Aspria

What Aspria does

Aspria is a premium European health and wellness club operator founded in 2000 and headquartered in Amsterdam (Netherlands), with operating clubs across Belgium, Germany, and Italy. The company served approximately 51,000 members across eight full-service clubs and two higher-volume Aspresso sites, offering a vertically integrated lifestyle platform that combines state-of-the-art fitness facilities, spas, swimming pools, tennis courts, and group exercise classes with broader lifestyle services including boutique hotel accommodations (129 rooms across four properties), family programming (Aspria Academy), coworking workspaces (AspriaWorks), and F&B outlets. Flagship assets include the Royal La Rasante country club in Brussels (a 100-year heritage site), Berlin Ku'damm (described as Europe's largest health club at 10,000m²), and Milan Harbour Club (a 7-hectare sports estate).

The core technology stack centers on a website-based platform and the myAspria mobile application (white-labeled via Technogym's mywellness ecosystem) that handles member bookings, fitness tracking, class scheduling, and spa reservations. AspriaPro provides personalized fitness tracking layered on Technogym-connected equipment. Martech integrations include HubSpot (lead generation), Google Analytics, and HotJar, with branded content distributed through the Aspria Magazine editorial platform. Distribution is direct-to-consumer via physical club sales teams, online inquiries, and Travelclick for hotel bookings — no third-party resellers or franchise model is used.

The business model is a recurring subscription membership club (premium tier priced in the EUR 200-300/month range) supplemented by ancillary revenue from hotel stays, spa treatments, F&B, events, and higher-volume Aspresso subscriptions. Three primary customer personas are families, professional adults seeking work-life balance, and health-focused individuals. In March 2026, the company was acquired by David Lloyd Leisure (PE-backed by TDR Capital), integrating Aspria's 10 sites and 51,000 members into a broader 149-club European platform.

Name

Aspria

Legal name

Aspria Holdings BV

Website

https://aspria.com

Company type

Private

Founded year

2000

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

Aspria was a premium European health and wellness club operator founded in 2000, serving approximately 51,000 members across 10 clubs in Belgium, Germany, Italy, and Spain with fitness, spa, family, hotel, and coworking offerings before being acquired by David Lloyd Leisure in March 2026.

Ownership category

akta.pro rank

Product category

Premium Health and Wellness Club Memberships

NAICS

Fitness and Recreational Sports Centers (713940), Traveler Accommodation (7211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industries

Premium/Upmarket Membership Clubs (CRAEADAG), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Premium health clubs
• Wellness club memberships
• Fitness and spa services
• Family wellness programs
• Boutique club hotels

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Premium Membership Subscriptions: Recurring membership fees from 51,000 members across 10 premium health and wellness clubs. Membership tiers offer access to fitness facilities, spas, pools, tennis courts, family amenities, and workspace. Premium positioning at €200-300/month.
2. Hotel Operations: Four hotel facilities integrated with club locations offering boutique accommodation. Properties include Royal La Rasante (19 rooms), Hannover Maschsee (20 rooms), Hamburg Uhlenhorst (48 rooms), and Berlin Ku'damm (42 rooms).
3. Spa and Wellness Services: Revenue from spa treatments, sauna access, and wellness services at L'Institut facilities across locations.
4. Food and Beverage: On-site restaurants and bars at club locations including Top Délice, Insel Beach Club, and various café facilities.
5. Aspresso Sites: Two higher-volume Aspresso sites offering fitness facilities with potentially different pricing model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aspria operates a portfolio of 10 premium health and wellness membership clubs across Belgium, Germany, Italy and Spain, providing members with access to fitness facilities, hundreds of weekly group exercise classes, spa and wellness services, tennis and padel courts, indoor and outdoor pools, family programming, and on-site boutique hotels. Revenue is generated primarily through recurring membership subscriptions, supplemented by hotel accommodation, spa treatments, food and beverage, coworking, and branded fitness events.

Product overview

Aspria operates as a portfolio of premium health and wellness membership clubs across Europe, offering a unified lifestyle destination that combines fitness facilities, spa services, family programs, and coworking spaces. The core offering is the Aspria Membership Clubs, which includes sub-branded club locations across Belgium (Brussels Royal La Rasante, Arts-Loi, Avenue Louise), Germany (Berlin Ku'damm, Hamburg Uhlenhorst, Hamburg Alstertal, Hannover Maschsee), and Italy (Milan Harbour Club). Supporting the core clubs are modular offerings including Aspria Hotels (boutique accommodations at select locations), Aspria Academy (children's programs), AspriaWorks (coworking spaces), AspriaPro/Pro Health (fitness tracking via Technogym integration), L'Institut Spa (wellness treatments), and the myAspria mobile app. The company also operates higher-volume Aspresso sites and hosts branded fitness events including HYROX competitions and LES MILLS classes.

