ADVIZE
Advize is a French B2B fintech founded in 2012, providing modular APIs and white-label platforms that enable banks, insurers, wealth advisors, and fintechs to distribute savings products (life insurance, PER, securities accounts) through fully digital, MiFID II/DDA/RGPD-compliant workflows.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ADVIZE does
Advize, founded in 2012 and headquartered in Nice, France, is a B2B fintech that provides modular APIs and white-label digital platforms enabling financial institutions to distribute and manage savings products—including life insurance, retirement savings (PER), securities accounts, and employee savings—through fully digital subscription and management workflows. Its technology stack, hosted on OVH and AWS, covers KYC/profiling, suitability monitoring under MiFID II and DDA, electronic signature, digital vault, multi-product multi-provider client portals, electronic arbitrage mandate management with mass-execution via insurer APIs (notably Generali Vie and CNP), and advisor-facing middle- and back-office tooling. The company is structured under Advize Solutions SAS (the technology holding entity), with two wholly-owned operating subsidiaries: Ma Sentinelle (SARL, insurance broker for B2B advisors, ORIAS 17002420) and Advize SAS (retail-client-facing entity, ORIAS 11064583, CNCIF D012967).
The company monetizes through three streams: monthly white-label platform subscriptions targeting CGPs, CIFs, and insurance brokers; custom API development and integration projects for 'Grand Comptes' (banks, online brokers, CGP groups, fintechs); and ancillary insurance-mandate distribution fees as a registered ORIAS intermediary (#24000114). Go-to-market combines direct enterprise sales with channel-driven white-label deployment, supported by industry press coverage, partnerships with major insurers (Generali, CNP, Apicil), and dedicated content marketing. Client logos include La Banque Postale (via EasyBourse), Generali, CNP, Groupe Apicil, Nortia, Moniwan, One Life, Monabanq, MeilleurTaux Placement, and Bourse Direct.
Strategic positioning is anchored by a 2020 strategic investment from Generali (with two Generali executives on the board), partnerships such as the 2021 Nortia agreement reaching approximately 1,000 CGP advisors, and the Apicil collaboration digitalizing retirement and life-insurance distribution. The leadership team combines regulated financial expertise (Olivier Gentier, ex-Société Générale CIB; Arnaud Poutier, ex-DG Boursorama, currently DG IG Europe) with operational and digital brokerage depth (Hervé Nantier, ex-CTO Altaprofits). Advize has signaled public openness to additional capital from industrial or financial investors.
ADVIZE firmographics
Firmographics- Name
- ADVIZE
- Legal name
- Advize Solutions
- Website
- https://advize.fr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Advize is a French B2B fintech founded in 2012, providing modular APIs and white-label platforms that enable banks, insurers, wealth advisors, and fintechs to distribute savings products (life insurance, PER, securities accounts) through fully digital, MiFID II/DDA/RGPD-compliant workflows.
- Ownership category
- akta.pro rank
Where ADVIZE is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ADVIZE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B SaaS/API Platform Subscription: Monthly subscription model for CGP, CIF, and insurance brokers accessing the white-label platform. Clients pay an affordable monthly fee with no hidden charges. Revenue is recurring in nature, providing predictable income from distributor clients.
- Custom API and Digitalization Projects: Custom development and integration projects for Grand Comptes (banks, online brokers, CGP groups, fintechs). Includes tailored API connections, user interface development, and system integration with insurers and custodians. Project-based revenue with potential for ongoing maintenance fees.
- Insurance Mandate Distribution Services: As a registered insurance intermediary (ORIAS #24000114), Advize operates as an insurance mandate intermediary for certain partners on an ancillary basis, generating fees from distribution services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | White-label platform for CGP, CIF, and insurance brokers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
ADVIZE product offering
Product offeringCore offering
ADVIZE develops and licenses a modular API platform and a white-label turnkey platform that enable French financial institutions and wealth advisors to digitalize the end-to-end distribution of savings products (life insurance, PER, securities accounts, employee savings). Its solutions cover digital subscription with electronic signature, client profiling and suitability (MiFID II/DDA), portfolio and arbitrage mandate management, advisor middle/back-office, and direct API interconnections with insurers such as Generali and CNP. The company operates two distinct go-to-market tracks: custom Grands Comptes API projects for banks, brokers and fintechs, and a subscription-based white-label platform for wealth management advisors (CGP) and insurance brokers (CIF).
Product overview
ADVIZE is a digital savings specialist offering a modular platform architecture centered on its core Modular APIs and Interfaces product, complemented by a Turnkey Digital Platform for wealth management advisors and brokers. The company's solutions enable distribution of all savings products (life insurance, PER, securities accounts, employee savings) through digital subscription pathways with electronic signature, multi-product client spaces, arbitration mandate management, and regulatory compliance tools (DDA, MIFID II). ADVIZE also operates Ma Sentinelle, its wholly-owned subsidiary focused on insurance brokerage for investment advisors and insurance brokers.
Differentiator
Problem solved
Functional benefit
Products and services
- Modular APIs and Interfaces (Digitalisation sur-mesure) Custom modular APIs and user interfaces that integrate with the information systems, CRMs, insurers, custodians and digital tools of banks, online brokers, wealth management groups and fintechs. The product covers digital and phygital subscription pathways with electronic signature, multi-product client spaces (life insurance, PER, securities accounts, PEA), operations (arbitrage, contributions, redemptions), alerts with arbitrage recommendations, savings aggregation, simulators and advisor middle/back-office tooling.
- Turnkey White-label Digital Platform for Courtiers & CIF Subscription-based white-label platform branded in the cabinet's colors that lets wealth management advisors (CGP), investment advisors (CIF) and insurance brokers distribute savings products (life insurance, retirement, securities accounts, SCPI) online. The platform includes an advisor interface for commercial activity, prospect management and compliance, plus a client website with electronic subscription, personalized reports, alerts and middle/back-office flows with insurers.
Quantifiable outcome
- First 100% digital/paperless insurance product (EasyVie) launched March 2018
- +3 more outcomes
Companies that use ADVIZE
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
ADVIZE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
ADVIZE partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- NortiacoreAdvize partnered with Nortia, a distribution platform for wealth management advisors (CGP), to accompany the digital transformation of Nortia's financial product offerings including insurance life, securities accounts, and provident insurance. The partnership serves Nortia's network of approximately 1,000 CGP partners across France. Advize provides the technological infrastructure for digital distribution while Nortia provides access to its established advisor network.
- Groupe ApicilcoreAdvize Group and Apicil Group, France's third-largest social protection player, announced collaboration to digitalize client and advisor journeys. The partnership enables Apicil to propose new digital solutions to its distributor partners, including wealth management advisory cabinets, insurance brokers, banks, and fintechs. Apicil distributes insurance life and retirement savings products, and Advize provides the digital infrastructure for these offerings.
- MeilleurTaux PlacementcoreAdvize accompanied MeilleurTaux Placement (formerly MeilleurPlacement) in launching two new 100% digital insurance and capitalization contracts, featuring the first arbitrage mandate managed by Marc Fiorentino. Solutions deployed include client knowledge and advisory duty (profiling, suitability, recommendation), 100% digital subscription with electronic signature, advisor/middle-back office interface, and mandate management with API interconnection to Generali for electronic subscription and mass arbitrage execution. The contracts achieved commercial success with high conversion rates.
- Generali FranceflagshipIn 2020, Generali invested in Advize and became a strategic partner, marking a pivotal milestone in Advize's development. Generali is a leading actor in the savings market and a key partner focused on third-party distribution of savings solutions. The partnership includes API connectivity enabling 100% digital insurance life distribution for agents and brokers, with full electronic subscription and arbitrage execution capabilities. Corentin Favennec, Generali's Director of Sales and Operations, serves on Advize's Board of Directors.
- EasyBourse (Groupe La Banque Postale)coreAdvize was selected by EasyBourse to deploy API technology for EasyVie, the first 100% digital/paperless insurance product launched in March 2018 by the online broker of La Banque Postale, insured by CNP Assurances. Advize developed a dedicated API connecting EasyBourse's user interfaces with its information system and CNP's systems. The solution covers allocation/portfolio models, all operations in electronic format, and alerts with arbitrage recommendations. Advize teams participated in all project stages from design to development.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
ADVIZE competitors and assessment
Company assessmentBroad incumbents
- Boursorama: France's largest online broker (subsidiary of Société Générale). Comparable as a major French online broker and savings distributor — Advize board chair Arnaud Poutier was previously DG of Boursorama, and Advize powers EasyBourse's EasyVie platform.
