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ASEAG

Full company profile

uuid000ez8s

Namestring
ASEAG
Legal namestring
Aachener Straßenbahn und Energieversorgungs-AG
Websiteurl
aseag.de
Company typeenum
Private
Founded yearstring
-
Descriptiontext

ASEAG (Aachener Straßenbahn und Energieversorgungs-AG) is a public limited company under German law operating the largest public bus transportation network in the StädteRegion Aachen, Germany. The company runs 70+ regular bus lines plus express, night, school, and special-event services, supplemented by the NetLiner demand-responsive transport offering. ASEAG serves approximately 230,000 passengers daily with cross-border connections to Belgium (Eupen, Kelmis, Raeren) and the Netherlands (Kerkrade, Heerlen), and holds a dominant distribution position for public transport in the StädteRegion Aachen. Ticketing and journey planning are anchored in the movA super-app (with the naveo app as a secondary channel), which integrates bus, Bahn, carsharing (Cambio), e-scooters (Voi, TIER), e-bikes (Nextbike/Euregiobikes), taxi (AAV), NetLiner, and parking into a single multimodal interface. Complementary services include event-day combined ticketing (notably with Alemannia Aachen), night bus lines, charter services, and accessibility offerings (low-floor buses, assisted boarding, Eye-Able website integration, planned BFSG/BITV 2.0 compliance upgrades).

The underlying technology stack combines the movA and naveo mobile apps, real-time GPS departure monitoring, a check-in/check-out distance-based fare engine (eezy.nrw), and data collection from GPS traces and smartphone inertial sensors used for mode classification and operational planning. Payment processing is outsourced to LogPay, identity verification to Verimi, mapping to Google Maps and OpenStreetMap, social media management to swat.io, and web analytics to Matomo. Marketing conversion tracking is implemented via Meta Pixel and Google Ads/Performance Max. ASEAG is GDPR and CCPA compliant and is partially compliant with the German Barrierefreiheitsst\u00e4rkungsgesetz (BFSG) and BITV 2.0, with a planned 2025 UI framework upgrade for the movA app.

Revenue is generated across multiple streams: subscription ticketing (Deutschlandticket monthly pass, children's rate), usage-based ticketing (eezy.nrw distance-based fares with 24-hour and 30-day price caps), single-ride and group (24-hour ticket for up to 5 persons) ticketing, the new unified Rheinlandtarif, bus advertising (exterior/interior), special/charter bus services, and event-day combined ticket revenue shares. Pricing operates within the regulated AVV/VRS tariff framework, with revenue distribution across partner transport companies via VRS and government subsidy processing (Mindererl\u00f6sausgleich). The customer base is a broad consumer mix of individual commuters, schoolchildren, cross-border travelers, event attendees, and multimodal users. Management is led by Vorstand Michael Carmincke (M.Sc., Dipl.-Kfm.) under the supervision of Aufsichtsratsvorsitzender Dr. Michael Ritzau.

Short descriptiontext

ASEAG (Aachener Stra\u00dfenbahn und Energieversorgungs-AG) operates the largest public bus transportation network in Germany's St\u00e4dteRegion Aachen, serving 230,000 daily passengers across 70+ lines with cross-border connections to Belgium and the Netherlands via its movA multimodal mobility platform.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersAachen, Germany
HQ citystring
Aachen
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
public bus transportation, mobility services, multimodal transport, demand-responsive transit, digital ticketing platform
Industry3 codes
1Public Transit Bus Operators (Municipal/Regional)
CodeTLAFAAAIPrimaryYes
2On-Demand Airport & Event Ride Services (Dedicated Queues/Permits)
CodeTHAIAGAKPrimaryNo
3Economy/Conventional Scheduled Intercity Bus Services
CodeTHAIADAEPrimaryNo
NAICS code3 codes
  • Bus and Other Motor Vehicle Transit Systems485113
  • Interurban and Rural Bus Transportation48521
  • School and Employee Bus Transportation4854
SIC code1 code
  • Local & Suburban Transit & Interurban Hwy Passenger Trans4100
Product category
Public Bus Transportation
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model6 records
1Public Transport Ticket Sales
TypeTransaction Fee
Description

Revenue from single-ride tickets, day tickets (up to 5 persons), subscription tickets, Deutschlandticket, eezy.nrw distance-based fares, and the Rheinlandtarif. Tickets are sold via the movA and naveo apps, at the customer service center, and on board vehicles. Pricing follows the AVV/VRS tariff framework.

