Hilverda Florist
- Company typePrivate
- Founded2020
- HeadquartersDe Kwakel, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Hilverda Florist firmographics
Firmographics- Name
- Hilverda Florist
- Legal name
- HilverdaFlorist B.V.
- Website
- https://hilverdaflorist.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Hilverda Florist industry classification
Industry- Product category
- Ornamental Plant Breeding
- NAICS
- Nursery and Floriculture Production (11142), Floriculture Production (111422), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO)
- akta.pro secondary industries
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
Keywords
Where Hilverda Florist is headquartered
LocationHeadquarters
- HQ city
- De Kwakel
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Hilverda Florist business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Young Plant Material Sales: HilverdaFlorist generates revenue by breeding and selling high-quality seeds and young plants (starting material) to growers worldwide. The company produces young plants for cut flowers and pot/garden plants, both from seed and through tissue culture.
- Licensed Genetics: Proprietary varieties are sold as licensed genetics to growers, with production locations in the Netherlands, Kenya, Colombia, and India serving global markets.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Hilverda Florist product offering
Product offeringCore offering
HilverdaFlorist is an international breeding company that develops proprietary floriculture genetics and propagates young plant material (seeds and tissue-cultured young plants) for ornamental horticulture. Its commercial portfolio spans Cut Flowers (Gerbera, Alstroemeria, Dianthus, Limonium, Gypsophila) and Pot, Patio & Garden Plants, sold as licensed genetics and starting material to commercial growers, wholesalers, and retailers worldwide through subsidiaries in the Netherlands, Colombia, Kenya, and India.
Product overview
HilverdaFlorist is an international breeding company specializing in the selection, breeding, and propagation of ornamental horticulture varieties. The company operates with a dual-product portfolio: Cut Flowers (including Gerbera, Alstroemeria, Dianthus/Carnations, Limonium, and Gypsophila) and Pot, Patio & Garden Plants (including Alstroemeria Inticancha®, Summer Paradise™, Summer Valley™, Dianthus Beauties™, Flow®, Picture Perfect®, Hello Darling™, Sunflor®, Echinacea MOOODZ®, Garden Gerbera Garvinea®, Patio Gerbera™, Flori Line®, Melodiva®, Sundayz™, Helleborus Awesome!™, Glamour™, JWLS®, and Salvia Salgoon®). The company produces young plant material both from seed and tissue culture, distributing globally through subsidiaries in Colombia and Kenya. Marketing services and promotional support are offered alongside the core breeding products.
Differentiator
Problem solved
Functional benefit
Brands
- Alstroemeria Inticancha®: Alstroemeria series offering impressive ornamental value with elegant large flowers and vivid colors.
- Alstroemeria Summer Paradise™
- Alstroemeria Summer Valley™
- Dianthus Beauties™
- Dianthus Flow®
- Dianthus Picture Perfect®
- Dianthus Hello Darling™
- Dianthus Sunflor®
- Echinacea MOOODZ®
- Garden Gerbera Garvinea®
- Patio Gerbera™
- Pot Gerbera Flori Line®
- Pot Gerbera Melodiva®
- Pot Gerbera Sundayz™
- Helleborus Awesome!™
- Helleborus Glamour™
- Helleborus JWLS®
- Salvia Salgoon®
Products and services
- Cut Flowers Cut flower varieties including Gerbera, Alstroemeria, Dianthus (Carnations), Limonium, and Gypsophila with proprietary genetics ranging from timeless classics to distinctive in-house concepts, sold to commercial growers, wholesalers, and retailers.
- Pot, Patio & Garden Plants Advanced genetics and premium varieties for pot, patio, and garden plants meeting high-quality standards for growers, wholesalers, retailers, and consumers. Includes branded series across Alstroemeria, Dianthus, Echinacea, Garden Gerbera, Helleborus, and Salvia.
- Young Plant Material High-quality seeds and tissue-cultured young plants for growers, produced both from seed and tissue culture propagation methods and distributed worldwide as starting material.
- Marketing Services Promotional support including product photography, concept presentations, POS materials, and marketing insights provided to wholesale and retail partners.
Quantifiable outcome
- 4-6 year breeding cycle per variety ensures thorough testing before market release
- +3 more outcomes
Companies that use Hilverda Florist
Customer profileSegments3 records
Ideal customer profiles3 records
Hilverda Florist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hilverda Florist partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Dianthus Land ColombiaminorDianthus Land Colombia organizes Dianthus Week 2026 in the Bogotá Savannah region. HilverdaFlorist Colombia participates as one of seven breeders showcasing Dianthus varieties to international buyers.
- TNO (Nederlandse Organisatie voor toegepast wetenschappelijk onderzoek)minorHilverdaFlorist participates as one of 17 partners in the RenewaFLEXNL project coordinated by TNO, focusing on testing energy storage technologies for greenhouse applications.
- RenewaFLEXNL Consortium Partnersminor17-member consortium including HilverdaFlorist, TNO, Aquabattery, ORE Energy, and BB1 Project working on long-duration energy storage technologies for Dutch energy systems.
