NGF

What NGF does

NGF Distributors, Inc., operating under the trade name New Generation Frames, is a family-owned distributor and custom framing services provider founded by Josue and Mercedes Moncada in Oviedo, Florida in February 2005. The company supplies picture framing raw materials — matboards, moulding, foam board, glass and mirrors, laminating films, and dry-mount adhesives — alongside finished services including computerized mat cutting, custom frame assembly, chop and join, canvas printing and stretching, laminating, and conservation mounting. Its production facility and showroom are located in Winter Park, FL, and the business sells through its own e-commerce website (which includes a Frame Builder configuration tool), a physical showroom, and direct sales to commercial accounts. Customers fall into two primary segments: residential individuals seeking personal framing and commercial buyers in multiple industries needing custom framed art, mirror production, and high-volume framing material distribution.

Revenue is generated through one-time unit-priced product sales (typically $21 to $256 per item), volume discounts for orders of 100 or more frames, and project-based custom framing services. The company positions itself as a one-stop shop differentiated by over 50 years of combined founder experience, state-of-the-art computerized mat cutters that enable precision work and complex multi-opening mats, and the ability to absorb both small individual orders and high-volume commercial production. Distribution is direct-to-customer with no intermediaries, supported by social media presence (Facebook, Twitter, LinkedIn, Instagram) and an email newsletter. The firm is bootstrapped, privately held, and headquartered in Oviedo, FL with operations centered in Winter Park, FL.

The underlying technology stack is intentionally low-tech by design: industrial framing equipment (computerized mat cutters) and standard e-commerce platform infrastructure. There is no disclosed API, no AI/ML components, no patents, no external institutional investors, and no subsidiaries. The company's documented strategic history shows two inflection points: the 2008 recession-driven pivot from pure distribution into custom framing services and finished goods, and the 2017-era launch of an e-commerce channel with online frame configuration. A temporary office closure was posted for August 2024, after which the operating status is not explicitly clarified in the available data.

Name

NGF

Legal name

NGF Distributors, Inc.

Website

https://ngfdistributors.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

NGF Distributors is a family-owned picture framing materials distributor and custom framing service provider based in Oviedo and Winter Park, Florida, serving residential individuals and commercial customers across the Southeast US and nationally with products, computerized mat cutting, and full custom framing services.

Ownership category

akta.pro rank

Product category

Picture Framing Products and Services

NAICS

Printing and Related Support Activities (3231)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photo Printing & Imaging Supplies Retail (Printers, Paper, Ink, Darkroom) (CRACAHAJ)

akta.pro secondary industry

Bindery & Finishing Services (Binding, Laminating, Cutting, Folding, Collating) (EDAEAJAE)

Keywords

• Custom picture framing
• Frame moulding materials
• Matboard products
• Framing supplies distribution
• Framed art production

Headquarters

HQ city

Oviedo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Sale of picture framing materials including matboards, moulding, glass, foam board, laminating films, and framing supplies through e-commerce platform.
2. Custom Framing Services: Custom framing services including assembly and fitting, mat cutting, canvas services, chop and join, laminating, and mounting.
3. Distribution: Distribution of framing materials to regional and national customers in many different industries, along with warehousing and logistics services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NGF Distributors manufactures and distributes picture framing products including matboards, moulding, foam board, glass and mirrors, films and tissues, dry mount adhesives, and framing supplies. It also provides custom framing services such as assembly and fitting, computerized mat cutting, canvas services, chop and join, laminating, and mounting, serving both commercial and residential customers through its e-commerce storefront, physical showroom, and direct sales channels.

