Claudia-Strater
Claudia Sträter is a privately held Dutch women's fashion retailer founded in 1970 that designs and sells contemporary apparel and accessories via its e-commerce site and physical stores across the Netherlands, including the curated CS Boutique multi-brand marketplace.
- Company typePrivate
- Founded1970
- HeadquartersDiemen, Netherlands
- Headcount—
- GTM typeB2C
- OfferingServices
What Claudia-Strater does
Claudia Sträter is a privately held Dutch specialty women's fashion retailer founded in 1970 and headquartered in Diemen, Netherlands. The company designs, sources, and retails contemporary elegant women's apparel and accessories under its own brand, with a 968-SKU catalog spanning trousers, dresses, tops, blazers, knitwear, jackets, skirts, and accessories, priced from approximately €14.98 to €675. The core collection is complemented by a Basics line of 65 essentials, an Accessories line of 51 SKUs, seasonal themed drops (Maple Mist, Soft Blush, White Whisper, Mauve Mind, Selected), and a Sale/Outlet channel.
The business operates a dual-channel distribution model: a direct-to-consumer e-commerce storefront at claudiastrater.com and a network of brick-and-mortar retail stores across the Netherlands with a free in-store returns policy. The technology stack is a standard e-commerce platform with account management, favorites, shopping cart, order tracking, newsletter subscription, and membership enrollment. There is no disclosed proprietary technology, AI capability, or app. Marketing is multi-channel, combining Google Ads, Meta and Pinterest paid social, an email newsletter, a membership loyalty program (5% discount and points), and a Kiyoh/eKomi-verified customer review program showing a 9.2/10 rating from 7,343 reviews.
Monetization is via direct one-time retail sales across both physical and online channels. The CS Boutique segment functions as a curated multi-brand marketplace, reselling premium third-party brands (Cambio, OUI, MAURA, Marc O'Polo, Max Mara Weekend, Gardeur, Monari, Someday, Vera Mont, Fraas, Marc Cain) alongside the core private-label collection, expanding the addressable premium segment without organic SKU expansion. The company operates exclusively within the Netherlands and serves fashion-conscious women seeking versatile wardrobe pieces for professional, social, and casual settings. No revenue, funding, M&A, or leadership data is disclosed in the available sources.
Claudia-Strater firmographics
Firmographics- Name
- Claudia-Strater
- Legal name
- Claudia Sträter
- Website
- https://claudiastrater.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Short description
- Claudia Sträter is a privately held Dutch women's fashion retailer founded in 1970 that designs and sells contemporary apparel and accessories via its e-commerce site and physical stores across the Netherlands, including the curated CS Boutique multi-brand marketplace.
- Ownership category
- akta.pro rank
Claudia-Strater industry classification
Industry- Product category
- Women's Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
- akta.pro secondary industries
- Women’s Apparel Retail (CRAAABAB), Luxury Womenswear (CRAAAFAG)
Keywords
Where Claudia-Strater is headquartered
LocationHeadquarters
- HQ city
- Diemen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Claudia-Strater business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Claudia Sträter generates revenue through direct online sales via its e-commerce platform claudiastrater.com, selling women's fashion apparel and accessories directly to consumers. The company operates both an online store and physical retail locations.
- Physical Retail Sales: Revenue from brick-and-mortar retail stores where customers can purchase clothing and accessories in person. The website mentions store locations and free returns in physical stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full-price regular collection items |
| Unit Pricing | Pay-as-you-go | Sale/Discounted Items |
| One time/ perpetual license | Pay-as-you-go | CS Boutique premium brands |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Claudia-Strater product offering
Product offeringCore offering
Claudia Sträter designs, sources, and retails contemporary elegant women's clothing and accessories in the Netherlands. The company operates a direct-to-consumer e-commerce platform at claudiastrater.com complemented by physical retail stores, offering its own-label collections alongside a curated CS Boutique of premium partner brands. The assortment spans blazers, dresses, trousers, knitwear, tops, outerwear, accessories, and seasonal themed collections.
