Net Insurance

What Net Insurance does

Net Insurance S.p.A. is an Italian specialty insurance company founded in 2000 and headquartered in Rome, listed on Euronext Growth Milan under the ticker NET. It operates under the direction and coordination of Poste Vita S.p.A. as part of Gruppo Assicurativo Poste Vita (Insurance Group No. 23) and owns a wholly-owned life subsidiary, Net Insurance Life S.p.A. The company distributes more than 20 insurance product categories, anchored historically in Cessione del Quinto (credit-protection insurance tied to salary- and pension-backed loans) and expanded into broader bancassurance and broker channels.

Its go-to-market is a multi-channel bancassurance and broker model: Net Insurance originates and underwrites policies distributed through 25+ Italian banking partners — including Deutsche Bank (under a 5-year agreement signed in 2025), IBL Banca, Banco Desio, BPPB, and Sparkasse — supplemented by an open broker channel. The company has invested in a proprietary IoT-based insurance platform supporting connected-device and usage-based risk products, and it holds ISO 27001 (since 2021) and UNI/PdR 125:2022 (since 2024) certifications. Recent strategic activity, including a €2.5M Series A investment in ViteSicure (May 2026) and the appointment of a Chief Business Officer (January 2026), indicates an intent to extend beyond traditional credit-protection bancassurance into digital consumer-protection and ecosystem partnerships.

The business model generates revenue principally through insurance premiums (life and non-life), investment income on float, and commissions on bancassurance and broker-distributed products. Profitability is driven by underwriting discipline on credit-protection and specialty non-life lines, claims management, and the spread economics on the life book. Material revenue concentration exists in a small number of large bank-distribution partners, making partner retention and contract renewal the central revenue and growth variables.

Name

Net Insurance

Legal name

Net Insurance S.p.A.

Website

https://netinsurance.it

Company type

Public

Founded year

2000

Operating status

Operating

Short description

Net Insurance S.p.A. is a Rome-based Italian specialty insurer listed on Euronext Growth Milan, operating under Gruppo Assicurativo Poste Vita. It distributes 20+ insurance products — anchored in Cessione del Quinto and broader bancassurance — through 25+ banking partners and brokers, including Deutsche Bank and IBL Banca.

Ownership category

akta.pro rank

Product category

Non-Life Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Life, Health, and Medical Insurance Carriers (52411), Finance and Insurance (52)

SIC

Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331), Life Insurance (6311)

akta.pro primary industry

Embedded Insurance Distribution & Premium Financing (FSAGALAF)

Keywords

• Protection insurance
• Bancassurance products
• Credit protection insurance
• IoT insurance platform
• Non-life insurance Italy

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property & Casualty Insurance Premiums: Net Insurance generates revenue through insurance premiums from its property and casualty (danni) insurance products including protection, accident, health, home, auto, and business insurance policies. The company operates in the non-life insurance segment (rami danni).
2. Life Insurance Premiums: Through subsidiary Net Insurance Life, the company generates life insurance premiums including term life (Temporaneo Caso Morte), pension-related products (Cessione del Quinto), and long-term care policies.
3. Strategic Investment in Insurtech: Net Insurance holds a strategic stake in YOLO Group and invested €2.5 million in ViteSicure's Series A round, demonstrating investment-based revenue diversification through equity participations in insurtech startups.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Net Insurance is an Italian insurance company that designs and distributes modular protection insurance products for individuals, families, and small-to-medium enterprises. Its portfolio covers personal protection (accident, health, long-term care, term life), property protection (home, auto), credit protection insurance for mortgages and personal loans, mandatory Cessione del Quinto coverage, and business protection (commerce, artisanship, SME catastrophe, key-man, agricultural). Products are sold primarily through a network of 25+ banking partners and broker channels and increasingly through digital and IoT-enabled platforms.

