Alan Boswell Insurance Brokers

What Alan Boswell Insurance Brokers does

Alan Boswell Group is an independent UK insurance broker and financial planning group founded in 1982 and headquartered in Norwich, Norfolk. Operating as a holding company for entities including Alan Boswell Insurance Brokers Ltd, Alan Boswell & Company Ltd (financial services) and Alan Boswell Employee Benefits Ltd, it serves commercial clients (from SMEs through to larger accounts such as Norwich Research Park and the V&A), individual/personal customers, and landlord property owners across multiple sectors including agriculture, construction, technology, life sciences, care homes, professional services and high-net-worth private clients. Distribution runs through seven regional offices (Norwich, Bury St Edmunds, Peterborough, Boston, Grimsby, Cambridge, Ipswich) plus telephone and online channels.

The group's product portfolio spans six interconnected divisions: Business Insurance (commercial, agricultural, credit, property, motor, technology, care & medical, construction and trade & industry lines), Personal Insurance (motor, property, boat and high-value private client), Landlord Insurance, Financial Planning (wealth management, retirement and protection), Employee Benefits (group healthcare and pensions), and Risk Management. Underlying technology includes the XStream online quotation platform for instant quoting, the proprietary ABRM Health & Safety Portal for client risk management, and an e-learning platform with 49+ training modules and manager tracking; NEBOSH- and IOSH-approved training is delivered face-to-face from Norwich or on client premises. Customer feedback is strong, with a 4.8/5 rating across 12,826 Feefo reviews and Feefo Platinum Trusted Merchant status.

Revenue is generated primarily through commissions from arranging insurance policies across multiple insurers, supplemented by fees from financial planning, risk management consulting and training courses. Reported turnover for FY2024/2025 was £42.4M (up 4.5% YoY) with profits of £6.5M and capital and reserves of £21.6M. The business employs an average of 417 staff (over 450 group-wide), positioning it as one of the larger independent insurance brokers in the UK, and has been actively consolidating through acquisitions including Andrew Thompson and Associates (April 2025), Priory Insurance Services and The Insurance Centre (FY2024/2025).

Name

Alan Boswell Insurance Brokers

Legal name

Alan Boswell Insurance Brokers Ltd

Website

https://www.alanboswell.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

Alan Boswell Group is an independent UK insurance broker and financial planning group founded in 1982 in Norwich, serving commercial, personal, and landlord clients. Operating across seven regional offices, it provides insurance broking, risk management, employee benefits, and financial advisory services.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Trade Credit Insurance Brokerage (FSAEADAL)

Keywords

• Commercial insurance brokerage
• Personal insurance services
• Risk management consulting
• Financial planning advice
• Health and safety training

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Broking Commission: Revenue generated through commissions from arranging insurance policies for both commercial and personal customers across multiple insurers.
2. Financial Planning Services: Ongoing advice and support on employee benefits, savings and investments, protection, and retirement plans.
3. Health & Safety Training Courses: Revenue from delivering NEBOSH, IOSH, First Aid, and e-learning training courses to businesses and individuals.
4. Risk Management Services: Fees for engineering inspections, health and safety consulting, compliance auditing, and risk assessments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Alan Boswell Insurance Brokers is an independent insurance broker and financial planning group that arranges commercial and personal insurance policies on behalf of clients from a panel of insurers, alongside financial planning, employee benefits, and risk management services. The firm operates seven regional UK offices and supports clients through in-house claims handling, health & safety consulting, engineering inspections, and accredited training (NEBOSH, IOSH, First Aid, e-learning).

Product overview

Alan Boswell Group is an independent insurance broker and financial planning organization offering a comprehensive portfolio of insurance, risk management, and financial advisory services. The core offering spans six interconnected divisions: Business Insurance (commercial, agricultural, credit, property, motor, technology, care & medical, construction, and trade & industry lines), Personal Insurance (motor, property, boat, and private client coverage), Landlord Insurance (specialized property owner products), Financial Planning (wealth management, retirement planning, investments, and protection), Employee Benefits (group healthcare, pensions, and protection for businesses), and Risk Management (health & safety advisory, engineering inspections, and professional training including NEBOSH and IOSH courses). The company operates with an added-value services model combining underwriting, claims handling, loss assessment, and risk management under one roof. Recent acquisitions (Priory Insurance Services, The Insurance Centre, Andrew Thompson and Associates) have expanded the Group's reach and capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive commercial insurance portfolio for UK businesses, covering negligent services, property damage, liability claims, and operational risks across sectors including agriculture, construction, care & medical, technology & life science, trade & industry, credit, commercial motor, and general commercial lines.
• Personal Insurance Tailored personal insurance solutions for individuals covering property & lifestyle, motor, boat, and private client coverage including high-value homes, vehicles, jewellery, art, and antiques.
• Landlord Insurance Specialist property owner coverage including building insurance, rent guarantee, tenant referencing, HMO, multi-property portfolio, block of flats, commercial landlord, liability, Airbnb, serviced accommodation, buy-to-let, and expat/overseas landlord insurance.
• Personal Financial Planning Personal financial advisory services for individuals covering wealth management, savings and investments, retirement planning, private healthcare insurance, and protection products.
• Business Financial Planning and Employee Benefits Corporate financial advisory services including employee benefits, group critical illness, death in service, workplace pensions, flexible benefits, group income protection, and group healthcare benefits for businesses.
• Risk Management Services Professional risk management services including health & safety advisory, statutory engineering inspections, risk assessments, fire risk surveys, DSEAR assessments, CHAS accreditation support, and training delivered to businesses.
• Health & Safety Training Accredited health and safety training courses for businesses and individuals, including IOSH Managing Safely, NEBOSH National General Certificate, First Aid at Work, and 49+ e-learning modules with manager tracking and certificate generation.

