ITU AbsorbTech
ITU AbsorbTech is a family-owned industrial laundry founded in 1930 that delivers recurring managed rental programs — reusable oil absorbents, shop towels, uniforms, floor mats, and first aid supplies — to enterprise manufacturing, printing, food processing, and automotive customers across the continental US.
- Company typePrivate
- Founded1930
- HeadquartersNew Berlin, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What ITU AbsorbTech does
ITU AbsorbTech, Inc. is a privately-held, family-owned industrial laundry and textile services company founded in 1930 and headquartered in New Berlin, Wisconsin. The company delivers managed, recurring rental programs centered on three core offerings: SorbIts® reusable oil absorbents (mats, pads, socks, and wet mops for industrial spill management), Shop Towel Service (reusable cotton towels for manufacturing, printing, and final-finish applications), and Uniform Rental Service (including HACCP-compliant food safety garments). Adjacent recurring lines include Industrial Floor Mat Service (oil absorbent, anti-fatigue, walk, and logo mats), Restroom & Facility supplies (paper roll towels, dust/wet mops, soaps), and First Aid & Safety programs (cabinet restocking, AED management, eyewash station maintenance). Underlying technology centers on proprietary in-house laundering and cleaning processes executed at ISO 14001:2015-registered processing facilities (New Berlin WI, Titusville PA, South Bend IN, with a 50,000 sq ft McCalla AL facility breaking ground June 2026), with a closed-loop Zero to Landfill recycling program that beneficially reuses recovered oils and solvents.
The business model is overwhelmingly subscription/recurring managed services: customers pay monthly fees for scheduled route-based delivery, pickup, laundering, inventory management, and compliance reporting, with the company delivering to specific workstations rather than dock-only drop-offs. Pricing is quote-based and not publicly disclosed; the SorbIts® Savings Calculator and a free 30-day no-obligation trial function as the primary lead-generation tools, while a Customer Response Center, field Account Executives, and route-based Route Service and Sales Representatives execute enterprise field sales. A separate ITUdirect e-commerce channel handles one-time purchases of corporate apparel and accessories. Customers are predominantly mid-market and enterprise industrial accounts across automotive, aerospace, heavy equipment, printing/graphics, food processing and packaging, and commercial facilities — with named logos including Bosch, Siemens, Moog, Amcor, Akebono Brake, Ryobi Die Casting, Serigraph, American Packaging, Belmark, Acument Global Technologies, and Zimbrick BMW. Regulatory positioning (EPA Wiper Rule compliance, Clean Water/Clean Air Act permitting, HACCP uniforms audited by Ecolab, ISO 14001 EMS) and a stated value proposition of 15-30% cost savings versus disposable alternatives anchor the company's enterprise sales motion.
ITU AbsorbTech firmographics
Firmographics- Name
- ITU AbsorbTech
- Legal name
- ITU AbsorbTech, Inc.
- Website
- https://ituabsorbtech.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ITU AbsorbTech is a family-owned industrial laundry founded in 1930 that delivers recurring managed rental programs — reusable oil absorbents, shop towels, uniforms, floor mats, and first aid supplies — to enterprise manufacturing, printing, food processing, and automotive customers across the continental US.
- Ownership category
- akta.pro rank
ITU AbsorbTech industry classification
Industry- Product category
- Industrial laundry and textile rental services
- NAICS
- Industrial Launderers (812332)
- akta.pro primary industry
- Industrial Laundry & Textile Waste Services (Non-hazardous) (EUAIAGAI)
- akta.pro secondary industry
- Spill Control & Containment Equipment (Absorbents, Berms, Spill Kits) (IMAHALAK)
Keywords
Where ITU AbsorbTech is headquartered
LocationHeadquarters
- HQ city
- New Berlin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ITU AbsorbTech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Rental Service Programs: Managed rental service programs where ITU AbsorbTech delivers, picks up, launders, and maintains reusable products including oil absorbents, shop towels, floor mats, and uniforms on a recurring scheduled basis.
- Direct Purchase (ITUdirect): One-time purchase of corporate apparel, workwear, bags, and accessories through ITUdirect™ service with in-house embroidery and free shipping on orders over $200.
- Managed Service Programs: Full-service managed programs including inventory management, regular delivery, laundering, installation, training, and reporting. Customers save 15-30% compared to disposables by eliminating waste disposal fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed Service Program |
| Subscription | Monthly | Shop Towel Service |
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
ITU AbsorbTech product offering
Product offeringCore offering
ITU AbsorbTech operates managed rental/reuse service programs that deliver, launder, and maintain launderable industrial textiles for businesses. Core offerings are reusable oil absorbents under the SorbIts® brand, Ultra™/UltraPro™/Mirus™ shop and printer towels, SlipBusters® and SAFEmats® industrial floor mats, and a uniform rental program (including HACCP-compliant garments for food processors). Services are delivered via scheduled route pickup-and-delivery with inventory management, transparent StraightUp!™ billing, and a closed-loop Zero to Landfill recycling process at ISO 14001:2015-registered facilities.
