Southbridge Insurance
Southbridge Insurance is a Santiago-based property and casualty insurer and subsidiary of Fairfax Financial Holdings, serving Chilean individuals and enterprises with personal lines (home, cancer, pet, travel, motorcycle, SOAP) and corporate lines (property, engineering, liability, maritime) via digital and direct sales channels.
- Company typePrivate
- Founded1980
- HeadquartersLas Condes, Chile
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Southbridge Insurance does
Southbridge Insurance, operating as Southbridge Compañía de Seguros Generales S.A., is a Chile-based property and casualty insurance carrier headquartered in Las Condes, Santiago, and a wholly-owned subsidiary of Canadian insurer Fairfax Financial Holdings Limited. Founded in 1980, the company offers two principal product segments: personal lines (cancer insurance via the Seguro Oncológico IRAM partnership with Clínica IRAM, home, pet, motorcycle, personal accidents, travel, and the mandatory SOAP vehicle policy) and corporate lines (property, construction and assembly, engineering, financial lines, civil liability, maritime, corporate travel, and employee personal accidents). Distribution is hybrid: a digital self-service layer (Sucursal Virtual, online claims portal, corporate website) plus phone-based and direct enterprise sales teams, with global assistance reach enabled through the Assist Card travel network and Fairfax's 30+ country footprint.
The underlying technology stack is a conventional insurance platform featuring a virtual branch for policy management, an online claims (siniestros) reporting workflow, and product-specific portals for corporate risk solutions. Southbridge's revenue model is subscription-based monthly premiums across both personal and commercial lines, with international product components priced in USD and domestic products priced in UF (Chilean inflation-indexed unit) or CLP. Customer acquisition combines direct-to-consumer digital channels, B2B direct sales for enterprise clients, and channel partners (Assist Card for travel assistance, Clínica IRAM for oncology service delivery). The company reports 2M+ lifetime clients and 50,000+ active enterprise/SME policies, ranks sixth in Chile's P/C insurance market with a 5.9% share, and holds an AM Best A (Excellent) Financial Strength Rating, supported by ISO 9001:2015, B Corp, and Carbon Neutral certifications.
Southbridge Insurance firmographics
Firmographics- Name
- Southbridge Insurance
- Legal name
- Southbridge Compañía de Seguros Generales S.A.
- Website
- https://southbridgeseguros.cl
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Southbridge Insurance is a Santiago-based property and casualty insurer and subsidiary of Fairfax Financial Holdings, serving Chilean individuals and enterprises with personal lines (home, cancer, pet, travel, motorcycle, SOAP) and corporate lines (property, engineering, liability, maritime) via digital and direct sales channels.
- Ownership category
- akta.pro rank
Southbridge Insurance industry classification
Industry- Product category
- Property & Casualty Insurance
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Property Insurance (Homeowners, Renters & Commercial Property) (FSAJAMAD)
- akta.pro secondary industries
- Commercial Property Insurance (FSAJACAE), Travel & Accident (Non-Life) Insurance (FSAJAMAN)
Keywords
Where Southbridge Insurance is headquartered
LocationHeadquarters
- HQ city
- Las Condes
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Southbridge Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property & Casualty Insurance Premiums: Core insurance premiums from personal and commercial P&C products including home, auto, pet, travel, health, and corporate insurance lines. Revenue is generated through recurring premium payments from policyholders.
- Oncology Insurance: Specialized cancer insurance product offered in partnership with Clínica IRAM, providing coverage for treatment, diagnostics, and financial support upon diagnosis. Includes preventive benefits like annual mammograms and PSA tests.
- Travel Insurance: Travel insurance with coverage for medical assistance, baggage loss/delay, trip cancellation, and dental emergencies, backed by Assist Card partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Oncology Insurance IRAM - Lump sum diagnosis benefit of UF 50 (approx. $1.9 million CLP) |
| Subscription | Monthly | Oncology Insurance - Top-up limits for Fonasa/Isapre coverage |
| Subscription | Pay-as-you-go | Travel Insurance with Assist Card - Medical assistance up to USD 150,000 |
| Subscription | Monthly | Home Insurance Full - Coverage against fires, earthquakes, and theft |
| Subscription | Monthly | Moto Rider Insurance |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Southbridge Insurance product offering
Product offeringCore offering
Southbridge Insurance is a Chilean property/casualty insurer offering a broad portfolio of personal lines (cancer, home, personal accident, pet, travel, motorcycle, mandatory SOAP auto accident) and corporate lines (property, construction and assembly, engineering, financial lines, civil liability, marine, corporate travel, employee accident). Products are sold directly to consumers and businesses via a website and virtual branch, with claims handled through an online reporting system.
