What Trendpac does

TrendPac Pty Ltd is a 100% Australian family-owned contract manufacturer founded in 1963 (originally as Hu-Chem Pty Ltd) and headquartered in Berkeley Vale, NSW. The company provides end-to-end product creation services for home care and personal care categories, covering in-house formulation and product development, plastic packaging design and moulding, fill and decorate, project management, and warehousing/logistics. Operating with 51–100 employees, TrendPac manages 150+ SKUs and over 240,000 manufacturing hours per year, and serves enterprise retailers and brands under private-label and branded arrangements; ALDI has been a customer for over 20 years.

The business model is B2B contract manufacturing sold via direct, enterprise-field-sales relationships, with batch sizes ranging from under 2,000 litres to 10,000 litres for both cold and hot mix formulations, priced per unit on multi-year quotes. TrendPac's vertical integration — including its own plastic moulding facility established in 1992 and a fully-equipped in-house laboratory for R&D, QA, stability trials, and APVMA registration — gives it supply-chain control uncommon at its scale. Processes are managed under GMP and HACCP, and the company is licensed to manufacture TGA-approved products. Recent strategic emphasis includes the appointment of a Chief R&D Officer and circular-packaging partnerships with iQRenew and Curby, aligned with APCO 2025 National Packaging Targets.

Name

Trendpac

Legal name

TrendPac Pty Ltd

Website

https://trendpac.com.au

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

TrendPac is an Australian family-owned contract manufacturer (est. 1963) providing end-to-end formulation, plastic moulding, and filling services for home care and personal care private-label products, serving retailers such as ALDI across 150+ SKUs.

Ownership category

akta.pro rank

Headquarters

HQ city

Berkeley Vale

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Manufacturing - Personal Care: Formulation, manufacturing, and packaging of personal care products including hair care, body care, oral care, and baby products for private label and branded retail customers.
2. Contract Manufacturing - Home Care: Manufacturing of home care products including laundry, kitchen, bathroom, and general cleaning products under private label or branded arrangements.
3. Packaging Solutions: Supply of bottles, containers, caps, lids, triggers and pumps as part of complete product creation service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TrendPac is an Australian contract manufacturer that transforms client concepts into private label or branded retail packs. It provides end-to-end services including in-house formulation and product development, in-house plastic packaging design and manufacture, fill and decorate operations, project management, and warehousing and logistics for home care (laundry, kitchen, bathroom, general cleaning) and personal care (hair care, body care, oral care, baby products) categories.

Product overview

TrendPac is a 100% Australian family-owned contract manufacturer that transforms clients' concepts into private label or branded retail packs. The company operates a complete product creation service spanning in-house formulation and product development, in-house packaging design and manufacture (plastic moulding), fill and decorate operations, project management, and streamlined warehousing and logistics. Their product portfolio consists of three core categories: Home Care (laundry, kitchen, bathroom, general cleaning), Personal Care (hair care, body care, oral care, baby products), and Packaging (bottles, containers, caps, lids, triggers and pumps). The company manages 150+ SKUs with over 240,000 manufacturing hours per year. Established in 1963, they have 60+ years of industry experience and serve major retailers including ALDI for over 20 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care Contract Manufacturing

Quantifiable outcome

• 60+ years of continuous operation and industry leadership
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• iQRenewcoreStrategic or Co-development Partner · 2 July 2025Collaboration with iQRenew and Curby to recycle soft plastics into homecare product packaging. Soft plastics collected from households are processed into resin pellets and incorporated into packaging solutions like bleach bottle dispensing plugs. This national first project emphasizes innovation, local collaboration, and traceability in circular packaging.
• CurbycoreStrategic or Co-development Partner · 2 July 2025Collaboration with iQRenew and TrendPac to recycle soft plastics into homecare product packaging. Curby participates in the soft plastics collection and recycling supply chain for this circular packaging initiative.
• Round-table on Sustainable Palm Oil (RSPO)minorStrategic or Co-development PartnerTrendPac is a member of RSPO, demonstrating commitment to sourcing sustainable palm oil for use in formulations.
• Australian Packaging Covenant Organisation (APCO)coreStrategic or Co-development PartnerTrendPac is a member of APCO and committed to achieving APCO's 2025 National Packaging targets. The company aligns its sustainability practices with APCO Sustainable Packaging Guidelines.
• Central Coast Group Training (CCGT)minorStrategic or Co-development PartnerTrendPac supports the ManufactHER initiative led by CCGT, focused on boosting female representation, leadership, and opportunity in advanced manufacturing on the Central Coast.
• Make a Wish FoundationminorOthersSocial responsibility partnership supporting the Make a Wish Foundation.
• World VisionminorOthersSocial responsibility partnership through child sponsorship program with World Vision.
• The Smith FamilyminorOthersSocial responsibility partnership providing student assistance through The Smith Family.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AptarGroup: Global leader in dispensing systems, pumps, and closures for personal care and home care packaging. Overlaps directly with TrendPac's caps, lids, triggers and pumps offerings as a far larger, diversified incumbent.
• Vi-Jon: One of the largest US private label manufacturers of health and beauty products, supplying retailers with personal care and household essentials. Broader incumbent in same contract manufacturing category as TrendPac, with much larger scale and customer base.
• Amcor plc: Global packaging giant offering plastic and rigid container solutions across home and personal care. Comparable to TrendPac's packaging and bottling capabilities but at vastly larger scale and with global reach across multiple end-markets.
• Berry Global Group: Major global plastic packaging manufacturer serving personal care, household, and consumer markets. Comparable to TrendPac's plastic moulding and packaging business but with vastly larger scale and global footprint.

Direct peers

• McBride plc: UK-listed contract manufacturer of private label home care and personal care products serving major retailers across Europe and globally. Most direct comparable to TrendPac in business model (formulation + manufacturing + private label), customer profile (discount and grocery retailers), and product categories (laundry, cleaning, hair/body care).
• KDC/One: Global contract development and manufacturing organization (CDMO) for personal care, beauty, and home care products. Comparable to TrendPac in providing formulation, filling, and packaging for retailer-owned brands, though at significantly larger scale.
• Albea Group: Global manufacturer of beauty and personal care packaging including bottles, pumps, and dispensing systems. Closely matches TrendPac's in-house plastic moulding and packaging capabilities for personal care end-markets, though Albea is packaging-focused without formulation.

Regional players

• Pact Group Holdings: ASX-listed Australian packaging manufacturer serving FMCG, personal care, and home care end-markets. Regional peer to TrendPac in packaging manufacturing, though Pact serves multiple industries and lacks TrendPac's formulation/filling integration.
• Detmold Group: Australian family-owned packaging manufacturer specializing in paper and flexible packaging for food service, retail, and personal care. Regional comparable to TrendPac's Australian family-owned packaging operations, though focused on paper-based solutions.

Others

• iQRenew: Australian soft plastics recycler partnered with TrendPac on circular packaging initiatives. Adjacent ecosystem participant rather than competitor — supplies recycled resin feedstock that TrendPac uses in packaging solutions like bleach bottle dispensing plugs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/trendpac_australia
• LinkedInlinkedin.com/company/trendpac

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trendpac