aseag.de
2Germany Ticket (Deutschlandticket)
TypeSubscription Recurring
Description

Monthly subscription-based public transport ticket valid across Germany. Sold through ASEAG's digital channels and at customer service points.

aseag.de
3eezy.nrw Distance-Based Fares
TypeUsage Based
Description

Zone-accurate fare system where passengers check in and check out, paying per distance traveled with automatic price caps (24-hour and 30-day caps). Revenue is split between participating transport companies via the VRS.

aseag.de
4Bus Advertising
TypeAdvertising
Description

Mobile advertising space sold on the exterior and interior of ASEAG buses, reaching the full ridership across the StädteRegion Aachen.

aseag.de
5Special/Charter Bus Services
TypeTransaction Fee
Description

Groups and organizations can pre-order dedicated buses for trips within the ASEAG network, charged at an individually quoted rate.

aseag.de
6Event-Day Combined Tickets
TypeTransaction Fee
Description

Partnership with Alemannia Aachen where match tickets serve as combined transport tickets (Bus + Train, 2nd class) valid throughout the StädteRegion on match day. Revenue sharing between event tickets and transport fares.

aseag.de
Marketing channels14 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels8 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Pricing details6 tiers
1Deutschlandticket – monthly subscription valid across Germany
ModelSubscriptionBilling cadenceMonthly
Notes

Standard national rate for the Germany-wide monthly public transport pass. Available via movA app and customer service.

aseag.de
2eezy.nrw – distance-based zone tariff with automatic price caps
ModelUsage-basedBilling cadencePay-as-you-go
Notes

Check-in/check-out system via movA app. Price calculated per distance traveled. Automatic caps at 24-hour and 30-day limits protect against high fares. Covers AVV and VRS areas.

aseag.de
324-Hour Ticket – up to 5 persons
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

One-day travel pass valid for groups of up to 5 persons throughout the StädteRegion. Particularly suitable for day trips and group outings.

aseag.de
4Rheinlandtarif – unified cross-tariff-zone ticket
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

New unified tariff effective 1 June 2026 replacing the previous dual AVV/VRS system. Valid across both the AVV and VRS areas, simplifying fare structures for inter-zone travel.

aseag.de
5Children's Rate – ages 7–14
ModelSubscriptionBilling cadencePay-as-you-go
Notes

Discounted child fare for school-age children. Children up to age 6 and 6-year-olds not yet in school travel free.

aseag.de
6Germany Ticket Schule – for schoolchildren
ModelSubscriptionBilling cadenceMonthly
Notes

Special Germany ticket variant available for schoolchildren. Valid for free or discounted travel to and from school.

aseag.de
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 3 records shown
1movA-App
Description

Mobile application providing access to regional mobility services including bus, train, car sharing, e-bikes, e-scooters, NetLiner, taxi, and parking services. Also offers the Deutschlandticket and eezy.nrw digital tariff.

aseag.de
+2 more records
Core offering1 text field

ASEAG operates the largest public bus transportation network in the StädteRegion Aachen, running 70+ bus lines serving approximately 230,000 passengers daily, including cross-border connections to Belgium and the Netherlands. The company complements its bus services with a multimodal mobility platform via the movA app, integrating bus, Bahn, carsharing, e-bikes, e-scooters, NetLiner on-demand transit, taxi, and parking. Revenue is generated primarily from ticket sales (Deutschlandticket subscriptions, eezy.nrw distance-based fares, day tickets, and Rheinlandtarif), supplemented by bus advertising and special event transport services.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 230,000 people travel with ASEAG daily
+2 more records
Product overview1 text field

ASEAG (Aachener Straßenbahn und Energieversorgungs-AG) is a public mobility provider operating the largest public transportation network in the StädteRegion Aachen, serving approximately 230,000 passengers daily. The core offering consists of extensive bus services across over 100 lines, supplemented by digital platforms. The primary digital product is the movA-App, a unified mobility platform combining journey planning, real-time departure information, ticketing (Deutschlandticket, eezy.nrw digital tariff), and access to various mobility modes including bus, train, car sharing, eBikes, eScooters, NetLiner (on-demand service), taxi, and parking. The naveo-App provides additional ticketing capabilities. The movA-App also serves as a data collection platform for mobility behavior analysis using smartphone sensors. Additional services include special event transportation, night bus services, and accessibility features.

Product and service10 records
1movA App
CategoryMultimodal Mobility App
Description

Primary mobile application providing access to all regional mobility offerings including bus, train, car sharing, eBikes, eScooters, NetLiner on-demand transit, taxi, and parking. Includes journey planning, real-time departure information, ticket purchasing (Deutschlandticket, eezy.nrw, Rheinlandtarif), and mobility behavior tracking.

2naveo App
CategoryMultimodal Mobility App
Description

Secondary mobility application offering route planning, real-time departures, and ticket purchasing as an alternative to the movA app for the StädteRegion Aachen.

3NetLiner (Demand-Responsive Transport)
CategoryOn-Demand Mobility Service
Description

On-demand ride service operating without fixed routes or schedules within the ASEAG network, providing flexible transport as a supplement to regular bus lines. Accessible via the movA app.

4Deutschlandticket
CategorySubscription Ticket
Description

Monthly subscription ticket providing nationwide public transportation validity across Germany, available for purchase through ASEAG's movA app and customer service center at the standard national rate.

5eezy.nrw Distance-Based Fare
CategoryUsage-Based Ticket
Description

Digital pay-per-use tariff enabling distance-based pricing for regional public transportation across the AVV and VRS areas. Customers check in and check out via the movA app, with fares calculated per distance traveled and automatic price caps.

6Rheinlandtarif
CategoryUnified Regional Ticket
Description

Unified cross-tariff-zone ticket valid across both the AVV and VRS areas, simplifying fare structures for inter-zone travel in the Rhineland region. Launched on 1 June 2026.

7Special/Charter Bus Services (Sonderfahrten)
CategoryCharter Transport Service
Description

Pre-ordered dedicated buses for groups and organizations for trips within the ASEAG network, including shuttle services to Alemannia Aachen matches, Firmenlauf, and cultural events at Burg Wilhelmstein, charged at individually quoted rates.

8Night Bus Services (Nachtfahrten)
CategoryLate-Night Public Transport
Description

Weekend night bus lines operating until well past midnight, complemented by ASEAG collective taxi and taxi call services for late-night transportation across the StädteRegion Aachen.

9Accessible Bus Services (Barrierefreiheit)
CategoryAccessible Transport Service
Description

Accessibility services including low-floor buses, wheelchair accessibility, and assistance for passengers with reduced mobility, providing barrier-free public transport across the StädteRegion Aachen network.

10Bus Advertising (Buswerbung)
CategoryOut-of-Home Advertising
Description

Out-of-home mobile advertising space sold on the exterior and interior of ASEAG buses, reaching 230,000 daily passengers across the StädteRegion Aachen for local and regional businesses.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership10 partners
Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2026-06-01
Description

VRS is the transport association responsible for the Rheinlandtarif (effective 1 June 2026) and the eezy.nrw distance-based tariff across the AVV and VRS areas. ASEAG participates in joint revenue distribution, fare optimization, and ridership data sharing with VRS for eezy.nrw and the new unified Rheinlandtarif. VRS also handles the calculation of government subsidies (Mindererlösausgleich) for eezy.nrw.

Strategic tierCoreTypeTechnology or Integration
Description

Voi provides e-scooter sharing services accessible through the ASEAG movA app. This integration allows users to find, unlock, and pay for Voi e-scooters alongside bus, train, carsharing, and other mobility options within the same movA interface, supporting ASEAG's multimodal mobility strategy.

Strategic tierCoreTypeTechnology or Integration
Description

Cambio provides carsharing vehicles accessible through the movA app. Users can locate, reserve, and use shared cars as part of their multimodal journey, with seamless in-app access alongside bus and other transport options.

Strategic tierCoreTypeTechnology or Integration
Description

TIER Mobility provides e-scooter sharing services integrated into the movA app. Users can access TIER e-scooters for first/last-mile connectivity, with the service fully embedded in the multimodal mobility platform.

5Aachener Autodroschkenvereinigung (Taxiruf AAV)
Strategic tierCoreTypeTechnology or Integration
Description

The Aachener Autodroschkenvereinigung provides taxi services accessible through the movA app. Taxi rides can be booked or called directly from within the app, serving as a key complement to fixed-route bus services for passengers needing door-to-door transport.

aseag.de
Strategic tierCoreTypeTechnology or Integration
Description

LogPay processes ticket purchase payments within the movA app, handling payment processing for ticket sales and managing SEPA direct debit, credit card, and PayPal transactions. It also handles receivables management and assignment for ASEAG.

Strategic tierCoreTypeTechnology or Integration
Description

Eye-Able provides assistive software integrated into aseag.de, enabling users to customize the website's presentation for accessibility. Features include text resizing, contrast modes, color filters for color blindness, screen reading support, keyboard navigation, and larger cursor options.

Strategic tierCoreTypeTechnology or Integration
Description

Nextbike provides e-bike rental services branded as Euregiobikes in the StädteRegion Aachen. The service is accessible via the movA app, allowing users to locate, unlock, and return e-bikes across the region. GPS tracking is used for asset management and fleet optimization.

Strategic tierCoreTypeGTM or Marketing Partner
Description

ASEAG provides dedicated shuttle services to and from Alemannia Aachen home matches at the Tivoli stadium, with combined ticketing where match tickets serve as public transport tickets on match day. This partnership drives significant ridership spikes at each home game and reinforces ASEAG's community role.

10Burg Wilhelmstein (Freilichtbühne Würselen)
Strategic tierMinorTypeGTM or Marketing Partner
Description

ASEAG sponsors the outdoor theater Burg Wilhelmstein in Würselen through a branded viewing tribune. This partnership supports cultural engagement in the region while providing visibility for the ASEAG brand at summer events.

aseag.de
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Dresden's municipal public transit AG operating buses, trams, and ferries under the VVO tariff. Comparable German municipal transit operator with a similar multimodal profile and fare-framework dependence.

TypeDirect peer
Description

Leipzig's municipal transit operator providing buses, trams, and regional services under the MDV tariff. Comparable German mid-sized municipal AG with a similar regulatory environment to ASEAG.

TypeDirect peer
Description

Hannover's municipal public transit AG operating buses, light rail, and regional services under the GVH tariff. Closely comparable mid-sized German municipal operator with multi-modal services and similar headcount scale.

TypeRegional player
Description

Multi-country European bus and rail operator with cross-border services in the Aachen region. Comparable as a cross-border bus/rail operator, but operating across multiple countries and at broader scope than ASEAG.

TypeDirect peer
Description

Munich's municipal transit operator running buses, U-Bahn, and tram under the MVV tariff. Comparable German municipal operator delivering regulated multi-modal urban transit, though at materially larger scale than ASEAG.

TypeDirect peer
Description

Public transit operator for Bochum and Gelsenkirchen in the Ruhr area running buses and trams within a Verkehrsverbund tariff. Comparable mid-sized German municipal bus/tram operator with a similar regional footprint.

TypeEmerging player
Description

Deutsche Bahn subsidiary providing on-demand ride and demand-responsive transit software for regional operators across Germany. Comparable as a tech-enabled on-demand mobility player that intersects with ASEAG's NetLiner service and on-demand MaaS ambitions.

TypeDirect peer
Description

Frankfurt's public transit AG operating U-Bahn, trams, and buses under the RMV tariff. Direct German municipal peer operating multi-modal transit in a major city region.

TypeDirect peer
Description

Municipal public transit AG for Cologne operating buses, light rail, and regional services under regulated VRS-tariff frameworks. Closely comparable to ASEAG as a German municipal multi-modal network operator with similar business model and regulation.

TypeBroad incumbent
Description

Berlin's municipal public transit operator and Germany's largest municipal transit company, running buses, U-Bahn, trams, and ferries. Comparable as a German incumbent urban transit AG, but at materially larger scale and broader scope than ASEAG.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile6 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration12 records

Each record includes

Title, Type, Description, Source

AI capability6 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ASEAG

Public Bus Transportationaseag.de

ASEAG (Aachener Stra\u00dfenbahn und Energieversorgungs-AG) operates the largest public bus transportation network in Germany's St\u00e4dteRegion Aachen, serving 230,000 daily passengers across 70+ lines with cross-border connections to Belgium and the Netherlands via its movA multimodal mobility platform.

What ASEAG does

ASEAG (Aachener Straßenbahn und Energieversorgungs-AG) is a public limited company under German law operating the largest public bus transportation network in the StädteRegion Aachen, Germany. The company runs 70+ regular bus lines plus express, night, school, and special-event services, supplemented by the NetLiner demand-responsive transport offering. ASEAG serves approximately 230,000 passengers daily with cross-border connections to Belgium (Eupen, Kelmis, Raeren) and the Netherlands (Kerkrade, Heerlen), and holds a dominant distribution position for public transport in the StädteRegion Aachen. Ticketing and journey planning are anchored in the movA super-app (with the naveo app as a secondary channel), which integrates bus, Bahn, carsharing (Cambio), e-scooters (Voi, TIER), e-bikes (Nextbike/Euregiobikes), taxi (AAV), NetLiner, and parking into a single multimodal interface. Complementary services include event-day combined ticketing (notably with Alemannia Aachen), night bus lines, charter services, and accessibility offerings (low-floor buses, assisted boarding, Eye-Able website integration, planned BFSG/BITV 2.0 compliance upgrades).

