What Echelon Masonry does

Echelon Masonry is the consolidated architectural masonry brand of Oldcastle APG, headquartered at 400 Perimeter Center Terrace, Suite 1000 in Atlanta, Georgia. Launched in 2015 by consolidating legacy Oldcastle APG brands (Artisan Masonry Veneers, Trenwyth, Quik-Brik, Amerimix, and others), Echelon offers a unified portfolio of architectural concrete masonry units (CMU), brick veneer, structural brick, insulated wall systems, and mortar and grout products manufactured regionally across North America to optimize pricing and lead times. The company's product portfolio spans premium veneers, standard CMU in ground/smooth/split face finishes, single-wythe Quik-Brik structural brick, the patented InsulTech insulated wall assembly (R-16.2 thermal performance), and the Acousta-Wal sound-control system.

The business is supported by a design-tooling ecosystem targeting architects: the free Masonry IQ Revit plugin automates pattern creation, section drawing, layout auditing, and fenestration validation, while the Masonry Visualizer provides 3D rendering for wall-scale mock-ups, and BIM content is offered for both Revit and AutoCAD. AIA-accredited continuing education (Oldcastle APG University Online and Lunch & Learn sessions) reinforces the specification channel.

Echelon operates a sales-led, direct regional sales model with quote-based pricing and multi-year contracts. Products are manufactured regionally, with pricing and lead times set by project ZIP code, and customers request quotes or samples through the website or via regional offices. The primary customer segments are architects and design professionals (who specify products using BIM tools) and contractors and builders (who purchase for installation), with end use cases spanning commercial, residential, institutional, and government construction.

Name

Echelon Masonry

Legal name

Echelon Masonry

Website

https://balcon.biz

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Echelon Masonry, an Oldcastle APG brand based in Atlanta, manufactures and sells architectural concrete masonry units, brick veneer, structural brick, and insulated wall systems across North America via regional plants and direct sales to architects and contractors.

Ownership category

akta.pro rank

Product category

Architectural Masonry Products

NAICS

Concrete Block and Brick Manufacturing (327331), Other Concrete Product Manufacturing (327390)

SIC

Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Concrete Masonry Units (CMU) & Concrete Blocks (IMADABAB)

akta.pro secondary industries

Masonry Prefabricated Elements (Panels, Lintels, Sills) (IMADABAM), Mortar, Grout & Masonry Cements (IMADABAL)

Keywords

• Architectural concrete masonry
• Masonry veneer products
• Concrete masonry units
• Insulated wall systems
• Mortar and grout products

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Architectural Masonry Products: Sale of architectural concrete masonry products including CMU blocks, brick veneer, adhered and anchored masonry veneer, insulated wall systems, and related mortar and grout products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Echelon Masonry manufactures architectural concrete masonry products and related wall systems for commercial and residential construction. Its portfolio includes concrete masonry units, adhered and anchored masonry veneer, insulated and high-performance wall systems, structural brick, and mortar and grout, produced regionally and supported by BIM-compatible design resources.

Product overview

Echelon Masonry is a manufacturer of architectural concrete masonry products that consolidates multiple masonry brands and product lines under a single unified portfolio. The company offers five main product brands: Artisan Masonry Veneers (premium veneer products including Allure, Aria Slim, Aria Stone, Ashton Brick, Cordova Stone, Franklin Stone, Hillcrest Stone, Kensley Stone, Lamina Stone, Mondrian Stone, Waterford Stone), Trenwyth Architectural Masonry (architectural products), Echelon Standard Masonry (CMU products including Ground Face, Smooth Face, Split Face), Insulated Wall Systems (Acousta-Wal for sound control, InsulTech for R-16.2 thermal performance), and Quik-Brik Structural Brick (single-wythe brick systems including Harvard-Brik). Additional products include Amerimix Mortar & Grout. The portfolio also includes tools like Masonry iQ (a free Revit plugin) and the Masonry Visualizer for design assistance. Products are manufactured regionally to deliver competitive pricing and lead times. Echelon is a brand under Oldcastle APG, North America's leading manufacturer of architectural masonry products.

