What Maple Mountain Recovery does

Maple Mountain Recovery, operating as Maple Mountain Mental Health and Wellness, is a for-profit residential mental health and addiction treatment center founded in 2014 by Bud Harper and headquartered in Mapleton, Utah. The facility operates a single 16-client residential campus set in the Wasatch Mountains foothills, offering 24/7 live-in care alongside a Partial Hospitalization Program for step-down patients. It treats adults with mental health conditions (depression, anxiety, trauma/PTSD, OCD, ADHD, bipolar disorder) and substance use disorders, with integrated dual-diagnosis capability for co-occurring conditions.

The clinical platform combines evidence-based psychotherapies (CBT, DBT, EMDR, Accelerated Resolution Therapy) with advanced interventional modalities including FDA-approved Ketamine-Assisted Therapy, TMS Therapy, and Neurofeedback, supplemented by experiential offerings such as equine therapy, cold plunge, bio-sound lounge, sweat lodge, and outdoor activities. A functional medicine layer — incorporating amino acid therapy, gut-brain nutrition protocols, Organic Acid Testing, food sensitivity panels, hormone testing, neurotoxin testing, and IV therapies (NAD+, Myers Cocktail) — addresses underlying biological contributors to mental health conditions.

The business model is service-based residential care monetized primarily through in-network insurance reimbursement (Aetna, Cigna, BlueCross, Anthem, GEHA, Beacon, Magellan), supplemented by out-of-network billing and the recent CareCredit financing partnership. The facility does not accept Medicare or Medicaid. Go-to-market relies on a 24/7 admissions hotline, an SEO-driven content marketing engine, social media presence, and a Professional Referrals Program targeting therapists, physicians, and EAPs. The facility holds Joint Commission Accreditation, LegitScript Certification, and BBB Accreditation (all 2025), and operates an Alumni Program for post-treatment community engagement.

Name

Maple Mountain Recovery

Legal name

Maple Mountain Mental Health and Wellness

Website

https://maplemountainrecovery.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Maple Mountain Recovery is a private, 16-bed residential mental health and addiction treatment center in Mapleton, Utah, founded in 2014, serving adults with mental health and co-occurring substance use disorders through evidence-based therapy, ketamine/TMS/neurofeedback, and functional medicine, reimbursed primarily via in-network insurance.

Ownership category

akta.pro rank

Product category

Residential Mental Health & Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

akta.pro secondary industries

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE), Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD)

Keywords

• Residential mental health treatment
• Addiction recovery services
• Partial hospitalization program
• Ketamine assisted therapy
• Functional medicine integration

Headquarters

HQ city

Mapleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Treatment Program: The primary revenue stream comes from residential treatment programs where clients pay for 24/7 live-in care including room and board, clinical therapy, medical supervision, meals, and all treatment activities. Pricing is not publicly disclosed and is typically negotiated through insurance verification and payment plans. Length of stay ranges from 30-90 days.
2. Partial Hospitalization Program (PHP): Intensive daily programming (5-6 hours per day, 5 days per week) without overnight stays. Clients step down from residential to PHP as clinical progress is made. Revenue generated through insurance billing for the structured day program.
3. Insurance Reimbursement: The facility accepts most major insurance plans and provides insurance benefits verification during admissions. Revenue is substantially derived from insurance reimbursement through in-network and out-of-network provider arrangements.
4. CareCredit Healthcare Financing: The company now accepts CareCredit, a healthcare credit card that allows patients to finance treatment costs with payment plans for those without sufficient insurance coverage or who prefer to pay over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Maple Mountain Recovery operates a residential and partial hospitalization mental health and addiction treatment facility located in Mapleton, Utah. The center provides 24/7 live-in care (residential) and intensive day treatment (PHP), combining evidence-based psychotherapies (CBT, DBT, EMDR, ART) with advanced neurotherapies (Ketamine, TMS, Neurofeedback), functional medicine testing and protocols, and experiential healing modalities. Treatment is delivered to a maximum of 16 clients at a time and targets conditions including depression, anxiety, PTSD, trauma, OCD, ADHD, bipolar disorder, and co-occurring substance use disorders.

