SUITABLEE
- Company typePrivate
- Founded2015
- HeadquartersMontreal, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SUITABLEE does
SUITABLEE is a Montreal-based, privately held custom apparel company founded in 2015 by engineer brothers Jean-Sebastien and Jean-Jeremie Siow. The company designs and sells custom-made suits, tuxedos, dress shirts, and accessories for men and women, with a primary price point of $1,000-$1,600 for a two-piece suit and shirts starting at $225. Operations are bootstrapped and founder-controlled, with no disclosed external equity funding.
The core technology is a proprietary AI-powered sizing and pattern-generation stack. The Automatic Sizing Technology converts a 12-question online questionnaire, declared measurements, and style preferences into personalized digital garment patterns using a database of thousands of real body profiles, with a claimed 95% first-purchase fit success rate. Physical showrooms augment this with infrared body scanning that captures posture, proportions, and asymmetries via computer vision. All patterns are digitized and refined continuously through customer feedback and real-wear data. Manufacturing is partially outsourced (laser cutting in Asia, shoemaking in Istanbul), with final assembly and quality control performed in Montreal.
SUITABLEE generates revenue through direct-to-consumer one-time purchases via a hybrid distribution model: an e-commerce platform serving USA, Canada, EU, and UK (with no import duties), five Canadian showrooms across Montreal, Brossard, Ottawa, Toronto, and Laval (Laval opening June 2026), Zoom-based virtual consultations, and touring pop-ups including a planned Paris activation in 2026. Customer segments span business professionals, wedding parties, women buyers, and remote online customers; athlete and executive use cases are highlighted as references. Marketing relies on content (the "La Perspective SUITABLEE" blog), organic social, virtual events, and earned media coverage in Forbes, Financial Post, Globe and Mail, Maxim, Men's Journal, and L'Officiel Monaco.
SUITABLEE firmographics
Firmographics- Name
- SUITABLEE
- Legal name
- Suitablee
- Website
- https://suitablee.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SUITABLEE industry classification
Industry- Product category
- Custom Tailoring
- NAICS
- Cut and Sew Apparel Manufacturing (except Contractors) (31525), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Manufacturing (315)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)
Keywords
Where SUITABLEE is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
SUITABLEE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Suits Sales: Primary revenue stream from selling custom-tailored suits. Two-piece suits priced between $1000-$1600 (90% of their range). Full canvas construction available for additional $200. Rush orders available for $250 express fee.
- Custom Shirts Sales: Secondary product line of custom dress shirts starting at $225, offering the same AI-powered sizing and customization options as suits.
- Accessories: Complimentary product line including ties, bowties, pocket squares, suspenders, and shoes to complement the core suit and shirt offerings.
- Alterations and Remakes: Free alterations for in-showroom purchases within 30 days. Online customers reimbursed up to $100 for local tailor alterations. Remakes provided free of charge when garment is deemed unalterable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Two-Piece Suit |
| Unit Pricing | Pay-as-you-go | Full Canvas Upgrade |
| Unit Pricing | Pay-as-you-go | Rush/Express Orders |
| Unit Pricing | Pay-as-you-go | Custom Dress Shirts |
| Unit Pricing | Pay-as-you-go | Shipping |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
SUITABLEE product offering
Product offeringCore offering
SUITABLEE designs and sells custom-tailored suits, tuxedos, dress shirts, and accessories for men and women. The company uses its proprietary Automatic Sizing Technology (a 12-question AI-powered questionnaire) and in-showroom infrared body scanning to generate digital garment patterns, enabling bespoke-quality fits without the multiple appointments required by traditional bespoke tailors. Two-piece suits are priced between $1,000 and $1,600, with custom shirts starting at $225, and the company ships to the USA, Canada, the EU, and the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Men's Suits Custom-tailored men's suits in multiple style categories (Casual, Business, Formal, Tuxedos, Comfort) made to order based on customer measurements and design preferences. Two-piece suits priced $1,000-$1,600.
- Custom Men's Shirts Custom dress shirts for men available in Casual, Business, and Formal styles, priced starting at $225, using the same AI-powered sizing and customization platform as suits.
- Women's Custom Suits
Quantifiable outcome
- 95% fit success rate on first purchase using Automatic Sizing Technology
- +2 more outcomes
Companies that use SUITABLEE
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
SUITABLEE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature4 records
SUITABLEE partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Italian Fabric MillscoreSUITABLEE sources premium fabrics from the best mills in Italy. All fabrics are of premium quality, 100% wool, including merino wool options. Fabrics from Italy are combined with design and patterning from Montreal, Canada.
- UK Fabric MillscorePremium fabric sourcing from United Kingdom mills, complementing Italian and Australian fabric options. Fabrics sourced from UK, Italy, or Australia form the foundation of SUITABLEE's quality positioning.
- Australian Fabric MillscorePremium merino wool and other fabrics sourced from Australia, alongside Italian and UK options, ensuring diverse high-quality fabric selection for customers.
