Monoprix

What Monoprix does

Monoprix SA is a French urban omnichannel retailer and a subsidiary of Casino Group (Groupe Casino), founded in 1932 and headquartered in the Paris/Boulogne-Billancourt area with 10,000+ employees. The company operates physical convenience stores across French urban centers alongside an integrated digital stack consisting of monoprix.fr (fashion, home, leisure e-commerce), courses.monoprix.fr (online grocery), and the App M' Monoprix mobile application (iOS/Android) providing personalized offers, scan-and-go, and queue management. Its assortment spans groceries, fashion, home goods, and leisure, supported by a deep private-label portfolio (MONOPRIX, MONOPRIX CREATEUR, MONOPRIX HOMME, MONOPRIX KIDS, MONOPRIX MAISON, MONOPRIX PREMIUM, MONOPRIX TRAVEL, MONOPRIX OUTLET) and an exclusive Créateurs X Monoprix designer collaboration program.

The business model is standard retail transaction-based revenue across physical and digital channels, complemented by the M' loyalty program (up to €80/month in savings, free delivery from €50), gift cards, and integrated payment options including Klarna 3x installments, Apple Pay, PayPal, and major card networks. Distribution is omnichannel: in-store experience, home delivery via Colissimo and Chronopost (free above €60), and click-and-collect. Monoprix participates in the Citeo ReUse nationwide reusable packaging initiative covering 400+ stores across four French regions and 50+ brands.

The customer base is broad-based urban French consumers seeking one-stop shopping across food and non-food categories, with no enterprise customer concentration. Standalone revenue is not disclosed; Groupe Casino, the listed parent, reported 2025 consolidated revenue of €8,260 million (+0.5% comparable), of which Monoprix is a major contributing subsidiary. As of 2026, Monoprix SAS has been included in Casino Group's conciliation proceedings with financial creditors, indicating active balance-sheet restructuring, while operational activities, partnerships (notably with the Zouari family for convenience-retail expansion), and product launches continue.

Name

Monoprix

Legal name

Monoprix

Website

https://monoprix.fr

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Monoprix is a French urban omnichannel retailer and Casino Group subsidiary operating physical stores, e-commerce platforms (monoprix.fr, courses.monoprix.fr), and the App M' mobile app to sell groceries, fashion, home goods, and leisure products to French consumers.

Ownership category

akta.pro rank

Product category

Department Store Retail

NAICS

Convenience Retailers and Vending Machine Operators (44513)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Discount Drugstores with Convenience Food & Beverage (Value C-Store Hybrid) (CRAEAHAJ)

Keywords

• Department store retail
• Online grocery shopping
• Fashion retail
• Home goods retail
• Loyalty program

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Physical Stores: Revenue from physical retail store sales across fashion, groceries, home goods, and leisure categories in urban France
2. E-commerce Sales: Online sales through monoprix.fr and courses.monoprix.fr for grocery delivery and online shopping
3. Group Revenue Attribution: Monoprix SAS is a subsidiary of Casino Group; consolidated Groupe Casino reported 2025 revenue of €8,260 million

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Monoprix is a French urban department store chain selling groceries, fashion (women's, men's, children's, baby), home goods, leisure products, and gift cards through physical stores, the monoprix.fr e-commerce site, the courses.monoprix.fr online grocery platform, and the App M' Monoprix mobile application. The company is supported by the M' loyalty program and multiple private-label brands (Monoprix, Monoprix Createur, Monoprix Maison, Monoprix Homme, Monoprix Kids, Monoprix Premium, Monoprix Outlet).

Product overview

Monoprix is a French omnichannel retail chain operating as a unified platform combining grocery retail, fashion, home goods, and leisure products. The offering consists of an online grocery platform (courses.monoprix.fr) integrated with physical store locations, plus dedicated e-commerce sites for Mode (fashion), Maison (home), and Loisirs (leisure) categories. The portfolio includes multiple private label sub-brands: MONOPRIX (core private label), MONOPRIX CREATEUR (designer collaborations), MONOPRIX HOMME (men's), MONOPRIX KIDS (children's), MONOPRIX MAISON (home), MONOPRIX PREMIUM (premium line), and MONOPRIX OUTLET (discount section). Supporting services include the M' loyalty program (up to €80 monthly savings), gift cards, the App M' mobile application, and delivery services via Colissimo and Chronopost. The Créateurs X Monoprix program features exclusive designer collaborations, while the Monoprix Lookbook provides editorial fashion content.

