DreamSmart Group

Name

DreamSmart Group

Legal name

湖北星纪魅族集团有限公司

Website

https://dreamsmart.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics & Smart Devices

NAICS

Computer and Peripheral Equipment Manufacturing (3341), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Ophthalmic Goods Manufacturing (339115)

SIC

Optical Instruments & Lenses (3827), Ophthalmic Goods (3851)

akta.pro primary industry

Smartwatches & Connected Wearables (CRAKADAC)

Keywords

• Smartphone manufacturing
• AR smart glasses
• Smart cockpit operating system
• Cross-device AI operating system
• Automotive OEM software licensing

Headquarters

HQ city

Wuhan

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Smartphone Sales: Sale of Meizu-branded smartphones including flagship series (Meizu 22, Meizu 21 PRO), mid-range series (Meizu Note 16, Meizu Lucky 08, Meizu 21 Note), and overseas variants (MEIZU Mblu, MEIZU Note series). Revenue is generated through direct B2C sales, e-commerce platforms, and retail channels. Products are sold domestically in China and internationally across 30+ countries and regions.
2. Smart Glasses and Wearables Sales: Sale of StarV AR smart glasses product line including StarV Snap (AI photography glasses), StarV Air2 (optical waveguide), StarV View (BirdBath large-screen), StarV Ring2 (smart ring), and MYVU AR glasses. Also includes smartwatches and other wearables. Products target consumers seeking immersive AR experiences and are sold in China and globally.
3. Flyme Auto / Polestar OS Licensing and Co-development: Licensing of Flyme Auto smart cockpit OS to automotive OEM partners (Geely, Lynk & Co, Galaxy, Polestar). Joint development of Polestar OS with Polestar through a dedicated joint venture. Revenue from automotive partners includes software development fees, licensing royalties, and ongoing技术服务 fees. Flyme Auto is integrated into 22+ vehicle models as of 2025.
4. PΛNDΛER / PANDAER Lifestyle Products: Sale of PANDAER (stylized as PΛNDΛER) branded lifestyle and tech accessories including cases, chargers, audio products, and trendy lifestyle items. Positioned as a technology lifestyle brand targeting Gen-Z consumers. Products are sold through e-commerce and retail channels as part of the broader product ecosystem.
5. International Market Expansion: Revenue from overseas markets including Southeast Asia (Malaysia, Vietnam, Thailand, Singapore, Indonesia, Philippines, Sri Lanka), Middle East (UAE/Dubai), Europe (Spain, Russia), Australia, and Latin America. International products include MEIZU smartphones, StarV AR glasses, smartwatches, and accessories priced from $79 to $399 USD, targeting mid-range to premium segments.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

DreamSmart Group designs, manufactures, and sells a cross-sector ecosystem of smart consumer electronics — MEIZU smartphones, StarV/MYVU AR smart glasses, PΛNDΛER lifestyle accessories — and licenses its proprietary Flyme Auto smart cockpit operating system and Polestar OS (via joint venture) to automotive OEMs including Geely, Lynk & Co, Galaxy, and Polestar. All hardware products are unified through the company's Flyme AIOS, enabling seamless cross-device integration across phones, AR glasses, and intelligent vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• MEIZU (魅族): Smartphone brand targeting elite users, offering multi-terminal, full-scenario, immersive integrated experiences. Founded in 2003, with nearly 20 years of consumer electronics R&D experience and 10+ years of operating system development. Has served hundreds of millions of users through the Flyme OS.
• Flyme / Flyme AIOS
• Flyme Auto
• StarV
• MYVU
• PΛNDΛER
• 无界智行开放平台
• MEIZU Mblu

Products and services

• Meizu 22 flagship smartphone Annual flagship smartphone from DreamSmart Group's MEIZU brand, featuring a 6.3-inch display with 0.8mm ultra-narrow bezels, 50MP quad-camera system, and integration with Flyme AIOS 2. Targeted at premium smartphone users seeking top-tier hardware design and AI capabilities.
• Meizu Note 16 series smartphone Mid-range smartphone series positioned as 'national choice' for mass-market consumers, featuring industry-first independent AI button design and Flyme AIOS 2. Targeted at users seeking affordable quality smartphones with flagship AI capabilities.
• Meizu 21 PRO smartphone First open-format AI terminal smartphone from MEIZU, featuring 21:9 single-hand flagship design with integrated AI capabilities. Targeted at professional users seeking large-screen flagship experiences.
• Meizu Lucky 08 AI smartphone AI smartphone featuring proprietary Star Track aesthetic design and 100+ flagship-level AI capabilities, positioned as a practical and good-looking AI phone.
• Meizu 21 flagship smartphone Flagship smartphone with 1.74mm global narrowest physical four-side equal design, positioned as the most beautiful flat-screen device.
• Meizu 20 series smartphone New generation flagship smartphone series with boundaryless aesthetic design, first to feature AutoPhone full-scenario phone-car interconnection.
• StarV Snap AI photography glasses AI photography smart glasses from DreamSmart Group's StarV brand, featuring AI photography capabilities and computer vision functions for smart shooting and scene recognition.
• StarV Air2 AR smart glasses AR smart glasses with optical waveguide display technology from the StarV brand, featured at CES 2025 and recognized with multiple design awards including the 'Value to the Top' list.
• StarV View AR smart glasses AR smart glasses with BirdBath large-screen entertainment display solution from the StarV brand, used as displays for AR esports events.
• StarV Ring2 smart ring Smart ring wearable device for controlling StarV AR smart glasses, launched as part of the broader StarV wearable ecosystem.
• MYVU AR smart glasses AR smart glasses brand with multiple variants including MYVU Discovery all-day AR smart glasses. Won 2024 iF Design Award and was the sole winner in the smart glasses category of the 2024 Fortune China Best Design list.
• Flyme AIOS 2 operating system Cross-device AI operating system evolved from Flyme OS, connecting smartphones, AR glasses, and intelligent vehicles through the Flyme AIOS platform. Features 100+ AI capabilities, Aicy intelligent assistant, Alive Design UI, and integration with DeepSeek-R1 large model.
• Flyme Auto 2 smart cockpit operating system Smart cockpit operating system licensed to automotive OEMs (Geely, Lynk & Co, Galaxy, Polestar), defining the 'sixth domain' concept where the smartphone becomes an integral part of the vehicle. Integrated into 22+ vehicle models with 910,000+ cumulative cooperative sales.
• Polestar OS Smart cockpit operating system co-developed through a joint venture between DreamSmart Group and Polestar (NASDAQ: PSNY), powering Polestar vehicles' intelligent cockpit. First deployed on Polestar 4 with shared intelligent EV ecosystem.
• PΛNDΛER lifestyle products Technology trend lifestyle brand offering cases, chargers, audio products, and lifestyle accessories targeted at Gen-Z consumers. Includes product lines like Life Research Institute, Fun Exploration Alliance, Trend Electronics, and Limited Art.

