What disashop does

Disashop, operating under the brand Idoneea, is a privately-held Spanish company founded in 2001 that has built a unified point-of-sale ecosystem connecting eight service lines through a single terminal interface. The company is headquartered in Oleiros, Spain, employs 251-500 people, and serves small and medium-sized retailers ("comercios") in the domestic Spanish market. Idoneea's platform consolidates parcel shipping and logistics, mobile airtime top-ups (national and international), prepaid SIM card activation, retail management and loyalty software, card and QR payment processing, a turnkey e-commerce storefront with access to more than 500 products from leading brands, gift card and incentive programs, and energy service comparison into a single integrated solution. The ecosystem is delivered across multiple terminal formats including a Smart POS hardware device with built-in printer and scanner, a desktop application (Idoneea PRO), a mobile application available on Google Play and App Store, self-service kiosks for unattended transactions, and an OEM/white-label integration program that embeds Idoneea services into merchants' existing POS terminals.

The underlying technology stack functions as a multi-service middleware layer that abstracts payments, telecom activation, logistics handoff, and commerce catalog access behind a unified administrative layer with consolidated invoicing, automatic reconciliation, daily liquidity for payments, and instant settlement for top-ups and SIM activations. The product surface is supported by a customer self-service portal ("Zona cliente / zonaempresas.es.idoneea.com") and a sales-assisted onboarding funnel ("Hazte cliente"). The company distributes its platform through a hybrid go-to-market combining direct digital marketing, self-serve mobile app adoption, and direct field sales to SMB merchants in Spain.

Idoneea's business model is a multi-stream revenue architecture: transaction fees drive the majority of economics from payments, parcel commissions, mobile top-ups and SIM activations, and gift card programs; recurring subscription revenue is generated from the retail management software and e-commerce platform; and an affiliate referral model is used for the energy comparison service. Pricing is quote-based and not publicly disclosed, consistent with a B2B SMB sales motion. Geographic operations are confined to Spain with no disclosed international expansion, and the company is independently owned with no parent company, institutional investors, or M&A history documented in the available sources.

Name

disashop

Legal name

Idoneea

Website

https://disashop.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Disashop, branded as Idoneea, operates a unified point-of-sale ecosystem in Spain connecting eight service lines—parcel, mobile top-ups, SIM cards, payments, retail software, e-commerce, gift cards, and energy—through a single terminal for small and medium retailers.

Ownership category

akta.pro rank

Product category

Unified Retail POS and Services Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)

akta.pro secondary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

• Unified POS platform
• Retail payment processing
• Parcel logistics services
• Mobile top-up distribution
• Retail management software

Headquarters

HQ city

Oleiros

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Payment Processing: Revenue from card payments, QR codes, and payment links with automatic reconciliation and daily liquidity. Takes a transaction fee on each payment processed through the platform.
2. Parcel Services: Commissions from package shipping, pickup, and returns services converted through the retail network.
3. Mobile Top-Up and SIM Cards: Revenue from airtime recharges (national and international) and prepaid mobile activations with instant settlement to retailers.
4. Retail Software Solutions: Management, loyalty, and marketing software services for retail digitalization.
5. E-commerce Platform: Turnkey online store access to catalog of 500+ products from leading brands.
6. Gift Cards and Incentives: Gift card programs, raffles, and incentive campaigns connecting brands with customers.
7. Energy Services: Access, comparison, and management of energy services and future solutions.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Idoneea provides a unified point-of-sale ecosystem that enables small and medium retailers in Spain to operate eight distinct service lines from a single device: parcel shipping and logistics, mobile airtime top-ups, SIM card activation, retail management and loyalty software, card and QR payment processing, a turnkey e-commerce store with 500+ products, gift card and incentive programs, and energy service comparison. The offering is delivered through multiple terminal formats including Smart POS hardware, a mobile app (iOS/Android), the Idoneea PRO desktop application, self-service kiosks, and integration with merchants' existing terminals.

Product overview

Idoneea is a unified platform ecosystem that connects eight business lines through a single point of sale: Parcel (shipping and logistics), Top Up (airtime top-ups), SIM Cards (mobile telephony), Retail Solutions (management and loyalty software), Payments (card and QR payments), E-commerce (online store with 500+ products), Gift Cards (gift cards and incentive programs), and Energy (energy services). The platform operates across multiple terminal formats including Smart POS, Mobile App, Self-Service kiosks, PRO software, and integrates with existing terminals. The ecosystem enables merchants to manage all services from one device with unified administrative functions including consolidated invoicing, reporting, and customer support.

Differentiator

Problem solved

Functional benefit

Brands

• Idoneea Parcel: Shipping, pickup and return of parcels that converts your location into a point in the logistics network.
• Idoneea Top Up
• Idoneea SIM Cards
• Idoneea Retail Solutions
• Idoneea Payments
• Idoneea E-commerce
• Idoneea Gift Cards
• Idoneea Energy
• Idoneea PRO
• Smart POS

Products and services

• Idoneea Parcel

Quantifiable outcome

• Eight service lines managed from one terminal without switching between systems or providers.
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Lightspeed Commerce: Lightspeed provides POS, payments, and e-commerce solutions for retail and hospitality SMBs in Europe. Its multi-line ecosystem mirrors Idoneea's eight-service strategy at larger scale and broader geography.
• Shopify POS: Shopify POS is a full commerce-and-payments ecosystem for retail SMBs. While not Spain-focused, it competes for the same digitalizing merchants Idoneea targets via Idoneea E-commerce and Retail Solutions.
• Adyen: Adyen is a global payments platform with unified online and in-person POS offerings. It is a broad incumbent competitor to Idoneea Payments for larger Spanish merchants and chains.

Emerging players

• Stripe Terminal: Stripe Terminal offers developer-friendly POS hardware and software integrated with Stripe's payments stack. It is an emerging competitor for Idoneea among digitally-native Spanish SMBs and platform merchants.

Regional players

• Redsys: Redsys is the dominant Spanish card payments processor and gateway used by Spanish acquirers and merchants. It is the principal payments-rail competitor to Idoneea Payments in the Spanish market.
• Comercia Global Payments (Worldline): Comercia Global Payments (now part of Worldline/EVO) provides payment acceptance and POS services to Spanish retailers. It competes with Idoneea Payments in the SMB acquiring and POS segment in Spain.
• UniversalPay (Planet Payment / Fiserv): UniversalPay is a Spanish payment processor and POS provider serving retail and hospitality merchants. It directly competes with Idoneea Payments in the Spanish SMB acquiring space.

Direct peers

• myPOS: myPOS provides all-in-one POS terminals with payment processing, top-ups, and value-added services to SMBs in Europe. Overlaps directly with Idoneea's Top Up, Payments, and Smart POS products.
• SumUp: SumUp provides payment terminals, POS software, and merchant services to SMBs across Europe, including Spain. It directly competes with Idoneea's Payments and Smart POS lines for the same small-merchant wallet.
• Block (Square): Square offers an integrated POS + payments + e-commerce ecosystem targeting SMBs globally. Its hardware terminals and software stack compete head-to-head with Idoneea's multi-line POS offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aldaravarela

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about disashop