Product overview

NGF Distributors is a family-owned custom framing company and distributor offering a comprehensive portfolio of picture framing products and services. The product lineup includes Matboards (Acid Free, Metallic, Cream Core, White Core, Suedes, Sports), Moulding/Frame materials (Fillets, Shadow boxes, Floaters, Stretcher Bars, Linen Liners, Metal Frames), Foam Board products (Bienfang brand Regular, Mighty Core, Acid Free, Black on Black varieties), Glass and Mirrors (Clear Glass in 2.0mm and 2.5mm, Reflection Control, Conservation Clear, Beveled Mirrors, Plexi Glass/Acrylic), Films and Tissues (Lustre, Satin Matte, Canvas, Linen), and Dry Mount Adhesives (Colormount, Buffermount). Services include Assembly and Fitting, Mat Cutting (computerized with multi-openings), Canvas Services (printing, stretching), Chop and Join, Laminating, and Mounting (Dry-mount, archival, hinge-mount). The company also provides a Frame Builder Tool for custom frame creation and offers free custom framing consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Matboards Matboards in 32x40 sizes including Acid Free, Metallic, Cream Core, White Core, Suedes, and Sports varieties, sold to framers, artists, and commercial framing customers.
• Moulding Frame moulding products including Fillets, Shadow boxes, Floaters, Stretcher Bars, Linen Liners, Metal Frames, and Custom Linen Liners for custom and production framing.
• Foam Board Foam board products including Corrugated Cardboard, White Regular, Antique White Acid Free, Black on Black Regular, Mighty Core, Self-Adhesive, Release Boards, Black on Black Heat Activated, and Single Step Heat Activated varieties.
• Glass and Mirrors Glass and mirror products including 2.0mm Clear Glass, 2.5mm Clear Glass, Reflection Control Glass, Conservation Clear Glass (98% UV protection), Bevel Mirrors, and Acrylic (Plexi Glass).
• Framing Supplies Framing supplies including Braided Wire, Plastic bags, Offset clips, Screws, Hangers, Metal frame hardware, Tapes, Adhesives, Glues, Hand Tools, and Kraft Paper.
• Laminating Films and Tissues Laminating films and tissues in Lustre, Satin Matte, Canvas, and Linen finishes for use in framing and mounting services.
• Dry Mount Adhesives Dry mount adhesives including Colormount and Buffermount products used in laminating and mounting services.
• Custom Framing Services Full-service custom framing including Assembly and Fitting, Computerized Mat Cutting (multi-openings, multi-layers, custom shapes, letters, ovals, circles), Canvas Services (printing, clear coat, embellish, texture, stretching), Chop and Join (frame cutting and joining to any size and quantity), Laminating (canvas, satin matte, ultra matte, lustre, linen finishes), and Mounting (Dry-mount, conservation, archival, hinge-mount).
• Custom Framing Consultation Free custom framing consultation service helping residential and commercial customers plan and design their framing projects.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Framebridge: DTC custom framing brand that handles mail-in framing; comparable to NGF in custom framed-art/mirror production and B2C customer base.
• Level Frames: Online custom frame maker offering configurator-driven framing; competes with NGF for online custom framing business and digital-first buyers.
• PictureFrames.com: Long-standing online retailer of ready-made and custom picture frames; directly overlaps NGF in moulding/frame distribution and custom sizing.
• SimplyFramed: Online custom framing service delivering ready-to-hang frames; competes for the same small-to-mid-size custom framing demand NGF serves.
• American Frame: Direct-to-consumer picture frame online retailer offering custom cut-to-size mouldings, matboard, and glazing — mirroring NGF's e-commerce product/distribution model.
• Frame Destination: Large online custom-frame materials retailer and custom framing manufacturer; competes head-on with NGF in B2B and B2C distribution of moulding, matboard, glass and custom framing services.

Broad incumbents

• Larson-Juhl: Industry-leading picture frame moulding manufacturer and distributor supplying the broader framing industry; competes with NGF at the wholesale moulding/materials level.
• Nielsen Bainbridge: Established distributor of framing materials (moulding, matboard, glass) serving commercial framers; overlaps with NGF in the wholesale distribution side of the framing supply chain.
• Hobby Lobby (Custom Framing): Large US arts/crafts retailer with nationwide custom framing departments; competes for the same B2C custom framing demand that NGF targets.
• Michaels (Custom Framing): National arts-and-crafts big-box retailer offering in-store custom framing; competes for residential custom-framing customers NGF also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NGFDistributors
• Facebookfacebook.com/ngfdistributors
• LinkedInlinkedin.com/company/ngf-distributors
• Instagraminstagram.com/ngfdistributors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NGF