7G Distributing
7G Distributing, LLC is a family-owned Anheuser-Busch InBev beer and beverage distributor serving bars, restaurants, grocery stores, and convenience stores across Eastern Iowa (Cedar Rapids, Davenport, and Dubuque) with 62% regional market share.
- Company typePrivate
- Founded2010
- HeadquartersCedar Rapids, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What 7G Distributing does
7G Distributing, LLC is a private, family-owned beer and beverage distributor headquartered in Cedar Rapids, Iowa, that operates as the premier Anheuser-Busch InBev distributor in Eastern Iowa. The company serves bars, restaurants, grocery stores, and convenience stores across Cedar Rapids, Davenport, and Dubuque markets and the broader Scott, Muscatine, and Cedar counties, claiming 62% market share in Eastern Iowa. Its product portfolio spans Anheuser-Busch InBev brands, leading imports (including Modelo Especial, the #1 import beer in the United States, and Corona Extra, the #2), craft beers (Sierra Nevada, Toppling Goliath, Big Grove, Kona, Golden Road, Backpocket, Field Day), hard seltzers (Nutrl, haPPY DAD), canned cocktails (Carbliss, Cutwater, Fresca Mixed, Skimmers), non-alcoholic beverages (Athletic Run Wild, Bud Zero, Michelob Ultra Zero, Corona NA, Big Grove Zero Eddy), and snack adjacencies (Stellar Snacks Pretzels, Liquid Death).
The business is asset-heavy on the operational side, anchored by a $10 million, 110,000-square-foot Davenport distribution center built in 2017-2018, plus operations in Cedar Rapids and Dubuque. Technology is limited to a customer-facing online retailer portal (apps.vtinfo.com/retailer-portal) enabling order placement, inventory visibility, and delivery tracking for retail partners; no public-facing API, SDK, or AI capabilities are present.
Commercially, 7G operates a B2B sales-led and account-management model with East and West Sales Managers covering distinct Eastern Iowa territories, supported by VPs of Sales, Operations, HR, and Planning & Space, plus a Business Development Manager, a Non-Alcoholic Manager, and a Supplier Relationship & Marketing Manager. Revenue derives from distribution margins on beer and beverage volume moved through the three facilities to retail accounts; pricing is quote-based and not publicly disclosed. The company does not appear to have institutional ownership or external funding, with the Lee family represented in leadership (Joe Lee on the Board of Directors, Mason Lee as General Manager, Connor Lee as VP of Planning & Space).
7G Distributing firmographics
Firmographics- Name
- 7G Distributing
- Legal name
- 7G Distributing, LLC
- Website
- https://7gdistributing.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 7G Distributing, LLC is a family-owned Anheuser-Busch InBev beer and beverage distributor serving bars, restaurants, grocery stores, and convenience stores across Eastern Iowa (Cedar Rapids, Davenport, and Dubuque) with 62% regional market share.
- Ownership category
- akta.pro rank
7G Distributing industry classification
Industry- Product category
- Beverage Distribution
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)
Keywords
Where 7G Distributing is headquartered
LocationHeadquarters
- HQ city
- Cedar Rapids
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
7G Distributing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Beer and Beverage Distribution: Distribution of Anheuser-Busch InBev products along with domestic, import, craft beer, flavored malt beverages, and non-alcoholic beverages to retail partners including bars, restaurants, grocery stores, and convenience stores in Eastern Iowa.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
7G Distributing product offering
Product offeringCore offering
7G Distributing is a wholesale beer and beverage distributor serving as the premier Anheuser-Busch InBev distributor in Eastern Iowa. The company distributes Anheuser-Busch products alongside domestic, import, craft beer, flavored malt beverages, hard seltzers, canned cocktails, and non-alcoholic beverages to bars, restaurants, grocery stores, and convenience stores across Cedar Rapids, Davenport, and Dubuque markets. Retail partners place orders through an online retailer portal with inventory management and delivery tracking.
Product overview
7G Distributing is a beer and beverage distribution company serving Eastern Iowa as the premiere Anheuser-Busch distributor. The company operates as a single unified distribution business with no modular platform architecture—it distributes Anheuser-Busch InBev products alongside a portfolio of domestic, import, craft beer, flavored malt beverages, seltzers, canned cocktails, and non-alcoholic beverages. The core product is the distribution service, which operates through an online ordering portal (apps.vtinfo.com/retailer-portal) where retail partners can place orders, manage inventory, and track deliveries. The portfolio includes major import brands like Corona Extra (#2 import) and Modelo Especial (#1 import), craft beers such as Sierra Nevada Pils and Toppling Goliath Cyber Sue, hard seltzers and canned cocktails including Carbliss, Cutwater, and Nutrl, and non-alcoholic options like Athletic Run Wild, Bud Zero, and Michelob Ultra Zero. The company serves bars, restaurants, grocery stores, and convenience stores across Cedar Rapids, Davenport, and Dubuque markets with a 62% market share.