Differentiator

Problem solved

Functional benefit

Brands

• AspriaPro: Personalized fitness tracking and training support program for members
• Aspria Academy
• AspriaWorks
• L'Institut
• Aspresso

Products and services

• Aspria Membership Clubs Premium health and wellness club membership providing members access to fitness facilities, hundreds of weekly group exercise classes, indoor and outdoor pools, spas, tennis and padel courts, family amenities, dining, and social programming across 10 European club locations.
• Aspria Hotels Boutique hotel accommodations integrated within four club locations: Royal La Rasante (19 rooms), Hannover Maschsee (20 rooms), Hamburg Uhlenhorst (48 rooms), and Berlin Ku'damm (42 rooms).
• Aspria Academy Children's development program including classes, camps, créches, and activities designed for children of all ages, timed in parallel with adult fitness classes at Aspria club locations.
• AspriaWorks Flexible workspace and coworking services with meeting rooms, networking events, and professional development workshops integrated into club facilities for members.
• L'Institut Spa Spa and wellness brand offering treatments (including exclusive Clarins treatments at Avenue Louise), saunas, hammam, and relaxation facilities across Aspria club locations.
• Harbour Club Milan Flagship 7-hectare Aspria club in Milan featuring 18 tennis courts, 4 padel courts, Olympic-size outdoor pool, 2,000m² gym, and exclusive adult-only Diamond Lounge.
• Berlin Ku'damm Club Europe's largest health club, spanning 10,000m² across six floors, featuring 170 hours of weekly group exercise classes, 25m indoor pool, 42 boutique hotel rooms, and a 400m² rooftop spa terrace.
• Aspresso Sites Higher-volume fitness facility concept offering accessible fitness facilities with a potentially different pricing model (currently two sites, including one in Rome).
• myAspria App Mobile application for members to manage class and spa bookings, access fitness tracking via Technogym mywellness integration, and engage with club services.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• David Lloyd Leisure (Acquired Aspria)coreOthersDavid Lloyd Leisure, backed by private equity firm TDR Capital, acquired Aspria in March 2026. The acquisition expanded David Lloyd to 149 clubs across Europe. Aspria founder Brian Morris transitioned to advisory role while CEO Shiv Patel joined David Lloyd's executive committee.
• ClarinsflagshipStrategic or Co-development PartnerExclusive spa partnership at Aspria Avenue Louise where L'Institut offers luxury Clarins treatments. Premium skincare brand integration into spa service delivery.
• CasallminorGTM or Marketing PartnerSwedish activewear brand offering sustainable training apparel and fitness accessories. Products featured in Hamburg Uhlenhorst club boutique.
• VuoriminorGTM or Marketing PartnerPremium activewear brand combining style, comfort, and high performance for fitness and everyday wear. Sustainability-focused with high-quality materials. Featured in Aspria Boutique.
• Yogi BareminorGTM or Marketing PartnerEco-friendly yoga mat and accessories brand. Known for innovative, sustainable products designed to enhance yoga practice with high performance and environmental mindfulness.
• LES MILLSflagshipTechnology or IntegrationGlobal group fitness class programming provider. Dynamic and effective training classes including Bodycombat, BODYPUMP, RPM, and other internationally recognized fitness formats.
• HYROXflagshipStrategic or Co-development PartnerGlobal fitness race series for functional fitness enthusiasts. Aspria Hamburg Alstertal serves as venue for HYROX events. Partnership brings competitive fitness events to Aspria locations.
• TechnogymflagshipTechnology or IntegrationPremium fitness equipment manufacturer. Aspria app (myAspria) integrates with Technogym ecosystem for fitness tracking and equipment connectivity.
• HypericeminorGTM or Marketing PartnerHigh-performance wellness technology brand specializing in percussion, compression, vibration, and thermal recovery devices. Members receive 20% discount on purchases.
• La Monnaie Opera HouseminorGTM or Marketing PartnerEurope's leading opera house in Brussels. Partnership offers members VIP treatment with champagne, parking vouchers, and discovery offers for opera performances.
• BeautifulSmile CosmeticsminorGTM or Marketing PartnerKorean skincare brand combining natural ingredients with advanced skincare innovation. Members receive 15% exclusive discount.
• Pautric Group (BMW & MINI)minorGTM or Marketing PartnerPrestigious automotive dealership offering members €250 gift voucher on vehicle purchases for accessories.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Virgin Active: Premium fitness club chain operating across Europe and select international markets with spa and wellness integration. Directly comparable subscription model, premium tier, and multi-country footprint.
• Soho House: Premium global members' club operator with hotels, restaurants, coworking, and fitness amenities. Highly comparable 'lifestyle members' club' thesis, premium pricing, and integrated hospitality model.
• Life Time Group: US premium fitness operator combining large-format clubs with spas, family programming, and resort-style amenities. Closest publicly traded comparable for the diversified premium club economics.
• The Arts Club London: Long-established London private members' club offering dining, cultural events, and wellness amenities. Comparable members-only lifestyle club model and premium pricing at the consumer level.
• Third Space: Premium London members-only fitness club with luxury spa, group classes, and family/casual dining. Direct comparable on premium urban UK positioning and integrated wellness offerings.
• David Lloyd Leisure: UK/European premium family-oriented health and racquets club operator that completed the acquisition of Aspria in March 2026. Operates the same membership-plus-hospitality model at scale (149 clubs), making it the most direct operating and strategic peer.
• Equinox: Global luxury fitness operator with hotels (Equinox Hotels) and integrated spa/wellness. Comparable on premium positioning, hospitality integration, and high-spend member base.
• Holmes Place: Premium European health club operator with integrated spa, family amenities, and personal training across multiple European countries. Closest comparable on premium positioning, spa integration, and multi-country portfolio.
• Fitness First: Mass-premium European fitness club chain operating in many of the same cities as Aspria. Sits just below Aspria in pricing tier, making it a relevant adjacent competitor for the same consumer wallet.

Broad incumbents

• Basic-Fit: Largest low-cost fitness operator in Europe with 1,000+ clubs. Different business model but the relevant European fitness scale benchmark for membership volume, footprint, and unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AspriaClubs
• Instagraminstagram.com/aspriaclubs
• Xx.com/Aspria_DE

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspria