Fitness Design Group

What Fitness Design Group does

Fitness Design Group, Inc. (FDG) is a specialized fitness and wellness space design consultancy founded in 2011 and headquartered in Santa Monica, California, operating with a distributed U.S. team of 11-50 employees. The firm offers a unified three-pillar service portfolio — Commercial Gym Design, Home Gym Design, and Procurement Services — supported by specialized capabilities in Strategic Planning & Design, high-fidelity 3D Design Validation renderings, end-to-end Project Management, and sector-specific expertise across hospitality, multifamily, corporate wellness, student housing, senior living, professional sports, and luxury residential.

Underlying the consultancy is a domain-specialized technology layer centered on 3D visualization and spatial planning tools (high-fidelity renderings, 2D spatial layouts) used to accelerate stakeholder alignment and capital approvals; an equipment specification and procurement platform that aggregates fitness, flooring, locker, and FF&E buying through direct manufacturer relationships; and an ecosystem of smart-home/building-automation (Crestron, Control4, Savant, Lutron), digital fitness (Aktiv Virtual, connected cardio), wearables, and content-streaming integrations that FDG specifies into the wellness environment. There is no proprietary AI/ML model in the stack.

FDG generates revenue primarily through project-based design and consulting professional-services fees, supplemented by transaction-based procurement-agent fees on fitness equipment and wellness FF&E, plus ancillary project management engagements. Pricing is quote-based and not publicly disclosed; the website consultation funnel collects project size, location, facility type, and market segment to scope engagements. The customer base is enterprise-led and diversified across more than 30 named logos spanning hospitality (Hilton, Ritz Carlton, Four Seasons, Marriott, Accor, Mandarin Oriental, Fairmont), real estate development (Lennar, RXR, Greystar, Avalon Bay, Brookfield, Hines, Essex, JLL), corporate wellness (Google, Apple, Snap, LegalZoom), professional sports (Lakers, Clippers), health clubs (Gold's Gym, Mountainside Fitness, Snap Fitness), and high-net-worth residential. The firm reports 1,700+ fitness experiences designed across six continents and operates without disclosed external funding, appearing to be founder/management-owned.

Name

Fitness Design Group

Legal name

Fitness Design Group, Inc.

Website

https://fitnessdesigngroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitness Design Group is a Santa Monica-based consultancy that designs fitness and wellness spaces — including strategic planning, 3D visualization, equipment specification, and procurement — for commercial developers, hotel brands, REITs, corporate wellness programs, professional sports teams, and luxury residential clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fitness Facility Design Consulting: FDG provides specialized gym design and wellness consultancy services for commercial and residential facilities worldwide. Services include strategic planning & design, design validation through 3D visualization, and equipment procurement for fitness spaces.
2. Procurement Services: FDG serves as procurement agent for fitness equipment, flooring, lockers, and all wellness-related FF&E. Leverages direct manufacturer relationships and buying power to deliver projects on time, on budget, with performance-driven specifications.
3. Project Management Services: End-to-end project management for wellness space development from concept through installation and commissioning.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fitness Design Group is a specialized consultancy that designs fitness and wellness spaces for commercial and luxury residential clients, offering strategic planning, 2D and 3D design validation, project management, and equipment procurement as an integrated service. The firm translates modern fitness and wellness requirements into layouts, equipment specifications, and FF&E packages, then procures and delivers the equipment as the client's agent, serving hotels, multifamily developers, corporate campuses, student housing, senior living, private clubs, sports teams, and luxury residences.

