Melton Truck Lines
Melton Truck Lines is a privately held, 72-year-old over-the-road flatbed trucking carrier based in Tulsa, Oklahoma, serving industrial and manufacturing shippers across the United States, Canada, and Mexico via five U.S. terminals and a standardized asset-based fleet.
- Company typePrivate
- Founded1954
- HeadquartersTulsa, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Melton Truck Lines does
Melton Truck Lines, Inc. is a privately held over-the-road flatbed trucking carrier founded in 1954 and headquartered in Tulsa, Oklahoma. The company operates an asset-based fleet serving industrial and manufacturing shippers across the United States, Canada, and Mexico, with five U.S. truck terminals (Tulsa, Birmingham, Laredo, and additional locations) that include cargo protection facilities for flexible storage. Its product surface spans core flatbed shipping, cross-border freight, over-dimensional and hazmat transport, a real-time load tracking portal, and a self-serve free rate quote system, supported by standardized securement practices and a reported 98% on-time delivery rate.
The company monetizes primarily on a per-mile basis for linehaul, supplemented by accessorial charges for tarp, detention, layover, over-dimensional permits, hazmat, and cross-border lanes. Driver compensation is structured as experience-tiered CPM (60-70 cents per mile in 2026, progressing to 74 CPM after 3.2M lifetime Melton miles) with bonus mechanics for fuel efficiency, clean DOT inspections, and referrals. A distinctive operational element is the paid 8-day Pre-Hire Evaluation training program at the Tulsa facility, which serves both as a talent filter and a recruiting funnel for the flatbed niche. Marketing and sales run through direct B2B outreach, a self-serve website quote funnel, the Mile Marker content blog, and broad organic social presence across Facebook, Instagram, YouTube, LinkedIn, and TikTok.
Technology stack centers on ELD compliance, practical-miles routing logic, and load tracking visibility — standard fleet management tooling rather than AI/ML-driven optimization. Melton is governed by a long-tenured leadership team led by Chairman and CEO Bob Peterson, with dedicated senior VPs across operations, maintenance, sales and marketing, technology/CIO, finance, and general counsel. The company is family/owner-operated with no disclosed parent, PE sponsor, or institutional investor, and has remained independent across its 72-year operating history.
Melton Truck Lines firmographics
Firmographics- Name
- Melton Truck Lines
- Legal name
- Melton Truck Lines, Inc.
- Website
- https://meltontruck.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Melton Truck Lines is a privately held, 72-year-old over-the-road flatbed trucking carrier based in Tulsa, Oklahoma, serving industrial and manufacturing shippers across the United States, Canada, and Mexico via five U.S. terminals and a standardized asset-based fleet.
- Ownership category
- akta.pro rank
Melton Truck Lines industry classification
Industry- Product category
- Flatbed Trucking Services
- NAICS
- Specialized Freight (except Used Goods) Trucking, Long-Distance (484230), Specialized Freight Trucking (4842)
- SIC
- Trucking (No Local) (4213)
- akta.pro primary industry
- Dry Bulk Trucking (End-Dump/Walking-Floor/Hopper) (TLADAKAC)
Keywords
Where Melton Truck Lines is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Melton Truck Lines business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Freight Transportation Services: Melton generates revenue through over-the-road flatbed trucking services charged per mile. Base revenue comes from hauling freight across the US, Canada, and Mexico, with additional revenue from accessorial charges including tarp pay, detention, layover, and specialty freight premiums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Base CPM Pay - 60-70 cents per mile based on experience and tenure |
| Unit Pricing | Per load | Tarp Pay - $100 per tarped load |
| Unit Pricing | Per mile | Over-Dimensional Freight Pay - Additional $0.16 CPM |
| Unit Pricing | Per mile | Hazmat Freight Pay - Additional $0.06 CPM |
| Unit Pricing | Per mile | Canada Freight Pay - Additional $0.06 CPM |
| Unit Pricing | Per 24-hour period | Layover Pay - $75 per 24-hour period |
| Usage-based | Hourly | Detention Pay - Hourly rate after grace period |
| Outcome Based/ Performance | Annual | Fuel Bonus - Up to $6,000 annually |
| Unit Pricing | Per event | Clean DOT Inspection Pay - $25 per inspection |
| Unit Pricing | One time/ perpetual license | Referral Bonuses - $750-$1,000 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Melton Truck Lines product offering
Product offeringCore offering
Melton Truck Lines is a premier over-the-road flatbed trucking carrier headquartered in Tulsa, Oklahoma, providing transportation of steel, lumber, machinery, construction materials, and other specialized freight across the United States, Canada, and Mexico. The company operates a 98% on-time delivery rate with five truck terminals and cargo protection facilities, offering specialized capabilities including cross-border shipping, over-dimensional freight handling, and real-time load tracking.