Product overview
Southbridge Insurance is a property/casualty insurance company headquartered in Santiago, Chile, offering a comprehensive portfolio of personal and corporate insurance products. The personal lines include cancer insurance (Seguro Oncológico IRAM), home insurance (Seguro de Hogar Full), personal accident insurance, motorcycle insurance (Moto Rider), pet insurance (Mascota Salud and Mascota Salud Senior), travel insurance, and mandatory vehicle accident insurance (SOAP). The corporate segment offers property, construction and assembly, engineering, financial lines, civil liability, maritime, corporate travel, and employee accident coverage. The company operates as part of Fairfax Financial Holdings Limited and holds AM Best ratings of A (Excellent) for financial strength and a (Excellent) for long-term issuer credit rating, ranking sixth in Chile's P/C insurance market with 5.9% market share.
Differentiator
Problem solved
Functional benefit
Products and services
- Seguro Oncológico IRAM Cancer insurance providing comprehensive coverage for cancer treatment including hospitalization, radiotherapy, systemic treatments, pharmacy, and medical follow-up, with UF 50 immediate financial support at diagnosis and preventive annual exams for individuals and families.
- Seguro de Hogar Full Home insurance providing coverage against fire, earthquakes, and robbery, designed to protect homeowners from unexpected property damage.
- Seguro Accidentes Personales Personal accident insurance providing financial protection and coverage for injuries and accidents for individuals and families.
- Seguro Mascota Salud Pet health insurance covering veterinary expenses and medical care for pets.
- Seguro Mascota Salud Senior Senior pet health insurance specifically designed for older pets, providing coverage for age-related health conditions.
- Seguro Viajes Travel insurance providing coverage for medical assistance, baggage loss or delay, trip cancellation and interruption, with 24/7 support through Assist Card partnership.
- Moto Rider Motorcycle insurance providing coverage for motorcycle riders, including accidents and related risks on the road, surpassing mandatory SOAP requirements.
- SOAP 2026 Mandatory accident insurance for vehicle owners (Seguro Obligatorio de Accidentes Personales), required by Chilean law for all vehicle owners.
- Seguro Propiedad Corporate property insurance covering commercial and industrial properties against damages and losses for businesses.
- Seguro Construcción y Montaje Construction and assembly insurance covering projects, materials, and contractor risks during building and installation work for corporate clients.
- Seguro Ingeniería Engineering insurance covering equipment breakdown, machinery, and technical risks for industrial and commercial operations.
- Seguro Líneas Financieras Financial lines insurance covering credit, fidelity, and financial risks for businesses.
- Seguro Responsabilidad Civil Civil liability insurance providing coverage for third-party damages and legal claims against businesses.
- Seguro Marítimo Marine insurance covering vessels, cargo, and maritime transport risks for businesses.
- Seguro Viajes Corporativos Corporate travel insurance providing coverage for business travelers including medical assistance, trip cancellation, and baggage protection.
- Accidentes Personales Empresas Corporate personal accident insurance covering employees for workplace and work-related accidents.
Quantifiable outcome
- Net profit grew from USD 6.7 million (2020) to USD 25.1 million (2025) - nearly 4x increase in 5 years
- +2 more outcomes
Companies that use Southbridge Insurance
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Southbridge Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Southbridge Insurance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Clínica IRAMcoreStrategic healthcare partnership for Southbridge's Oncology Insurance product. Clínica IRAM, with 47+ years of oncology experience, provides specialized cancer treatment services for Southbridge policyholders. The partnership enables comprehensive cancer coverage including treatment, diagnostics, and financial support with UF 50 lump sum at diagnosis.
- Assist CardcoreAssist Card, the #1 worldwide travel assistance company, provides 24/7 global medical and travel assistance services for Southbridge travel insurance policyholders. Services include medical assistance, dental emergencies, baggage handling, trip cancellation support, and emergency services accessible via mobile app and phone.
Scale indicators8 records
Recent moves3 records
Expansion highlights5 records
Southbridge Insurance competitors and assessment
Company assessmentDirect peers
- Mapfre Chile: Mapfre Chile is one of the largest P&C insurers operating in Chile, part of Spain's Mapfre group. It is directly comparable to Southbridge as a multi-line P&C carrier serving both individuals and corporates in the same market.