Quantifiable outcome

• Saved approximately 20% on property insurance costs for Norwich Research Park
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Norwich Research ParkmajorStrategic or Co-development Partner · 1 January 2017Long-term partnership since 2017 providing insurance broking, engineering inspections, health & safety audits, and guidance. ABRM engineers conduct statutory inspections for laboratories including autoclaves, pressure systems, and lifting equipment. Relationship developed through competitive tender process.
• Goff PetroleummajorStrategic or Co-development Partner · 1 January 2015Insurance broker relationship since 2015. ABRM provides statutory engineering inspections for COMAH-designated site with five depots, covering lifting equipment, pressure equipment, and LEV systems. Insurance program managed for fleet of 150+ vehicles.
• FeefocoreTechnology or IntegrationFeefo provides verified customer review platform. Alan Boswell Group maintains 4.8/5 rating from 12,826 reviews and holds Platinum Trusted Merchant status. Reviews displayed on website and marketing materials.
• NEBOSH (National Examination Board in Occupational Safety and Health)coreOthersAlan Boswell Risk Management is a NEBOSH approved learning partner. Delivers NEBOSH National General Certificate in Occupational Health and Safety from Norwich head office. Course costs £1,695 + VAT including registration, exam, and certificate.
• IOSH (Institution of Occupational Safety and Health)coreOthersAlan Boswell Risk Management is an IOSH approved trainer. Delivers IOSH Managing Safely courses (3-day, from £550). Also IOSH training provides pathway to professional membership (TechIOSH, GradIOSH).
• CHAS (Contractors Health and Safety Assessment Scheme)minorStrategic or Co-development PartnerAlan Boswell Group helps businesses achieve CHAS accreditation by assisting with required standards compliance for health and safety.
• First Aid Awards (FAA)minorOthersAlan Boswell Risk Management delivers First Aid training accredited by First Aid Awards, meeting required standards for workplace compliance.

Scale indicators9 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Jelf / Marsh Commercial: UK commercial insurance brokerage arm of Marsh (a global incumbent), serving SMEs through regional offices across the UK; comparable in commercial-lines offering but part of a much larger global broker with deeper carrier relationships.
• Lockton: World's largest independent insurance broker with significant UK presence in commercial and specialty lines; comparable independent positioning to Alan Boswell but operating at much greater scale internationally.
• Willis Towers Watson (WTW): Global advisory and brokerage firm with UK insurance brokerage operations across commercial, personal and specialty lines; competes with Alan Boswell for larger commercial accounts and on risk advisory services.
• Aon UK: Global insurance and reinsurance broker with a substantial UK commercial and personal-lines presence; a broader incumbent competing for mid-market and corporate accounts that Alan Boswell also targets.

Direct peers

• Aston Lark: UK-focused independent insurance broker built through serial acquisitions of regional brokers; Aston Lark is a direct peer in the regional UK roll-up strategy and a likely competitor for the same acquisition targets as Alan Boswell.
• Towergate Insurance: Established UK regional insurance broker offering commercial and personal lines through a branch network; directly comparable in product mix, distribution model and target customer segments to Alan Boswell's regional office strategy.
• Howden Group Holdings: One of the largest independent insurance broker groups in the UK and internationally, with a comparable mix of commercial and personal lines plus risk consulting; Howden is the most direct independent-broker comparable to Alan Boswell and a natural acquirer of regional UK brokers.
• Adrian Flux: Long-established UK independent insurance broker specialising in personal and niche lines (motor, home, marine); directly comparable to Alan Boswell's personal-lines and Private Client offerings and similarly independent/privately owned.
• One Brokerage (Lamb Insurance Services / One Brokerage): UK independent insurance broker offering commercial and personal lines through regional offices; closely comparable to Alan Boswell in target customers, product mix and independent ownership profile.

Others

• Hiscox UK: UK specialist insurer and broker (including Hiscox Insurance Brokers); an ecosystem participant on Alan Boswell's insurer panels and a partial competitor in commercial and high-net-worth personal lines, though operating more as a carrier-led specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alanboswellgroup
• LinkedInlinkedin.com/company/alan-boswell-group
• Instagraminstagram.com/alanboswellgroup
• Xx.com/ABGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alan Boswell Insurance Brokers