311 Institute
311 Institute is a UK-based futures advisory firm offering keynote speaking, strategy consulting, and proprietary content (Codex of the Future Series) to enterprise, government, and education clients across 70+ countries, led by founder Matthew Griffin.
- Company typePrivate
- Founded2006
- HeadquartersCheriton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 311 Institute does
311 Institute (legal entity 311i Ltd) is a UK-based, founder-owned futures and deep futures advisory firm founded in 2006 by Matthew Griffin, a former IBM Director and Atos Global Head of Sales. The company provides keynote speaking, bespoke foresight and innovation advisory, executive education, and a portfolio of proprietary content products to enterprise clients, governments, and educational institutions across 70+ countries, with a named client base that includes Microsoft, Google, Samsung, Accenture, Deloitte, KPMG, Citi, UBS, Visa, NASA, and the United Nations.
The firm's core "technology" is intellectual content rather than software: the 15-book Codex of the Future Series (12,000+ pages, 600,000+ statistics, 1.4 million downloads), the annual Emerging Technology Starburst poster, the Bitesize Futures short-form video series, the Fanatical Futurist podcast, and two award-winning YouTube channels (1M+ subscribers, 10M+ annual reach). It operates two adjacent subsidiaries: World Futures Forum, a philanthropic vehicle partnering with the UN on all 17 SDGs, and XPotential University, described as the world's first futures university, which delivers courses and educational content.
311 Institute monetizes through five streams: (1) paid keynote engagements at corporate and government events, (2) bespoke enterprise and government advisory and forecasting engagements, (3) XPotential Community memberships priced at £385/yr individual, £2,400/yr per school, and £7,200/yr per corporate, (4) one-time Codex publication and content sales, and (5) executive education and workshops. Go-to-market is hybrid: founder-led enterprise sales for keynotes and advisory, supplemented by self-serve digital membership and a Calendly-based 15-minute expert call funnel.
311 Institute firmographics
Firmographics- Name
- 311 Institute
- Legal name
- 311i Ltd
- Website
- https://311institute.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 311 Institute is a UK-based futures advisory firm offering keynote speaking, strategy consulting, and proprietary content (Codex of the Future Series) to enterprise, government, and education clients across 70+ countries, led by founder Matthew Griffin.
- Ownership category
- akta.pro rank
Where 311 Institute is headquartered
LocationHeadquarters
- HQ city
- Cheriton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
311 Institute business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Keynote Speaking Engagements: Matthew Griffin delivers paid keynote presentations at corporate events, conferences, and government forums globally. Pricing varies based on event scope, audience size, and travel requirements.
- Advisory and Consulting Services: Custom advisory engagements helping organizations explore, shape, and lead the future. Includes foresight consulting, innovation strategy, and scenario planning services.
- XPotential Community Membership: Subscription-based access to premium content, courses, and perks. Individual memberships at £40/month or £385/year, Education at £250-2,400/school, Corporate at £750-7,200/company.
- Codex Publications and Content: Sale of Codex of the Future series books and reports. The company also offers custom content creation services for enterprise clients.
- Executive Education and Workshops: Online executive education programs and in-person executive workshops delivered through XPotential University.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Membership - Full Access |
| Subscription | Annual | Individual Membership - Annual |
| Subscription | Monthly | Education Institution - Monthly |
| Subscription | Annual | Education Institution - Annual |
| Subscription | Monthly | Corporate Membership - Monthly |
| Subscription | Annual | Corporate Membership - Annual |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
311 Institute product offering
Product offeringCore offering
311 Institute is a global futures and deep futures advisory firm that helps organizations envision, shape, and lead the exponential future over the next 50 years. Its core deliverables are paid keynote presentations, bespoke foresight and innovation advisory engagements, executive workshops, and proprietary research publications (the Codex of the Future series), delivered alongside the XPotential University education platform and a subscription community.
Product overview
311 Institute is a futures and deep futures advisory, education, and strategy firm offering a comprehensive portfolio of products and services. The core offering includes the 311 Institute advisory brand (futures consulting), supplemented by philanthropic sub-brands: World Futures Forum (UN partnerships) and XPotential University (educational curricula). Content products include the Codex of the Future Series (15 books, 8,000+ pages), Bitesize Futures Series (short-form videos), Emerging Technology Starburst Posters (annual visual guides), and the Fanatical Futurist Podcast. Services include international keynote presentations, executive education, and the Futures Awards program. All offerings center on exploring, analyzing, and communicating emerging technologies and trends across the next 50 years.
Differentiator
Problem solved
Functional benefit
Brands
- World Futures Forum: Philanthropic organization working with the United Nations and other world leading institutions to find solutions to the world's greatest challenges including all 17 UN SDG
- XPotential University
Products and services
- Keynote Presentations Paid keynote speaking engagements delivered by Matthew Griffin at corporate events, conferences, and government forums globally, covering disruption, technology, leadership, and future trends.
- Advisory and Consulting Services Bespoke advisory engagements for corporations and governments covering foresight consulting, innovation strategy, scenario planning, and strategic foresight services.
- XPotential Community Membership Subscription-based access to premium content, courses, the Codex of the Future Series, custom content, events, executive workshops, livestreams, mentorship, online executive education, and XPotential University courses.
- Codex of the Future Series 15-book research publication series covering emerging technologies, trends, and future scenarios across all sectors, with 12,000+ pages and 600,000 statistics, downloaded over 1.4 million times.
