Liiga

What Liiga does

Liiga, now operating under the brand 外資就活ネクスト (Gaishishukatsu Next), is a Japanese high-class career platform operated by Howtelevision, Inc. and headquartered in Tokyo. The platform connects experienced professionals (targeting ¥7M+ annual compensation, typically aged 20s-40s in consulting, finance, and sales) with recruitment agents and hiring companies. Core functionality includes a job board with exclusive member-only postings, a directory of recruitment agents with verified user reviews and ratings, a direct messaging/scout system enabling employers and agents to proactively contact candidates, and an original content library of career strategy columns covering strategy consulting, PE, and finance career paths.

The technology stack is a multi-portal web and mobile platform: a candidate-facing portal at next.gaishishukatsu.com, a recruitment agent portal at agent.next.gaishishukatsu.com, and a corporate HR portal at biz.next.gaishishukatsu.com, plus dedicated iOS and Android applications (Apple ID 6749070764, Google Play: how.gssktnext.app). Matching, agent ratings, and messaging form the core architecture; no proprietary AI/ML model, training pipeline, or data flywheel is disclosed.

The business model is a two-sided (effectively three-sided) freemium marketplace. Job seekers register for free and access exclusive job listings. Revenue is generated primarily through subscription and placement-related fees paid by recruitment agents (ANDONE, bloom, Fortna, Professional Agents, Axis Consulting are featured partners) and corporate HR clients posting roles. Customer concentration is moderate: enterprise employer logos (BCG, A.T. Kearney, Accenture, Deloitte Tohmatsu, Nomura Securities, Mitsui, Sumitomo, DBJ, Advantage Partners) are prominently displayed for marketing credibility, but paying-side concentration sits with a small set of recruitment agency partners and a Japan-only geographic footprint.

Name

Liiga

Legal name

Howtelevision, Inc.

Website

https://liiga.me

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Liiga (Gaishishukatsu Next) is a Tokyo-based high-class career platform that connects experienced professionals in consulting, finance, and sales with recruitment agents and employers, operating a multi-portal marketplace with mobile apps and agent subscriptions as its primary revenue stream.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Recruitment Agent Services: The platform features recruitment agencies (agent companies) who provide services to job seekers. The platform likely charges agents for premium placement, visibility, and candidate matching on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Liiga (operating as Gaishishukatsu Next) operates a high-class career change marketplace connecting experienced professionals targeting ¥7M+ compensation in consulting, finance, and sales with specialized recruitment agents and top Japanese employers. The platform combines exclusive job postings, a reviewed agent directory, direct scout/messaging outreach, and career strategy editorial content, with separate portals for job seekers, recruitment agents, and corporate HR teams.

Product overview

Liiga operates as a single unified career platform called 外資就活ネクスト (Gaishishukatsu Next), a high-class job search and recruitment platform. The platform connects professionals (particularly in consulting, finance, and sales) with recruiters, agents, and companies. Key features include: (1) Job search with exclusive positions, (2) Agent matching and reviews, (3) Direct messaging/scout from top companies and selected agents, (4) Career strategy columns and articles, and (5) Mobile apps for iOS and Android. The platform aggregates recruiter profiles, job listings, company information, and career resources in one place.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaishishukatsu Next (外資就活ネクスト) Job Seeker Platform
• Gaishishukatsu Next Mobile App (iOS/Android)
• Agent Portal
• Corporate HR Portal Separate B2B portal enabling corporate HR teams and hiring companies to post exclusive job listings and source candidates from the platform's professional pool.

Quantifiable outcome

• Average post-career change salary: 20s ¥6.2M, 30s ¥9.3M, 40s ¥13M (based on 2020-2024 achievements)

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• ANDONEminorChannel Partner/ Reseller/ DistributorFeatured recruitment agency partner on the platform with 4.80 rating from 82 reviews. Specializes in MBB interview coaching and PE expertise support.
• bloomminorChannel Partner/ Reseller/ DistributorFeatured recruitment agency partner with self-developed AI for new career experiences. 4.10 rating from 335 reviews. Targets all consulting industry aspirants.
• Professional Agents (プロフェッショナルエジェンツ)minorChannel Partner/ Reseller/ DistributorFeatured agency focused on learning, practice, and reflection-based interview preparation. 3.80 rating from 152 reviews.
• Fortna (フォルトナ)minorChannel Partner/ Reseller/ DistributorFeatured agency with many reviews (967) and average offer salary over ¥10M. Specializes in consulting, IT, and venture company placements.
• Axis Consulting (アクシスコンサルティング)minorChannel Partner/ Reseller/ DistributorFeatured agency specializing in consulting IN/EXIT career moves. 3.30 rating from 154 reviews. Strong in manager-level placements.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bizreach: Japan's leading high-salary job platform for experienced professionals. Directly competes with Liiga in the ¥7M+ recruitment segment and targets an overlapping candidate and employer base in consulting, finance, and corporate roles.
• CareerCross: Japan-focused bilingual job platform connecting global talent with Japanese employers. Competes directly with Liiga for foreign-firm and consulting-sector candidates seeking high-salary Japan-based roles.

Broad incumbents

• Mynavi (MyNavi): One of Japan's largest recruitment and job-matching platforms, serving new graduates through experienced professionals. Operates across the full salary spectrum and represents a broad incumbent threat to Liiga's high-salary niche.
• doda (Persol): Major Japanese recruitment platform operated by Persol, covering mid-career job matching, agent services, and career change support. Overlaps with Liiga in the experienced-professional career-change segment.
• LinkedIn: Global professional network with a substantial Japan presence used by both elite job seekers and corporate recruiters. Functions as both a competitor (job listings, recruiter outreach) and an upstream sourcing channel for Liiga's candidates.
• iX (Indeed): Global job search engine with material Japan operations. Provides broad coverage but lacks Liiga's curation, agent review system, and ¥7M+ vertical specialization.

Emerging players

• Wantedly: Japanese recruitment platform emphasizing company mission and culture fit. While positioned slightly differently (startups, mission-driven firms), it overlaps with Liiga in serving mid-career professionals in business development and sales roles.

Others

• Fortna (フォルトナ): Japanese executive search boutique specializing in consulting, IT, and venture placements, with 967 reviews on Liiga itself. Functions as both a featured channel partner on the platform and a competing recruiter in adjacent placement services.
• Wayout Strategic Partners: Japanese boutique search firm focused on consulting and business development placements, also featured on Liiga. Represents a competing executive-search channel for the same candidate pool Liiga serves.

Regional players

• JAC Recruitment: Japan-based arm of a global recruitment firm specializing in mid-to-senior placements across consulting, finance, manufacturing, and technology. Competes with Liiga for the same experienced-professional candidate base, particularly in consulting and finance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Liiga__official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liiga