UK Coaching
- Company typePrivate
- Founded1983
- HeadquartersLeeds, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
UK Coaching firmographics
Firmographics- Name
- UK Coaching
- Legal name
- UK Coaching (The National Coaching Foundation)
- Website
- https://ukcoaching.org
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
UK Coaching industry classification
Industry- Product category
- Coach Education and Workforce Development
- NAICS
- Sports and Recreation Instruction (61162), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Coach Education, Certification & Clinics (HSADAEAO)
- akta.pro secondary industries
- Team & Club Coaching (seasonal team coaching) (HSADAEAF), Sports Psychology & Mental Performance Coaching (HSADAEAH), Corporate/Workplace Wellness Coaching (HSADAGAL)
Keywords
Where UK Coaching is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
UK Coaching business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- UK Coaching Club Membership: Three-tier membership model offering free basic access, Premium (£minimal fee for enhanced resources, insurance, and support), and Premium+ (comprehensive including insurance coverage for coaches, tutors, and assessors). Revenue generated through annual subscription fees.
- Course Fees: Individual courses priced £0-£75+. eLearning courses typically £15-£50, Online Classrooms £46, Workshops £46, Webinars often free. Some courses are Sport England funded and free. Digital badges available at various price points.
- Organizational Solutions: Bespoke consultancy services, licensed workshop delivery, Partner+ co-branded learning hub subscriptions, and workforce development program delivery for NGBs, Active Partnerships, and other sport organizations.
- 1st4sport Qualifications: Regulated qualifications across sport, physical activity, equine, health and leisure sectors through 1st4sport Awarding Organisation. Revenue from qualification delivery and endorsement services. Network of over 230 governing bodies, training providers, and education institutions.
- Apprenticeship Assessment: Independent end-point assessment services for apprenticeship occupational standards across Level 2-4, including Community Activator Coach, Sports Coach, Community Sport and Health Officer, and equine/apprenticeships.
- Creative Design & Print: Design services for sport and physical activity organizations including content creation, print, digital, and campaign materials. End-to-end creative partnership supporting brand communications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | UK Coaching Club Member - Free tier with basic access |
| Subscription | Annual | UK Coaching Club Premium - Enhanced membership with additional benefits |
| Subscription | Annual | UK Coaching Club Premium+ - Comprehensive membership with insurance coverage |
| Unit Pricing | Pay-as-you-go | eLearning Courses - £15-£50 per course |
| Unit Pricing | Pay-as-you-go | Online Classrooms and Workshops - £46 per session |
| Freemium | Pay-as-you-go | Webinars - Free to access |
| Unit Pricing | Pay-as-you-go | Toolkits - £25 per toolkit |
| Other | Multi-year contract | Qualifications - £0 (contact for pricing) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels14 records
UK Coaching product offering
Product offeringCore offering
UK Coaching is a UK charity that delivers coach education, training, qualifications, and workforce development services for sports and physical activity coaches. It sells individual and organizational memberships (UK Coaching Club), delivers eLearning, online classrooms, workshops, webinars, regulated qualifications through 1st4sport, apprenticeship end-point assessment, consultancy, and design services to coaches, governing bodies, education providers, and sport organizations.
Product overview
UK Coaching operates a platform-plus-modules architecture centered on its UK Coaching Club membership platform, which provides access to learning resources, expert insights, wellbeing support, and community connection. The organization offers training through multiple formats including eLearning courses, Online Classrooms, Webinars, Toolkits, and face-to-face Workshops, organized across key topic areas such as Safeguarding, First Aid, Mental Health, Duty to Care, Coaching Skills, and Diversity & Inclusion. Supporting infrastructure includes 1st4sport Qualifications (an Ofqual-recognized awarding organization), Apprenticeship Assessment services, and Endorsement programs for non-regulated learning. The ecosystem also includes subsidiary brands Play Their Way (child-first coaching campaign) and Buddle (club governance support), plus Consultancy Services, Design & Print, and Insurance products. This integrated approach enables UK Coaching to serve as a comprehensive workforce development partner for coaches, organizations, and sport governing bodies across the UK.
