Wanderful Interactive Storybooks

Name

Wanderful Interactive Storybooks

Legal name

Wanderful, LLC

Website

https://wanderfulstorybooks.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Children's Interactive Storybook Apps

NAICS

Book Publishers (513130), Book Publishers (51313), Book Retailers and News Dealers (45921)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)

akta.pro secondary industries

Digital Reading Content & eBooks (Leveled Readers, Libraries) (EDAFACAH), Children’s Activity & Workbook Publishing (MPAJAFAG), eBook & Digital Reading Platforms (BPAMAJAK)

Keywords

• Interactive storybooks
• Children's educational apps
• Multilingual reading apps
• Early literacy software
• Mobile storybook apps

Headquarters

HQ city

Novato

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. App Sales (Consumer): Direct consumer app purchases at $4.99 per title from Apple App Store, Google Play, Amazon App Store, and Mac App Store. Premium upgrades at $2.99 for Classroom Activities guide and additional languages.
2. Education Market Distribution: Volume licensing through Learning Services exclusive distributor for North American education market. Site licenses and volume discounts available for schools at $9.99 per title.
3. In-App Language Upgrades: Additional language content (French) available for $1.99 via in-app purchase for iOS versions. Premium upgrade bundle at $2.99 includes Classroom Activities guide plus additional languages.
4. Device Manufacturer Bundling: Free Storybook Sampler available for bundling with select Android and Windows device manufacturers, providing monetization through in-app purchase upgrades to full titles.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Wanderful produces and publishes interactive multilingual storybook applications for mobile (iOS/Android) and desktop (Mac OSX) platforms, reviving the award-winning Living Books series originally launched by Broderbund Software in 1992. Each app features hundreds of interactive hot spots per page, dynamic on-the-fly language switching between English, Spanish, French, German, Japanese, and Portuguese, and premium Classroom Activities Guides aligned with Common Core State Standards. Distribution occurs through consumer app stores (Apple, Google Play, Amazon) and an exclusive education channel via Learning Services.

Product overview

Wanderful Interactive Storybooks is a suite of interactive storybook mobile and desktop applications originally published as Living Books by Broderbund Software. The portfolio includes eleven core storybook titles (Arthur's Birthday, Arthur's Teacher Trouble, Berenstain Bears In The Dark, Berenstain Bears Get in a Fight, Harry and the Haunted House, Little Monster at School, Ruff's Bone, Stellaluna, The Tortoise and The Hare, The New Kid on the Block, and Just Grandma and Me) plus a free Storybook Sampler app for trying all titles. A premium Classroom Activities Guide add-on ($2.99 in-app, included with Mac) provides Common Core-aligned lesson plans. The Little Ark Collection offers three Bible-themed storybook apps under a separate sub-brand. Products are distributed across iOS, Android, Mac OSX, and Amazon platforms with dynamic multilingual support (English, Spanish, French, German, Japanese, Portuguese) toggleable from any page.

Differentiator

Problem solved

Functional benefit

Brands

• Living Books: Interactive storybook series originally published by Broderbund Software, now revived by Wanderful as mobile apps. Living Books is a registered trademark of Houghton Mifflin Harcourt, used with permission.
• The Little Ark Collection

Products and services

• Arthur's Birthday Interactive storybook app based on Marc Brown's Arthur series about choosing between friends when two birthday parties conflict. Available in English and Spanish with optional French upgrade.
• Arthur's Teacher Trouble Interactive storybook app featuring Arthur preparing for the Spelling Bee under Mr. Ratburn. Includes 24 pages and 40 animated spelling words. Awarded Children's Technology Review Editor's Choice and Parents' Choice Silver Honor.
• Berenstain Bears In The Dark