Product overview
Melton Truck Lines operates as a premier over-the-road (OTR) flatbed trucking company with a platform-plus-services model. The core offering is Flatbed Shipping Services, supported by specialized capabilities including Cross Border Shipping (US-Canada, US-Mexico), Over Dimensional Freight transport, and Full Service Shipping with a 98% on-time delivery rate. The product portfolio is complemented by operational tools including Load Tracking for real-time shipment visibility, a Pre-Hire Evaluation training program for driver onboarding, Free Rate Quote for customer estimates, and Truck Sales for equipment disposition. The company maintains truck terminals and cargo protection facilities in Tulsa, OK, Birmingham, AL, Laredo, TX, and additional locations, serving customers coast-to-coast across the United States, Canada, and Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Flatbed Shipping Services Over-the-road (OTR) flatbed trucking services for transporting steel, lumber, machinery, construction materials, and other specialized freight across the United States, Canada, and Mexico.
- Cross Border Shipping
Quantifiable outcome
- 98% on-time delivery rate
- +2 more outcomes
Companies that use Melton Truck Lines
Customer profileSegments1 record
Ideal customer profiles1 record
Melton Truck Lines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Melton Truck Lines partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights5 records
Melton Truck Lines competitors and assessment
Company assessmentDirect peers
- TMC Transportation: TMC is one of the largest pure-play flatbed carriers in North America with a similar asset-based OTR model, dedicated training program, and industrial/construction customer mix. Closest one-on-one comparable to Melton.
- Maverick Transportation: Maverick operates a dedicated flatbed and glass-hauling division across North America, competing head-to-head with Melton for industrial and construction shippers and using a similar OTR, asset-based delivery model.
- Western Flatbed (Western Logistics): Western Flatbed runs a similar over-the-road flatbed trucking operation with comparable freight mix (steel, lumber, building materials) and a regional terminal model overlapping Melton's Western US footprint.
- Boyd Brothers Transportation: Boyd Brothers is a long-standing flatbed specialist serving the Southeastern and national flatbed market, directly competing with Melton in industrial flatbed freight. Comparable asset-based model and customer base.
- Daseke: Daseke is the largest flatbed and specialized transportation platform in North America, operating numerous flatbed subsidiaries that compete directly with Melton in industrial and over-dimensional freight. Highly relevant comparable on business model and customer mix.
Broad incumbents
- Schneider National: Schneider is a large multi-modal carrier with a sizeable flatbed division that competes with Melton for industrial shipper freight but as part of a much broader intermodal, truckload, and logistics portfolio.
- Werner Enterprises: Werner is a major truckload carrier with a dedicated flatbed segment, competing for OTR freight while also operating dedicated, logistics, and refrigerated services across North America. Larger scale and broader scope than Melton.
- Knight-Swift Transportation: Knight-Swift is the largest truckload carrier in the US with a flatbed division acquired through Knight, LTL, and refrigerated segments. Acquired TMC (flatbed) - a direct comp to Melton.
- Heartland Express: Heartland Express operates a diversified truckload network including flatbed via Trans-System, overlapping with Melton in industrial flatbed lanes while running a much larger general TL and refrigerated footprint.
- J.B. Hunt Transport Services: J.B. Hunt operates dedicated contract services and an industrial/truckload segment that competes with Melton for industrial customers, though flatbed is a smaller part of its intermodal-led portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Melton Truck Lines social profiles
Digital presenceMelton Truck Lines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melton Truck Lines leadership team
Management profileNumber of profiles
Profiles9 records
Melton Truck Lines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melton Truck Lines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melton Truck Lines
What does Melton Truck Lines do?
Melton Truck Lines is a premier over-the-road flatbed trucking carrier headquartered in Tulsa, Oklahoma, providing transportation of steel, lumber, machinery, construction materials, and other specialized freight across the United States, Canada, and Mexico. The company operates a 98% on-time delivery rate with five truck terminals and cargo protection facilities, offering specialized capabilities including cross-border shipping, over-dimensional freight handling, and real-time load tracking.
Is Melton Truck Lines a public or private company?
Melton Truck Lines is a private company. It is classified as family owned and is currently operating.
When was Melton Truck Lines founded?
Melton Truck Lines was founded in 1954. It employs 1,001 to 5,000 people.
Where is Melton Truck Lines based?
Melton Truck Lines is headquartered in Tulsa, United States, in the North America region.
How does Melton Truck Lines make money?
One revenue line is on record: freight Transportation Services.
Who are Melton Truck Lines's main competitors?
Direct peers on record are TMC Transportation, Maverick Transportation, Western Flatbed (Western Logistics), Boyd Brothers Transportation and Daseke. Broad incumbents are Schneider National, Werner Enterprises, Knight-Swift Transportation, Heartland Express and J.B. Hunt Transport Services.
Does Melton Truck Lines have an API?
No public API is recorded for Melton Truck Lines.
What industry is Melton Truck Lines in?
Melton Truck Lines's product category is Flatbed Trucking Services. Its primary akta.pro industry code is TLADAKAC, Dry Bulk Trucking (End-Dump/Walking-Floor/Hopper). Its NAICS code is 484230 and its SIC code is 4213.