- Fortuneo: French online bank and broker owned by Crédit Agricole. Comparable as a large incumbent French online broker offering savings, life insurance, and brokerage products to retail investors through digital channels.
Direct peers
- Fundvisory: French digital wealth management platform serving independent advisors with portfolio construction, reporting, and client portal tools. Comparable as a SaaS enablement layer for wealth management distribution in France.
- Harvest: French fintech providing SaaS software and portfolio management tools for wealth management advisors (CGP) and financial professionals. Comparable as a SaaS enablement layer digitizing advisor workflows for French wealth and savings distribution.
- Linxo: French account-aggregation and personal finance management fintech (now part of Crédit Agricole). Comparable as a B2B fintech infrastructure provider connecting banks, insurers, and end clients through APIs in the French market.
- Altaprofits: French online life insurance and savings broker offering 100% digital subscription and advisory solutions. Directly comparable as a digital savings distribution platform; notably, Advize's COO Hervé Nantier was formerly CTO of Altaprofits.
- Yomoni: French robo-advisor and 100% digital wealth management platform (acquired by Société Générale). Directly comparable as a digitally-native French savings and investment platform delivering automated advisory to end investors.
Emerging players
- Nalo: French robo-advisor offering personalized life-cycle-based investment portfolios. Overlaps with Advize on automated advisory and suitability logic, though Nalo is focused on direct-to-consumer robo-advice rather than B2B distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ADVIZE social profiles
Digital presenceADVIZE compliance and trust
Trust signalCompliance3 records
ADVIZE financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADVIZE leadership team
Management profileNumber of profiles
Profiles8 records
ADVIZE subsidiaries and ownership
Company hierarchySubsidiaries2 records
ADVIZE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADVIZE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADVIZE
What does ADVIZE do?
ADVIZE develops and licenses a modular API platform and a white-label turnkey platform that enable French financial institutions and wealth advisors to digitalize the end-to-end distribution of savings products (life insurance, PER, securities accounts, employee savings). Its solutions cover digital subscription with electronic signature, client profiling and suitability (MiFID II/DDA), portfolio and arbitrage mandate management, advisor middle/back-office, and direct API interconnections with insurers such as Generali and CNP. The company operates two distinct go-to-market tracks: custom Grands Comptes API projects for banks, brokers and fintechs, and a subscription-based white-label platform for wealth management advisors (CGP) and insurance brokers (CIF).
Is ADVIZE a public or private company?
ADVIZE is a private company. It is classified as venture growth investor backed and is currently operating.
When was ADVIZE founded?
ADVIZE was founded in 2012. It employs 1 to 10 people.
Where is ADVIZE based?
ADVIZE is headquartered in Paris, France, in the Europe region.
How does ADVIZE make money?
Three revenue lines are on record. B2B SaaS/API Platform Subscription is the primary driver. The others are custom API and Digitalization Projects and insurance Mandate Distribution Services.
Who are ADVIZE's main competitors?
Broad incumbents on record are Boursorama and Fortuneo. Direct peers are Fundvisory, Harvest, Linxo, Altaprofits and Yomoni. Nalo is listed as an emerging player.
Does ADVIZE have an API?
Yes. ADVIZE provides modular APIs and user interfaces that connect directly to clients' information systems and existing CRM and digital tools. The APIs enable connectivity with insurers, custodians, trust services, electronic signature, and CRM systems. They cover key functionalities including subscription processes (digital and phygital), electronic signatures and digital vault, multi-product and multi-provider client spaces (life insurance, PER, securities accounts, PEA), consultation (contracts, operation history, documents), operations (arbitration, contributions, redemptions), alerts with arbitration recommendations, savings aggregation, simulators and decision-support tools. ADVIZE also provides APIs for connected advisors including client knowledge and investor profile (KYC), advisory duty and suitability monitoring (DDA, MIFID II), investment proposals, electronic mandate management and execution, commercial activity tracking, and prospect acquisition and conversion.