Chia Tai

What Chia Tai does

Chia Tai Company Limited (บริษัท เจียไต๋ จำกัด) is a privately held Thai agricultural innovation company founded in 1920, headquartered in Bangkok, and currently celebrating its 105th anniversary. The company operates across five integrated business segments: (1) Seeds, under the Chia Tai Seeds and Chia Tai Home Garden brands, covering rice, vegetables, and field crops; (2) Fertilizers, under the Puitrakratai (rabbit) brand for rice and field crops and the Puitrachofah brand for fruits and vegetables; (3) Plant Protection, offering herbicides, insecticides (Sutas, Avatar, Boxthrin, Sajo, Linetap), fungicides (Alto, Nuefos, Kasa-X), foliar fertilizers and hormones (Atonik, Mamigro, Folcrop, Gaza-K), and efficiency enhancers, all manufactured under the FAO Code of Conduct; (4) Agricultural Technology / Cultivation Technology providing modern farming solutions; and (5) Fresh Produce and Restaurant, distributing safe and quality produce to end consumers.

The company sells primarily to a long-tail base of Thai farmers (rice, vegetable, fruit, and field crop producers) through a multi-channel GTM combining agricultural supply retailers, direct field engagement, field days, training sessions, and digital channels (corporate website, Facebook, YouTube, LinkedIn). Revenue mechanics are not publicly disclosed. The company recently expanded its ecosystem through the YANMAR Solution Experience Center (May 2026, with Yanmar and XAG) and a smart farming partnership with Thailand's DOAE (December 2025), positioning itself as an integrated agricultural solutions provider rather than a pure inputs manufacturer. The company also exports seeds internationally via the Chia Tai International division.

Leadership is headed by CEO Manas Chiaravanond. With 1,001–5,000 employees, an integrated seed-to-table product stack, and over a century of brand equity in Thailand, Chia Tai is a major domestic incumbent in Thai agricultural inputs now actively repositioning toward digital, mechanized, and drone-enabled smart farming solutions.

Name

Chia Tai

Legal name

บริษัท เจียไต๋ จำกัด

Website

https://chiataigroup.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Agricultural Inputs

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (32532), Nitrogenous Fertilizer Manufacturing (325311)

SIC

Food And Kindred Products (2000), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Rice Farming (AFAGAAAC)

akta.pro secondary industries

Rice & Grain Processing (milling, polishing, parboiling, blending) (AFAKABAE), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

Keywords

• Agricultural seeds
• Crop fertilizers
• Plant protection products
• Agricultural technology solutions
• Fresh produce distribution

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

Chia Tai manufactures, develops, and distributes agricultural inputs and solutions across the Thai farming value chain, including seeds, fertilizers, plant protection products (insecticides, fungicides, foliar fertilizers and hormones), cultivation technology, and fresh produce. The company serves rice, vegetable, fruit, and field crop farmers in Thailand via a network of agricultural retailers, direct farmer engagement, and an international seed division.

Product overview

Chia Tai operates as a comprehensive agricultural solutions provider with a multi-segment portfolio: (1) Seed Business - offering Chia Tai Seeds and Home Garden seeds for various crops; (2) Fertilizer Business - producing Puitrakratai (Rabbit brand) fertilizers for rice/field crops and Puitrachofah (Chofah brand) fertilizers for fruits/vegetables; (3) Plant Protection Business - manufacturing insecticides (Sutas, Avatar, Boxthrin, Sajo, Linetap), fungicides (Alto, Nuefos, Kasa-X), foliar fertilizers and hormones (Atonik, Mamigro, Folcrop, Gaza, Mamomix), and efficiency enhancers (Besmor, Mamomix Pink); (4) Agricultural Technology Business - providing technology solutions for modern farming; and (5) Fresh Produce and Restaurant Business - delivering fresh, safe produce to consumers. The company follows FAO Code of Conduct ethical standards in its plant protection product manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• เมล็ดพันธุ์เจียไต๋ (Chia Tai Seeds): Seed business segment offering high-quality seeds
• เมล็ดพันธุ์เจียไต๋ โฮมการ์เด้น (Chia Tai Home Garden)
• ปุ๋ยตรากระต่าย (Puitrakratai)
• ปุ๋ยตราช่อฟ้า (Puitrachofah)
• อารักขาพืชเจียไต๋ (Chia Tai Plant Protection)
• เทคโนโลยีการเกษตร (Agricultural Technology)
• ผลสดและร้านอาหาร (Fresh Produce and Restaurant)