Differentiator
Problem solved
Functional benefit
Brands
- UK Coaching Club: Platform for ongoing coach development and support, bringing together learning, insight, resources and wellbeing support
- 1st4sport
- UK Coaching Solutions
- Play Their Way
- Buddle
Products and services
- UK Coaching Club Membership
Quantifiable outcome
- Learners increase employability through 1st4sport qualifications
- +1 more outcomes
Companies that use UK Coaching
Customer profileNamed customers19 records
Segments7 records
UK Coaching technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
UK Coaching partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and secondary.
- 1st4sportcore1st4sport is UK Coaching's Ofqual-recognised Awarding Organisation providing over 130 sector-specific qualifications and progression pathways. It is an Industry Specialist Recognised Awarding Organisation with qualifications regulated by Ofqual, Qualifications Wales, and CCEA Regulation in Northern Ireland.
- NSPCCcorePartnership for safeguarding courses developed in collaboration with NSPCC. Courses include Safeguarding & Protecting Children, developed by UK Coaching and NSPCC with NSPCC and CPSU recommended renewal every 3 years.
- Ann Craft TrustcorePartnership for Safeguarding Adults courses developed with Ann Craft Trust. UK Coaching and Ann Craft Trust recommend safeguarding training renewal every 3 years.
- MindcorePartnership for Mental Health Awareness for Sport and Physical Activity+ course, developed by UK Coaching and Mind to gain confidence in supporting people experiencing mental health problems.
- British Blind SportsecondaryPartnership for Coaching Blind and Partially Sighted People eLearning, developed by UK Coaching and British Blind Sport to help coaches include blind and partially sighted people in sessions.
- Fight for PeacesecondaryPartnership for Life Champions eLearning course supporting holistic development for participants using sport and beyond.
- UNICEFsecondaryPartnership for Play Their Way Coffee Coach Catch-ups, combining UNICEF's child rights expertise with UK Coaching's coaching knowledge.
- Play Their WaycoreSport England funded campaign managed by UK Coaching advocating for child-first coaching and the rights of the child.
- BuddlecoreSport England funded programme managed and delivered by UK Coaching to develop and support governance and sustainability of sports clubs through workshop delivery.
- CIMSPAcoreCourses attract CIMSPA CPD points and are developed in partnership with leading organisations. Digital badges are nationally recognised and mapped to CIMSPA professional standards.
- Boccia EnglandsecondaryPartnership for Introduction to Boccia eLearning, endorsed by CIMSPA and developed with Boccia England.
- Activity AlliancesecondaryPartnership for Inclusive Activity Programme eLearning, developed by UK Coaching and Activity Alliance to learn key principles of inclusion in sport and physical activity.
- Strength and Conditioning AcademysecondaryPartnership for Physical Preparation Toolkit, developed with Strength and Conditioning Academy with over 150 practical tools.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
UK Coaching competitors and assessment
Company assessmentDirect peers
- Lifetime Training: A leading UK training provider delivering apprenticeships in active leisure, fitness and sport including Community Activator Coach and Sports Coach. Overlaps directly with UK Coaching's apprenticeship and qualification offering for employers.
- Highfield Awarding Body for Compliance: An Ofqual-recognised awarding organisation with strong presence in active leisure, sport, first aid and safeguarding. Closely comparable to 1st4sport in sport and physical-activity regulated qualifications and apprenticeship end-point assessment.
- CIMSPA (Chartered Institute for the Management of Sport and Physical Activity): The UK's professional body for sport, physical activity, leisure and fitness, mapping qualifications and CPD points for the coaching workforce. CIMSPA is the closest structural peer to UK Coaching because both set and standardise UK coaching professional standards and certify qualifications.