The underlying technology stack combines the movA and naveo mobile apps, real-time GPS departure monitoring, a check-in/check-out distance-based fare engine (eezy.nrw), and data collection from GPS traces and smartphone inertial sensors used for mode classification and operational planning. Payment processing is outsourced to LogPay, identity verification to Verimi, mapping to Google Maps and OpenStreetMap, social media management to swat.io, and web analytics to Matomo. Marketing conversion tracking is implemented via Meta Pixel and Google Ads/Performance Max. ASEAG is GDPR and CCPA compliant and is partially compliant with the German Barrierefreiheitsst\u00e4rkungsgesetz (BFSG) and BITV 2.0, with a planned 2025 UI framework upgrade for the movA app.

Revenue is generated across multiple streams: subscription ticketing (Deutschlandticket monthly pass, children's rate), usage-based ticketing (eezy.nrw distance-based fares with 24-hour and 30-day price caps), single-ride and group (24-hour ticket for up to 5 persons) ticketing, the new unified Rheinlandtarif, bus advertising (exterior/interior), special/charter bus services, and event-day combined ticket revenue shares. Pricing operates within the regulated AVV/VRS tariff framework, with revenue distribution across partner transport companies via VRS and government subsidy processing (Mindererl\u00f6sausgleich). The customer base is a broad consumer mix of individual commuters, schoolchildren, cross-border travelers, event attendees, and multimodal users. Management is led by Vorstand Michael Carmincke (M.Sc., Dipl.-Kfm.) under the supervision of Aufsichtsratsvorsitzender Dr. Michael Ritzau.

ASEAG firmographics

Firmographics
Name
ASEAG
Legal name
Aachener Straßenbahn und Energieversorgungs-AG
Website
https://aseag.de
Company type
Private
Operating status
Operating
Headcount range
501–1,000 employees
Short description
ASEAG (Aachener Stra\u00dfenbahn und Energieversorgungs-AG) operates the largest public bus transportation network in Germany's St\u00e4dteRegion Aachen, serving 230,000 daily passengers across 70+ lines with cross-border connections to Belgium and the Netherlands via its movA multimodal mobility platform.
Ownership category
akta.pro rank

ASEAG industry classification

Industry
Product category
Public Bus Transportation
NAICS
Bus and Other Motor Vehicle Transit Systems (485113), Interurban and Rural Bus Transportation (48521), School and Employee Bus Transportation (4854)
SIC
Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
akta.pro primary industry
Public Transit Bus Operators (Municipal/Regional) (TLAFAAAI)
akta.pro secondary industries
On-Demand Airport & Event Ride Services (Dedicated Queues/Permits) (THAIAGAK), Economy/Conventional Scheduled Intercity Bus Services (THAIADAE)

Keywords

  • Public bus transportation
  • Mobility services
  • Multimodal transport
  • Demand-responsive transit
  • Digital ticketing platform

Where ASEAG is headquartered

Location

Headquarters

HQ city
Aachen
HQ country
Germany
HQ region
Europe

Offices3 records

Markets served

ASEAG business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

  1. Public Transport Ticket Sales: Revenue from single-ride tickets, day tickets (up to 5 persons), subscription tickets, Deutschlandticket, eezy.nrw distance-based fares, and the Rheinlandtarif. Tickets are sold via the movA and naveo apps, at the customer service center, and on board vehicles. Pricing follows the AVV/VRS tariff framework.
  2. Germany Ticket (Deutschlandticket): Monthly subscription-based public transport ticket valid across Germany. Sold through ASEAG's digital channels and at customer service points.
  3. eezy.nrw Distance-Based Fares: Zone-accurate fare system where passengers check in and check out, paying per distance traveled with automatic price caps (24-hour and 30-day caps). Revenue is split between participating transport companies via the VRS.
  4. Bus Advertising: Mobile advertising space sold on the exterior and interior of ASEAG buses, reaching the full ridership across the StädteRegion Aachen.
  5. Special/Charter Bus Services: Groups and organizations can pre-order dedicated buses for trips within the ASEAG network, charged at an individually quoted rate.
  6. Event-Day Combined Tickets: Partnership with Alemannia Aachen where match tickets serve as combined transport tickets (Bus + Train, 2nd class) valid throughout the StädteRegion on match day. Revenue sharing between event tickets and transport fares.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyDeutschlandticket – monthly subscription valid across Germany
Usage-basedPay-as-you-goeezy.nrw – distance-based zone tariff with automatic price caps
One time/ perpetual licensePay-as-you-go24-Hour Ticket – up to 5 persons
One time/ perpetual licensePay-as-you-goRheinlandtarif – unified cross-tariff-zone ticket
SubscriptionPay-as-you-goChildren's Rate – ages 7–14
SubscriptionMonthlyGermany Ticket Schule – for schoolchildren