Product overview
ITU AbsorbTech is an industrial laundry service provider offering a portfolio of reusable product programs centered on three core offerings: SorbIts® Reusable Oil Absorbents (mats, pads, socks, and wet mops for industrial spill management), Shop Towel Service (reusable towels for manufacturing, printing, and finishing applications), and Uniform Rental Service (including HACCP food safety uniforms). The company also provides Industrial Floor Mat Service (oil absorbent SlipBusters®, anti-fatigue SAFEmats®, walk mats, scrape mats, and custom logo mats), Restroom & Facility products (paper towels, dust mops, wet mops, soaps), and First Aid & Safety services (cabinet restocking, AED management, eyewash station maintenance). All programs include managed service components with delivery, laundering, inventory management, and reporting. The company operates under a Zero to Landfill philosophy, laundering products at ISO 14001-registered facilities and recycling recovered oils and solvents.
Differentiator
Problem solved
Functional benefit
Brands
- SorbIts®: Exclusive line of launderable, reusable oil absorbents including mats, pads, and socks.
- SlipBusters®
- SAFEmats®
- Ultra™
- HiTech™
- Mirus™
- StraightUp!™
- ITUdirect™
- UltraPro™
Products and services
- SorbIts® Reusable Oil Absorbents Exclusive managed service line of launderable, reusable oil absorbent mats, pads, socks, and wet mops for industrial spill management. Products are 2–3x more absorbent than disposable options and capture engine oil, transmission fluid, metalworking fluids, coolants, hydraulic fluid, and other non-hazardous industrial process fluids. Customers save 15–30% on absorbent costs versus disposables.
- Shop Towel Service Reusable shop towel rental and laundering service for manufacturing and industrial customers, with scheduled pickup, delivery, and inventory management. Backed by StraightUp!™ transparent billing with no hidden fees, no auto replacement charges, and no loss/damage fees.
- Uniform Rental Service Managed uniform rental program for industrial and manufacturing customers, including shirts, pants, shorts, aprons, coveralls, jackets, hi-visibility, flame resistant, and HACCP-compliant garments. Features StraightUp!™ transparent billing and detailed garment reporting.
- Industrial Floor Mat Service Managed floor mat rental program for industrial customers including oil absorbent mats, walk mats, scrape mats, brush mats, anti-fatigue mats, and custom logo mats with scheduled laundering and delivery.
- HACCP Food Safety Uniform Program HACCP-compliant uniform processing program for food manufacturing and packaging facilities. Garments undergo ATP testing internally and independent third-party TAMC testing administered by Ecolab to verify hygienically clean garments.
- Ultra™ Printer Towels Program Heavyweight cotton printer towel rental and laundering service for printing and graphics industry customers, engineered for ink and solvent cleanup and processed under EPA Wiper Rule compliance.
- Mirus™ Printer Towels Program High-performance printer towel rental and laundering service tailored to the printing industry for cleaning inks and solvents, supported by EPA Wiper Rule–compliant processing facilities.
- AED Program Managed Automated External Defibrillator (AED) program including facility assessment, employee training, installation, and regular service inspections including battery checks. Full-service coverage in WI, IL, MI, and PA, with co-managed program available nationwide.
- First Aid Cabinet Service First aid cabinet restocking and inspection service ensuring OSHA and ANSI compliance, with regular inventory management and on-site checks.
- Eyewash Station Management Managed eyewash station program with drainage, cleaning, refilling, inspection with signed tags, and tamper-evident seals to maintain OSHA and ANSI compliance.
- ITUdirect Corporate Apparel Direct purchase service for corporate apparel, workwear, bags, and accessories with in-house embroidery, featuring brands including Eddie Bauer, Carhartt, Nike, and North Face. Free shipping is offered on orders over $200.
- SorbIts® Free Trial Program Free 30-day trial program that supplies a trial assortment of SorbIts® reusable oil absorbents, laundering service, and free delivery with no obligation, intended to convert prospects into managed-service customers.
Quantifiable outcome
- Over 50 million lbs of waste eliminated by customers using SorbIts®
- +5 more outcomes
Companies that use ITU AbsorbTech
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
ITU AbsorbTech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ITU AbsorbTech partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- EcolabcoreEcolab, a global leader in water, hygiene and energy technologies, independently audits ITU AbsorbTech's HACCP uniform program. They administer TAMC (Total Aerobic Microbial Count) testing on garments in addition to ITU's internal ATP detection testing. This third-party auditing verifies garments are hygienically clean for food manufacturing and packaging customers.
- Local Printing AssociationscoreITU AbsorbTech has partnered with local printing associations to provide member savings for printer towels, floor mats, mops, cotton roll towels, and other rental service programs. This partnership provides preferential pricing and service terms for association members in the printing and graphics industry.