Quantifiable outcome

• Flyme Auto reached second 100M ecosystem users in just 6 months; cooperative vehicle sales exceeded 910,000 units across 22+ models; monthly new user additions of 310,000 vehicles with 6 consecutive months of #1 ranking in monthly new user growth (as of March 2025)
• +2 more outcomes

Named customers4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability14 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered major, minor and core.

• Yashi Group (雅视集团)majorChannel Partner/ Reseller/ Distributor · 27 December 20245S strategic cooperation agreement signed December 27, 2024, at the Shenzhen International Optics Expo. Yashi Group and DreamSmart Group jointly promote StarV brand and AR smart glasses products in the Chinese market, leveraging Yashi Group's optical industry expertise. Also includes overseas market cooperation for global expansion.
• Doctor Optician (博士眼镜)majorChannel Partner/ Reseller/ Distributor · 10 September 2024Strategic partnership signed September 10, 2024, with Doctor Optician (a major eyewear retail chain) to promote and sell StarV smart glasses and XR brand products. Leverages Doctor Optician's retail network and expertise in eyewear to expand market reach for AR smart glasses, combining technology with professional optical retail.
• Space-Time YuHong (时空道宇)minorStrategic or Co-development Partner · 6 September 2024Strategic cooperation to launch the '星纪魅族幸运星号' satellite as part of Geely's Future Mobility Constellation (吉利未来出行星座). The satellite was successfully launched on September 6, 2024, from Taiyuan Satellite Launch Center on a Long March rocket carrying 10 satellites. The '星愿计划' (Star Wish Plan) connected global Meizu fans to the satellite launch.
• VSPO (英雄体育)minorStrategic or Co-development Partner · 20 June 2024Strategic partnership signed June 20, 2024, with VSPO (Hero Sports, a leading esports company) to jointly explore the integration of smart mobility and esports sports. The partnership includes product collaborations such as the Lynk & Co Z10 STARBUFF gaming customization, BLG esports team collaboration, and AR esports events (BLG vs. fans using StarV View AR glasses as displays).
• Juwei Group (巨微集团)majorChannel Partner/ Reseller/ Distributor · 29 January 2024International distribution agreement signed January 29, 2024, covering 11 Southeast Asian countries (Malaysia, Singapore, Thailand, Indonesia, Vietnam, etc.) for MYVU AR smart glasses. Juwei Group serves as the exclusive or primary distributor for AR glasses across Southeast Asia, adapting products for local consumer preferences and providing localized customer experiences.
• Nanjing Jiangning Development Zone (南京市江宁开发区)majorStrategic or Co-development Partner · 3 January 2024Polestar Technology China headquarters project signed with Nanjing Jiangning Development Zone on January 3, 2024. The project will establish an integrated center including R&D, operations, procurement, sales, and delivery functions, supporting Polestar's expansion in the Chinese market and integrating with DreamSmart Group's broader strategy.
• Polestar (极星)coreStrategic or Co-development Partner · 19 June 2023On June 19, 2023, DreamSmart Group and luxury electric vehicle brand Polestar (Nasdaq: PSNY) signed a strategic cooperation agreement establishing a new joint venture company. Both parties jointly develop Polestar OS, which powers Polestar vehicles' intelligent cockpit. Polestar 4 was the first model to receive Polestar OS upgrade upon delivery (late 2023). The partnership enables Polestar to leverage DreamSmart Group's consumer electronics ecosystem (smartphones, AR glasses) alongside automotive capabilities, creating multi-terminal integration for users.
• Geely Automobile (吉利汽车)coreStrategic or Co-development PartnerGeely is the parent company and primary automotive integration partner. Flyme Auto serves as the smart cockpit OS for multiple Geely brands including Galaxy (银河), Lynk & Co (领克), and Geely main brand. Galaxy models announced full Flyme Auto coverage by Q1 2025 with free over-the-air upgrades. Geely E5, Galaxy Star Wish, Galaxy L6/L7, Lynk & Co 08, Z10, and multiple other models integrate Flyme Auto. Li Shufu (founder of Geely and DreamSmart Group) leads both companies.

Scale indicators9 records

Recent moves9 records

Expansion highlights7 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dreamsmart

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DreamSmart Group