Product overview

Net Insurance is a modular insurance protection platform offering comprehensive coverage across personal, family, and business segments. The portfolio centers on the Cessione del Quinto (mandatory salary/pension loan protection) as the core heritage product with over 20 years of market presence, supplemented by personal protection products (accident, health, LTC, term life), property protection (home, auto), and business protection (commerce, artisanship, SME catastrophe). The Insurtech & Digital division extends the portfolio through IoT-enabled products (IoT Assicuro for home, bike, sport, health), cyber insurance, and pet insurance. Sub-brands include YOLO (digital home, cyber), Net Insurance Life (life insurance), and Homix Smart Protection (on-demand home insurance). Products are distributed through bankassurance partnerships, broker networks, and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Net Insurance Core Platform Modular insurance protection platform offering products for individuals, families, and SMEs, including personal protection (accident, health, long-term care), property protection (home, auto), business protection (commerce, artisanship, SME catastrophe, key-man), and financing protection (mortgage, personal loans, Cessione del Quinto).
• Net Insurance Life Life insurance subsidiary of Net Insurance S.p.A., specializing in Ramo VITA I (term life and savings products) and operating under the direction and coordination of Poste Vita S.p.A.
• Net Infortuni Accident insurance providing protection against injuries in daily life, work, and traffic contexts, with multiple variants including IoT Assicuro Infortuni and Me Infortuni versions.
• Net Salute Health insurance offering customizable coverage for personal wellbeing and medical expenses with a modular design enabling individuals to build the protection that matches their needs.
• Net LTC (Long Term Care) Long-term care insurance providing economic support in case of loss of self-sufficiency, available in multiple versions including NET LTC, Protection LTC, and Futuro Sereno.
• Net TCM (Temporanea Caso Morte) Term life insurance providing economic support to beneficiaries in case of the insured's death, available for salary and pension loan protection.
• Net Casa (Home Insurance) Home insurance protecting residences and families from fire, theft, and unforeseen events, including variants such as Casa.smart, CasaSicura, NET CASA, and Casa.e Famiglia.
• Net CPI Prestiti Credit protection insurance for personal loans safeguarding against unexpected events that may affect the borrower's ability to repay.
• Net CPI Mutui Mortgage protection insurance protecting bank loans, covering risks related to the borrower's ability to meet mortgage obligations.
• NET COMMERCIO Multi-guarantee insurance for businesses protecting commercial assets and property dedicated to business activities.
• NET ARTIGIANATO Multi-risk annual insurance for artisans and SMEs providing comprehensive business protection.
• NET PMI CATASTROFALI Natural catastrophe insurance protecting small and medium enterprises from earthquakes, floods, and other natural disasters.
• NET K-MAN Key-man insurance protecting companies against death or total permanent disability of key employees from illness or accident.
• NET Agro/Agricoltura Agricultural insurance for farms, agritourism, and livestock businesses covering sector-specific risks.
• Cessione del Quinto Fifth loan protection insurance mandatory for salary and pension loans under DPR 180/1950, covering life and employment risks. Core business segment with over 20 years of market presence.
• YOLO Home Insurance Digital home insurance product offered through YOLO insurtech platform with maximum flexibility and personalization powered by Net Insurance's underwriting.
• YOLO Cyber Insurance Cyber insurance product distributed through YOLO Group protecting SMEs and professional studios from cyber attacks.
• YOLO Artigianato & PMI Business Insurance Multi-risk business insurance policy distributed through YOLO Group's digital platform, protecting the business assets and property of artisans and SMEs.
• Homix Smart Protection Pay-per-use on-demand home insurance launched with Enel X and Neosurance for theft protection, integrated with Enel X smart home services.

