Rai Com
- Company typePrivate
- Founded2013
- HeadquartersRome, Italy
- Headcount51–100
- GTM typeB2B
- OfferingServices
Rai Com firmographics
Firmographics- Name
- Rai Com
- Legal name
- Rai Com S.p.A.
- Website
- https://raicom.rai.it
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Rai Com industry classification
Industry- Product category
- Audiovisual Content Distribution & Licensing
- NAICS
- Motion Picture and Video Distribution (512120), Music Publishers (51223), Broadcasting and Content Providers (516), Publishing Industries (513)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Music & Synchronization Rights for Film/TV (MPADALAC)
- akta.pro secondary industries
- Electronic Sell-Through (EST) Distribution (MPADAJAG), Music & Audio Rights for Broadcast (Sync/Master/Library) (MPABANAF), Audiobook Rights & Licensing (Territorial/Format Rights, Agencies) (MPAJAIAG)
Keywords
Where Rai Com is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Rai Com business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- International Content Sales: Rai Com sells broadcast and distribution rights for Rai content to international broadcasters and distribution companies. With a catalog of over 2,000 titles, 600+ films, and 8,000+ hours of TV content, the company generates revenue through licensing deals across 150+ countries reaching 300+ audiovisual companies.
- Digital Rights Commercialization: Since 2015, Rai Com commercializes digital rights for its vast content library, distributing across all platforms and access modalities. Revenue is generated through digital distribution agreements with streaming platforms.
- Publishing - Rai Libri: Rai Com publishes books through Rai Libri, with approximately 50 new titles annually. The catalog includes books related to TV content, major themes, and communication techniques, created from a century of history.
- Music Editions and Productions: Rai Com produces, edits, and acquires rights for original music of all genres, including distribution on major digital stores.
- Home Video Distribution: Distribution of Rai's most successful products, and others, through newsstands, stores, and digital platforms. Over 300 titles distributed over more than 20 years.
- Licensing: Since 2014, Rai Com helps brands in their growth process, from image creation to structuring and promoting awareness. B2C and B2B marketing and commercial development activities.
- Teche and Production Services: Rai Com provides access to 70 years of programming archives with 972,576 hours of TV content, 1,036,800 hours of radio programs, 95,000 scripts, and 70,000 thematic books. Also offers production facilities and locations.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Rai Com product offering
Product offeringCore offering
Rai Com S.p.A. is the subsidiary of the Rai Group that valorizes and distributes Rai audiovisual content rights in Italy and worldwide. It licenses a catalog of more than 2,000 titles, over 4,000 hours of television programming, and 700 classic films to international broadcasters and distribution companies across more than 150 countries, while also operating digital rights commercialization, music publishing, home video distribution, brand licensing, book publishing (Rai Libri), and production/archive services.
Product overview
Rai Com S.p.A. is a content distribution and licensing company, wholly owned subsidiary of the Rai Group, that valorizes and distributes Rai content rights in Italy and worldwide. The company operates a multi-product portfolio organized around content licensing and distribution, including international sales (Vendite Estero), digital distribution, music production, home video, licensing, publishing (Rai Libri), archival services (Teche Rai), studio facilities (Studi e Location), and special projects like the Cartoons On The Bay animation festival and Apulia Digital Experience. The core offering centers on distributing Rai's vast catalog of 70+ years of Italian television programming, films, and cultural content across international markets, digital platforms, and physical media.
Differentiator
Problem solved
Functional benefit
Brands
- Rai Libri: Book publishing division of Rai Com publishing books related to TV, great themes, and communication techniques
- Cartoons On The Bay
- Apulia Digital Experience (ADE)
- Home Video
- Edizioni e Produzioni Musicali
- Teche Rai
- Screenings
- Novecento – The Movies
- Anni Duemila – The Movies
Products and services
- Vendite Estero (International Sales)
Companies that use Rai Com
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Rai Com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rai Com partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Regione Calabria - Dipartimento TurismocoreRai Com collaborates with Regione Calabria for promotional audiovisual content. The collaboration includes filming locations in Calabria for Rai productions, such as the 'Un posto al Sole' 30th anniversary shoot in Camigliatello Silano, Scalea, San Nicola Arcella, and Praia a mare.