Broad incumbents
- NCFE: A major UK Awarding Organisation and end-point assessment organisation offering vocational qualifications across sport, active leisure and care. Competitor to 1st4sport for apprenticeship assessment and regulated sport qualifications, with broader portfolio reach.
- Sport England: The government agency funding grassroots sport and physical activity, including specific grants to UK Coaching (Play Their Way, Buddle). It is both a funding partner and a broad stakeholder in the same sector, shaping the workforce strategy UK Coaching delivers against.
- Pearson (BTEC Sport): Global assessment and qualifications business offering BTEC and other vocational sport qualifications in the UK. Competes with 1st4sport in regulated sport qualifications while operating across a much wider educational portfolio.
- 1st4sport Competitor Awarding Organisations (City & Guilds): A large UK awarding organisation offering regulated qualifications including in sport, leisure and active leisure. Overlaps with 1st4sport as a regulated alternative route to coaching qualifications, but operating at much broader scale across vocational sectors.
- UK Sport: The government agency funding elite sport in the UK and a core funder of UK Coaching. Operates at the high-performance end of the same coaching ecosystem, with overlapping influence over coach development priorities.
Emerging players
- Chartered Society of Physiotherapy (CSP): A chartered professional body for physiotherapists with a sport and exercise medicine interest group and adjacent learning programmes. Relevant to UK Coaching where coaching intersects with rehabilitation, performance and duty of care, though focused on therapists rather than coaches.
Others
- Sportscoach UK (historical predecessor brand): Historical operating name for what became UK Coaching and now part of the same legal entity. Listed for completeness to mark brand evolution rather than as a separately operating peer; directs to UK Coaching's current site.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
UK Coaching social profiles
Digital presenceUK Coaching compliance and trust
Trust signalCompliance2 records
UK Coaching financial estimates
Financial estimateRevenue estimate
Valuation estimate
UK Coaching leadership team
Management profileNumber of profiles
UK Coaching subsidiaries and ownership
Company hierarchySubsidiaries4 records
UK Coaching funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UK Coaching M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UK Coaching
What does UK Coaching do?
UK Coaching is a UK charity that delivers coach education, training, qualifications, and workforce development services for sports and physical activity coaches. It sells individual and organizational memberships (UK Coaching Club), delivers eLearning, online classrooms, workshops, webinars, regulated qualifications through 1st4sport, apprenticeship end-point assessment, consultancy, and design services to coaches, governing bodies, education providers, and sport organizations.
Is UK Coaching a public or private company?
UK Coaching is a private company. It is currently operating.
When was UK Coaching founded?
UK Coaching was founded in 1983. It employs 101 to 250 people.
Where is UK Coaching based?
UK Coaching is headquartered in Leeds, United Kingdom, in the Europe region.
How does UK Coaching make money?
Six revenue lines are on record. UK Coaching Club Membership is the primary driver. The others are course Fees, organizational Solutions, 1st4sport Qualifications, apprenticeship Assessment and creative Design & Print.
Who are UK Coaching's main competitors?
Direct peers on record are Lifetime Training, Highfield Awarding Body for Compliance and CIMSPA (Chartered Institute for the Management of Sport and Physical Activity). Broad incumbents are NCFE, Sport England, Pearson (BTEC Sport), 1st4sport Competitor Awarding Organisations (City & Guilds) and UK Sport. Chartered Society of Physiotherapy (CSP) is listed as an emerging player. Sportscoach UK (historical predecessor brand) is listed as an others.
Does UK Coaching have an API?
No public API is recorded for UK Coaching.
What industry is UK Coaching in?
UK Coaching's product category is Coach Education and Workforce Development. Its primary akta.pro industry code is HSADAEAO, Coach Education, Certification & Clinics, with a secondary code of HSADAEAF, Team & Club Coaching (seasonal team coaching). Its NAICS code is 61162 and its SIC code is 8200.