- SURA Seguros Chile: SURA Seguros Chile is part of the Latin American SURA group and operates as a major P&C and specialty insurer in Chile. Directly comparable to Southbridge as a multi-line insurer with both personal and commercial lines.
- BCI Seguros: BCI Seguros is the insurance arm of Banco de Crédito e Inversiones in Chile, offering P&C, life, and credit insurance products. Directly comparable as a Chilean multi-line insurer leveraging a bank distribution channel for both consumer and SME segments.
- Liberty Seguros Chile: Liberty Seguros Chile is the local subsidiary of Liberty Mutual, operating in personal and commercial P&C lines. Directly comparable to Southbridge as a multi-line P&C carrier competing for the same Chilean customer segments.
- HDI Seguros Chile: HDI Seguros Chile is the local subsidiary of Germany's Talanx Group, offering P&C products including auto, home, and commercial coverage. Directly comparable as a foreign-owned multi-line P&C insurer competing in Chile.
Broad incumbents
- Zurich Insurance (Chile operations): Zurich Insurance operates in Chile offering personal and commercial insurance, and is the global parent of Chilena Consolidada. Comparable as a broad incumbent with deeper resources and a global specialty footprint that overlaps with Southbridge's commercial lines.
- Chubb Seguros Chile: Chubb operates in Chile offering commercial P&C, accident & health, and personal lines, anchored by its global specialty franchise. Comparable as a broad incumbent whose specialty and corporate offerings overlap with Southbridge's commercial and accident products.
Regional players
- Rimac Seguros: Rimac is one of the largest P&C and health insurers in Peru and a key player across the Andean region. Comparable as a regional Latin American multi-line insurer facing similar product-mix and regulatory dynamics as Southbridge in Chile.
- Federación Patronal Seguros: Federación Patronal is a major Argentine insurer with multi-line P&C offerings including auto, home, and commercial coverage. Comparable as a regional South American P&C carrier operating in a similar regulatory and macroeconomic context.
Others
- Fairfax Financial Holdings (parent): Fairfax Financial Holdings is the Canadian parent of Southbridge and a global insurance and investment holding company. Comparable as the parent group and as a portfolio benchmark for capital allocation, underwriting discipline, and specialty insurance strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Southbridge Insurance social profiles
Digital presenceSouthbridge Insurance compliance and trust
Trust signalCompliance3 records
Southbridge Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southbridge Insurance leadership team
Management profileNumber of profiles
Profiles5 records
Southbridge Insurance subsidiaries and ownership
Company hierarchySubsidiaries1 record
Southbridge Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southbridge Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southbridge Insurance
What does Southbridge Insurance do?
Southbridge Insurance is a Chilean property/casualty insurer offering a broad portfolio of personal lines (cancer, home, personal accident, pet, travel, motorcycle, mandatory SOAP auto accident) and corporate lines (property, construction and assembly, engineering, financial lines, civil liability, marine, corporate travel, employee accident). Products are sold directly to consumers and businesses via a website and virtual branch, with claims handled through an online reporting system.
Is Southbridge Insurance a public or private company?
Southbridge Insurance is a private company. It is classified as corporate owned and is currently operating.
When was Southbridge Insurance founded?
Southbridge Insurance was founded in 1980. It employs 101 to 250 people.
Where is Southbridge Insurance based?
Southbridge Insurance is headquartered in Las Condes, Chile, in the Latin America region.
How does Southbridge Insurance make money?
Three revenue lines are on record. Property & Casualty Insurance Premiums are the primary driver. The others are oncology Insurance and travel Insurance.
Who are Southbridge Insurance's main competitors?
Direct peers on record are Mapfre Chile, SURA Seguros Chile, BCI Seguros, Liberty Seguros Chile and HDI Seguros Chile. Broad incumbents are Zurich Insurance (Chile operations) and Chubb Seguros Chile. Regional players are Rimac Seguros and Federación Patronal Seguros. Fairfax Financial Holdings (parent) is listed as an others.
Does Southbridge Insurance have an API?
No public API is recorded for Southbridge Insurance.
What industry is Southbridge Insurance in?
Southbridge Insurance's product category is Property & Casualty Insurance. Its primary akta.pro industry code is FSAJAMAD, Property Insurance (Homeowners, Renters & Commercial Property), with a secondary code of FSAJACAE, Commercial Property Insurance. Its NAICS code is 52412 and its SIC code is 6331.