- WebrixscoreWebrixs serves as the Dutch implementation partner for HilverdaFlorist's new CRM system, Creatio. Webrixs helped implement and deploy the platform which centralizes customer data, sales tracking, and marketing activities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hilverda Florist competitors and assessment
Company assessmentDirect peers
- Dümmen Orange: Dümmen Orange is a Netherlands-based global leader in floriculture breeding and propagation of cut flowers, potted plants, and bedding plants, directly competing with HilverdaFlorist across Gerbera, Dianthus, and Alstroemeria categories with a comparable licensing and young-plant business model.
- Ball Horticultural Company: Ball Horticultural is a major US-headquartered breeder and producer of ornamental plant genetics through its PanAmerican Seed and Darwin Perennials divisions, competing head-to-head with HilverdaFlorist in floriculture seed breeding and young plant supply to global growers.
- Selecta One: Selecta One is a Germany-based breeder and producer of ornamental young plants (Pelargonium, Poinsettia, Dianthus, Calibrachoa), directly competing with HilverdaFlorist as a specialized floriculture genetics supplier serving European and global growers.
- Florensis: Florensis is a Netherlands-based breeder and propagator of young ornamental plants for bedding and pot plants, operating a directly comparable seed and cutting propagation business with strong European grower distribution overlapping HilverdaFlorist's pot/patio/garden segment.
- Beekenkamp Group: Beekenkamp Group is a Netherlands-based family-owned breeder and producer of ornamental plants (Begonia, Poinsettia, Chrysanthemum, Dahlia) supplying young plant material to growers worldwide, making it a direct comparable to HilverdaFlorist in floriculture breeding and propagation.
- Royal Van Zanten: Royal Van Zanten is a Netherlands-based breeder and propagator of cut flowers and potted plants (Chrysanthemum, Lisianthus, Aster, Helleborus), directly competing with HilverdaFlorist in floriculture genetics with comparable global production and breeding focus.
- Sakata Seed Corporation: Sakata Seed Corporation is a Japan-headquartered global breeder of flower and vegetable seeds, with a strong ornamental portfolio (Petunia, Impatiens, Sunflower) that directly overlaps HilverdaFlorist's seed-based floriculture genetics offering to commercial growers.
- Danziger: Danziger is an Israel-based global breeder and producer of floriculture young plants and cut flower varieties, directly comparable to HilverdaFlorist in proprietary genetics development, tissue culture propagation, and supply of starting material to international growers.
- KP Holland: KP Holland is a Netherlands-based breeder and propagator of flowering potted plants (Curcuma, Kalanchoe, Spathiphyllum, Campanula), operating a comparable young plant supply and genetics business focused on ornamental indoor and patio segments similar to HilverdaFlorist's pot plant portfolio.
Broad incumbents
- Syngenta Flowers: Syngenta Flowers is a division of Syngenta Group providing flower seed genetics and young plant material across pot and bedding categories; as part of a much larger agrochemical and seed conglomerate, it overlaps with HilverdaFlorist's genetics offering but operates at a broader incumbent scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hilverda Florist social profiles
Digital presenceHilverda Florist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hilverda Florist leadership team
Management profileNumber of profiles
Profiles5 records
Hilverda Florist subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hilverda Florist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hilverda Florist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hilverda Florist
What does Hilverda Florist do?
HilverdaFlorist is an international breeding company that develops proprietary floriculture genetics and propagates young plant material (seeds and tissue-cultured young plants) for ornamental horticulture. Its commercial portfolio spans Cut Flowers (Gerbera, Alstroemeria, Dianthus, Limonium, Gypsophila) and Pot, Patio & Garden Plants, sold as licensed genetics and starting material to commercial growers, wholesalers, and retailers worldwide through subsidiaries in the Netherlands, Colombia, Kenya, and India.
Is Hilverda Florist a public or private company?
Hilverda Florist is a private company. It is classified as unknown and is currently operating.
When was Hilverda Florist founded?
Hilverda Florist was founded in 2020. It employs 51 to 100 people.
Where is Hilverda Florist based?
Hilverda Florist is headquartered in De Kwakel, Netherlands, in the Europe region.
How does Hilverda Florist make money?
Two revenue lines are on record. Young Plant Material Sales are the primary driver. The others are licensed Genetics.
Who are Hilverda Florist's main competitors?
Direct peers on record are Dümmen Orange, Ball Horticultural Company, Selecta One, Florensis, Beekenkamp Group, Royal Van Zanten, Sakata Seed Corporation, Danziger and KP Holland. Syngenta Flowers is listed as a broad incumbent.
Does Hilverda Florist have an API?
No public API is recorded for Hilverda Florist.
What industry is Hilverda Florist in?
Hilverda Florist's product category is Ornamental Plant Breeding. Its primary akta.pro industry code is AFAGAIAO, Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts), with a secondary code of AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 11142 and its SIC code is 5150.