Acme Brick

What Acme Brick does

Acme Brick Company, founded in 1891 near Fort Worth, Texas by George E. Bennett, is a vertically integrated American manufacturer and distributor of brick, masonry, and adjacent building materials. The company operates 11 manufacturing plants and 60+ sales locations across 13 states in the Southwest, South, and Central United States, supported by approximately 1,700 associates. Since August 1, 2000, Acme has operated as a wholly-owned subsidiary of Berkshire Hathaway under President and CEO Ed Watson, who has been with the company for over 40 years.

The core product is traditional clay brick offered in King, Queen, and Modular sizes across multiple textures, supplemented by thin brick for interior applications. Over time, Acme has expanded into a comprehensive building-materials portfolio that includes tile, stone veneer (Cast Stone, Coronado, MStone, Stonebrook, ProVia), pavers, hardwood and luxury vinyl plank flooring, metal cladding, fireplaces, iron doors, outdoor living products (grills, furniture, heaters, turf, pool coping), and Romabio mineral-based masonry paints. The company serves three primary customer segments — builders, architects/designers, and homeowners/DIYers — through a direct field-sales motion across 45 sales locations, supplemented by an e-commerce storefront at brick.com, a dealer locator, and architect-facing tools including Virtual Mason (VR visualization) and Masonry Designer.

Acme generates revenue through one-time sale of manufactured and distributed building materials at quote-based pricing, with net-30 payment terms and a 1.5% monthly late charge on delinquent accounts. Special-order products require down payment prior to manufacturing. Distribution is supported by company-owned plants and sales locations across 13 states, and the sales infrastructure was rebuilt on the Zoho CRM platform between March and October 2025, with planned rollout of Zoho Marketing Automation. The company positions itself on a 100-year limited warranty for residential products, documented EPD/HPD sustainability disclosures across all plants, and continuing-education programs for architects, while its wholly-owned subsidiaries Featherlite (concrete masonry units) and Innovative Building Products extend the addressable product surface.

Name

Acme Brick

Legal name

Acme Brick Company

Website

https://brick.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Acme Brick Company manufactures and distributes brick, masonry, and adjacent building materials through 11 plants and 45 sales locations across 13 states, serving builders, architects, and homeowners. Wholly owned by Berkshire Hathaway since 2000, with approximately 1,700 associates.

Ownership category

akta.pro rank

Product category

Building Materials Manufacturing

NAICS

Clay Building Material and Refractories Manufacturing (327120), Brick, Stone, and Related Construction Material Merchant Wholesalers (42332), Concrete Block and Brick Manufacturing (327331), Clay Product and Refractory Manufacturing (3271)

SIC

Structural Clay Products (3250), Retail-Lumber & Other Building Materials Dealers (5211), Cut Stone & Stone Products (3281), Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Clay Bricks (Facing & Common) (IMADABAA)

akta.pro secondary industries

Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI), Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF), Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)

Keywords

• Clay brick manufacturing
• Masonry building materials
• Stone veneer products
• Thin brick systems
• Outdoor living products

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Brick and Building Materials Sales: Primary revenue from manufacturing and distributing brick and building materials including brick, stone, tile, flooring, cladding, and outdoor living products through direct sales locations across 13 states
2. Special Order Products: Custom and special order products including non-standard sizes, shapes, shading, blending or textures, which are non-cancellable and require advance payment or credit approval

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Acme Brick manufactures and distributes clay brick in multiple sizes (King, Queen, Modular) and textures (Heritage, Velour, Smooth, Grain), along with thin brick, stone veneer, tile, pavers, cladding, flooring, outdoor living products, fireplaces, iron doors, and complementary masonry paint products. The company operates 11 manufacturing plants and 40+ company-owned sales locations across 13 states, selling both through direct sales locations and an online storefront to builders, architects, and homeowners.

Product overview

Acme Brick Company is a comprehensive building materials manufacturer and distributor offering a unified product portfolio centered on brick and expanding into adjacent categories. The core offering includes traditional clay brick in multiple sizes (King, Queen, Modular) and textures, supplemented by thin brick for interior applications. The company has expanded beyond brick into a full-solution provider with flooring products (hardwood, luxury vinyl plank, tile), stone collections (Cast Stone, Coronado Stone, MStone, Stonebrook, and others), cladding (MAC Metal Architectural), outdoor living (pavers, pool coping, turf, grills, heaters, furniture), and architectural features (fireplaces, iron doors, glass accents). Paint products from Romabio (Classico Lime Wash, BioDomus I & II) are offered as complementary finishes for masonry surfaces. Design and visualization tools including Virtual Mason and Masonry Designer support architects and builders. The company operates across 13 states with 60+ locations, serving builders, architects, and homeowners with products ranging from basic construction materials to premium architectural finishes.

Differentiator

Problem solved

Functional benefit

Brands

• Acme Brick Tile & Stone: Building materials division offering tile, stone, and related products
• Romabio

Products and services

• Brick

Quantifiable outcome

• 100-year limited guarantee for single family residences
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Zoho CorporationcoreTechnology or Integration · 1 March 2025Acme Brick implemented Zoho CRM to rebuild its sales infrastructure, signing the contract in March 2025 and completing full transition in October 2025. The implementation enabled visualization of sales data and standardization of processes across 13 states and 45 sales locations. Acme evaluated 10 vendors including HubSpot and Salesforce before choosing Zoho for its customization capabilities, integration features, and ongoing support model. The company is also considering implementing Zoho Marketing Automation for personalized marketing across its three divisions.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Glen-Gery Corporation: Glen-Gery is one of the largest brick manufacturers in the US, producing clay brick and masonry products across multiple plants in the Northeast and Midwest. It directly competes with Acme on brick SKUs, builder/architect relationships, and color/texture offerings, and is now part of Brickworks Building Products.
• General Shale: General Shale is a major US brick and masonry solutions manufacturer with plants across multiple states, offering clay brick, thin brick, stone, and outdoor living products. It competes head-to-head with Acme in residential and commercial brick specifications, including thin brick and stone veneer categories.
• Echelon Masonry: Echelon Masonry, an Oldcastle APG brand, is a national masonry producer of architectural concrete block, brick, and stone veneer, competing with Acme on commercial and residential masonry specifications across the US.

Broad incumbents

• Brickworks Limited: One of the largest brick manufacturers in North America (via Acme's former Australia-listed parent Boral/Brickworks operations and through acquisition of Glen-Gery), Brickworks is a direct comparable in clay brick manufacturing, masonry distribution, and building products, with a similar multi-state plant footprint.
• James Hardie Building Products: James Hardie is the dominant US manufacturer of fiber cement siding, the principal substitute for clay brick in residential exteriors. It is not a direct brick peer but defines the competitive substitution threat that shapes brick demand and pricing for manufacturers like Acme.
• Oldcastle APG (CRH): Oldcastle Architectural Products Group, part of CRH plc, is one of the largest US manufacturers of masonry, concrete, and hardscape products including Echelon Masonry and Belgard. It directly overlaps with Acme on brick, stone veneer, and pavers, but operates as a much broader diversified building products platform.

Regional players

• Summit Brick & Tile Co. Summit Brick & Tile is a regional clay brick manufacturer serving the Western US. While smaller than Acme, it competes on builder and homeowner specifications in markets where Acme's Southwest distribution does not reach.
• Marion Ceramics: Marion Ceramics is a US manufacturer of pool coping, brick pavers, and thin brick products. Acme sells Marion Ceramics pool coping under its own brand, but Marion competes with Acme in select thin-brick and paver categories, primarily in the Southeast.

Emerging players

• Coronado Stone Products: Coronado Stone Products is a leading US manufacturer of manufactured stone veneer and architectural stone accents. While Acme distributes Coronado Stone under its own brand, Coronado is a partial competitor as a private-label stone veneer source for builders competing with Acme's brick-first exterior specifications.

Others

• Featherlite Concrete Masonry Units: Featherlite is actually an Acme-owned subsidiary manufacturing concrete masonry units (CMU) for Texas commercial and residential construction. It is included as an internal comparable for Acme's concrete masonry revenue line and to illustrate the adjacent CMU category in Acme's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCekW-_5cU9r6EX45B6QxH4w
• Facebookfacebook.com/AcmeBrickCo
• LinkedInlinkedin.com/company/acme-brick
• Instagraminstagram.com/AcmeBrick
• Pinterestpinterest.com/acmebrickco
• Xx.com/acmebrick

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acme Brick