Quantifiable outcome

• Eight consecutive Parents' Choice Awards received for every app submitted to Parents' Choice for review
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Learning ServicescoreChannel Partner/ Reseller/ Distributor · 9 July 2012Learning Services is the exclusive distributor of Wanderful's interactive storybooks to the education market in North America. Learning Services distributes Wanderful storybooks for Mac and Windows platforms, including titles in English, Spanish, and French when available. The partnership targets schools and educational institutions with volume pricing starting at $9.99 per title with site licenses and volume discounts.
• Houghton Mifflin HarcourtcoreOEM/ Whitelabel/ Licensing Partner · 6 June 2012Wanderful secured exclusive licensing rights to Houghton Mifflin Harcourt's Living Books library of titles. The beloved Living Books series was introduced by Broderbund Software in early 1990s and expanded through a joint venture with Random House. HMH is the eventual successor to Broderbund and owner of Living Books intellectual property.
• ZOOM PlatformsupportingTechnology or IntegrationWanderful is powered by ZOOM Platform technology for digital content delivery and distribution infrastructure.
• Jordan Freeman GroupcoreOthersWanderful, LLC is a Jordan Freeman Group Company, serving as the parent organization for the Wanderful Interactive Storybooks and Wanderful Edutainment brands.
• Marc Brown StudioscoreOEM/ Whitelabel/ Licensing PartnerArthur character and series licensing from Marc Brown Studios for interactive storybook adaptations including Arthur's Birthday and Arthur's Teacher Trouble.
• Mercer MayercoreOEM/ Whitelabel/ Licensing PartnerLittle Critter and Little Monster character licensing from Mercer Mayer for interactive storybook adaptations including Little Monster at School.
• Janell CannonsupportingOEM/ Whitelabel/ Licensing PartnerStellaluna character and book licensing from author Janell Cannon for interactive storybook adaptation.
• Jack PrelutskysupportingOEM/ Whitelabel/ Licensing PartnerThe New Kid on the Block poetry collection licensing from Jack Prelutsky, the first ever U.S. Children's Poet Laureate.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Oceanhouse Media: Publisher of interactive Dr. Seuss, Berenstain Bears, and other classic children's book apps with narrated, animated, tappable pages. Most directly comparable to Wanderful in licensing beloved children's IP and converting it into interactive mobile storybooks.
• Epic!: Subscription-based digital library and reading platform for kids 12 and under, used heavily by schools and families. Comparable as a destination for interactive children's reading, but competes via a subscription model rather than one-time title purchases.
• Highlights: Children's media company (acquired Speakaboos) that publishes interactive reading apps and digital content for kids, including classic branded content. Overlaps with Wanderful on digital storybook delivery to families and classrooms.
• Toca Boca: Subsidiary of Spin Master producing popular open-ended play and storytelling apps for children. Competes in the same premium children's app category and shares a similar app-store-led, freemium-to-paid model.
• Khan Academy Kids: Free, award-winning educational app for ages 2-8 covering reading, math, and social-emotional learning. Comparable as a free, curriculum-aligned early-literacy app competing for the same classroom and parent attention.
• Reading Eggs: Subscription-based early literacy program for ages 2-13 with interactive reading lessons, books, and assessments. Comparable as a structured K-3 reading platform sold into schools and homes, and a competitor for the same district procurement budget.
• Homer: Early-learning reading app for ages 2-8 with personalized, interactive stories and lessons. Comparable as an adaptive, app-delivered literacy product targeting the same preschool-to-grade-2 segment.

Broad incumbents

• ABCmouse: Age of Learning's flagship early-learning subscription used widely in schools and homes, covering reading, math, and science. A larger incumbent competing for the same family and school literacy wallet.
• Hooked on Phonics: Long-established learn-to-read program with digital and physical components for K-2. Comparable as a structured early-literacy curriculum sold through both consumer and school channels.

Emerging players

• Night Zookeeper: Interactive reading and writing platform for children that gamifies literacy with creative storytelling. Comparable as an emerging interactive literacy app targeting similar elementary-age segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WanderfulStorybooks
• Xx.com/WanderfulBooks
• LinkedInlinkedin.com/company/wanderful

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanderful Interactive Storybooks