Products and services

• Chia Tai Seeds (เมล็ดพันธุ์เจียไต๋) Commercial seed business offering Chia Tai's proprietary and distributed seeds for rice, vegetables, field crops, and other crops for Thai farmers and commercial growers.
• Chia Tai Home Garden (เมล็ดพันธุ์เจียไต๋ โฮมการ์เด้น) Home garden seed product line aimed at small-scale and hobby gardeners for growing vegetables, herbs, and flowers at home.
• Puitrakratai Fertilizer — Rice & Field Crops (ปุ๋ยตรากระต่าย) Puitrakratai (rabbit brand) fertilizer formulated for rice and field crops to support crop growth and yield.
• Puitrachofah Fertilizer (ปุ๋ยตราช่อฟ้า) Puitrachofah brand fertilizer for fruits and vegetables, formulated to support produce quality and growth.
• Agricultural Technology Business (ธุรกิจเทคโนโลยีการเกษตร) Cultivation technology products, services, and integrated solutions for modern, sustainable farming practices in Thailand.
• Fresh Produce and Restaurant Business (ธุรกิจผลสด และร้านอาหาร) Fresh, safe, and quality produce distribution plus restaurant operations delivering agricultural products to end consumers.
• Sutas Insecticide (ซูทัส) Systemic insecticide absorbed through leaves and roots, effective against sucking insects such as thrips, mealybugs, aphids, and leafhoppers.
• Linetap 6G Insecticide (ไลน์แทป 6 จี) Insecticide for controlling purple stem borer, striped stem borer, rice leaf roller, cream-colored stem borer, brown planthopper, white-backed planthopper, and green leafhopper.
• Avatar Insecticide (อวาทาร์) Insecticide for controlling caterpillars including rice leaf roller, cabbage worm, and onion worm.
• Boxthrin Insecticide (บ็อกทริน) Insecticide effective against both sucking insects (thrips, whiteflies) and chewing insects (cabbage worms, etc.).
• Sajo Insecticide (ซาโจ) Insecticide containing Chlorfenapyr 10% SC for controlling spotted corn borer, cabbage worm, onion worm, cotton bollworm, flower borer, leaf roller, stem borer, fruit borer, cutworm, thrips, and spider mites.
• Alto Fungicide (อัลโต) Fungicide for preventing and controlling diseases caused by fungi.
• Nuefos Fungicide (นิวฟอส) Fungicide for controlling root rot, crown rot, tip rot, and hole rot diseases.
• Kasa-X Fungicide (คาซ่า-เอ็กซ์) Fungicide containing Kasugamycin 3% + Carbendazim 40% WP for preventing and treating leaf dry disease, translucent streak disease, sheath blight, leaf blast, panicle rot, and brown spot.
• Atonik Plant Growth Stimulant (อะโทนิค) Plant growth stimulant that promotes plant growth, strengthens fruit attachment, and reduces fruit drop.
• Mamomix Pink Water Conditioner (มาโมมิกซ์ พิงค์) Water conditioner that dissolves substances in spray water and adjusts water conditions to enhance the effectiveness of pesticides and fertilizers.
• Gaza K Premium Granular Fertilizer (กาซ่า เค) Premium granular fertilizer with NPK formula 10-5-30 that promotes flowering, strengthens young fruits, and enhances sweetness, starch content, and flesh color.
• Mamigro Foliar Fertilizer Line (มามีโกร) Foliar fertilizer product line with multiple NPK formulas (12-9-6, 21-21-21, 13-0-46, 12-27-23, 10-52-17, 6-32-35, 0-52-34) for different growth stages of crops.
• Folcrop Foliar Fertilizer Line (ฟอลครอป) Foliar fertilizer line including Combi (6 micronutrients), Golden (NPK with micronutrients), Set (seaweed extract and amino acids), and AL (micronutrient supplement for plant immunity).
• Besmor Efficiency Enhancer (เบสมอร์) Efficiency enhancer that helps pesticide active ingredients disperse better in water and adhere more effectively to plant leaves, manufactured under FAO Code of Conduct quality standards.
• Chia Tai International Seed Markets (ตลาดต่างประเทศ) International division distributing Chia Tai seeds and related agricultural inputs to seed markets outside Thailand.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Yanmar S.P. Co., Ltd.coreStrategic or Co-development Partner · 22 May 2026Strategic collaboration to establish the YANMAR Solution Experience Center in Bang Nam Priao District, Chachoengsao Province, Thailand. The center combines expertise in seed innovation, crop solutions, agricultural drones, and machinery to improve productivity and promote long-term sustainability in Thai agriculture. Supports Yanmar's YANMAR GREEN CHALLENGE 2050 environmental strategy.
• XAG Co., Ltd.coreStrategic or Co-development Partner · 22 May 2026Strategic collaboration with Yanmar and Chia Tai for the YANMAR Solution Experience Center. XAG contributes agricultural drone technology and expertise to support smart farming solutions for Thai farmers.
• Department of Agricultural Extension (DOAE)coreStrategic or Co-development Partner · 8 December 2025Partnership between Chia Tai and DOAE to promote smart farming in Thailand, focusing on digital innovation and skills development for farmers. Aims to advance agricultural technology adoption among Thai farmers.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Charoen Pokphand Group (CP Group): Thailand's largest privately held conglomerate with a major agribusiness arm covering seeds, crop protection, fertilizers, and animal feed, plus extensive farmer distribution in Thailand and Southeast Asia — the most direct large-scale Thai ag-input comparable to Chia Tai.
• East-West Seed: Thailand-based tropical seed company developing and selling hybrid vegetable and field crop seeds across Southeast Asia; directly comparable to Chia Tai's seed business, especially the Home Garden and field-crop seed lines.
• Thai Central Chemical Public Company (TCCC): Thailand's largest fertilizer manufacturer and distributor, producing compound and bulk-blend fertilizers for rice, field crops, and horticulture — a direct regional peer to Chia Tai's Puitrakratai and Puitrachofah fertilizer brands.

