AuraPlayer

What AuraPlayer does

AuraPlayer is a US- and Israel-based software company founded in 2013 that builds an AI-powered modernization platform for Oracle E-Business Suite (EBS) and Oracle Forms applications. Its core technology, patented from 2010, wraps existing Oracle Forms as REST services and exposes them through mobile interfaces, custom APIs, and automation tooling — enabling enterprises to add mobility, automation, and AI capabilities without redevelopment, re-platforming, or migration of their underlying Oracle systems.

The product portfolio centers on a modular AuraPlayer Developer Suite with core products (Oracle RPA, Oracle Mobility, AuraTester QA Automation, Integrations/APIs) and add-on modules (Intelligent Document Processing, Digital Assistant, AuraSense Monitor, AuraPlayer MCP Server). The platform integrates natively with leading RPA ecosystems (UiPath, Automation Anywhere, Blue Prism), Oracle Integration Cloud, Oracle Digital Assistant, and Dodeca. Customer deployments span manufacturing, government/transit (NYC MTA), telecommunications (Dish Networks), insurance (Jubilee Life), media (Haaretz), logistics (NFI), and nuclear energy, with documented outcomes including 186% first-year ROI, 50-70% error reduction, and 80% productivity gains.

The company sells primarily through direct enterprise sales engagement, free-trial-driven PLG for mid-market exploration, and partner channels including a flagship DXC Technology partnership and Gold-level Oracle PartnerNetwork membership. Revenue comes from enterprise software subscriptions plus professional services. AuraPlayer is founder-led (CEO Mia Urman, CTO Yossi Nakash), employs 11-50 people across its Short Hills, NJ headquarters and Ra'anana, Israel R&D center, has not disclosed any external funding rounds, and operates globally across five continents.

Name

AuraPlayer

Legal name

AuraPlayer Inc

Website

https://auraplayer.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

AuraPlayer provides an AI-powered modernization platform for Oracle EBS and Oracle Forms, enabling enterprises to automate workflows, mobilize applications, and integrate systems without redevelopment. It serves global enterprises across manufacturing, government, financial services, insurance, telecommunications, and energy.

Ownership category

akta.pro rank

Product category

Enterprise Application Modernization

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ)

Keywords

• Oracle EBS modernization
• Oracle Forms migration
• Robotic process automation
• Mobile app development
• Enterprise application integration

Headquarters

HQ city

West Orange

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses and Subscriptions: Enterprise software licensing model for AuraPlayer platform products including RPA, Mobility, Testing, and Monitoring modules. Subscription-based access to AuraPlayer's modernization tools.
2. Professional Services: Implementation services, consulting, and custom development provided by AuraPlayer's Oracle experts to help customers design implementation strategies and deploy modernization solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

AuraPlayer provides a proprietary, patented platform that modernizes existing Oracle E-Business Suite (EBS) and Oracle Forms applications without requiring redevelopment or migration. Its wizard-based technology wraps Oracle Forms as REST services, enabling mobile interfaces, AI-powered RPA, automated testing, intelligent document processing, and custom API generation while preserving existing business logic, validations, and triggers.

Product overview

AuraPlayer is an AI-powered Oracle EBS and Oracle Forms modernization platform built as a modular system with a core platform plus specialized modules. The core offerings include Oracle RPA (AI-powered robotic process automation), Oracle Mobility (mobile app development), AuraTester QA Automation, and Integrations/APIs for connecting Oracle to third-party systems. These core products are complemented by specialized modules including Intelligent Document Processing (IDP) for AI-powered invoice and document automation, Digital Assistant for conversational interfaces, AuraSense Monitor for continuous system monitoring, and the AuraPlayer MCP Server for connecting AI assistants to Oracle EBS. The AuraPlayer Developer Suite provides the underlying toolkit enabling business users to modernize Oracle applications without consultants or redevelopment. The platform supports native integrations with RPA tools (UiPath, Automation Anywhere, Blue Prism), Oracle Integration Cloud, Oracle Digital Assistant, Dodeca (Applied OLAP), and Oracle Mobile Cloud Service.

Differentiator

Problem solved

Functional benefit

Products and services

• Oracle RPA AI-powered robotic process automation platform for Oracle EBS and Oracle Forms. Automates complex back-office workflows via a no-code wizard, handling Oracle-specific complexities such as pop-ups, error handling, tab pages, and LOVs out-of-the-box. Integrates natively with UiPath, Automation Anywhere, and Blue Prism.
• Oracle Mobility Mobile application platform that extends Oracle EBS and Forms to iOS, Android, and tablet devices without redevelopment. Provides pre-packaged and custom mobile apps for expense reporting, supply chain, time and labor, and approvals with offline sync and Ionic framework integration.
• AuraTester QA Automation Automated QA testing solution for Oracle EBS and Forms that runs 24/7, simulates user workflows with bots, generates system alerts, and ensures stability after patches and upgrades.
• Integrations and APIs Custom API generation platform enabling integration between Oracle EBS/Forms and third-party applications, including an OIC Adapter for Oracle Integration Cloud, Digital Assistant integration, and Dodeca (Applied OLAP) integration. APIs are generated via a recording toolbar without custom development.
• Intelligent Document Processing (IDP) AI-powered document processing solution combining OCR and RPA to extract, analyze, and input data from PDF, CSV, and text files into Oracle EBS. Includes purchase-order-to-sales-order automation and accounts payable invoice processing, achieving 75% faster processing, 10x processing capacity, and 90% error reduction.
• AuraPlayer MCP Server Model Context Protocol (MCP) server that enables Claude and other AI assistants to execute governed Oracle EBS transactions with full business logic, validations, and audit control intact. No direct AI access to the Oracle database and no re-platforming or custom development required.
• Digital Assistant Conversational interface product for Oracle EBS that enables users to interact with back-office applications through chatbots and digital assistants, leveraging Oracle Digital Assistant for natural language interactions with Oracle Forms and EBS systems.
• AuraSense Monitor Continuous monitoring solution for Oracle EBS and Forms with proactive scheduling, customized reporting and validations, rollback to exact moment prior to disruption, and CI/CD compatibility in a low-code, open architecture.
• MSCA Mobile Solution Next-generation mobility solution for Oracle EBS Mobile Supply Chain Management (MSCA) that replaces outdated MSCA screens with modern responsive mobile apps and AI-assisted automation, cutting inventory and transaction errors by up to 90%.
• AuraPlayer Developer Suite Modular development toolkit and underlying platform for Oracle modernization. Designed to be usable by business users without consultant involvement, and modernizes legacy Oracle applications into agile, future-ready systems while preserving existing business logic.