- Fondazione Calabria Film CommissioncorePartnership with Fondazione Calabria Film Commission for film production support and location services. Collaboration within the convention with Rai Com for regional promotional content and production activities.
- Disney+coreRai and Disney+ announced a new collaboration bringing principal Rai titles to Disney+ for the first time in a branded Rai and Disney+ collection. This represents a significant distribution partnership for Rai content on a major international streaming platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Rai Com competitors and assessment
Company assessmentDirect peers
- BBC Studios: The commercial distribution and production arm of the UK's public broadcaster. Operates the most structurally comparable model to Rai Com: a public-broadcaster-owned entity monetising a national-content catalogue through international licensing, digital distribution, and co-productions.
- ZDF Studios: The international distribution and co-production arm of Germany's ZDF public broadcaster. Directly comparable: national public-broadcaster content sales, digital rights commercialisation, and a multi-product portfolio (sales, licensing, co-productions) closely mirroring Rai Com's structure.
- France tv distribution: International distribution subsidiary of France Télévisions (French public broadcaster). Same template as Rai Com: monetising a national public-broadcaster catalogue internationally, with a strong focus on digital rights and channel distribution.
- Fremantle: One of the largest international content distributors (owned by Bertelsmann). Competes directly with Rai Com in international broadcast content sales and format licensing, with a substantially larger catalogue and broader language footprint.
- Beta Film: German-based international TV and film distributor. A direct competitor for European-language catalogue sales to global broadcasters and streamers, with a comparable mix of drama, documentary, and library rights.
- All3Media International: International distribution arm of All3Media. Sells premium scripted and unscripted content globally — directly comparable customer base (international broadcasters, streamers) and content-sales motion to Rai Com.
- ITV Studios: Global content production and distribution business of UK commercial broadcaster ITV. Competes with Rai Com in international format sales, scripted distribution, and digital rights licensing to global platforms.
- Endemol Shine International: Major international format and content distributor. Closely comparable in international sales motion, format licensing (a gap in Rai Com's offering), and global broadcaster relationships.
- Federation Entertainment: Paris-based international distribution and production company. Direct peer in international scripted and documentary distribution to global streamers and broadcasters, with a comparable focus on European content.
Others
- RAI Cinema: Sister subsidiary of Rai Com within the Rai Group, focused on film production, acquisition, and theatrical distribution. Compares as an adjacent, enabling entity within the same parent group that supplies and complements Rai Com's content pipeline.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rai Com social profiles
Digital presenceRai Com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rai Com leadership team
Management profileNumber of profiles
Rai Com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rai Com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rai Com
What does Rai Com do?
Rai Com S.p.A. is the subsidiary of the Rai Group that valorizes and distributes Rai audiovisual content rights in Italy and worldwide. It licenses a catalog of more than 2,000 titles, over 4,000 hours of television programming, and 700 classic films to international broadcasters and distribution companies across more than 150 countries, while also operating digital rights commercialization, music publishing, home video distribution, brand licensing, book publishing (Rai Libri), and production/archive services.
Is Rai Com a public or private company?
Rai Com is a private company. It is classified as corporate owned and is currently operating.
When was Rai Com founded?
Rai Com was founded in 2013. It employs 51 to 100 people.
Where is Rai Com based?
Rai Com is headquartered in Rome, Italy, in the Europe region.
How does Rai Com make money?
Seven revenue lines are on record. International Content Sales are the primary driver. The others are digital Rights Commercialization, publishing - Rai Libri, music Editions and Productions, home Video Distribution, licensing and teche and Production Services.
Who are Rai Com's main competitors?
Direct peers on record are BBC Studios, ZDF Studios, France tv distribution, Fremantle, Beta Film, All3Media International, ITV Studios, Endemol Shine International and Federation Entertainment. RAI Cinema is listed as an others.
Does Rai Com have an API?
No public API is recorded for Rai Com.
What industry is Rai Com in?
Rai Com's product category is Audiovisual Content Distribution & Licensing. Its primary akta.pro industry code is MPADALAC, Music & Synchronization Rights for Film/TV, with a secondary code of MPADAJAG, Electronic Sell-Through (EST) Distribution. Its NAICS code is 512120 and its SIC code is 7822.