Channel Marker
Channel Marker is a 501(c)(3) nonprofit founded in 1982 that delivers integrated mental health, psychiatric rehabilitation, residential, crisis, and youth services for adults and children with severe mental illness across three Mid-Shore Maryland counties, serving 300-400 clients annually with a $4.6 million operating budget.
- Company typePrivate
- Founded1982
- HeadquartersEaston, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Channel Marker does
Channel Marker, Inc. is a 501(c)(3) nonprofit behavioral health organization founded in 1982 that provides integrated mental health and wellness services for adults and youth with severe mental illness across Caroline, Dorchester, and Talbot counties in Maryland's Mid-Shore region. The organization delivers a continuum of care through three program centers (Easton, Denton, Cambridge), seven residential properties with 39 beds, a dedicated youth center, and an eight-bed residential crisis facility (The Bridge at Channel Marker). Its service portfolio includes Adult Psychiatric Rehabilitation, Youth Services, Transitional Age Youth (TAY), Health Home care coordination, Group Practice therapy (in partnership with For All Seasons, Inc.), supported employment, and residential crisis stabilization. Channel Marker serves an average of 300-400 clients annually with 70+ clinical and operational staff, and holds CARF International accreditation.
The organization runs on an Electronic Health Record system for documentation, assessments, and treatment planning, supplemented by a GoDaddy-hosted public website with Cognito Forms referral intake for adult, youth, and crisis services. Digital marketing channels include Facebook, Instagram, LinkedIn, YouTube (Art of Wellness video series), Spotify (Eastern Shore Talk podcast), and email newsletters. Revenue is generated primarily through Medicaid reimbursement for psychiatric rehabilitation, Health Home, and crisis services, supplemented by State of Maryland Behavioral Health Administration contracts and capital/donor funding from private foundations (Van Strum Foundation, Grayce B. Kerr Fund, Burke & Herbert Bank, Shore United Bank) and individual donations.
Channel Marker is governed by an independent Board of Directors, with Cathy Cassell (joined 1991, appointed Executive Director in July 2020) serving as CEO. The go-to-market model is referral-driven: clients are channeled in via mental health professionals, psychiatrists, social workers, educators, and community-based self-referrals, with delivery occurring on-site at program centers, in client homes, in schools, and through residential placements. The organization operates exclusively in its three-county Mid-Shore Maryland geography with no disclosed expansion beyond that footprint.
Channel Marker firmographics
Firmographics- Name
- Channel Marker
- Legal name
- Channel Marker, Inc.
- Website
- https://channelmarker.org
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Channel Marker is a 501(c)(3) nonprofit founded in 1982 that delivers integrated mental health, psychiatric rehabilitation, residential, crisis, and youth services for adults and children with severe mental illness across three Mid-Shore Maryland counties, serving 300-400 clients annually with a $4.6 million operating budget.
- Ownership category
- akta.pro rank
Channel Marker industry classification
Industry- Product category
- Behavioral Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Vocational Rehabilitation Services (62431)
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
Keywords
Where Channel Marker is headquartered
LocationHeadquarters
- HQ city
- Easton
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Channel Marker business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Medicaid Reimbursement: Primary funding source for mental health and wellness support services. Medicaid covers psychiatric rehabilitation services, therapy, and care coordination for eligible clients.
- Individual and Corporate Donations: Tax-deductible donations from individuals, businesses, and foundations supporting the organization's mission and capital campaigns
- Private Foundation Grants: Funding from private foundations such as Van Strum Foundation ($600,000 grant), Grayce B. Kerr Fund, and others supporting specific programs and facilities
- Government Contracts: State of Maryland funding through Behavioral Health Administration for residential and crisis services
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Channel Marker product offering
Product offeringCore offering
Channel Marker is a nonprofit mental health and wellness organization providing psychiatric rehabilitation, therapy, residential, crisis, and care coordination services for adults and youth with severe mental illness in Caroline, Dorchester, and Talbot counties in Mid-Shore Maryland. Services are delivered through program centers, community-based settings, seven residential properties with 39 beds, and an eight-bed crisis facility (The Bridge at Channel Marker). Primary funding comes from Medicaid reimbursement supplemented by private foundation grants, individual and corporate donations, and State of Maryland contracts.