- Griffin Emerging Technology Starburst Posters Annual visual posters showing hundreds of high-impact emerging technologies across a 50-year timeline, produced in A3 and A0 formats as art pieces.
- XPotential University Philanthropic university offering accessible future-focused curricula and educational content for business executives, students, and institutions worldwide.
- Fanatical Futurist Podcast Podcast series featuring interviews and discussions about the future of technology, business, and society with global thought leaders and innovators.
- Future World Series Content series exploring solutions to global grand challenges including climate change and global famine, aligned with the UN Sustainable Development Goals.
Quantifiable outcome
- 500+ clients served across 70 countries
- +3 more outcomes
Companies that use 311 Institute
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles5 records
311 Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
311 Institute partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- United Nationsflagship311 Institute operates the World Futures Forum, a philanthropic organization working with the United Nations and other world-leading institutions to find solutions to the world's greatest challenges including all 17 UN Sustainable Development Goals (SDGs). Matthew Griffin collaborates with UN bodies including the UN Alliance of Civilizations (UNAOC) and UN General Assembly (UNGA) on pivotal initiatives such as the UN's AI for Humanity program, UN Conference of the Parties (UN COP), and World Economic Forum in Davos.
- World Economic ForumcoreMatthew Griffin collaborates with the World Economic Forum in Davos on global initiatives and future-focused discussions with world leaders and thought leaders.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
311 Institute competitors and assessment
Company assessmentDirect peers
- Future Today Institute: Founded and led by Amy Webb, the Future Today Institute is a US-based foresight firm that produces annual trend reports and consults enterprises on emerging technology strategy. It is the closest direct competitor to 311 Institute in combining quantitative foresight research with C-suite advisory and keynote speaking.
- The Futures Agency (Gerd Leonhard): Gerd Leonhard operates as an independent futurist speaker and advisor with a global keynote practice, books, and corporate advisory engagements. Closely mirrors 311 Institute's founder-led futurist model with overlapping Fortune 500 clientele.
- The Millennium Project: The Millennium Project is a global foresight research organization producing the State of the Future report and consulting governments on long-term strategy. Comparable to 311 Institute's foresight research outputs and policy-level partnerships.
- Institute for the Future (IFTF): IFTF is a non-profit futures research institute based in Palo Alto that produces long-horizon foresight research and offers executive programs. Comparable to 311 Institute in foresight research output and educational offerings, with deeper institutional research pedigree.
- Copenhagen Institute for Future Studies: The Copenhagen Institute for Future Studies provides applied foresight research and strategic consulting to European enterprises and governments. Direct competitor to 311 Institute's advisory and foresight services with stronger data-driven methodology and similar government-level clientele.
Broad incumbents
- KPMG (Foresight / Insights): KPMG's advisory practice includes futures and risk foresight capabilities serving enterprises and governments. Like other Big Four firms, it competes for keynote and strategic advisory budgets at the same Fortune 500 accounts that 311 Institute already serves.
- McKinsey & Company: McKinsey operates a global strategy consulting practice with foresight-adjacent capabilities through its QuantumBlack and insights functions. While much broader than 311 Institute, it competes for the same enterprise strategy budgets and increasingly offers futures-focused engagements.
- Frost & Sullivan: Frost & Sullivan is a large research and consulting firm producing growth forecasts and trend analysis across industries. While more analyst-driven than 311 Institute's futurist-led model, it competes for foresight research budgets from large enterprises.
- Deloitte (Insights / Foresight): Deloitte's Insights and Human Capital practices produce future-of-work research and enterprise foresight advisory. Already a 311 Institute client (per the customer roster), it represents both an adjacent competitor and partner across enterprise futures engagements.
Emerging players
- Singularity University: Singularity University offers executive programs on exponential technology trends, closely overlapping with 311 Institute's XPotential University and Codex content. Comparable audience (C-suite and entrepreneurs) but more structured curriculum and broader corporate partner ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
311 Institute social profiles
Digital presence311 Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
311 Institute leadership team
Management profileNumber of profiles
Profiles1 record
311 Institute subsidiaries and ownership
Company hierarchySubsidiaries2 records
311 Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
311 Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 311 Institute
What does 311 Institute do?
311 Institute is a global futures and deep futures advisory firm that helps organizations envision, shape, and lead the exponential future over the next 50 years. Its core deliverables are paid keynote presentations, bespoke foresight and innovation advisory engagements, executive workshops, and proprietary research publications (the Codex of the Future series), delivered alongside the XPotential University education platform and a subscription community.
Is 311 Institute a public or private company?
311 Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 311 Institute founded?
311 Institute was founded in 2006. It employs 11 to 50 people.
Where is 311 Institute based?
311 Institute is headquartered in Cheriton, United Kingdom, in the Europe region.
How does 311 Institute make money?
Five revenue lines are on record. Keynote Speaking Engagements are the primary driver. The others are advisory and Consulting Services, XPotential Community Membership, codex Publications and Content and executive Education and Workshops.
Who are 311 Institute's main competitors?
Direct peers on record are Future Today Institute, The Futures Agency (Gerd Leonhard), The Millennium Project, Institute for the Future (IFTF) and Copenhagen Institute for Future Studies. Broad incumbents are KPMG (Foresight / Insights), McKinsey & Company, Frost & Sullivan and Deloitte (Insights / Foresight). Singularity University is listed as an emerging player.
Does 311 Institute have an API?
No public API is recorded for 311 Institute.