Product overview
Claudia Sträter is a Dutch women's fashion retailer established in 1970, offering a single unified fashion e-commerce platform at claudiastrater.com. The core product is the Claudia Sträter Collection featuring contemporary elegant women's clothing designed in the Netherlands, complemented by the Basics collection for wardrobe essentials, an Accessories line (bags, belts, shawls), and the CS Boutique featuring curated premium brands (Cambio, OUI, MAURA, Gardeur, Someday, Marc O'Polo, Monari, Max Mara Weekend, Vera Mont, Fraas). The platform also includes seasonal themed collections (Maple Mist, Soft Blush, White Whisper, Mauve Mind, Selected), a loyalty program (Claudia Sträter Membership), and a Sale/Outlet section. The company operates brick-and-mortar stores in the Netherlands alongside the e-commerce channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Claudia Sträter Collection Main women's fashion collection featuring contemporary elegant clothing designed in the Netherlands, including refined silhouettes, high-quality fabrics, and timeless colors. Covers blazers, dresses, pants, knitwear, tops, and outerwear.
- Basics Collection Foundational wardrobe essentials including tops, T-shirts, blazers, knitwear, and well-fitting pants designed for versatility and easy combination with other collection pieces. Contains 65 essential wardrobe items.
- Accessoires Fashion accessories including bags, belts, shawls, scarves, gloves, home diffusers, and water bottles designed to complement outfits.
- Blazers & Jasjes Women's tailoring and refined blazers including bomber jackets, double-breasted blazers, single-breasted blazers, gilets, and blousons in various fits and fabrics.
- CS Boutique Premium brand boutique offering curated fashion from complementary brands including Cambio, OUI, MAURA, Gardeur, Someday, Marc O'Polo, Monari, Max Mara Weekend, Vera Mont, and Fraas, aligned with the company's vision and authenticity.
- Seasonal Themed Collections Seasonal themed collections including Maple Mist (soft green tones, warm neutrals, refined layering for fall), Soft Blush (airy fabrics, feminine summer looks), White Whisper (serene mix of white tones), Mauve Mind (modern romance in airy silhouettes for summer), and Selected (curated summer selection).
- Sale / Outlet Discounted past-season clothing across categories including dresses, jackets, blazers, sweaters, tops, pants, jeans, skirts, and accessories, with discounts ranging from 20% to 50% off original prices.
- Claudia Sträter Membership Customer loyalty program offering benefits including faster checkout with saved address details, wishlist functionality, order history, points accumulation for future rewards, and a temporary 5% discount on purchases, with access to exclusive offers.
Companies that use Claudia-Strater
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Claudia-Strater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Claudia-Strater partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CambiocoreCambio is featured in the CS Boutique section of Claudia Sträter's website, offering Cambio brand clothing items that align with the brand's aesthetic of contemporary elegance and quality. Customers can browse and purchase Cambio products through Claudia Sträter's e-commerce platform and physical stores.
- OUIcoreOUI brand fashion is prominently featured in the CS Boutique, reflecting the brand's feminine style and contemporary design philosophy that complements Claudia Sträter's core collection.
- MAURAcoreMAURA is showcased in the CS Boutique and featured as a best-selling brand on the homepage, offering elegant women's fashion that aligns with Claudia Sträter's premium positioning.
- Marc O'PolocoreMarc O'Polo products are available through the CS Boutique section, offering contemporary natural fashion that appeals to the style-conscious women demographic served by Claudia Sträter.
- Max Mara WeekendcoreMax Mara Weekend is featured as a premium brand in the CS Boutique, offering high-end fashion including trench coats and blazers priced up to €675, elevating the overall brand portfolio.
- GardeurcoreGardeur pants and trousers are available through the CS Boutique, providing quality bottoms that complement the clothing collection and meet customer demand for well-fitting trousers.
- MonaricoreMonari brand fashion is featured in the CS Boutique, offering contemporary women's clothing that aligns with the refined and elegant aesthetic of Claudia Sträter.
- SomedaycoreSomeday is prominently featured in the CS Boutique with various products including jackets, blazers, and accessories, offering fashion-forward pieces for the style-conscious customer.
