Seeya

What Seeya does

Seeya operates NOWGOAL, a free, ad-supported live football and multi-sport data platform delivering real-time scores, match statistics, league standings, head-to-head analysis, expert predictions, and aggregated odds comparison. The platform covers 1,500+ football competitions globally with additional tracking modules for basketball (NBA, EuroLeague), tennis (ATP, WTA), baseball (MLB), and ice hockey (NHL). Its underlying technology relies on a low-latency data streaming architecture using advanced data sockets, which the company claims delivers match-event updates within 1-3 seconds — ahead of traditional television broadcasts — and a mobile-first responsive web design paired with native iOS and Android applications.

The platform's primary differentiators are breadth of competition coverage, a historical database spanning more than ten years, and an odds comparison engine aggregating 100+ global bookmakers. Revenue is generated exclusively through display advertising and sponsorship partnerships with a cluster of sports betting brands (net88, gem88, ricbet, bin88, rikbet, max88, vaobet, Giovang, bomwin, manclub). Distribution is product-led and self-serve: users access the platform without registration, and growth is driven through mobile app stores, SEO-driven organic search, community voting features, and a hashtag ecosystem. The company is led by founder-CEO Darry Chi, is privately held with no disclosed external funding, and operates from Ho Chi Minh City, Vietnam (despite firmographic location data pointing to Tel Aviv, Israel), serving global football fans, fantasy sports managers, and data-driven analysts.

Name

Seeya

Legal name

NOWGOAL

Website

https://seeya.io

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Seeya operates NOWGOAL, a free ad-supported live football and multi-sport data platform offering real-time scores, statistics, and odds comparison across 1,500+ competitions to global football fans, fantasy players, and analysts.

Ownership category

akta.pro rank

Product category

Sports Data Platform

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industry

Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)

Keywords

• Live football scores
• Sports data platform
• Match statistics
• Odds comparison engine
• Real-time sports tracking

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising and Sponsorship: Platform displays advertising from sponsors and partner brands (net88, gem88, ricbet, etc.) integrated throughout the site. Revenue generated from display advertising and sponsorship partnerships with sports betting brands.
2. Freemium Model: Core platform is free to use with no credit card required, monthly subscriptions, or hidden paywalls. All live scores, league tables, historical statistics, and odds comparisons are accessible without payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NOWGOAL is a live football data platform delivering real-time scores, match statistics, fixtures, league standings, head-to-head analysis, and odds comparison across more than 1,500 global competitions. The platform is free to access, ad-supported, and available via web and mobile apps (iOS, Android). It also extends tracking to basketball, tennis, baseball, and ice hockey.

Product overview

Nowgoal is a single unified product offering — a live football data and sports tracking platform. The platform delivers real-time scores, match statistics, league standings, expert predictions, and an odds comparison engine. While football is the primary focus, the platform also supports basketball, tennis, baseball, and ice hockey tracking modules accessible via tab navigation. The product operates as a free, ad-supported web platform with mobile applications for Android and iOS.

Differentiator

Problem solved

Functional benefit

Products and services

• Nowgoal A comprehensive live football scores platform providing real-time match updates, statistics, fixtures, odds comparison, and in-depth analysis across over 1,500 football competitions globally. Available as a responsive web platform and native iOS/Android mobile applications, the product is free to access and ad-supported, targeting football fans, fantasy sports managers, and data-driven analysts.

Quantifiable outcome

• Live notifications register goals before digital streaming platforms or satellite television feeds
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor.

• net88minorGTM or Marketing PartnerSports betting brand partnership for marketing visibility. Partner brand displayed in trusted partners section of NOWGOAL platform.
• gem88minorGTM or Marketing PartnerSports betting brand partnership for marketing visibility. Partner brand displayed in trusted partners section of NOWGOAL platform.
• ricbetminorGTM or Marketing PartnerSports betting brand partnership for marketing visibility. Partner brand displayed in trusted partners section of NOWGOAL platform.
• bin88minorGTM or Marketing PartnerSports betting brand partnership for marketing visibility. Partner brand displayed in trusted partners section of NOWGOAL platform.
• rikbetminorGTM or Marketing PartnerSports betting brand partnership for marketing visibility. Partner brand displayed in trusted partners section of NOWGOAL platform.
• max88minorGTM or Marketing PartnerSports betting brand partnership for marketing visibility. Partner brand displayed in trusted partners section of NOWGOAL platform.
• vaobetminorGTM or Marketing PartnerSports betting brand partnership for marketing visibility. Partner brand displayed in trusted partners section of NOWGOAL platform.
• GiovangminorGTM or Marketing PartnerSports betting brand partnership for marketing visibility. Partner brand displayed in trusted partners section of NOWGOAL platform.
• bomwinminorGTM or Marketing PartnerSports betting brand partnership for marketing visibility. Partner brand displayed in trusted partners section of NOWGOAL platform.
• manclubminorGTM or Marketing PartnerSports betting brand partnership for marketing visibility. Partner brand displayed in trusted partners section of NOWGOAL platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flashscore: Flashscore is the dominant global live football scores platform, offering real-time scores, statistics, H2H data, and odds across thousands of competitions on web and mobile. It is the closest direct competitor to NOWGOAL in product surface, audience (football fans), and freemium ad-supported model.
• SofaScore: SofaScore provides live scores, detailed in-match statistics, and player ratings across football and major global sports via mobile apps and web. It competes head-to-head with NOWGOAL on real-time fan data, multi-sport coverage, and rich in-play metrics.
• LiveScore: LiveScore is a long-established live scores service covering football and other major sports with mobile apps and push notifications. It competes directly for the same global football fan audience NOWGOAL targets, particularly in Europe and emerging markets.
• FotMob: FotMob is a mobile-first football scores and statistics app emphasizing player ratings, lineups, and live commentary. It is comparable to NOWGOAL on football depth, real-time updates, and mobile-led fan engagement.
• OneFootball: OneFootball aggregates live scores, news, and video for football globally, with a freemium mobile app and advertising-supported model. It overlaps with NOWGOAL on real-time scores, news, and ad-monetized football fan traffic.
• Soccerway: Soccerway provides historical results, fixtures, and basic live scores for football competitions worldwide. It is comparable to NOWGOAL's historical database and standings coverage, particularly for lower-tier and international competitions.
• Oddschecker: Oddschecker aggregates and compares odds from a large panel of bookmakers across sports. NOWGOAL's odds comparison engine (100+ bookmakers) is functionally a smaller-scale analog, making it a direct peer in the consumer odds-comparison niche.

Broad incumbents

• Goal.com: Goal.com is a major global football media property combining live scores, news, and editorial at scale. It represents the broader incumbent benchmark NOWGOAL competes against for SEO traffic, ad dollars, and football fan mindshare.
• ESPN (scores & stats): ESPN provides live scores, statistics, and editorial coverage across US and international sports. While not specializing in football alone, it serves as a broad incumbent setting user expectations for real-time sports data quality and breadth.

Emerging players

• Sorare: Sorare is a fantasy football platform that depends on real-time player performance data and uses gamified fan engagement. It is comparable to NOWGOAL on the fantasy-sports manager customer segment and on demand for live, granular football data feeds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seeyaapp
• Facebookfacebook.com/seeyapp
• LinkedInlinkedin.com/company/seeya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seeya