- IntertekcoreIntertek registers and certifies ITU AbsorbTech's processing facilities to ISO 14001:2015 standard. This third-party certification validates the company's environmental management system and sustainability practices for customers with ISO 14001 compliance requirements.
- UnitedHealthcare / UMR / HealthSCOPE BenefitsminorHealth benefits provider for ITU AbsorbTech employees. The company publishes Machine-Readable Files on behalf of this provider as required by healthcare transparency regulations.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
ITU AbsorbTech competitors and assessment
Company assessmentDirect peers
- Vestis: Public uniform and workplace supplies company spun off from Aramark in 2023, providing uniforms, towels, mats, and hygiene services to industrial customers across the U.S. — directly competitive with ITU AbsorbTech's managed rental programs.
- Cintas: Largest publicly-traded uniform rental and industrial laundry operator in North America with a comprehensive managed-service portfolio (uniforms, shop towels, floor mats, first aid) directly overlapping ITU AbsorbTech's core offerings and target enterprise manufacturing customers.
- Alsco: Privately-held industrial laundry and uniform rental company with national U.S. presence offering uniform, towel, linen, and mat rental services — closely comparable to ITU AbsorbTech's managed service model and product mix.
- Prudential Overall Supply: Family-owned uniform rental and industrial laundry company serving the western U.S. with comparable uniform, shop towel, and facility service offerings to industrial customers.
- Mission Linen Supply: Privately-held industrial and commercial linen/laundry provider on the U.S. West Coast and Southwest, offering uniform rental, shop towels, and linen services to industrial customers with a similar route-based managed-service model.
- UniFirst: Public North American uniform rental and facility services provider with comparable product lines (uniforms, shop towels, floor mats, first aid) and route-based service model targeting the same industrial customer base.
Others
- Ecolab: Global water, hygiene, and infection-prevention leader; ITU AbsorbTech's HACCP uniform program partner that independently audits and administers TAMC testing — comparable in the regulated hygiene and sanitation services segment.
Regional players
- Steiner Linen: Mid-Atlantic regional industrial laundry and uniform rental provider offering uniforms, shop towels, and mats to industrial customers; comparable business model but different geographic focus.
Emerging players
- Crown Health & Hygiene Services: Mid-market provider of first aid, hygiene, and safety services (AEDs, eyewash stations, first aid cabinets) overlapping with ITU AbsorbTech's First Aid & Safety program.
Broad incumbents
- Aramark Uniform Services (now Vestis): Broader services incumbent whose uniform and workplace supplies segment became Vestis; relevant as legacy benchmark for national-scale uniform and industrial laundry service delivery to enterprise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ITU AbsorbTech social profiles
Digital presenceITU AbsorbTech compliance and trust
Trust signalCompliance7 records
ITU AbsorbTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITU AbsorbTech leadership team
Management profileNumber of profiles
Profiles5 records
ITU AbsorbTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITU AbsorbTech M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITU AbsorbTech
What does ITU AbsorbTech do?
ITU AbsorbTech operates managed rental/reuse service programs that deliver, launder, and maintain launderable industrial textiles for businesses. Core offerings are reusable oil absorbents under the SorbIts® brand, Ultra™/UltraPro™/Mirus™ shop and printer towels, SlipBusters® and SAFEmats® industrial floor mats, and a uniform rental program (including HACCP-compliant garments for food processors). Services are delivered via scheduled route pickup-and-delivery with inventory management, transparent StraightUp!™ billing, and a closed-loop Zero to Landfill recycling process at ISO 14001:2015-registered facilities.
Is ITU AbsorbTech a public or private company?
ITU AbsorbTech is a private company. It is classified as family owned and is currently operating.
When was ITU AbsorbTech founded?
ITU AbsorbTech was founded in 1930. It employs 251 to 500 people.
Where is ITU AbsorbTech based?
ITU AbsorbTech is headquartered in New Berlin, United States, in the North America region.
How does ITU AbsorbTech make money?
Three revenue lines are on record. Rental Service Programs are the primary driver. The others are direct Purchase (ITUdirect) and managed Service Programs.
Who are ITU AbsorbTech's main competitors?
Direct peers on record are Vestis, Cintas, Alsco, Prudential Overall Supply, Mission Linen Supply and UniFirst. Ecolab is listed as an others. Steiner Linen is listed as a regional player. Crown Health & Hygiene Services is listed as an emerging player. Aramark Uniform Services (now Vestis) is listed as a broad incumbent.
Does ITU AbsorbTech have an API?
No public API is recorded for ITU AbsorbTech.
What industry is ITU AbsorbTech in?
ITU AbsorbTech's product category is Industrial laundry and textile rental services. Its primary akta.pro industry code is EUAIAGAI, Industrial Laundry & Textile Waste Services (Non-hazardous), with a secondary code of IMAHALAK, Spill Control & Containment Equipment (Absorbents, Berms, Spill Kits). Its NAICS code is 812332.