- Vera MontcoreVera Mont products including blazers and accessories are featured in the CS Boutique, offering elegant women's fashion that complements the core Claudia Sträter collection.
- FraasminorFraas scarves and accessories are available through the CS Boutique, offering shawls and wraps that provide customers with accessory options to complement their outfits.
- Marc CainminorMarc Cain brand is listed among the CS Boutique brands, though featured less prominently than the core partner brands.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Claudia-Strater competitors and assessment
Company assessmentBroad incumbents
- Zalando: Europe's largest online fashion platform; operates broadly in women's apparel and accessories with vastly superior assortment and logistics scale, competing for the same Dutch e-commerce fashion customer.
- Wehkamp: Large Dutch online department store for apparel and home; competes broadly for the same Dutch female apparel shopper with a much larger assortment and frequent promotional cadence.
- Max Mara: Global luxury womenswear maison; Max Mara Weekend is sold through Claudia Sträter's CS Boutique, making it both a premium assortment partner and a broader luxury incumbent competing for trade-up Dutch customers.
Direct peers
- s.Oliver: European contemporary fashion brand with a similar premium-casual women's apparel positioning, omnichannel presence and focus on wardrobe-building collections for style-aware consumers.
- Steps: Dutch multi-brand women's fashion retailer carrying both proprietary labels and premium partner brands, with a comparable e-commerce and physical store footprint across the Netherlands.
- Suitable: Dutch women's fashion brand offering contemporary elegant clothing designed in the Netherlands, with strong overlap in target customer (style-conscious women) and price tier.
- Vanilia: Dutch contemporary women's fashion retailer with a similar mid-to-premium price positioning and own e-commerce plus physical store model, competing for the same Dutch style-conscious women segment.
- Gerry Weber: German premium women's fashion brand with comparable contemporary-elegant positioning, multi-channel retail and similar target demographic of style-conscious women seeking versatile wardrobe pieces.
Regional players
- Boden: British heritage direct-to-consumer women's fashion brand operating primarily in the UK with similar multi-channel catalog model, premium positioning and timeless-elegance design philosophy.
Emerging players
- Marc O'Polo: Premium contemporary European fashion brand carried in Claudia Sträter's CS Boutique; competes at the premium women's apparel tier and represents both a partner and an indirect competitor for premium spend.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Claudia-Strater social profiles
Digital presenceClaudia-Strater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Claudia-Strater leadership team
Management profileNumber of profiles
Claudia-Strater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Claudia-Strater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Claudia-Strater
What does Claudia-Strater do?
Claudia Sträter designs, sources, and retails contemporary elegant women's clothing and accessories in the Netherlands. The company operates a direct-to-consumer e-commerce platform at claudiastrater.com complemented by physical retail stores, offering its own-label collections alongside a curated CS Boutique of premium partner brands. The assortment spans blazers, dresses, trousers, knitwear, tops, outerwear, accessories, and seasonal themed collections.
Is Claudia-Strater a public or private company?
Claudia-Strater is a private company. It is classified as unknown and is currently operating.
When was Claudia-Strater founded?
Claudia-Strater was founded in 1970.
Where is Claudia-Strater based?
Claudia-Strater is headquartered in Diemen, Netherlands, in the Europe region.
How does Claudia-Strater make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are physical Retail Sales.
Who are Claudia-Strater's main competitors?
Broad incumbents on record are Zalando, Wehkamp and Max Mara. Direct peers are s.Oliver, Steps, Suitable, Vanilia and Gerry Weber. Boden is listed as a regional player. Marc O'Polo is listed as an emerging player.
Does Claudia-Strater have an API?
No public API is recorded for Claudia-Strater.
What industry is Claudia-Strater in?
Claudia-Strater's product category is Women's Fashion Retail. Its primary akta.pro industry code is CRAAABAI, Luxury & Designer Apparel Retail, with a secondary code of CRAAABAB, Women’s Apparel Retail. Its NAICS code is 458110 and its SIC code is 5621.