Alliance Tire Group

What Alliance Tire Group does

Alliance Tire Group, operating commercially as Yokohama Alliance Tire Group (YATG), is a manufacturer of off-highway tires structured as the off-highway tire division of Yokohama Rubber Co., Ltd. The company designs and produces specialized tires across eight end-use segments: agricultural equipment, construction and industrial, earthmoving and mining, forestry, lawn/garden and turf, material handling, off-highway trucks, and powersports. Its product portfolio is organized under three retained brands — Alliance (agricultural), Galaxy (earthmoving, mining, and powersports), and Primax — with featured offerings including the Alliance AGRI STAR II and AGRI NOVA agricultural lines and the Galaxy HULK PSX and RTSR 400 lines for powersports and heavy-duty applications. Manufacturing, engineering, and regional operations are anchored by an India-based production hub that Yokohama has signaled as a strategic component of its global supply chain, supported by a stated investment program approaching $1 billion in cumulative capacity and exports.

The company's go-to-market operates through two parallel channels. The primary channel is a global dealer network with active regional presence across USA, Europe, LATAM, India, and the Middle East, supported by a public dealer-locator tool on the corporate website. The secondary channel is direct OEM supply, where Alliance Tire Group supplies tires for factory fitment on new agricultural, construction, and other off-road equipment. Pricing is not publicly disclosed and follows B2B conventions typical of industrial tire distribution — quote-based, dependent on volume, application, and channel. End customers span individual equipment operators, dealers, and OEM manufacturers of tractors, harvesters, sprayers, excavators, loaders, dozers, skidders, forklifts, and recreational off-road vehicles.

Customer segmentation is horizontal rather than vertical, with use-case segments (Agriculture, Earthmoving & Mining, Construction & Industrial, Forestry, Lawn Garden & Turf, Material Handling, OHT Trucks, Powersports) driving product specification rather than discrete end-customer segments. The company maintains R&D, compliance, and certification functions referenced via its corporate website and is integrated into a globally traded parent (Yokohama Rubber, TSE: 5101), which provides capital backing, supply-chain scope, and continuity of strategic direction across the Alliance, Galaxy, and Primax brand portfolio.

Name

Alliance Tire Group

Legal name

Alliance Tire Group

Website

https://atgtire.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alliance Tire Group manufactures off-highway tires under the Alliance, Galaxy, and Primax brands for agricultural, construction, earthmoving, mining, forestry, material handling, OHT, and powersports applications. It operates as the off-highway tire division of Yokohama Rubber Co., selling globally via dealers and OEMs.

Ownership category

akta.pro rank

Product category

Off-Highway Tires

NAICS

Tire Manufacturing (except Retreading) (326211), Tire Manufacturing (32621), Tire and Tube Merchant Wholesalers (42313)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD)

akta.pro secondary industries

Agricultural Tires Manufacturing (IMANAKAE), Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI)

Keywords

• Off-highway tires
• Agricultural tires
• Earthmoving tires
• Construction machinery tires
• Powersports tires

Headquarters

HQ city

Wakefield

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Off-Highway Tire Sales: Primary revenue from manufacturing and selling off-road tires for agricultural equipment, construction machinery, earthmoving equipment, forestry equipment, lawn/garden equipment, material handling, OHT trucks, and powersports vehicles
2. OEM Supply: Supply of tires to original equipment manufacturers for integration into new vehicles and equipment

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alliance Tire Group manufactures and sells off-highway tires for agricultural equipment (tractors, harvesters, sprayers), construction and industrial machinery, earthmoving and mining vehicles, forestry equipment, lawn and garden equipment, material handling, OHT trucks, and powersports vehicles. The company operates a three-brand portfolio of Alliance, Galaxy, and Primax tires and distributes products globally through a dealer network and direct OEM supply.

Product overview

Alliance Tire Group (Yokohama ATG) is a manufacturer of off-highway tires under the Yokohama Rubber Co. umbrella. The company operates a multi-brand portfolio consisting of Alliance (agricultural tires), Galaxy (earthmoving, mining, construction, forestry, material handling, and powersports), and Primax brands. The product portfolio includes featured products such as Alliance AGRI STAR II and AGRI NOVA for agricultural applications, Galaxy HULK PSX for powersports, and Galaxy RTSR 400 for earthmoving and mining operations. The tires are distributed across multiple regional markets including USA, Europe, LATAM, India, and Middle East.

Differentiator

Problem solved

Functional benefit

Brands

• Alliance: Primary brand offering agricultural tires including Agri Star II and Agri Nova product lines
• Galaxy
• Primax

Products and services

• Alliance Agri Star II Agricultural radial tire designed for farm equipment, providing reliable performance and durability for field operations on tractors, harvesters, and similar machinery.
• Alliance Agri Nova Agricultural tire offering performance for farming applications with advanced tread design, intended for use on tractors and farm equipment in field operations.
• Galaxy Hulk PSX Powersports tire designed for high-performance applications, delivering superior traction and control for recreational off-road vehicles.
• Galaxy RTSR 400 Earthmover and mining tire engineered for demanding conditions in construction, mining, and earthmoving operations, providing durability and heavy load capacity.

Quantifiable outcome

• Asia-Pacific accounts for 38.62% of global agricultural tire market share
• +1 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BKT (Balkrishna Industries): Indian off-highway tire manufacturer specializing in agricultural, industrial, OTR, construction, and earthmover tires. Most direct competitor given overlapping product lines, Indian manufacturing footprint, and global export focus.
• Trelleborg Wheel Systems: Specialty off-highway tire manufacturer covering agricultural, material handling, and construction segments. Direct competitor in agricultural and OTR tires with comparable product specialization and global distribution.
• Titan International: US-based manufacturer of wheels, tires, and assemblies for agricultural, construction, and mining applications. Direct peer with comparable specialization in off-road OTR and ag tire segments.
• Mitas (Trelleborg): Manufacturer of agricultural, industrial, and motorcycle tires. Direct competitor in ag and powersports tire segments with similar application-engineered product strategy.

Broad incumbents

• Michelin (Camso / Michelin Ag): Global tire leader with significant off-highway and agricultural tire presence through the Camso brand and Michelin Ag. Competes with ATG across ag, OTR, and material handling segments as part of a broader portfolio.
• Bridgestone (Firestone Ag): Major global tire manufacturer with strong agricultural tire position via Firestone brand. Competes in ag and OTR segments with broader passenger and commercial tire business providing scale advantages.
• Continental Specialty Tires: Specialty tire division of Continental AG covering agricultural, earthmoving, and material handling. Competes with ATG in off-highway segments as part of Continental's broader automotive and industrial portfolio.
• Apollo Tyres: Indian-headquartered global tire manufacturer with off-highway and agricultural tire offerings. Competes with ATG across multiple segments including ag and OTR with broader passenger/commercial business.
• Goodyear (Off-the-Road): Global tire major with established OTR and agricultural tire lines. Competes with ATG in earthmoving, mining, and construction segments as part of a wider tire portfolio.

Emerging players

• CEAT (RPG Group): Indian tire manufacturer with growing presence in agricultural and off-road tires. Regional player emerging into global markets with overlapping product categories and Indian manufacturing base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alliance-tires

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Tire Group