VSPO
VSPO is a Japanese VTuber esports agency operating 33+ female gaming talents who livestream on YouTube and compete in esports tournaments. It monetizes through YouTube ads, merchandise, gaming peripherals, and tiered fan club subscriptions, reaching 10M+ YouTube subscribers across Japan and English-speaking markets.
- Company typePrivate
- Founded2020
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What VSPO does
VSPO (ぶいすぽっ！) is a Japanese VTuber esports agency and content IP business operated by Virtual Entertainment Inc., a wholly owned subsidiary of Brave group. Founded in 2020, the company recruits and manages a roster of 25+ Japanese and 8 English-speaking female VTuber talents (18+) through structured auditions, each equipped with proprietary Live2D-animated character designs that enable real-time facial and motion tracking for live streaming. The core product portfolio combines talent-driven YouTube live streaming, active participation in competitive esports tournaments (Crazy Raccoon Cup, VTuber Saikyou Tournament, Rakuten Esports Cup, Riot Games events across Apex Legends, VALORANT, PUBG, League of Legends, and Street Fighter 6), and original media content including anime shorts and recorded music.
The business operates multiple monetization streams: YouTube advertising across 10M+ collective subscribers; direct-to-consumer merchandise (acrylic stands, cushions, mugs, badges, aromatherapy candles) sold through store.vspo.jp and physical retail partners Kotobukiya and Animate; tiered fan club subscriptions (ぶいすぽっ！FANCLUB) and the time-boxed STUDIO MEMBERS animation crowdfunding program; VSPO! GEAR gaming peripherals (keyboards from ¥8,800+ and mice) sold through gaming retailers including DOSPARA and GALLERIA; esports prize winnings; and brand sponsorships. Distribution spans YouTube (global), dedicated Kotobukiya retail corners across three Japanese cities, periodic Animate store activations in four cities, and English-language expansion via VSPO! EN; a prior Chinese-market initiative (VSPO! CN) was concluded in October 2025 with members transferred to a sister project under Brave group. The company is privately held, has no public revenue disclosure, and is not venture-funded based on available source material.
VSPO firmographics
Firmographics- Name
- VSPO
- Legal name
- 株式会社バーチャルエンターテイメント
- Website
- https://vspo.jp
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- VSPO is a Japanese VTuber esports agency operating 33+ female gaming talents who livestream on YouTube and compete in esports tournaments. It monetizes through YouTube ads, merchandise, gaming peripherals, and tiered fan club subscriptions, reaching 10M+ YouTube subscribers across Japan and English-speaking markets.
- Ownership category
- akta.pro rank
VSPO industry classification
Industry- Product category
- Virtual Entertainment and VTuber Esports
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual Influencers, VTubers & Avatar/Face-Tracking (Gaming Creators) (MPAFAEAK)
- akta.pro secondary industries
- Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA), Esports Platforms & Competitive Gaming Networks (BPAMAKAH), Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing) (MPAGAOAH), Creator Monetization & Fan Funding (Subscriptions, Tips, Memberships, Patronage) (MPAFAEAB), Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE)
Keywords
Where VSPO is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
VSPO business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- YouTube Ad Revenue: Primary revenue stream from YouTube channel ad revenue across all talent channels. VSPO! has surpassed 10 million total YouTube subscribers across all channels.
- Merchandise Sales: Sale of official goods including acrylic stands, cushions, mugs, badges, aromatherapy candles, and gaming peripherals (VSPO! GEAR keyboards and mice) through the official store and physical retail partners.
- Fan Club Membership: STUDIO MEMBERS subscription program offering exclusive content, early anime screenings, and limited edition merchandise. Three tiers: Standard, Platinum, and Diamond plans. Service ran from Dec 2024 to Jan 2026.
- Esports Tournament Winnings: Revenue from competitive esports participation including prize money from tournament victories across multiple game titles including Apex Legends, VALORANT, PUBG, and others.
- Brand Partnerships & Sponsorships: Collaborations with gaming hardware manufacturers (GALLERIA, DOSPARA) and promotional partnerships for esports events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | STUDIO MEMBERS - Standard Plan |
| Subscription | Annual | STUDIO MEMBERS - Platinum Plan |
| Subscription | Annual | STUDIO MEMBERS - Diamond Plan |
| One time/ perpetual license | Pay-as-you-go | VSPO! GEAR Gaming Keyboards |
| One time/ perpetual license | Pay-as-you-go | VSPO! GEAR Gaming Mouse |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
VSPO product offering
Product offeringCore offering
VSPO! is a next-generation virtual esports project that operates a VTuber talent agency combining live game streaming on YouTube, competitive esports tournament participation across titles like Apex Legends, VALORANT, and PUBG, and anime/music media production. The agency manages 25+ Japanese talents and 8 English-speaking talents, each with proprietary Live2D anime-style character designs, producing streaming content, merchandise, and fan community experiences. Revenue is generated through YouTube advertising, official merchandise sales, fan club subscriptions, esports tournament winnings, and brand partnerships.