- Asian Manufacturing (Laser Cutting)supportingLaser cutting phase is conducted in Asia as part of the manufacturing process. Final assembly and rigorous quality control take place in Montreal, ensuring exceptional standards while optimizing production efficiency.
- Istanbul Shoe ManufacturerssupportingSUITABLEE shoes are made to order in Istanbul, Turkey. Shoemakers begin handcrafting shoes as soon as orders are placed. Process takes 3-4 weeks. Customer quote: 'While you are paying a premium price, you certainly receive a premium product.'
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
SUITABLEE competitors and assessment
Company assessmentRegional players
- Hockerty: Hockerty is a European online custom menswear brand offering made-to-measure suits and shirts. Comparable product model to SUITABLEE's online path, but with primary geographic focus on Europe rather than North America, making them a regional rather than direct peer.
Direct peers
- Indochino: Indochino is the most direct peer - an online custom suiting brand combining e-commerce with physical showrooms across North America, offering made-to-measure suits at similar price points to SUITABLEE. Their model, customer base, and product mix are nearly identical, making them the primary head-to-head competitor in this category.
- Knot Standard: Knot Standard is a direct competitor offering custom suits and menswear with a showroom-based model in major US cities and an online configurator. Like SUITABLEE, they target professionals and wedding parties and combine technology with bespoke-style service.
- Stantt: Stantt is a direct peer offering custom men's shirts and suits via online configurator with fit algorithms, targeting similar professional and wedding customers. Smaller scale than SUITABLEE but with the same DTC custom-apparel positioning.
- Black Lapel: Black Lapel is an online custom menswear brand offering made-to-measure suits, shirts, and tuxedos with home try-on and remote measurement - a very similar value proposition to SUITABLEE's online automatic sizing path. They compete directly for remote/online customers.
- Alton Lane: Alton Lane operates a showroom-based custom menswear model in major US cities, combining in-person fittings with bespoke suiting. Comparable to SUITABLEE in their showrooms-meets-technology hybrid model and target professional customer.
- Proper Cloth: Proper Cloth is a direct competitor in custom dress shirts and increasingly custom suiting, with an online-first model emphasizing fit algorithms and custom design. Strong overlap with SUITABLEE's custom shirt business and online measurement approach.
Broad incumbents
- Stitch Fix: Stitch Fix is a data-driven apparel personal styling service that uses algorithms and human stylists to recommend clothing. While not custom suiting, it is a broad incumbent in the algorithmically-personalized apparel space and a useful comparator for SUITABLEE's data flywheel ambitions.
- Brooks Brothers: Brooks Brothers is a broad incumbent in tailored menswear with a strong formalwear and suiting offering (including tuxedos and wedding attire) sold through department stores and standalone retail. Not a custom specialist but overlaps with SUITABLEE on the customer occasion (weddings, business, formal) and on suit purchase consideration set.
- Tom James (Tailor Made): Tom James is a long-established custom and bespoke suiting company with national sales reps, in-home consultations, and a broader corporate uniform business. A broad incumbent offering custom suiting as part of a wider corporate apparel portfolio, overlapping with SUITABLEE's professional and wedding segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SUITABLEE social profiles
Digital presenceSUITABLEE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SUITABLEE leadership team
Management profileNumber of profiles
Profiles2 records
SUITABLEE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SUITABLEE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SUITABLEE
What does SUITABLEE do?
SUITABLEE designs and sells custom-tailored suits, tuxedos, dress shirts, and accessories for men and women. The company uses its proprietary Automatic Sizing Technology (a 12-question AI-powered questionnaire) and in-showroom infrared body scanning to generate digital garment patterns, enabling bespoke-quality fits without the multiple appointments required by traditional bespoke tailors. Two-piece suits are priced between $1,000 and $1,600, with custom shirts starting at $225, and the company ships to the USA, Canada, the EU, and the UK.
Is SUITABLEE a public or private company?
SUITABLEE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SUITABLEE founded?
SUITABLEE was founded in 2015. It employs 1 to 10 people.
Where is SUITABLEE based?
SUITABLEE is headquartered in Montreal, Canada, in the North America region.
How does SUITABLEE make money?
Four revenue lines are on record. Custom Suits Sales are the primary driver. The others are custom Shirts Sales, accessories and alterations and Remakes.
Who are SUITABLEE's main competitors?
Hockerty is listed as a regional player. Direct peers are Indochino, Knot Standard, Stantt, Black Lapel, Alton Lane and Proper Cloth. Broad incumbents are Stitch Fix, Brooks Brothers and Tom James (Tailor Made).
Does SUITABLEE have an API?
No public API is recorded for SUITABLEE.
What industry is SUITABLEE in?
SUITABLEE's product category is Custom Tailoring. Its primary akta.pro industry code is IMAOAEAF, Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear). Its NAICS code is 31525 and its SIC code is 2320.