Quantifiable outcome

• Brand awareness increased from 19% to 24% among Italians
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature2 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• Deutsche BankcoreChannel Partner/ Reseller/ Distributor · 17 June 2025Five-year strategic bancassicurazione partnership in non-life insurance (danni) segment. Net Insurance will provide protection products to Deutsche Bank customers in Italy. This represents a major distribution expansion for Net Insurance.
• LUM School of ManagementminorStrategic or Co-development Partner · 13 May 2024Collaboration with Banca Popolare di Puglia e Basilicata to launch Master's program in Insurance Protection Manager (MAPMA), creating professional training pipeline for bancassicurazione sector.
• YOLO GroupcoreStrategic or Co-development Partner · 18 December 2023Insurtech partnership for digital insurance distribution. YOLO distributes Net Insurance products including home insurance (YOLO Home) through its digital platform. Net Insurance holds strategic equity stake in YOLO Group.
• Altroconsumo ConnectminorChannel Partner/ Reseller/ Distributor · 13 October 2021Distribution of Natural Disasters insurance policy (Polizza Calamità Naturali) to Altroconsumo members, leveraging consumer association network.
• Enel XminorChannel Partner/ Reseller/ Distributor · 27 July 2021Launch of Homix Smart Protection insurance product with Neosurance broker for on-demand, pay-per-use home protection integrated with Enel X smart home services.
• TrenDeviceminorChannel Partner/ Reseller/ Distributor · 15 March 2021Partnership with Mansutti for insurance products protecting refurbished tech devices sold by TrenDevice in circular economy market.
• Banco Desio e della BrianzacoreChannel Partner/ Reseller/ Distributor · 3 August 2020Partnership for distribution of non-auto damage and life protection insurance products through bank branches.
• NIBA Business AcademyminorStrategic or Co-development Partner · 20 September 2019Internal business academy (Net Insurance Business Academy) for promoting protection insurance expertise among bancassicurazione partners and strengthening alliance with distribution network.
• Italian Football Referees Association (AIA) / Italian Football Federation (FIGC)flagshipGTM or Marketing Partner · 23 May 2019Official sponsorship of Italian football referees. Logo appears on jerseys of 30,000+ referees. Partnership renewed multiple times, extended through June 2027. Reinforces brand values of integrity, rule compliance, and independence.
• Innovation Advisory BoardminorStrategic or Co-development Partner · 21 May 2019Non-board advisory committee established to strengthen Insurtech Inside philosophy and guide digital innovation strategy.
• Sparkasse (Cassa di Risparmio di Bolzano)coreChannel Partner/ Reseller/ Distributor · 8 May 2019Distribution of CPI (credit protection insurance) products and Long Term Care insurance through Sparkasse bank branches in South Tyrol.
• Banca Popolare di Puglia e Basilicata (BPPB)coreChannel Partner/ Reseller/ Distributor · 28 February 20195-year privileged partnership agreement for distribution of non-auto damage insurance products. Includes innovative digital products like IoT Assicuro Bike and IoT Assicuro Sport, utilizing Plick digital payment system for claims settlement.
• YOLO GroupcoreStrategic or Co-development Partner · 21 December 2018Strategic equity investment and distribution agreement with leading Italian insurtech startup YOLO Group for digital insurance products.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• YOLO Group: Italian insurtech specializing in digital home, cyber, and SME insurance products. Net Insurance holds a strategic equity stake and partners with YOLO for digital distribution — overlapping product set positions YOLO as both partner and emerging competitor.
• ViteSicure: Italian insurtech focusing on life insurance and personal protection products distributed via digital channels. Net Insurance invested €2.5M in its Series A; ViteSicure represents a digital-native emerging player partially overlapping Net Insurance's life and protection lines.

Direct peers

• CNP Vita Assicura: Italian subsidiary of CNP Assurances (Caisse d'Epargne group), specializing in credit protection insurance and bancassurance distribution via consumer-credit partners. Directly comparable in credit protection and bancassurance focus.
• Credem Vita: Bancassurance carrier of Credito Emiliano (Credem) banking group, distributing life and protection products through Credem branch network in Italy. Closely comparable mid-sized bancassurance peer.
• Intesa Sanpaolo Vita: Captive life and bancassurance carrier of Intesa Sanpaolo Group, the largest banking group in Italy. Highly comparable to Net Insurance in business model — distributing life and protection products through affiliated bank branches.
• UniCredit Life Insurance: Bancassurance entity associated with UniCredit's Italian operations, distributing life and credit protection products through UniCredit branch network. Comparable in embedded bancassurance model and Italian focus.

Broad incumbents

• Poste Vita S.p.A. Italian bancassurance leader and parent company of Net Insurance following the 2023 voluntary tender offer. Poste Vita operates the largest bancassurance network in Italy through Poste Italiane's branches and is the direct group-level incumbent Net Insurance operates within.
• Generali Italia: Italian arm of Assicurazioni Generali, the largest Italian insurance group. Offers life, P&C, and health insurance with extensive multi-channel distribution; represents the dominant broad incumbent against which Net Insurance competes in Italy.
• Unipol Gruppo: Major Italian insurance group with strong P&C and bancassurance exposure through partnerships with regional banks (BPER, etc.). Competes directly in the SME, auto, and bancassurance segments where Net Insurance operates.
• Allianz Italia: Italian subsidiary of Allianz SE, one of the largest global insurers. Offers comprehensive life, P&C, and health products with strong bancassurance and broker distribution — a broad-incumbent competitor in Italian personal and SME lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Net Insurance