Digital Surfer
Digital Surfer is an Australian digital marketing agency founded in 2013 that provides integrated SEO, paid advertising (Google, Microsoft, Meta), and WordPress/Shopify web design services to growth-focused SMB and mid-market businesses across Australia.
- Company typePrivate
- Founded2013
- HeadquartersBurleigh Heads, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Digital Surfer does
Digital Surfer is an Australian digital marketing agency founded in 2013, headquartered in Burleigh Heads, Queensland, and operating as CURDOD Unit Trust (ABN 31 183 446 340). The firm specializes in three integrated service lines: Organic Search Marketing (SEO), Paid Advertising Strategy, and Website & Online Branding, with deeper sub-offerings including AI SEO, eCommerce SEO, Shopify SEO, Technical SEO, Enterprise SEO, International SEO, Google Ads, Microsoft Ads, Meta Ads, and Web Content Writing. Its technology stack is built on third-party tools — SEMrush for keyword and competitor analysis, Google Search Console and Google Analytics 4 for measurement, Google Tag Manager for tagging, advanced call tracking for lead attribution, and WordPress/WooCommerce or Shopify as the website platform of choice.
The agency targets growth-focused Australian businesses with $1M+ turnover seeking to scale to $2M+, particularly multi-location operators, franchises, and high-value service providers across Brisbane, Sydney, Melbourne, Gold Coast, and Southeast Queensland. Documented work also extends internationally (e.g., US/Australia campaigns for MVP Offshore via a hreflang-based dual WordPress framework). The business model combines one-time website build fees (typically $5,000 to $20,000+, with 60% deposit and 40% balance at 45 days) with recurring monthly retainers for SEO and paid ads management (minimum 6-month commitments, 1-month advance payment, 30-day cancellation notice). Out-of-scope work is billed at $300/hour.
Digital Surfer is independently owned with no disclosed external funding, parent company, or M&A activity. It has accumulated more than 10 industry awards including multiple APAC Search Awards wins (Best Small Integrated Agency, Best Local SEO Campaign, Best SEO Campaign, Best Integrated Campaign, Best Pan-Asian Campaign), Semrush Search Awards wins, Global Awards, Corporate Vision recognition, QLD Leaders Industry Expert designation, and Google Partner status, with 13 finalist nominations at the 2026 APAC Search Awards. Founder Peter Curran leads the firm as Co-founder and SEO Expert.
Digital Surfer firmographics
Firmographics- Name
- Digital Surfer
- Legal name
- CURDOD Unit Trust ABN 31 183 446 340
- Website
- https://digitalsurfer.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Digital Surfer is an Australian digital marketing agency founded in 2013 that provides integrated SEO, paid advertising (Google, Microsoft, Meta), and WordPress/Shopify web design services to growth-focused SMB and mid-market businesses across Australia.
- Ownership category
- akta.pro rank
Where Digital Surfer is headquartered
LocationHeadquarters
- HQ city
- Burleigh Heads
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Digital Surfer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Website Design and Development: Custom website builds using WordPress and Shopify platforms. Pricing ranges from $5,000 to $20,000+ depending on complexity. Requires 60% deposit upfront with 40% balance due at completion.
- Ongoing Website Management: Monthly management fees for hosting, domain management, maintenance, backups, and support. Payable by direct deposit or credit card on same day each month.
- SEO Services: Search engine optimization campaigns with minimum 6-month duration. Includes keyword research, technical SEO, content creation, link building, and local optimization. Requires 1 month advance payment.
- Paid Advertising Management: Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads management. Minimum 6-month commitment with 30-day notice for cancellation. Requires 1 month advance payment.
- Additional Services and Variations: Additional work outside scope charged at hourly rate of $300. This includes revisions beyond approved scope, additional features, and custom development work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Small/Simple Website - Starting from $5,000 |
| One time/ perpetual license | Multi-year contract | Professional Website Design - $5,000 to $20,000+ |
| One time/ perpetual license | Multi-year contract | Complex/eCommerce Website - $20,000+ |
| Other | Pay-as-you-go | Additional Work/Revisions - $300/hour |
| Subscription | Monthly | SEO Campaign - Monthly Retainer |
| Subscription | Monthly | Paid Ads Management - Monthly Retainer |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels13 records
Digital Surfer product offering
Product offeringCore offering
Digital Surfer is an Australian digital marketing agency that delivers integrated search marketing services combining Organic Search (SEO), Paid Advertising, and Website Design & Development. The agency builds custom WordPress and Shopify websites, runs managed SEO campaigns with technical, eCommerce, local, and international optimization, and manages paid advertising across Google Ads, Microsoft Ads, and Meta Ads for businesses seeking quality leads and sales.
