sports teams, clubs, and organizations.
• Custom Embroidery Services

Quantifiable outcome

• Orders ship within 10 business days after artwork approval
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Custom Ink: Custom Ink is the largest online custom group apparel retailer in the US, serving schools, teams, businesses, and events with screen printing and embroidery. It is the most direct competitor to Spiritwear's custom school/group apparel offering.
• Rush Order Tees: Rush Order Tees is an online custom apparel platform specializing in screen-printed and embroidered shirts for schools, teams, and organizations with rapid turnaround. Closely matches Spiritwear's K-12 and group-order focus.
• SquadLocker: SquadLocker provides custom team apparel, uniforms, and gear for schools, clubs, and youth sports organizations via an online store platform. Highly comparable in customer segment (schools/teams) and platform-based GTM.
• Underground Printing: Underground Printing is a custom apparel company serving college, school, and Greek life markets with screen printing and embroidery. Overlaps Spiritwear's school spiritwear vertical and customizable merchandise model.
• Blue 84: Blue 84 specializes in collegiate-licensed apparel and spiritwear with custom design options. Comparable in spiritwear vertical and mascot-driven product line.
• College Wear: College Wear specializes in custom collegiate apparel and Greek life merchandise with screen printing and embroidery services. Directly comparable in custom collegiate/school spiritwear.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint is a large-scale custom printing platform offering apparel alongside business cards, signage, and marketing materials. Broad incumbent with overlapping custom apparel capabilities but a much wider product portfolio.
• 4imprint: 4imprint is a major promotional products distributor offering custom apparel alongside bags, drinkware, and other branded merchandise. Broader incumbent serving overlapping school/organization use cases.
• Lands' End School: Lands' End School is the K-12 uniform and spiritwear arm of Lands' End, offering customized school apparel. Adjacent incumbent in the same K-12 apparel vertical with broader catalog and brand.

Emerging players

• Boombah: Boombah designs and sells custom and stock team athletic apparel and gear for youth and amateur sports. Partial overlap with Spiritwear's team apparel line and school sports customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/spiritwearcom
• Xx.com/spiritwear_com
• LinkedInlinkedin.com/company/schoolspiritwear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiritwear