CRM Marketing Group

What CRM Marketing Group does

CRM Marketing Group is a privately held, US-based marketing and consulting firm that serves the ophthalmology and refractive surgery industry. The company is headquartered at 123 Village Park Drive, Boerne, TX 78006, under the trade name Refractive Marketing (refractivemarketing.com), and was founded by Michael Malley, who serves as President and Founder. The firm operates as a small boutique agency with a four-person publicly named core team covering media buying, digital marketing coordination, and video editing, and is listed in firmographic data as having 11–50 employees.

The company offers a full-service marketing suite tailored to eye care practices and adjacent corporate buyers, including website development, branding, online marketing, staff marketing training, media buying across TV/radio/digital, strategic consulting, and traditional advertising. Its primary customer segment is privately held comprehensive ophthalmology practices, with secondary segments covering corporate lens and laser manufacturers and major corporate LASIK and lens implant center chains. Day-to-day delivery is done through direct sales and consulting engagements, leveraging founder Mike Malley's reputation as a frequently invited lecturer at leading refractive symposiums (ASCRS, ESCRS, AAO, ACES, SEE) to generate inbound credibility.

CRM Marketing Group's revenue model is professional services, with no public pricing, no disclosed recurring SaaS revenue, and no platform or productized offering. The firm monetizes through project-based and likely retainer arrangements with ophthalmology practices and corporate clients, supported by a visible client portfolio of more than 15 named practices (Berkeley Eye Center, Turner Eye Clinic, Thurmond Eye, Rush LASIK, Northern Ophthalmic Associates, Loden Vision, Lehmann Eye Center, The Eye Guys, Ellis Eye, Center for Sight Naples, CT Eye 2020, Price Vision Group, among others). The company has no external funding, no parent company, no disclosed partnerships, no patents, and no AI or technology platform — its competitive position rests almost entirely on founder relationships and vertical specialization.

Name

CRM Marketing Group

Legal name

CRM Marketing Group

Website

https://refractivemarketing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CRM Marketing Group is a Boerne, TX-based boutique marketing and consulting firm serving US ophthalmology practices, lens and laser manufacturers, and LASIK/lens implant chains with website development, branding, media buying, and strategy services.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Ophthalmology marketing
• LASIK marketing
• Cataract marketing
• Medical practice branding
• Healthcare advertising

Headquarters

HQ city

Katy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Consulting Services: Provides consulting and marketing services to ophthalmology practices and related healthcare companies, including website development, branding, online marketing, staff marketing, media buying, strategy, and traditional advertising.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

CRM Marketing Group is a specialized marketing consulting firm providing strategic consulting and full-service marketing agency services to the ophthalmology industry. Core offerings include website development, branding, online marketing (SEO/PPC), staff marketing training, media buying across TV, radio, and digital channels, marketing strategy, and traditional advertising, all tailored to LASIK, cataract, and comprehensive ophthalmology practices.

Product overview

CRM Marketing Group is a specialized marketing consulting firm serving the ophthalmology and refractive surgery industry. The company offers a comprehensive suite of marketing services including strategic consulting, website development, branding, online marketing, media buying, and traditional advertising. Led by Michael Malley as President and Founder, the firm provides end-to-end marketing solutions for LASIK providers, cataract surgery centers, and comprehensive ophthalmology practices. Their services are designed to help eye care practices attract new patients, build brand awareness, and grow their surgical volume through targeted marketing campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Consulting Services Strategic marketing consulting and advisory services tailored for ophthalmology practices, including refractive surgery centers and cataract surgery providers. Aimed at practice owners seeking growth strategy and patient acquisition guidance.
• Website Development Custom website design and development services for eye care practices to establish their online presence and attract patients.
• Branding Services Brand development and identity services to help ophthalmology practices establish a distinctive market position and visual identity.
• Online Marketing Digital marketing services including search engine optimization, pay-per-click advertising, and online campaign management for eye care practices.
• Staff Marketing Training Marketing training programs for ophthalmology practice staff to improve patient communication and conversion.
• Media Buying Strategic media purchasing services including television, radio, and digital advertising placements for reaching target patient audiences.
• Traditional Advertising Conventional advertising services including print, direct mail, and outdoor advertising for comprehensive marketing campaigns.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PatientPop (Tebra): Healthcare practice growth platform offering websites, SEO, reputation management, and patient communication tools at scale. Broad incumbent because it sells into the same ophthalmology practices via a productized platform rather than bespoke agency services.
• Scorpion: Large marketing and technology company with a healthcare vertical serving medical practices with websites, advertising, and patient acquisition solutions. Broad incumbent given its scale and overlapping service portfolio for healthcare clients.
• Officite (PracticeBeat): Healthcare-practice marketing and website provider serving thousands of medical practices. Broad incumbent because it provides comparable website and digital marketing services to ophthalmology practices via a more scalable, templated model.

Direct peers

• NKP Medical Marketing: Medical practice marketing agency specializing in ophthalmology, LASIK, and refractive surgery marketing. Direct peer because it competes in the same ophthalmology-vertical marketing niche with overlapping service offerings (digital, web, branding) for the same eye-care client base.
• Crystal Clear Digital Marketing: Digital marketing agency focused on healthcare and medical practices, including elective procedure providers. Direct peer due to comparable digital-first service offerings (SEO, PPC, web design) targeting similar private-practice clients.
• Practice Builders: Medical practice marketing and patient acquisition consultancy with a long-standing focus on elective and specialty procedures. Direct peer because of overlapping marketing services and shared clientele of private specialty practices.
• Healthcare Success: Healthcare-specialized marketing agency offering strategy, digital advertising, and practice growth services. Direct peer because it serves similar healthcare practices (including elective procedures) with the same full-service marketing stack.

Emerging players

• PatientGain: Medical-practice marketing platform offering HIPAA-compliant websites, SEO, and patient engagement tools targeted at specialty practices. Emerging player with meaningful overlap in ophthalmology practice acquisition channels.
• iHealthSpot: Medical marketing and website design firm serving private specialty and surgical practices. Emerging player competing for the same ophthalmology and elective-procedure practice clients with comparable digital offerings.

Others

• MedSphere: Healthcare-focused consultancy and marketing solutions provider. Adjacent peer because it touches healthcare provider marketing strategy, though with a broader solutions mix than a pure-play ophthalmology agency.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRM Marketing Group