Product overview

Maple Mountain Mental Health and Wellness is a residential mental health and addiction treatment center offering a multi-level care platform centered on two primary programs: Residential Treatment and Partial Hospitalization Programs. The facility provides comprehensive treatment for mental health disorders (depression, anxiety, PTSD/trauma, OCD, ADHD, bipolar) and substance use disorders (alcohol, opioids, stimulants, and other substances). Treatment combines evidence-based psychotherapies (CBT, DBT, EMDR, ART) with advanced interventional therapies including FDA-approved Ketamine Therapy and TMS Therapy. The center differentiates through functional medicine integration, offering amino acid therapy, gut-brain nutrition, hormone and neurotoxin testing, and IV therapies. Experiential offerings include equine therapy, bio sound lounge, cold plunge, and outdoor activities. The small 16-client capacity enables individualized attention, and the facility serves clients from across Utah and surrounding states.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Treatment Program Live-in, 24/7 structured treatment program offering intensive mental health and substance use care in a therapeutic community setting. Includes room and board, clinical therapy, medical supervision, meals, and all treatment activities, with length of stay typically 30-90 days and a maximum capacity of 16 clients.
• Partial Hospitalization Program (PHP) Intensive day treatment program offering structured therapeutic services without overnight stays, typically serving as a step-down from residential care with five to six hours of daily programming, five days per week.
• Mental Health Treatment Programs Comprehensive treatment for various mental health conditions including depression, anxiety, trauma/PTSD, OCD, ADHD, bipolar disorder, and co-occurring disorders, utilizing evidence-based therapies and functional medicine integration.
• Substance Abuse Treatment Programs Residential and outpatient addiction treatment addressing substance use disorders including alcohol, benzodiazepines, opiates, cocaine, amphetamines, marijuana, heroin, hallucinogens, barbiturates, and Adderall, incorporating gut-brain health approaches and dual diagnosis support.
• Ketamine-Assisted Therapy FDA-approved ketamine treatment for treatment-resistant depression and major depressive disorder, administered under medical supervision to induce a trance-like state for psychological processing, with 6 sessions over 2-3 weeks integrated with psychotherapy. Also used off-label for OCD, anxiety, bipolar disorder, and trauma.
• TMS (Transcranial Magnetic Stimulation) Therapy FDA-approved (2008) non-invasive treatment using magnetic pulses to stimulate nerve cell activity in brain regions affecting mood and mental health, targeting treatment-resistant depression, OCD, and anxiety. Sessions last approximately 20 minutes with no recovery time required.
• Trauma Treatment Program Specialized trauma therapy program using EMDR, Accelerated Resolution Therapy (ART), trauma-focused CBT, DBT, somatic experiencing, and ketamine-assisted therapy to address PTSD, complex trauma, and developmental trauma.
• Functional Medicine Integration Holistic healthcare service addressing root causes of illness through nutrition, lifestyle modifications, amino acid therapy, gut-brain connection diet, hormone testing, neurotoxin testing, and IV therapy including NAD+ and Myers Cocktail.
• Alumni Program Post-treatment support program providing ongoing community connection, resources, and support for clients after completing residential treatment.
• Professional Referrals Program Referral service enabling therapists, physicians, EAPs, and other healthcare providers to refer clients with coordinated admissions, insurance verification, and ongoing communication about referred patients.

Quantifiable outcome

• 4.8/5 Google rating from 84+ reviews
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• AetnacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepting Aetna PPO plans for mental health residential treatment coverage. Part of comprehensive insurance verification support during admissions process.
• CignacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for mental health residential treatment. Insurance verification and benefit review services provided during admissions.
• BlueCrosscoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepting BlueCross plans for mental health residential treatment coverage.
• CareCreditcoreChannel Partner/ Reseller/ DistributorHealthcare financing partner allowing patients to finance treatment costs through payment plans. Expands accessibility for patients without sufficient insurance coverage.
• GEHAcoreChannel Partner/ Reseller/ DistributorIn-network provider for GEHA health plans covering mental health residential treatment services.
• The Joint CommissioncoreOthersAccreditation organization that evaluates and certifies healthcare organizations meeting national quality and safety standards.
• LegitScriptcoreOthersHealthcare merchant certification organization verifying legitimacy and compliance with healthcare standards for online pharmacy and treatment provider operations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brighton Recovery Center: Utah-based residential and outpatient addiction treatment center serving the Salt Lake area — comparable size, payer mix, and mental-health-plus-addictions service offering.
• Odyssey House of Utah: Long-standing Utah residential and outpatient behavioral health provider serving adults with substance use and co-occurring disorders — same geographic market and similar dual-diagnosis focus.
• Steps Recovery Centers: Multi-level Utah residential and outpatient addiction/mental health treatment provider — competes for the same in-network commercial payers and dual-diagnosis clients in the Salt Lake corridor.
• Lions Gate Recovery: Southern Utah residential addiction and mental health treatment provider — comparable small residential scale and clinical positioning, drawing from the broader Utah/Salt Lake referral base.
• Cottonwood Tucson: Arizona-based residential mental health and addiction treatment center with a holistic, integrative-medicine approach — closely comparable clinical philosophy and premium positioning, despite geographic differences.
• Spirit Mountain Recovery: Utah men's residential addiction treatment program integrating experiential therapies — comparable experiential/wilderness-style offering and small residential scale in the same Western U.S. market.
• Center for Change: Utah residential treatment center specializing in eating disorders and co-occurring conditions — same boutique residential model and same Utah County geography, with overlapping clinical methodologies.
• Acqua Recovery: Utah-based residential treatment center offering addiction and mental health programs with a holistic, nature-based setting — directly comparable geography, scale, and clinical positioning to Maple Mountain.
• Burning Tree Ranch: Texas-based long-term residential treatment program for chronic relapse — comparable boutique residential model with extended lengths of stay and individualized programming, serving a similar commercial-payer client base.

Broad incumbents

• Caron Treatment Centers: Large, established national behavioral health provider with residential and outpatient programs across multiple states — comparable clinical services and payer relationships, but operates at far greater scale with broader geographic footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBDw5_P2jDKe4VBuzmbETJA
• Facebookfacebook.com/maplemountainrecovery
• Instagraminstagram.com/maplemountainwellness
• LinkedInlinkedin.com/company/maple-mountain-recovery

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maple Mountain Recovery