Go-to-market motion2 records

Distribution channels8 records

Marketing channels14 records

ASEAG product offering

Product offering

Core offering

ASEAG operates the largest public bus transportation network in the StädteRegion Aachen, running 70+ bus lines serving approximately 230,000 passengers daily, including cross-border connections to Belgium and the Netherlands. The company complements its bus services with a multimodal mobility platform via the movA app, integrating bus, Bahn, carsharing, e-bikes, e-scooters, NetLiner on-demand transit, taxi, and parking. Revenue is generated primarily from ticket sales (Deutschlandticket subscriptions, eezy.nrw distance-based fares, day tickets, and Rheinlandtarif), supplemented by bus advertising and special event transport services.

Product overview

ASEAG (Aachener Straßenbahn und Energieversorgungs-AG) is a public mobility provider operating the largest public transportation network in the StädteRegion Aachen, serving approximately 230,000 passengers daily. The core offering consists of extensive bus services across over 100 lines, supplemented by digital platforms. The primary digital product is the movA-App, a unified mobility platform combining journey planning, real-time departure information, ticketing (Deutschlandticket, eezy.nrw digital tariff), and access to various mobility modes including bus, train, car sharing, eBikes, eScooters, NetLiner (on-demand service), taxi, and parking. The naveo-App provides additional ticketing capabilities. The movA-App also serves as a data collection platform for mobility behavior analysis using smartphone sensors. Additional services include special event transportation, night bus services, and accessibility features.

Differentiator

Problem solved

Functional benefit

Brands

  • movA-App: Mobile application providing access to regional mobility services including bus, train, car sharing, e-bikes, e-scooters, NetLiner, taxi, and parking services. Also offers the Deutschlandticket and eezy.nrw digital tariff.
  • naveo-App
  • NetLiner

Products and services

  • movA App Primary mobile application providing access to all regional mobility offerings including bus, train, car sharing, eBikes, eScooters, NetLiner on-demand transit, taxi, and parking. Includes journey planning, real-time departure information, ticket purchasing (Deutschlandticket, eezy.nrw, Rheinlandtarif), and mobility behavior tracking.
  • naveo App Secondary mobility application offering route planning, real-time departures, and ticket purchasing as an alternative to the movA app for the StädteRegion Aachen.
  • NetLiner (Demand-Responsive Transport) On-demand ride service operating without fixed routes or schedules within the ASEAG network, providing flexible transport as a supplement to regular bus lines. Accessible via the movA app.
  • Deutschlandticket Monthly subscription ticket providing nationwide public transportation validity across Germany, available for purchase through ASEAG's movA app and customer service center at the standard national rate.
  • eezy.nrw Distance-Based Fare Digital pay-per-use tariff enabling distance-based pricing for regional public transportation across the AVV and VRS areas. Customers check in and check out via the movA app, with fares calculated per distance traveled and automatic price caps.
  • Rheinlandtarif Unified cross-tariff-zone ticket valid across both the AVV and VRS areas, simplifying fare structures for inter-zone travel in the Rhineland region. Launched on 1 June 2026.
  • Special/Charter Bus Services (Sonderfahrten) Pre-ordered dedicated buses for groups and organizations for trips within the ASEAG network, including shuttle services to Alemannia Aachen matches, Firmenlauf, and cultural events at Burg Wilhelmstein, charged at individually quoted rates.
  • Night Bus Services (Nachtfahrten) Weekend night bus lines operating until well past midnight, complemented by ASEAG collective taxi and taxi call services for late-night transportation across the StädteRegion Aachen.
  • Accessible Bus Services (Barrierefreiheit) Accessibility services including low-floor buses, wheelchair accessibility, and assistance for passengers with reduced mobility, providing barrier-free public transport across the StädteRegion Aachen network.
  • Bus Advertising (Buswerbung) Out-of-home mobile advertising space sold on the exterior and interior of ASEAG buses, reaching 230,000 daily passengers across the StädteRegion Aachen for local and regional businesses.

Quantifiable outcome

  • 230,000 people travel with ASEAG daily
  • +2 more outcomes

Companies that use ASEAG

Customer profile

Segments6 records

Ideal customer profiles6 records

ASEAG technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature7 records

ASEAG partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

  • Verkehrsverbund Rhein-Sieg GmbH (VRS) / Kompetenzcenter Marketing NRWflagshipStrategic or Co-development Partner · 1 June 2026VRS is the transport association responsible for the Rheinlandtarif (effective 1 June 2026) and the eezy.nrw distance-based tariff across the AVV and VRS areas. ASEAG participates in joint revenue distribution, fare optimization, and ridership data sharing with VRS for eezy.nrw and the new unified Rheinlandtarif. VRS also handles the calculation of government subsidies (Mindererlösausgleich) for eezy.nrw.
  • Voi Technology Germany GmbHcoreTechnology or IntegrationVoi provides e-scooter sharing services accessible through the ASEAG movA app. This integration allows users to find, unlock, and pay for Voi e-scooters alongside bus, train, carsharing, and other mobility options within the same movA interface, supporting ASEAG's multimodal mobility strategy.
  • Cambio Aachen (cambio-carsharing)coreTechnology or IntegrationCambio provides carsharing vehicles accessible through the movA app. Users can locate, reserve, and use shared cars as part of their multimodal journey, with seamless in-app access alongside bus and other transport options.
  • TIER Mobility SEcoreTechnology or IntegrationTIER Mobility provides e-scooter sharing services integrated into the movA app. Users can access TIER e-scooters for first/last-mile connectivity, with the service fully embedded in the multimodal mobility platform.
  • Aachener Autodroschkenvereinigung (Taxiruf AAV)coreTechnology or IntegrationThe Aachener Autodroschkenvereinigung provides taxi services accessible through the movA app. Taxi rides can be booked or called directly from within the app, serving as a key complement to fixed-route bus services for passengers needing door-to-door transport.
  • LogPay Financial Services GmbHcoreTechnology or IntegrationLogPay processes ticket purchase payments within the movA app, handling payment processing for ticket sales and managing SEPA direct debit, credit card, and PayPal transactions. It also handles receivables management and assignment for ASEAG.
  • Eye-Able GmbH (Web Inclusion GmbH)coreTechnology or IntegrationEye-Able provides assistive software integrated into aseag.de, enabling users to customize the website's presentation for accessibility. Features include text resizing, contrast modes, color filters for color blindness, screen reading support, keyboard navigation, and larger cursor options.
  • Nextbike / EuregiobikescoreTechnology or IntegrationNextbike provides e-bike rental services branded as Euregiobikes in the StädteRegion Aachen. The service is accessible via the movA app, allowing users to locate, unlock, and return e-bikes across the region. GPS tracking is used for asset management and fleet optimization.
  • Alemannia Aachen (football club)coreGTM or Marketing PartnerASEAG provides dedicated shuttle services to and from Alemannia Aachen home matches at the Tivoli stadium, with combined ticketing where match tickets serve as public transport tickets on match day. This partnership drives significant ridership spikes at each home game and reinforces ASEAG's community role.
  • Burg Wilhelmstein (Freilichtbühne Würselen)minorGTM or Marketing PartnerASEAG sponsors the outdoor theater Burg Wilhelmstein in Würselen through a branded viewing tribune. This partnership supports cultural engagement in the region while providing visibility for the ASEAG brand at summer events.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

