What Coalatree does

Coalatree Organics, LLC is a Utah-based direct-to-consumer outdoor apparel and gear brand founded in 2010, specializing in products made from recycled and upcycled materials. Its core technology platform is built around S-Cafe coffee grounds fiber (spent coffee grounds combined with recycled plastic bottles to produce odor-resistant polyester), waterless CO2 dyeing, PFC-free DWR coatings, and bluesign-certified manufacturing. The catalog spans men's and women's outdoor apparel (Trailhead Pants/Shorts, Evolution Hoodie/Jogger, Baseline Midlayer, Camper Hooded Jacket, Barrage Technical Shell) and accessories (Kachula Adventure Blanket, Loafer Hammock, Nomad Packable Backpack and Duffel, Java Socks, Workwear Five Panel Hat), priced between $19 and $159 with no subscription model. Distribution is e-commerce at coalatree.com with international shipping, supplemented by private label and wholesale (case-by-case) for business customers.

The company operates a single warehouse in Salt Lake City, supports an affiliate program via Impact.com, and runs a content marketing program through the Detours Blog and an ambassador network (Coalatree Society). In November 2025 it launched the Greater Zion X Coalatree collection with the Greater Zion Convention & Tourism Office and Zion Forever Project, donating 20% of proceeds to Zion National Park conservation. In April 2026, Backcountry acquired Coalatree as the inaugural brand in its Backcountry Garage brand incubator, expanding distribution to Backcountry.com and 9 U.S. retail locations while the brand retains its DTC operations. Backcountry itself is owned by CSC Generation Enterprise, which acquired the outdoor retailer in September 2024. Coalatree reports 1–10 employees and does not disclose revenue.

Name

Coalatree

Legal name

Coalatree Organics, LLC

Website

https://coalatree.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Coalatree is a Utah-based eco-minded outdoor apparel and gear brand founded in 2010, selling sustainable apparel, blankets, hammocks, and packs through its DTC website and, since its April 2026 acquisition by Backcountry, through Backcountry.com and 9 U.S. retail locations.

Ownership category

akta.pro rank

Product category

Outdoor Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Merchant Wholesalers (424350), Textile Bag and Canvas Mills (314910)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)

Keywords

• Outdoor apparel
• Sustainable clothing
• Recycled fiber textiles
• Eco-friendly gear
• Adventure accessories

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (DTC): Coalatree generates revenue through direct-to-consumer sales of eco-friendly outdoor apparel and accessories via its e-commerce website. Product categories include pants, shorts, jackets, hoodies, sweatshirts, blankets, hammocks, headwear, and packs. Individual product prices range from $19 to $159.
2. Private Label and Group Sales: Coalatree offers private label products and group sales opportunities, allowing customization of products like Kachula Adventure Blankets, Loafer Packable Hammocks, Nomad Packable Backpacks, Nomad Packable Duffels, and hiking socks. Products are made in bluesign-approved factories.
3. Wholesale/Bulk Orders: Coalatree offers wholesale pricing on a case-by-case basis for bulk orders.
4. Gift Cards: Digital gift cards sold in denominations from $50 to $500, delivered via email with redemption instructions at checkout.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Coalatree designs, manufactures, and sells eco-minded outdoor apparel and accessories for men and women, including pants, shorts, jackets, hoodies, sweatshirts, blankets, hammocks, headwear, and packs. The company uses sustainable materials such as S-Cafe coffee grounds fiber technology, recycled plastic bottles, waterless CO2 dyeing, and PFC-free DWR coatings, with all overseas production at bluesign-certified factories. Products are sold direct-to-consumer through coalatree.com, with private label and wholesale options for select goods.

Product overview

Coalatree is a Utah-based outdoor apparel and gear company founded in 2010, acquired by Backcountry in April 2026 as the first brand in the Backcountry Garage incubator. The company offers eco-minded outdoor products centered on sustainability, with a portfolio including Trailhead Pants, Trailhead Shorts, Evolution Hoodie, Evolution Full-Zip Hoodie, Evolution Jogger, Baseline Midlayer, Camper Hooded Jacket, Barrage Technical Shell, Kachula Adventure Blanket, Puffy Kachula, Loafer Hammock, Nomad Backpack, Nomad Duffel, Java Socks, and Workwear Five Panel Hat. The product line features innovative materials using recycled coffee grounds and plastic bottles, with special collections like Greater Zion X Coalatree (20% proceeds to Zion Forever Project) and the Recycled Coffee Collection. The company also offers private label opportunities for its bluesign certified products.