Differentiator
Problem solved
Functional benefit
Products and services
- Beer and Beverage Distribution Services
Companies that use 7G Distributing
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
7G Distributing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
7G Distributing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Anheuser-Busch InBevcore7G Distributing is the premiere Anheuser-Busch distributor in Eastern Iowa, distributing the full portfolio of Anheuser-Busch products along with imports, craft beers, and non-alcoholic beverages.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
7G Distributing competitors and assessment
Company assessmentBroad incumbents
- Manhattan Beer Distributors: Large regional beer and beverage distributor serving the New York metro on-premise and off-premise market. Same AB InBev wholesaler model and similar B2B customer mix.
- Reyes Beverage Group: One of the largest Anheuser-Busch InBev wholesalers in the U.S., operating across multiple states. Reyes is a comparable in business model (AB InBev distributor) and target customer (on- and off-premise retail), but is far larger and broader in geography than 7G.
- Ben E. Keith Company: Midwest-rooted Anheuser-Busch distributor that has grown into a multi-state beverage and foodservice powerhouse. Same supplier relationship (AB InBev) and B2B distribution to bars, restaurants, grocery, and convenience stores.
- Sheehan Family Companies: Family-owned beer and craft beverage distributor operating across multiple Northeast and Midwest states, including AB InBev and craft portfolios. Directly comparable model to 7G but at materially larger scale.
Direct peers
- Crescent Crown Distributing: Mid-sized regional Anheuser-Busch InBev wholesaler operating across multiple Southwest/Midwest markets. Identical supplier relationship and customer model, with similar family/independent ownership character.
- Brown Distributing Company: Family-owned Anheuser-Busch InBev wholesaler serving Texas markets with a portfolio mix very similar to 7G (AB InBev flagships, craft, imports, NA). Comparable mid-size regional distributor model.
- Admiral Beverage Corporation: Family-owned regional beer and beverage wholesaler carrying Anheuser-Busch and other malt beverage brands across several Western states. Highly comparable in scale, ownership structure, and portfolio mix.
- L. Knife & Son: Multi-generation family-owned beer distributor in New England, Anheuser-Busch affiliated. Same family-owned structure, AB-aligned portfolio, and B2B on-/off-premise customer base as 7G.
- World Class Beverage Company: Iowa-based Anheuser-Busch distributor operating in adjacent Iowa territory. Near-identical business model — AB InBev portfolio, B2B distribution to retail, similar size — making it the closest direct peer.
- Ace Beverage Company: Independent regional beer distributor serving the Los Angeles market with a portfolio mixing AB InBev, craft, and imports. Same B2B distribution model to bars, restaurants, and retailers as 7G, though at different geography and scale.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
7G Distributing social profiles
Digital presence7G Distributing financial estimates
Financial estimateRevenue estimate
Valuation estimate
7G Distributing leadership team
Management profileNumber of profiles
Profiles13 records
7G Distributing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
7G Distributing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 7G Distributing
What does 7G Distributing do?
7G Distributing is a wholesale beer and beverage distributor serving as the premier Anheuser-Busch InBev distributor in Eastern Iowa. The company distributes Anheuser-Busch products alongside domestic, import, craft beer, flavored malt beverages, hard seltzers, canned cocktails, and non-alcoholic beverages to bars, restaurants, grocery stores, and convenience stores across Cedar Rapids, Davenport, and Dubuque markets. Retail partners place orders through an online retailer portal with inventory management and delivery tracking.
Is 7G Distributing a public or private company?
7G Distributing is a private company. It is classified as family owned and is currently operating.
When was 7G Distributing founded?
7G Distributing was founded in 2010. It employs 51 to 100 people.
Where is 7G Distributing based?
7G Distributing is headquartered in Cedar Rapids, United States, in the North America region.
How does 7G Distributing make money?
One revenue line is on record: beer and Beverage Distribution.
Who are 7G Distributing's main competitors?
Broad incumbents on record are Manhattan Beer Distributors, Reyes Beverage Group, Ben E. Keith Company and Sheehan Family Companies. Direct peers are Crescent Crown Distributing, Brown Distributing Company, Admiral Beverage Corporation, L. Knife & Son, World Class Beverage Company and Ace Beverage Company.
Does 7G Distributing have an API?
No public API is recorded for 7G Distributing.
What industry is 7G Distributing in?
7G Distributing's product category is Beverage Distribution. Its primary akta.pro industry code is AFAIAGAI, Bar, Restaurant & On-Premise Beverage Supply Wholesale. Its NAICS code is 4248 and its SIC code is 5180.