ASEAG competitors and assessment

Company assessment

Direct peers

  • Dresdner Verkehrsbetriebe (DVB): Dresden's municipal public transit AG operating buses, trams, and ferries under the VVO tariff. Comparable German municipal transit operator with a similar multimodal profile and fare-framework dependence.
  • Leipziger Verkehrsbetriebe (LVB): Leipzig's municipal transit operator providing buses, trams, and regional services under the MDV tariff. Comparable German mid-sized municipal AG with a similar regulatory environment to ASEAG.
  • ÜSTRA Hannoversche Verkehrsbetriebe: Hannover's municipal public transit AG operating buses, light rail, and regional services under the GVH tariff. Closely comparable mid-sized German municipal operator with multi-modal services and similar headcount scale.
  • Münchner Verkehrsgesellschaft (MVG): Munich's municipal transit operator running buses, U-Bahn, and tram under the MVV tariff. Comparable German municipal operator delivering regulated multi-modal urban transit, though at materially larger scale than ASEAG.
  • Bochum-Gelsenkirchener Straßenbahnen (BOGESTRA): Public transit operator for Bochum and Gelsenkirchen in the Ruhr area running buses and trams within a Verkehrsverbund tariff. Comparable mid-sized German municipal bus/tram operator with a similar regional footprint.
  • Verkehrsgesellschaft Frankfurt (VGF): Frankfurt's public transit AG operating U-Bahn, trams, and buses under the RMV tariff. Direct German municipal peer operating multi-modal transit in a major city region.
  • Kölner Verkehrs-Betriebe (KVB): Municipal public transit AG for Cologne operating buses, light rail, and regional services under regulated VRS-tariff frameworks. Closely comparable to ASEAG as a German municipal multi-modal network operator with similar business model and regulation.

Regional players

  • Arriva: Multi-country European bus and rail operator with cross-border services in the Aachen region. Comparable as a cross-border bus/rail operator, but operating across multiple countries and at broader scope than ASEAG.

Emerging players

  • ioki (Deutsche Bahn): Deutsche Bahn subsidiary providing on-demand ride and demand-responsive transit software for regional operators across Germany. Comparable as a tech-enabled on-demand mobility player that intersects with ASEAG's NetLiner service and on-demand MaaS ambitions.

Broad incumbents

  • Berliner Verkehrsbetriebe (BVG): Berlin's municipal public transit operator and Germany's largest municipal transit company, running buses, U-Bahn, trams, and ferries. Comparable as a German incumbent urban transit AG, but at materially larger scale and broader scope than ASEAG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

ASEAG social profiles

Digital presence

ASEAG compliance and trust

Trust signal

Compliance4 records

ASEAG financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ASEAG leadership team

Management profile

Number of profiles

Profiles2 records

ASEAG funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ASEAG M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASEAG

What does ASEAG do?

ASEAG operates the largest public bus transportation network in the StädteRegion Aachen, running 70+ bus lines serving approximately 230,000 passengers daily, including cross-border connections to Belgium and the Netherlands. The company complements its bus services with a multimodal mobility platform via the movA app, integrating bus, Bahn, carsharing, e-bikes, e-scooters, NetLiner on-demand transit, taxi, and parking. Revenue is generated primarily from ticket sales (Deutschlandticket subscriptions, eezy.nrw distance-based fares, day tickets, and Rheinlandtarif), supplemented by bus advertising and special event transport services.

Is ASEAG a public or private company?

ASEAG is a private company. It is classified as corporate owned and is currently operating.

When was ASEAG founded?

ASEAG was founded in -1. It employs 501 to 1,000 people.

Where is ASEAG based?

ASEAG is headquartered in Aachen, Germany, in the Europe region.

How does ASEAG make money?

Six revenue lines are on record. Public Transport Ticket Sales are the primary driver. The others are germany Ticket (Deutschlandticket), eezy.nrw Distance-Based Fares, bus Advertising, special/Charter Bus Services and event-Day Combined Tickets.

Who are ASEAG's main competitors?

Direct peers on record are Dresdner Verkehrsbetriebe (DVB), Leipziger Verkehrsbetriebe (LVB), ÜSTRA Hannoversche Verkehrsbetriebe, Münchner Verkehrsgesellschaft (MVG), Bochum-Gelsenkirchener Straßenbahnen (BOGESTRA), Verkehrsgesellschaft Frankfurt (VGF) and Kölner Verkehrs-Betriebe (KVB). Arriva is listed as a regional player. ioki (Deutsche Bahn) is listed as an emerging player. Berliner Verkehrsbetriebe (BVG) is listed as a broad incumbent.

Does ASEAG have an API?

No public API is recorded for ASEAG.

What industry is ASEAG in?

ASEAG's product category is Public Bus Transportation. Its primary akta.pro industry code is TLAFAAAI, Public Transit Bus Operators (Municipal/Regional), with a secondary code of THAIAGAK, On-Demand Airport & Event Ride Services (Dedicated Queues/Permits). Its NAICS code is 485113 and its SIC code is 4100.

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