Differentiator

Problem solved

Functional benefit

Products and services

• Trailhead Pants Unisex outdoor pants designed for versatility from trail to everyday wear, made from recycled materials. Best seller with 3,337 reviews, priced at $99.
• Trailhead Shorts Men's outdoor shorts made from recycled materials, versatile for hiking and casual wear. Priced at $79 with 323 reviews.
• Kachula Adventure Blanket Packable adventure blanket that converts to an emergency hooded poncho with stash pocket for phones, keys, and wallet. Water and spill resistant. Priced at $99 with 792 reviews.
• Puffy Kachula Adventure Blanket Puffy version of the Kachula Adventure Blanket with synthetic insulation. Priced at $119 with 214 reviews.
• Evolution Hoodie Unisex hoodie made from recycled coffee grounds and plastic bottles using S-Cafe fibers. Features odor resistance, quick-dry, PFC-free DWR coating, and UV protection. Priced at $109 with 1,210 reviews.
• Evolution Full-Zip Hoodie Unisex full-zip hoodie made from Fair Wear approved 60% polyester and 40% recycled S-Cafe polyester. Features odor-resistant coffee-ground-infused fabric, quick-dry, and PFC-free DWR coating. Priced at $109 with 93 reviews.
• Evolution Jogger Unisex joggers made from recycled coffee grounds and plastic bottles with S-Cafe fibers. Features odor resistance, moisture wicking, quick-dry, packable pocket design, and waterless dye process. Priced at $99 with 1,210 reviews.
• Baseline Midlayer Fleece Jacket Unisex midlayer fleece jacket with honeycomb pattern for warmth retention. Lightweight, packable, and breathable, designed not to shed microplastics when washed. Priced at $109 with 166 reviews.
• Camper Hooded Jacket Men's insulated jacket with DuPont Comfort Max Fiberfill insulation providing warmth down to 20°F. Features packable design that converts to travel pillow, water-resistant exterior, and multiple pockets. Priced at $159 with 152 reviews.
• Barrage Technical Shell Men's technical shell jacket designed for breathable weather protection. Packable, water-resistant, made from recycled materials, available in multiple colors.
• Workwear Five Panel Hat Classic five-panel hat with corduroy patch and adjustable closure. Lightweight, breathable design available in brown and tan colors. Priced at $29.
• Loafer Single Hammock Packable single hammock made from lightweight polyester fabric, includes ropes and carabiners, packs into an integrated stuff sack. Weighs 13.4 ounces, priced at $49.
• Nomad Packable Backpack 22L packable backpack with interior pocket that doubles as stuff sack. Made from 100% DWR-coated durable nylon with YKK zippers, available for private label customization.
• Nomad Packable Duffel Packable duffel bag with durable construction and YKK zippers, available for private label customization.
• Java Sock Hiking/lifestyle socks made from recycled coffee grounds, recycled plastic bottles, and organic cotton. Features odor resistance and temperature regulation, priced at $19.
• Puffy Kachula Blanket - Greater Zion Edition Special edition adventure blanket in the Greater Zion collection, made with recycled ripstop nylon and ComforMax synthetic insulation. Converts to poncho or travel pillow, with DWR finish and zippered stash pockets. 20% of sales donated to Zion Forever Project.
• Quest Duffel - Greater Zion Edition Convertible duffel bag from the Greater Zion collection that transforms into a backpack. Made from upcycled water-resistant materials with reinforced stitching, meets carry-on size requirements. Priced at $139 with 20% of sales donated to Zion Forever Project.
• Java Sock - Greater Zion Edition Special edition adventure socks in the Greater Zion collection, made from recycled plastic bottles, upcycled coffee grounds, and organic cotton. Features temperature regulation, reinforced heels and toes, and cushioned footbed. 20% of proceeds donated to Zion Forever Project.
• Mirage Sunshirt - Greater Zion Edition Lightweight, breathable sun shirt from the Greater Zion collection with UPF 50+ rating. Quick-dry fabric designed for desert conditions. 20% of proceeds support Zion Forever Project.
• Gift Card Digital gift cards available in denominations from $50 to $500, delivered by email with instructions to redeem at checkout.
• Private Label Program Co-branded and private label customization program for businesses. Available for Kachula Adventure Blanket, Loafer Packable Hammock, Nomad Packable Backpack, Nomad Packable Duffel, and Java Socks. Manufacturing at bluesign-approved factories. Wholesale pricing available on a case-by-case basis.