Product overview
Channel Marker is a nonprofit mental health and wellness support organization providing an integrated continuum of behavioral health services for adults and youth in Caroline, Dorchester, and Talbot counties, Maryland. Their service portfolio includes adult psychiatric rehabilitation, youth services, transitional age youth (TAY) programs, Health Home care coordination, group practice therapy, residential services (Safe Harbor, Lighthouse, Harbor Loft), and residential crisis beds (The Bridge at Channel Marker). Additional offerings include the Caroline Youth Center, Mid Shore Suicide Coalition community initiative, Art of Wellness video series, and Regional Wellness Center facilities. Services are primarily funded through Medicaid with support from community donors and private foundations.
Differentiator
Problem solved
Functional benefit
Brands
- Mid Shore Suicide Coalition: A community-led suicide education and prevention initiative partnership established through Channel Marker, Mid Shore Behavioral Health, and other Mid-Shore organizations.
Products and services
- Adult Services Psychiatric rehabilitation services for adults with mental illness providing assistance in accessing resources, developing community and independent living skills, supported employment, and supportive skill-building groups in Caroline, Dorchester, and Talbot counties.
- Youth Services Site-based and community-based mental health services for children and adolescents ages 5-18 collaborating with families, schools, therapists, and community agencies to develop goals and teach skills needed to achieve them, including after-school and summer programs.
- Transitional Age Youth (TAY) Program designed for young adults ages 18-25 to prepare them with their transition into adult roles through individualized processes focused on community involvement, self-sufficiency, and achievement of individualized goals.
- Health Home Population health management approach for adults with serious mental illness providing screening and evaluation, care coordination with community providers, reduction of avoidable emergency room use, and increased self-management of chronic illnesses, with a Registered Nurse and consulting Nurse Practitioner.
- Group Practice On-site prescriber and therapist services delivered in partnership with For All Seasons, Inc., making integrated care more easily accessible for Channel Marker clients through collaborative clinical treatment and therapy.
- Residential Services (Safe Harbor, Lighthouse, Harbor Loft) Continuum of residential services including an intensive residential program with overnight supervision for individuals with severe functional limitations, and a general residential program providing flexible support across Safe Harbor, Lighthouse, Harbor Loft, and additional properties.
- Residential Crisis Beds (The Bridge at Channel Marker) Eight-bed crisis facility providing acute, non-emergent crisis support services as an alternative to psychiatric hospitalization, featuring seven bedrooms, three bathrooms, kitchen-lounge area, exercise room, and meditative courtyard with private exterior entrance.
- Caroline Youth Center Youth center in Denton, MD serving children ages 5-18 with mental health challenges, providing therapeutic programs, life skills training, and family support on a three-acre campus; reached 80+ Caroline County children with rehabilitation services.
Quantifiable outcome
- Serves 300-400 clients annually across three counties
- +3 more outcomes
Companies that use Channel Marker
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Channel Marker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Channel Marker partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- For All Seasons, Inc.corePartnership initiated in February 2013 for a Group Practice serving Channel Marker clients. For All Seasons collaborates with Channel Marker to provide on-site treatment and clinical therapy services, making integrated care more accessible. Sandy Wieland NP, Richard Eckardt LCSW-C, and Marty Cassell LCSW-C provide treatment and therapy services.
- Mid Shore Behavioral HealthcoreChannel Marker partners with Mid Shore Behavioral Health to operate the Mid Shore Suicide Coalition, a community-led suicide education and prevention initiative. Mid Shore Behavioral Health also monitors the waitlist for Channel Marker's residential program referrals. Katie Dilley serves as Executive Director.
- The Foundation for Photo/Art in HospitalsminorBased in Florence, Italy, generously provided 15 framed and enlarged photographs as a gift for Crisis Center bedrooms, sourced at the request of the Van Strum Foundation and Trustees.
- Sante Mobile Crisis Response - Eastern ShorecorePartner in the Mid Shore Suicide Coalition and crisis response network. Mobile crisis services collaborating with Channel Marker's residential crisis beds and regional mental health services.
- Jesse Klump Suicide Awareness and Prevention ProgramminorA program of the Jesse Klump Memorial Fund created in March 2009 following tragic loss to suicide. Partner in suicide prevention efforts through the Mid Shore Suicide Coalition.