Quantifiable outcome

• 30-50% cost savings in transactional and repetitive processes
• +5 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• UiPathcoreTechnology or IntegrationUiPath and AuraPlayer partnership enables smooth, stable end-to-end Oracle automation. AuraPlayer's intuitive AI toolbar automatically captures Oracle processes and allows them to be seamlessly plugged into UiPath Studio to generate sequences. The partnership addresses the challenge of Oracle complexity for RPA implementations.
• Automation AnywherecoreTechnology or IntegrationAuraPlayer + Automation Anywhere partnership provides Oracle RPA that is simple, stable, and reliable. The plug-in enables Automation Anywhere to handle Oracle EBS/Forms automation including pop-ups, error handling, tab pages, and LOVs out-of-the-box.
• Blue PrismcoreTechnology or IntegrationAuraPlayer's Oracle EBS/Forms RPA plug-in for Blue Prism users provides closer achievement of end-to-end system automation. The partnership enables stable and reliable Oracle automation.
• DXC TechnologyflagshipImplementation/ SI/ Consulting PartnerDXC Technology and AuraPlayer partnership transforms Oracle legacy systems with a ground-breaking approach to modernization. Combining AuraPlayer's AI-driven Oracle RPA technology with DXC's extensive IT expertise elevates mission-critical Oracle Forms and EBS applications.
• Oracle PartnerNetwork (OPN)flagshipChannel Partner/ Reseller/ DistributorGold level member of Oracle PartnerNetwork. Partnership enables AuraPlayer to leverage Oracle's ecosystem and credibility for reaching Oracle customers seeking modernization solutions.
• Samsung Enterprise AllianceminorStrategic or Co-development PartnerSamsung Enterprise Alliance partner that has developed solutions mobilizing Oracle Forms applications leveraging Samsung devices, Oracle Infrastructure offerings and Oracle Mobile Cloud Service.
• InsumcoreStrategic or Co-development PartnerInsum partnership combines Insum's expertise in Oracle APEX with AuraPlayer's AI technology for capturing business logic and generating APIs. Provides comprehensive, cost-effective solutions for modernizing Oracle Forms applications, enhancing functionality, and improving user experiences.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OpenLegacy: Direct competitor in the legacy-enterprise-to-API modernization space. OpenLegacy automatically generates APIs from mainframe, AS/400, and Oracle-style legacy systems — the same core problem AuraPlayer solves, but with a broader legacy-systems reach beyond Oracle.

Broad incumbents

• MuleSoft (Salesforce): Salesforce-owned iPaaS and API platform that competes for the same Oracle-legacy integration and modernization dollars AuraPlayer targets. Far broader scope and Salesforce distribution muscle, but lacks AuraPlayer's Oracle-specific depth.
• Boomi: General-purpose iPaaS platform that increasingly addresses Oracle EBS/Forms connectivity and AI-driven integration. Overlaps with AuraPlayer's Integrations/APIs module but lacks the no-code wizard and Oracle-specific RPA tooling.
• UiPath: AuraPlayer is a UiPath technology partner, but UiPath also offers its own Oracle automation through connectors and AI. As UiPath deepens native Oracle capabilities, the partner dynamic risks shifting toward competitive overlap on Oracle EBS automation.
• Rimini Street: Third-party enterprise software support vendor with a large Oracle EBS installed-base footprint. Operates in the same Oracle customer ecosystem and benefits when customers extend EBS rather than re-platform to Fusion — a tailwind to AuraPlayer's modernization story.

Emerging players

• Workato: Enterprise automation and iPaaS challenger that competes for Oracle-side workflow automation and modernization projects. Strong in mid-market and growing in enterprise, with overlapping RPA/integration capabilities.
• WSO2: Open-source API management and integration platform used by enterprises to expose legacy back-office systems as APIs. Overlaps with AuraPlayer's API generation and integration value proposition for Oracle-adjacent modernization projects.
• Avantra: Oracle E-Business Suite automation and AIOps platform that monitors and manages Oracle applications. Overlaps with AuraPlayer's AuraSense Monitor and automated testing modules, targeting the same Oracle operations buyer.

Others

• Apps Associates: Oracle-focused IT services firm that delivers Oracle EBS modernization, cloud migration, and managed services. Goes to market to many of the same Oracle customers as AuraPlayer and could either become a channel partner or a substitute services provider.
• Astute Solutions: Oracle consulting and managed-services partner with EBS, Forms, and APEX expertise. Adjacent to AuraPlayer in customer base and go-to-market, often competing for the same modernization budget with a services-led approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/auraplayer
• YouTubeyoutube.com/user/adminoraplayer
• LinkedInlinkedin.com/company/auraplayer
• Facebookfacebook.com/auraplayer

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AuraPlayer