Broad incumbents

• Syngenta Group: Global crop protection and seeds major with broad product portfolios including insecticides, fungicides, herbicides, and hybrid seeds, competing in Thailand and across the rice and field-crop segments where Chia Tai's plant protection business operates.
• Bayer Crop Science: Global ag-input incumbent with crop protection products, seeds, and digital farming tools (Climate FieldView) that compete with Chia Tai's plant protection, seed, and emerging smart-farming offerings in Thailand.
• Corteva Agriscience: Global seeds and crop protection company with hybrid rice, corn, and vegetable seed programs plus chemistry products, directly competing in the same crop segments and Thai distribution channels as Chia Tai.
• FMC Corporation: Global agricultural sciences company focused on crop protection chemistry (insecticides, fungicides, herbicides) and biologicals, competing with Chia Tai's plant protection portfolio across Asian rice and horticulture markets.
• UPL Limited: Global crop protection and seed company with one of the broadest agrochemical portfolios and a strong presence in Asia, particularly in rice insecticides and fungicides that overlap directly with Chia Tai's Sutas, Linetap, and Alto product categories.
• Yara International: World's largest nitrogen-based fertilizer producer with premium and specialty plant nutrition products (including foliar and fertigation lines) comparable to Chia Tai's Mamigro, Gaza-K, and Folcrop foliar fertilizer portfolio.

Others

• XAG Co., Ltd. Agri-tech company specializing in agricultural drones, autonomous equipment, and precision farming; already a partner in Chia Tai's YANMAR Solution Experience Center and an adjacent ecosystem participant shaping the smart-farming value chain Chia Tai is moving into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/chiataigroupofficial
• Facebookfacebook.com/Chiatai.group.official
• LinkedInlinkedin.com/company/6580234

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chia Tai