Product overview

Fitness Design Group is a specialized fitness and wellness space design consultancy offering a unified service portfolio centered on three core offerings: Commercial Gym Design, Home Gym Design, and Procurement Services. These core services are supported by specialized design capabilities including Strategic Planning & Design (conceptual execution and space programming), Design Validation (3D visualization and renderings), and sector-specific expertise in hospitality fitness, student housing gyms, senior living fitness, and residential recovery suite design. The company operates as a consultancy rather than a software product provider, delivering design intent through spatial planning, equipment specification, and project management for wellness environments across hospitality, multifamily, corporate wellness, private clubs, and luxury residential segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Gym Design End-to-end fitness space design service for commercial clients including hotels, boutique studios, corporate offices, multifamily buildings, and sports-specific training facilities. Covers strategic planning, spatial layout, equipment specification, and project management for new builds and renovations.
• Home Gym Design Luxury residential wellness space design for private homes and estates. Includes space assessment, equipment curation, specialty flooring, acoustic isolation, and recovery zone planning such as sauna, cold plunge, and infrared therapy.
• Procurement Services Equipment procurement expertise acting as the client's agent across fitness equipment, flooring, lockers, and wellness-related FF&E. Provides performance-driven specifications, budget optimization, and direct manufacturer relationships to deliver projects on time and on budget.
• Residential Recovery Suite Design Specialized design of purpose-built therapeutic residential environments including contrast therapy (cold plunge, sauna, steam), infrared sauna, red light therapy, compression therapy, breathwork spaces, and recovery lounges with smart environment and wearable integration.
• Student Housing Gym Design Strategic fitness amenity design for student housing communities, focused on maximizing usable space, equipment durability for high-turnover resident populations, operational simplicity, and engagement features including digital fitness and virtual class integration.
• Senior Living Fitness Design Fitness facility planning for active aging and senior living communities, including accessible layouts, low-impact equipment selection, balance training zones, fall prevention programming, and design considerations for staff sightlines.
• Hospitality Fitness Design Fitness center design service for hotels and resorts, featuring brand-aligned equipment curation, digital fitness integration including self-guided virtual kiosks, and guest experience-focused programming for transient users.

Named customers37 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

One partnership is on record.

• RealTime ReservationcoreStrategic or Co-development Partner · 1 November 2024FDG and RealTime Reservation unveiled a collaboration to revolutionize hospitality and related guest experience venues with the introduction of On-Demand Wellness Spaces. This partnership integrates FDG's fitness facility design expertise with RealTime Reservation's wellness space booking technology.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Rockwell Group: Design and architecture firm with a strong hospitality and entertainment practice that creates immersive fitness and wellness environments for hotels, sports venues, and branded experiences. Comparable in hospitality fitness design.
• Gensler: Global architecture and design firm with a dedicated wellness practice that serves hospitality and corporate clients. Gensler is both a referral partner for FDG and a potential competitor on larger enterprise fitness facility engagements.
• HOK: Global architecture firm with deep sports, recreation, and workplace practices that performs fitness and wellness facility design as part of broader building programs. A generalist competitor that can absorb fitness design into larger projects.
• WATG: Global hospitality architecture and design firm specializing in hotels, resorts, and luxury destinations. Overlaps with FDG on hospitality fitness amenity design and competes for similar hotel brand master service engagements.

Direct peers

• Technogym: Premium fitness equipment manufacturer that offers design and wellness concept services alongside equipment sales. Competes with FDG on the procurement and design side while also supplying products that FDG specifies into its projects.
• Precor: Fitness equipment manufacturer offering facility design support, layout planning, and equipment specification for commercial, hospitality, and multifamily fitness centers. Overlaps with FDG's commercial and procurement offerings.
• Delos: Wellness-focused design and consulting firm that integrates health and well-being into building design for hospitality, residential, and commercial real estate. Comparable to FDG in wellness design specialization and real estate client base.
• Matrix Fitness: Commercial fitness equipment brand offering facility design, layout, and equipment specification services for health clubs, hotels, and multifamily. Direct overlap with FDG's commercial gym design and procurement services.
• Life Fitness: Major global fitness equipment manufacturer that provides facility design assistance and 3D layout services for commercial and hospitality gyms. Directly comparable to FDG's procurement and design service for commercial installations.

Emerging players

• Haworth: Workplace furniture and design firm investing in wellness-focused products, planning tools, and adaptable space solutions for corporate fitness and collaborative work environments. Partial overlap with FDG's corporate wellness design segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@fitnessdesigngroup-official
• LinkedInlinkedin.com/company/fitness-design-group
• Instagraminstagram.com/fitnessdesigngroup
• Xx.com/FitDesignGroup
• Facebookfacebook.com/fitnessdesigngroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Design Group