Product overview
Digital Surfer is an award-winning Australian digital marketing agency offering integrated search marketing services. The core offering combines Organic Search Marketing (SEO), Paid Advertising Strategy, and Website & Online Branding into a unified service. SEO services include AI SEO, eCommerce SEO, Shopify SEO, Technical SEO, Enterprise SEO, and International SEO. Website services encompass WordPress Website Design, Shopify Web Design, and Web Hosting. Paid advertising covers Google Ads, Microsoft Ads, and Meta Ads. Additional services include eCommerce Marketing Strategy and Web Content Writing. The agency positions itself as search specialists helping businesses achieve quality leads and sales through data-driven strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Strategy Strategic digital marketing services that align marketing efforts with business goals, combining paid search, organic search marketing, and website solutions to drive quality leads and sales for growth-focused Australian businesses with $1M+ turnover.
- Website Design and Development Custom website design and development services including WordPress and Shopify builds, focused on creating responsive, conversion-optimized websites that drive leads and sales. Pricing ranges from $5,000 to $20,000+ depending on complexity, with eCommerce sites typically costing more.
- Website Hosting and Management Ongoing website hosting, domain management, maintenance, backups, and support services billed monthly as a recurring subscription for client websites.
- SEO Services Search engine optimization services to improve organic visibility and rankings on search engines, including keyword research, technical SEO, content creation, link building, and local optimization. Minimum 6-month commitment with monthly advance payment.
- Paid Advertising Management Paid advertising campaign management across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads to drive immediate traffic, leads, and sales. Minimum 6-month commitment with 30-day notice for cancellation and 1-month advance payment.
- eCommerce Marketing Strategy Comprehensive eCommerce marketing combining SEO, paid ads, and website services to drive online sales and revenue growth for Shopify and WooCommerce-powered online stores.
- Web Content Writing Professional content writing services for websites including SEO-optimized copy, blogs, and marketing materials created by Australian-based in-house writers.
Quantifiable outcome
- Concrete Floor Renovations: 3,000% ROI from combined SEO and paid ads
- +6 more outcomes
Companies that use Digital Surfer
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
Digital Surfer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Digital Surfer partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and flagship.
- GooglecoreDigital Surfer holds official Google Partner status, demonstrating certified expertise in Google Ads management. This partnership enables them to access Google's advertising platforms, tools, and resources for managing client campaigns across Google Search, Display, Shopping, and YouTube.
- WordPresscoreDigital Surfer builds websites on WordPress, the world's leading content management system. They are recognized as a top WordPress development agency in Australia, leveraging the platform's customizability and SEO capabilities for client websites.
- ShopifycoreDigital Surfer builds and optimizes eCommerce websites using Shopify, the leading eCommerce platform. They recommend and use Shopify for client online stores requiring robust eCommerce functionality.
- SEMrushcoreDigital Surfer uses SEMrush as their primary SEO and analytics platform for keyword research, competitor analysis, and campaign optimization across all client accounts.
- TechBehemothminorTechBehemoth provides independent agency ratings and rankings. Digital Surfer is recognized in their top lists for web design and WordPress development in Australia.
- WooCommercecoreDigital Surfer builds eCommerce websites using WooCommerce (WordPress eCommerce plugin) for clients requiring flexible online store capabilities within the WordPress ecosystem.
- Gold Coast SUNSflagshipAward-winning website rebuild and SEO campaign for Gold Coast SUNS Hospitality team delivering record-breaking seasons and online presence transformation. High-profile sports partnership demonstrating capabilities.
- APAC Search AwardsflagshipIndustry awards program where Digital Surfer has been recognized as Best Small Integrated Agency, Best Local SEO Campaign, Best SEO Campaign, and multiple other category wins and nominations.
Scale indicators11 records
Recent moves2 records
Expansion highlights4 records
Digital Surfer competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Digital Surfer social profiles
Digital presenceDigital Surfer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Surfer leadership team
Management profileNumber of profiles
Profiles1 record
Digital Surfer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Surfer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Surfer
What does Digital Surfer do?
Digital Surfer is an Australian digital marketing agency that delivers integrated search marketing services combining Organic Search (SEO), Paid Advertising, and Website Design & Development. The agency builds custom WordPress and Shopify websites, runs managed SEO campaigns with technical, eCommerce, local, and international optimization, and manages paid advertising across Google Ads, Microsoft Ads, and Meta Ads for businesses seeking quality leads and sales.
Is Digital Surfer a public or private company?
Digital Surfer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Surfer founded?
Digital Surfer was founded in 2013. It employs 1 to 10 people.
Where is Digital Surfer based?
Digital Surfer is headquartered in Burleigh Heads, Australia, in the Oceania region.
How does Digital Surfer make money?
Five revenue lines are on record. Website Design and Development is the primary driver. The others are ongoing Website Management, SEO Services, paid Advertising Management and additional Services and Variations.
Does Digital Surfer have an API?
No public API is recorded for Digital Surfer.