Product overview
VSPO! is a Next-Gen Virtual esports Project operated by Virtual Entertainment Inc. (株式会社バーチャルエンターテイメント), combining VTuber streaming, esports competition, and anime/media content. The portfolio includes core VSPO! (Japanese) featuring 25+ members, VSPO! EN (English) and VSPO! CN (Chinese, concluded) sub-brands. Supporting products include VSPO! GEAR gaming peripherals, VSPO! STORE merchandise, VSPO! FAN CLUB, VSPO! STUDIO MEMBERS (animation project), original music/anime content, and ongoing audition programs.
Differentiator
Problem solved
Functional benefit
Brands
- VSPO! GEAR: Gaming peripherals brand featuring keyboards and mice with exclusive VSPO! member designs
- VSPO! STUDIO MEMBERS
- VSPO! CN / 卟啵电竞project
- VSPO! EN
- ぶいすぽっ！ FANCLUB
Quantifiable outcome
- 10 million+ YouTube subscribers across all channels
- +1 more outcomes
Companies that use VSPO
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
VSPO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
VSPO partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, core and major.
- DOSPARAminorDOSPARA serves as a promotional partner, collaborating on VSPO! GEAR product launches and gaming peripheral distribution.
- Café&Bar RAGE STminorGaming café near Ikebukuro JR station East Exit served as demonstration venue for VSPO! GEAR gaming keyboards from March 23 to April 8, 2024, allowing fans to test products before purchase.
- Kotobukiya (Goodsmile)coreKotobukiya operates dedicated VSPO! branded corners at three locations: Tachikawa Main Store, Akihabara 3rd floor (VTuber dedicated floor), and Osaka Nipponbashi. Promotional videos air in all Kotobukiya stores nationwide. Kotobukiya Akihabara features expanded VSPO! goods selection.
- AnimatemajorAnimate retail stores in Ikebukuro, Osaka, Nagoya, and Fukuoka hosted VSPO! Valentine's chocolate distribution events. Periodic promotional events at Animate locations drive fan engagement and merchandise visibility.
- Brave groupcoreBrave group is the parent company operating VSPO! through its subsidiary Virtual Entertainment Inc. The group provides corporate infrastructure, operational support, and manages subsidiary projects including VSPO! CN (now transferred to MUGEN LIVE).
- GALLERIA (Thirdwave)minorGALLERIA gaming PC brand is a promotional partner for VSPO! esports events. The partnership supports competitive gaming activities and tournament promotion.
- Crazy RaccoonmajorVSPO! members actively participate in Crazy Raccoon Cup esports tournaments across multiple game titles (Apex Legends, VALORANT, Rainbow Six Siege, Street Fighter 6, Project F, Marvel Rivals). Multiple tournament victories establish competitive credibility.
- RakutenmajorVSPO! participates in Rakuten Esports Cup tournaments including PUBG and Apex Legends competitions. Rakuten platform support for esports events.
- Riot GamesmajorVSPO! members compete in League of Legends tournaments including League The k4sen, TFT Katsuobushi Cup, Riot Games ONE, and other Riot-organized events.
- ABEMAmajorABEMA streaming platform supports VSPO! esports events including VALORANT VICTORY CHALLENGE. Media partnership for tournament broadcasts.
- VTuber Saikyou Tournament (KADOKAWA)majorVSPO! participates in VTuber Saikyou Tournament series across PUBG and Apex Legends. Organized tournament showcasing competitive VTuber gaming talent.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
VSPO competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
VSPO social profiles
Digital presenceVSPO compliance and trust
Trust signalCompliance3 records
VSPO financial estimates
Financial estimateRevenue estimate
Valuation estimate
VSPO leadership team
Management profileNumber of profiles
VSPO subsidiaries and ownership
Company hierarchySubsidiaries4 records
VSPO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VSPO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VSPO
What does VSPO do?
VSPO! is a next-generation virtual esports project that operates a VTuber talent agency combining live game streaming on YouTube, competitive esports tournament participation across titles like Apex Legends, VALORANT, and PUBG, and anime/music media production. The agency manages 25+ Japanese talents and 8 English-speaking talents, each with proprietary Live2D anime-style character designs, producing streaming content, merchandise, and fan community experiences. Revenue is generated through YouTube advertising, official merchandise sales, fan club subscriptions, esports tournament winnings, and brand partnerships.
Is VSPO a public or private company?
VSPO is a private company. It is classified as corporate owned and is currently operating.
When was VSPO founded?
VSPO was founded in 2020.
Where is VSPO based?
VSPO is headquartered in Tokyo, Japan, in the Asia region.
How does VSPO make money?
Five revenue lines are on record. YouTube Ad Revenue is the primary driver. The others are merchandise Sales, fan Club Membership, esports Tournament Winnings and brand Partnerships & Sponsorships.
Does VSPO have an API?
No public API is recorded for VSPO.
What industry is VSPO in?
VSPO's product category is Virtual Entertainment and VTuber Esports. Its primary akta.pro industry code is MPAFAEAK, Virtual Influencers, VTubers & Avatar/Face-Tracking (Gaming Creators), with a secondary code of MPAFAEAA, Creator & Streamer Platforms (Live & VOD for Game Content). Its NAICS code is 71121 and its SIC code is 7990.