Quantifiable outcome

• 3337 reviews on Trailhead Pants - indicating strong customer adoption and satisfaction
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Backcountry (Backcountry Garage)coreChannel Partner/ Reseller/ Distributor · 14 April 2026Backcountry acquired Coalatree as the first brand in its Backcountry Garage innovation platform and brand incubator. The acquisition allows Coalatree to continue operating its direct-to-consumer business while gaining access to Backcountry's distribution network and resources. Products like Trailhead Pants are now available on Backcountry.com.
• Greater Zion Convention & Tourism OfficeflagshipStrategic or Co-development Partner · 3 November 2025Greater Zion partnered with Coalatree to launch a sustainable outdoor gear collection inspired by Zion's natural beauty. The partnership includes co-branded products with desert-inspired designs, and 20% of proceeds from the collection support Zion Forever Project conservation efforts.
• Zion Forever ProjectflagshipStrategic or Co-development Partner · 3 November 2025The official nonprofit of Zion National Park, receiving 20% of proceeds from the Greater Zion X Coalatree collection. Funds support trail restoration, wildlife conservation, habitat protection, visitor education programs, and long-term stewardship of Zion National Park.

Scale indicators4 records

Recent moves5 records

Expansion highlights10 records

Broad incumbents

• REI Co-op: America's largest consumer outdoor co-op with e-commerce and a national retail footprint. Competes with Coalatree's outdoor apparel category and could serve as an alternative wholesale channel given Coalatree's sustainability positioning.
• Backcountry: Coalatree's parent company and primary distribution partner. Outdoor specialty retailer with e-commerce and 9 U.S. retail locations. Comparable as a channel through which Coalatree's products now reach the outdoor enthusiast segment.
• Patagonia: The dominant sustainable outdoor apparel incumbent. While much larger and broader in assortment, Patagonia competes for the same eco-conscious outdoor consumer and sets the sustainability credibility bar Coalatree must meet.
• prAna: Sustainable apparel brand owned by Columbia Sportswear offering outdoor and lifestyle clothing. Overlaps with Coalatree in sustainable fabrics and outdoor apparel, but with broader assortment and deeper retail distribution.
• Fjällräven: Swedish outdoor brand specializing in packs, apparel, and outdoor accessories. Comparable to Coalatree on product categories (backpacks, duffels, outdoor apparel) and outdoor enthusiast target market, though at much larger scale.

Direct peers

• Cotopaxi: Salt Lake City-based sustainable outdoor apparel and gear brand. Most directly comparable to Coalatree: same geography, similar DTC model, overlapping sustainability positioning, and overlapping product categories (jackets, packs, outdoor accessories).
• United By Blue: Sustainable outdoor brand that removes plastic from oceans for every product sold. Comparable to Coalatree on sustainability narrative, DTC distribution, and outdoor apparel/accessory product mix.
• Toad&Co: Sustainable apparel brand with strong DTC and wholesale presence. Comparable to Coalatree on eco-friendly materials, multi-channel outdoor and lifestyle positioning, and target demographic.
• Topo Designs: Outdoor lifestyle brand focused on packs, bags, and apparel with strong DTC presence. Comparable to Coalatree on product categories (packs, duffels, accessories) and outdoor-lifestyle positioning.

Emerging players

• Allbirds: Sustainable consumer brand known for eco-friendly materials (wool, sugarcane, recycled fibers). Comparable to Coalatree on sustainable-materials innovation and DTC-first brand building, though primarily footwear rather than apparel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coalatree
• Xx.com/coalatree

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coalatree