What iAdvise does

iAdvise NV is a privately held Belgian IT consultancy founded in 2004 and headquartered in Kontich, with a secondary office in Breda, Netherlands. The firm specializes in custom software development built on the Oracle APEX low-code platform, complemented by Oracle Forms-to-APEX modernization services, Oracle APEX training, and an advisory sub-brand called co-Advise. Its go-to-market is consultative and project-based: account managers engage enterprise clients directly, run workshops and feasibility analyses, and execute two-week Agile sprints to deliver bespoke applications that integrate with clients' existing Oracle databases, ERP systems, Terminal Operating Systems (TOS), and platforms such as Salesforce. Revenue is generated almost entirely through professional services (custom development and training), with no disclosed productized or self-serve offering, and no publicly available pricing.

The company's customer base spans port and logistics operators (PSA Antwerp, ITC Antwerp, CSP, ICO), industrial manufacturers (CNH Industrial), chemical and energy firms (BASF Antwerpen), media companies (GroupM Belgium for 20 years, DPG Media), healthcare providers (Heilig Hartziekenhuis Lier, VHKZ), and other organizations (Auctim, Wickey, ZLM, Wit-Gele Kruis, Vlaams Parlement). Notable engagements include a 2,000-manday modernization of GroupM's Nimbus application and a truck-planning tool that delivered an estimated 30% efficiency gain at a port-sector client. iAdvise employs 101–250 people, has no external investors or disclosed funding rounds, and is led by managing partners Tuur Hendrickx and Ronny Boeykens.

The technology stack is anchored on Oracle APEX, with newer extensions into Progressive Web Apps and Oracle's AI service suite (OCI Generative AI, Document Understanding, AI Vector Search, Language, and Autonomous Database Select AI) enabling RAG chatbots, automated document processing, vector-based search, and natural-language querying of business data. iAdvise pursues a holistic development methodology covering strategy, people, knowledge, and process, and combines content marketing, LinkedIn/Facebook presence, a quarterly newsletter, conference participation (e.g., Oracle APEX World, Oracle Data & AI Forum), and educational workshops (e.g., Hogeschool PXL) to build its brand and talent pipeline in the Benelux market.

Name

iAdvise

Legal name

iAdvise NV

Website

https://iadvise.eu

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

iAdvise NV is a Belgian Oracle APEX low-code software consultancy, founded in 2004, that builds custom enterprise applications and modernizes Oracle Forms systems for clients in port/logistics, manufacturing, chemicals, media, and healthcare across the Benelux region.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Oracle APEX development
• Low-code application development
• Custom software consultancy
• Oracle AI integration
• Legacy application modernization

Headquarters

HQ city

Kontich

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom software development services: iAdvise generates revenue by providing custom software development services using Oracle APEX. Services include analysis, building, and supporting digital solutions. Revenue is earned through project-based consultancy and professional services engagements.
2. Oracle APEX training: iAdvise offers Oracle APEX training programs, providing education on the low-code development platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

iAdvise is a Belgian IT consultancy that builds custom business software using the Oracle APEX low-code platform, serving enterprise clients across port/logistics, manufacturing, media, healthcare, chemicals, and energy sectors. Their offering includes full project lifecycle services — analysis, development, and support — with approximately 80–90% of application functionality generated via configurable low-code components, plus complementary services such as AI integration, Oracle APEX training, and digital strategy consulting under the co-Advise brand.

Product overview

iAdvise is a custom software development company specializing in Oracle APEX low-code development since 2004. The core offering centers on Oracle APEX Development, complemented by co-Advise for strategic consulting, Low-code Development services for rapid application building, Progressive Web Apps (PWA) for cross-device experiences, and Oracle APEX Training programs. Additional services include Digital Strategy Consulting and AI Integration Services that leverage Oracle's AI capabilities including chatbots, document processing, and vector search. The company follows a holistic approach combining strategy, people, knowledge, and process optimization to deliver solutions that align with clients' business objectives.