Differentiator

Problem solved

Functional benefit

Brands

• Monoprix CREATEURS: Designer collaborations and exclusive collections under the Monoprix brand
• Monoprix MAISON
• Monoprix KIDS
• Monoprix HOMME
• Monoprix PREMIUM
• Monoprix TRAVEL

Products and services

• Monoprix Online Grocery (courses.monoprix.fr) Online grocery shopping service offering home delivery and store pickup for everyday products (fruits, vegetables, dairy, eggs, cheese, sweet and savory groceries). Targeted at French consumers seeking convenient online grocery ordering.
• Monoprix Mode (Fashion) Fashion retail category covering women's, men's, children's, baby, and lingerie, plus accessories, sold through Monoprix's private-label brands and Créateurs X Monoprix designer collaborations.
• Monoprix Maison (Home) Home goods category including tableware, linens, bedding, decor, stationery, toys, multimedia, small appliances, and furniture, sold through physical stores and the Monoprix.fr e-commerce site.
• Monoprix Loisirs (Leisure) Leisure and hobby products category including stationery, luggage, multimedia, toys, party supplies, sports equipment, outdoor items, and pet accessories.
• Créateurs X Monoprix Designer collaboration program featuring exclusive capsule collections from external designers and artists, sold under the MONOPRIX CREATEUR sub-brand.
• M' Loyalty Program (Programme de Fidélité M') Customer loyalty program offering up to €80 in monthly savings with personalized promotions, free in-store delivery from €50, and exclusive member benefits.
• Monoprix Gift Cards (Cartes Cadeaux) Digital and physical gift cards available for purchase, redeemable across Monoprix stores and online channels.
• App M' Monoprix (Mobile Application) Mobile application for iOS and Android providing personalized offers, scan-and-go checkout, in-store queue-skipping, and integrated online shopping functionality.
• Monoprix Delivery Services Home delivery service with free shipping from €60, store pickup (click-and-collect), and express delivery options via Colissimo and Chronopost carriers.
• Monoprix Soldes (Seasonal Sales) Seasonal sale events offering up to -50% discounts on selected fashion, home, and leisure items across Monoprix stores and online channels.

Quantifiable outcome

• Citeo ReUse project placed over 140 products in reusable packaging on store shelves in first phase (June 2025)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Casino Group (Groupe Casino)coreStrategic or Co-development Partner · 8 June 2026Casino Group and Zouari family partnership to develop Franprix and Monoprix convenience retail networks in France. Deal creates capital partnership structure where Zouari family holds approximately 60% while Franprix retains remainder, initially covering around 30 stores. Monoprix SAS included in conciliation proceedings with financial creditors.
• Citeo (Citeo ReUse Project)flagshipStrategic or Co-development Partner · 1 June 2025Citeo ReUse is a large-scale reusable packaging initiative across four major French regions (Brittany, Normandy, Pays de la Loire, Hauts-de-France), involving over 400 stores and 50+ brands. Monoprix participates with goal of deploying millions of standardized containers by end of 2026.
• Zouari FamilycoreStrategic or Co-development PartnerStrategic partnership expansion for convenience retail networks Franprix and Monoprix in France. Capital stake restructuring with Zouari family holding 60% in development structure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Franprix: Sister-brand convenience retailer within Casino Group; overlapping product mix and customer base with Monoprix, particularly in urban French neighborhoods.
• Cdiscount: Large French e-commerce marketplace with broad non-food assortment (home, leisure, fashion). Competes with Monoprix.fr for online non-grocery share of wallet.
• Carrefour: France's largest grocery and general-merchandise retailer, operating hypermarkets, supermarkets and convenience formats nationwide. Direct competitor to Monoprix across grocery, private-label and e-commerce.
• Auchan: Major French hypermarket and supermarket operator with both grocery and non-food (fashion, home, leisure) ranges. Closely comparable multi-category urban/regional retail model.
• La Redoute: Major French multi-category retailer with strong fashion, home and lifestyle assortment. Comparable to Monoprix's non-food (Mode, Maison, Loisirs) categories and private-label approach.
• E.Leclerc: Leading French grocery retailer with strong private-label portfolio and aggressive pricing — directly comparable to Monoprix's grocery, private-label and loyalty strategy.
• Intermarché: French grocery and general-merchandise retailer with strong private-label programs and omnichannel operations; competes with Monoprix for urban and suburban French consumers.

Emerging players

• Sephora: France-based global beauty retailer. Comparable to Monoprix's beauty and personal-care assortment and selective urban retail positioning.
• Picard: French specialist frozen-food retailer with strong urban store network and premium positioning. Adjacent peer for Monoprix's grocery and urban convenience footprint.

Others

• Casino Group (Groupe Casino): Monoprix's parent conglomerate and strategic partner for the Zouari-led convenience retail expansion. Relevant for context on ownership, capital structure and shared initiatives.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Monoprix
• YouTubeyoutube.com/channel/UCUFmvsGtcpYpEBoW04rm5Gw
• LinkedInlinkedin.com/company/monoprix
• Instagraminstagram.com/monoprix
• TikToktiktok.com/@monoprix?lang=fr
• Pinterestpinterest.fr/monoprix
• Facebookfacebook.com/Monoprix

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monoprix