Tee-On Golf Systems

What Tee-On Golf Systems does

Tee-On Golf Systems Inc., doing business as Tee On, is a privately held Canadian vertical SaaS company founded in 1999 and headquartered in Kitchener, Ontario. The company designs, builds, and markets a cloud-based, fully integrated golf course management platform that consolidates tee sheet management, point of sale for pro shop and food & beverage operations, embedded payment processing, tournament and league scoring, automated waitlist, customer profile management, e-commerce, email marketing, and a drag-and-drop website builder into a single subscription product. The architecture is positioned as a unified platform rather than a modular stack, with the company advertising 99.99% uptime and an average support response time of under three minutes.

Tee On targets three primary operator segments: single-course golf clubs and resorts, pro shop and F&B managers, and multi-course management companies. Its platform has cumulatively processed over 100 million tee times and maintains more than 7.7 million active golfer profiles, reflecting 25 years of continuous operation. The customer logo set spans both Canadian and US courses, including Lake Morey Resort, Knollwood Golf Club, GolfNorth, Wolf Creek Golf Resort, The Keltic Resort, Forest City National Golf Club, and West Haven Golf & Country Club. The go-to-market model combines direct enterprise field sales for larger multi-course operators, inside sales for mid-market courses, and self-serve online demo booking for smaller prospects.

The business model is a single all-inclusive annual subscription with no per-module add-ons, complemented by embedded payment processing economics on Tee On Payments. The company is founder-owned (Rick Willms) and bootstrapped, with no disclosed external funding rounds, venture capital, or private equity involvement. There are no disclosed subsidiaries, partnerships, patents, awards, certifications, or regulatory actions in the available data, and no revenue figure is published.

Name

Tee-On Golf Systems

Legal name

Tee-On Golf Systems Inc.

Website

https://tee-on.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Tee-On Golf Systems is a Canadian cloud-based SaaS company providing an all-in-one integrated golf course management platform — combining tee sheets, POS, payments, F&B, tournament scoring, and customer profiles — to private clubs, resorts, and multi-course operators across North America.

Ownership category

akta.pro rank

Product category

Golf Course Management Software

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf management software
• Tee sheet management
• Golf POS systems
• Course management platform
• Golf club software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Software Subscription: All-inclusive subscription model providing access to all features including tee sheet management, POS, F&B, tournaments, payments, reporting, website builder, and email marketing under one price. New features are included as developed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tee-On Golf Systems designs, builds, and sells a fully integrated cloud-based golf course management software platform sold as a single all-inclusive annual subscription. The product unifies tee sheet scheduling, point of sale, food and beverage operations, integrated payments, league and tournament scoring, automated waitlists, customer profiles, email marketing, a website builder, and multi-course management for golf course operators in North America.

Product overview

Tee-On Golf Systems offers a fully integrated golf course management platform as a single unified system, not a modular architecture. The core platform encompasses all essential golf course operations: Tee Sheet Management (centralized booking with dynamic pricing), Tee On Payments (integrated payment processing), Food & Beverage POS, Pro Shop Point of Sale (POS), League & Tournament Scoring (with live leaderboards), Automated Waitlist, Mobile Features (for golfers and staff), Online Store (e-commerce), Score Tracker (golfer score history), Customer Profiles (unified database), Drag-and-Drop Website Builder, Email Marketing, and Multi-Course Support for enterprise operators. All features are included at one price with no add-ons or modules to purchase separately.

Differentiator

Problem solved

Functional benefit

Products and services

• Tee Sheet Management Centralized tee time booking and scheduling system with real-time visibility, drag-and-drop editing, dynamic tee time pricing based on demand and time, and pace-of-play control for golf course operators.
• Tee On Payments Integrated payment processing module that handles transactions across tee sheets, pro shop, and food and beverage with real-time reporting and simplified end-of-day reconciliation, offered with transparent low transaction fees.
• Food and Beverage POS Point-of-sale system for food and beverage operations that syncs with the tee sheet, inventory, and member profiles, enabling real-time sales reporting and streamlined dining operations at golf courses.
• Mobile Application Mobile-responsive platform and applications enabling golfers to book tee times, access score tracking, manage accounts, and view real-time tee sheet information from mobile devices.
• League and Tournament Scoring Live scoring module for leagues and tournaments offering online registration, customizable event formats, automated cart assignments, real-time leaderboard updates, and integrated billing.
• Automated Waitlist Automated waitlist system that manages player queues and integrates with the tee sheet for seamless booking when tee time slots become available.
• Online Store E-commerce module for pro shop merchandise sales integrated with inventory management and customer profiles, enabling online ordering for golf course retail operations.
• Email Marketing Built-in marketing module for promoting leagues, clinics, events, and member engagement campaigns, drawing on the integrated customer database.
• Drag-and-Drop Website Builder Website creation tool enabling golf courses to build and manage their own websites without external developers, integrated with the tee sheet and booking systems.
• Multi-Course Management Centralized management module for operators with multiple golf properties, providing standardized pricing, products, policies, consolidated financial reporting, and a shared customer database across locations.

Quantifiable outcome

• 99.99% uptime reliability
• +3 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Teesnap: Cloud-based golf course management software offering tee sheet, POS, mobile, and payment tools. Directly comparable niche SaaS targeting the same small/mid-market golf course customer segment.
• EZLinks Golf (Golf Genius / NBC Sports Next): Golf management and tournament software serving thousands of courses globally under the Golf Genius / NBC Sports Next umbrella. Competes on tee sheet, online booking, and tournament scoring - core overlapping modules with Tee-On.
• Tee Time Golf Software: Boutique golf course management software providing tee sheet management, online booking, and POS. Closely comparable niche SaaS operating in the same SMB golf course operator segment.
• IBS Golf: North American golf course management software vendor offering integrated tee sheet, POS, member management, and online booking. Direct competitor for the same SMB golf course operator segment.
• Club Prophet Systems: Long-standing golf course management software provider offering tee sheet, POS, member management, and back-office tools. Direct competitor to Tee-On in the same SMB-to-enterprise golf course SaaS niche.
• Jonas Club Software: Full-stack club management platform covering tee sheets, POS, F&B, accounting, and member billing for private and semi-private clubs. Competes directly with Tee-On's integrated platform approach targeting the same golf club buyer.

Broad incumbents

• NorthStar Technologies (GolfNow / NBC Sports Next): Division of NBC Sports Next operating one of the largest online tee-time marketplaces and tee sheet software stacks. Adjacent competitor that overlaps on tee-time booking and tee sheet management at much greater scale.
• Lightspeed Golf (Lightspeed Commerce): Lightspeed acquired a golf-specific POS/management offering and folds it into its broader commerce platform. Competes with Tee-On on pro shop POS and integrated payment processing, while leveraging much larger R&D and distribution scale.

Emerging players

• ClubReady: Cloud-based fitness and club management platform extending into golf and country club operations with member management, billing, and front-desk tooling. Comparable via shared private club management workflows and overlap on member/billing features.

Regional players

• Total e Integrated: Canadian-based POS and golf management technology provider serving courses primarily in Canada. Comparable niche SaaS targeting the same SMB/mid-market golf operator segment with regional concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/teeongolf
• Facebookfacebook.com/teeon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tee-On Golf Systems