Differentiator

Problem solved

Functional benefit

Brands

• co-Advise: Affordable custom software offering provided by iAdvise.
• Low-code Development

Products and services

• Oracle APEX Development Custom low-code application development services using the Oracle APEX platform, covering full project lifecycle from analysis through build and ongoing support. Targeted at enterprise clients needing bespoke business software across ports, manufacturing, media, healthcare, chemicals, and energy sectors.
• co-Advise Affordable advisory and custom software offering under the co-Advise sub-brand, providing strategic consulting on digital transformation and process optimization alongside technical development for clients seeking cost-effective custom software.
• Oracle APEX Training Instructor-led and on-demand training programs for Oracle APEX developers, including certification preparation for Oracle APEX Cloud Developer Professional credentials, provided to organizations seeking to build internal APEX capability.
• AI Integration Services Integration of Oracle AI services into Oracle APEX applications, including RAG-based chatbots, OCI Generative AI, OCI Document Understanding, AI Vector Search, and Natural Language Processing for document summarization, invoice processing, natural language querying, and image recognition.
• Digital Strategy Consulting Strategic consulting services helping organizations align technology investments with business objectives, including process analysis, feasibility assessment, and digital transformation roadmaps, conducted alongside the technical development team.

Quantifiable outcome

• 30% efficiency gain in truck planning at a port sector client
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability11 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• OraclecoreTechnology or IntegrationOracle provides the core technology platform (Oracle APEX, Oracle Database) that iAdvise uses to build custom software for clients. iAdvise is a specialist partner building solutions on Oracle technology.
• Hogeschool PXLminorStrategic or Co-development PartneriAdvise partners with Hogeschool PXL's Innovatieroute low-code programme, delivering workshops to students on Oracle APEX and low-code development. This is part of iAdvise's community and developer relations effort.
• Oracle Data & AI ForumminorOthersiAdvise participates in the Oracle Data & AI Forum to stay current with Oracle AI services and share knowledge with clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Insum: Insum is a specialist Oracle APEX consultancy with a delivery model closely mirroring iAdvise: certified APEX consultants, custom application development, and Oracle Forms modernization. It is the most comparable direct peer by both technology stack and service offering.
• eProseed: eProseed is a Benelux-headquartered Oracle consultancy offering Oracle Cloud, CX, and custom application services, overlapping with iAdvise on Oracle platform delivery and enterprise customer base across similar verticals.
• Rittman Mead: Rittman Mead is a specialist Oracle data and analytics consultancy with deep Oracle partnership credentials. It competes for similar enterprise Oracle modernization and integration budgets that iAdvise targets.
• AuraPlayer: AuraPlayer specializes in Oracle Forms-to-modern-stack modernization and Oracle APEX, directly competing with iAdvise for the Oracle Forms migration opportunity that iAdvise is also pursuing.
• Centroid: Centroid is an Oracle Platinum partner offering consulting and managed services across Oracle Cloud, EPM, and custom applications. It competes with iAdvise on enterprise Oracle delivery and integration engagements.
• Inoapps: Inoapps is an Oracle consultancy delivering implementation, customization, and managed services on Oracle Cloud and on-premise platforms, overlapping with iAdvise's Oracle-centric service portfolio.

Broad incumbents

• Accenture Oracle Practice: Accenture operates a large-scale Oracle global practice covering cloud, applications, and custom development. It is a broad incumbent that competes for the same enterprise modernization RFPs but with far greater geographic and capacity scale.
• Deloitte Oracle Practice: Deloitte's Oracle practice delivers consulting, implementation, and managed services across Oracle Cloud and legacy applications. It is a broad incumbent competing for enterprise Oracle transformation budgets at a global scale.
• Capgemini Oracle Practice: Capgemini runs a sizable Oracle delivery organization, including custom development and Oracle Cloud services, competing with iAdvise for large enterprise modernization work across multiple geographies.
• PwC Oracle Practice: PwC's Oracle practice combines consulting, systems integration, and managed services around Oracle Cloud and applications, serving the same enterprise buyer segment as iAdvise but with broader delivery capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iAdvise
• LinkedInlinkedin.com/company/iadvise-nextleveloraclesolutions
• Xx.com/iadvise_live

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iAdvise