- Lucas Nagel Memorial Fund for First RespondersminorEstablished in January 2023 by Lucas Nagel's family to provide trauma and mental health support to Caroline County veterans, first responders, and their families. Channel Marker partnered to present Kevin Hines event benefiting this fund.
Scale indicators13 records
Recent moves9 records
Expansion highlights4 records
Channel Marker competitors and assessment
Company assessmentBroad incumbents
- Chimes International: Large Maryland-based nonprofit providing behavioral health, intellectual disability, and supported employment services across multiple states; comparable service breadth and Medicaid-funded operating model.
- Resources for Human Development (RHD): National nonprofit operating community-based behavioral health, residential, and supported employment programs; comparable operating model and population served (adults with serious mental illness).
- Sheppard Pratt Health System: One of the largest behavioral health providers in Maryland with a broad portfolio of inpatient, residential, outpatient, and crisis services across the state; representative of the larger systems that could expand into the Mid-Shore region.
Direct peers
- Mosaic Community Services: Maryland-based behavioral health nonprofit serving individuals with mental illness and substance use disorders through residential, outpatient, supported employment, and crisis programs; highly comparable operating model to Channel Marker.
- Arundel Lodge: Maryland nonprofit providing outpatient mental health, psychiatric rehabilitation, supported employment, residential, and crisis services to adults with serious mental illness, with a comparable service model and Medicaid-dependent funding mix.
- For All Seasons: Mid-Shore Maryland behavioral health nonprofit providing mental health and substance abuse services across the same counties as Channel Marker; already a clinical partner (Group Practice since 2013), making it the closest comparable service provider.
- Way Station (now part of The League for People with Disabilities): Maryland behavioral health and disability services nonprofit historically providing residential, vocational, and community-based mental health programs in rural and suburban Maryland counties.
- Mid Shore Behavioral Health: Core system-of-care agency for Caroline, Dorchester, and Talbot counties that Channel Marker partners with on suicide prevention; functions as both a peer and a referral gatekeeper for residential programs.
Others
- Mental Health America: National mental health advocacy and affiliate network that originally founded Channel Marker in 1982; relevant as parent lineage and ecosystem affiliate rather than direct service competitor.
Regional players
- Lower Shore Clinic: Maryland Eastern Shore behavioral health provider offering outpatient mental health and substance abuse services in adjacent lower-shore counties; comparable rural Maryland service model and target population.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Channel Marker social profiles
Digital presenceChannel Marker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Channel Marker leadership team
Management profileNumber of profiles
Profiles13 records
Channel Marker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Channel Marker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Channel Marker
What does Channel Marker do?
Channel Marker is a nonprofit mental health and wellness organization providing psychiatric rehabilitation, therapy, residential, crisis, and care coordination services for adults and youth with severe mental illness in Caroline, Dorchester, and Talbot counties in Mid-Shore Maryland. Services are delivered through program centers, community-based settings, seven residential properties with 39 beds, and an eight-bed crisis facility (The Bridge at Channel Marker). Primary funding comes from Medicaid reimbursement supplemented by private foundation grants, individual and corporate donations, and State of Maryland contracts.
Is Channel Marker a public or private company?
Channel Marker is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Channel Marker founded?
Channel Marker was founded in 1982. It employs 101 to 250 people.
Where is Channel Marker based?
Channel Marker is headquartered in Easton, United States, in the North America region.
How does Channel Marker make money?
Four revenue lines are on record. Medicaid Reimbursement is the primary driver. The others are individual and Corporate Donations, private Foundation Grants and government Contracts.
Who are Channel Marker's main competitors?
Broad incumbents on record are Chimes International, Resources for Human Development (RHD) and Sheppard Pratt Health System. Direct peers are Mosaic Community Services, Arundel Lodge, For All Seasons, Way Station (now part of The League for People with Disabilities) and Mid Shore Behavioral Health. Mental Health America is listed as an others. Lower Shore Clinic is listed as a regional player.
Does Channel Marker have an API?
No public API is recorded for Channel Marker.
What industry is Channel Marker in?
Channel Marker's product category is Behavioral Health Services. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits. Its NAICS code is 621420.