Differentiator

Problem solved

Functional benefit

Brands

• Artisan Masonry Veneers: Product line for masonry veneer applications
• Trenwyth Architectural Masonry
• Echelon Standard Masonry
• Insulated Wall Systems
• Quik-Brik Structural Brick
• Amerimix Mortar & Grout

Products and services

• Artisan Masonry Veneers
• Trenwyth Architectural Masonry
• Echelon Standard Masonry
• Insulated Wall Systems
• Acousta-Wal
• InsulTech
• Quik-Brik Structural Brick
• Amerimix Mortar & Grout
• Allure
• Aria Slim
• Aria Stone
• Ashton Brick
• Cordova Stone
• Franklin Stone
• Hillcrest Stone
• Kensley Stone
• Lamina Stone
• Mondrian Stone
• Waterford Stone
• High Polish
• Mesastone
• Trattino
• Trendstone
• Trendstone Plus
• Verastone
• Verastone Plus
• Ground Face
• Smooth Face
• Split Face
• Harvard-Brik
• Quik-Brik (Traditional)
• Masonry iQ
• Masonry Visualizer

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature2 records

Partnerships

One partnership is on record.

• Oldcastle APGcoreOthersOldcastle APG is the parent company and North America's leading manufacturer of architectural masonry products. Echelon represents the consolidation of Oldcastle APG's various masonry brands (Artisan Masonry Veneers, Trenwyth, Quik-Brik, etc.) into a single unified brand since 2015.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CEMEX: CEMEX is a global cement, ready-mix concrete, and aggregates producer with a North American building solutions footprint. It competes with Echelon indirectly through concrete masonry and aggregates supply into the same construction value chain.
• Holcim: Holcim (formerly LafargeHolcim) is a global building materials leader with cement, concrete, and aggregates operations in North America. It is comparable as a broad incumbent supplying cementitious inputs and concrete products into masonry construction.
• Boral Limited: Boral is a diversified building products manufacturer with masonry and construction materials exposure in North America. It is comparable as a broad incumbent operating in adjacent product categories within architectural masonry and construction materials.
• Heidelberg Materials: Heidelberg Materials (formerly Lehigh Hanson in North America) is a major cement, aggregates, and ready-mixed concrete producer. It is a broad incumbent supplying raw cementitious materials into the concrete masonry value chain that Echelon serves.

Direct peers

• Forterra: Forterra is one of the largest North American manufacturers of concrete block, brick, and precast concrete products for masonry construction. It directly competes with Echelon in structural CMU, architectural block, and brick veneer for commercial and residential construction.
• Quikrete: Quikrete is a major U.S. manufacturer of packaged concrete, mortar, and grout products and acquired Forterra, expanding its masonry wall-system offering. It competes head-to-head with Echelon's Amerimix mortar/grout business and adjacent concrete masonry offerings.
• Acme Brick Company: Acme Brick is one of the largest U.S. brick manufacturers, selling face brick, thin brick, and masonry veneer products for residential and commercial construction. It overlaps with Echelon's Artisan Masonry Veneers and Quik-Brik Structural Brick product lines.
• General Shale: General Shale is a leading North American brick and masonry solutions manufacturer offering face brick, thin brick, and outdoor living products. It directly competes with Echelon in architectural masonry veneer and structural brick categories.
• Mutual Materials: Mutual Materials is a Pacific Northwest-based manufacturer of concrete masonry units, brick, and masonry-related products serving residential and commercial construction. It is a comparable regional-style masonry manufacturer with similar CMU and veneer offerings.

Others

• Oldcastle APG: Oldcastle APG is Echelon's parent and the broader masonry and hardscapes manufacturing business, part of CRH plc. It is comparable as the umbrella business under which Echelon's brands operate and against which standalone peer benchmarks are set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCY5WPCrnnlQCy-AqmFC0BLQ
• Facebookfacebook.com/echelonmasonry
• LinkedInlinkedin.com/company/7595410
• Instagraminstagram.com/echelonmasonry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Echelon Masonry