What GMetrix does

GMetrix is a privately-held e-learning company, founded in 2006 and headquartered in Orem, Utah, that provides online practice tests, courses, and study materials designed to prepare students and professionals for industry certification exams. The company's core technology is a desktop-based practice test engine (GMetrix SMS) coupled with a web storefront (gmetrix.com) and a self-serve Student Portal (gmetrix.net), supporting both individual purchases and institutional licensing. Its product portfolio covers certification tracks from at least eight major technology and trade vendors, including Microsoft (Microsoft 365 Apps / MOS), Adobe Creative Cloud, Autodesk/Apple (AutoCAD, Inventor, Revit), AWS (Cloud Practitioner CLF-C01), Cisco, Unity, and the National Institute for Automotive Service Excellence (ASE), with content localized in 20+ languages.

The company generates revenue through three primary streams: (1) one-time individual practice test licenses at approximately $40 per exam with a 12-month access window; (2) annual seat licenses for organizations allowing installation on a fixed number of machines plus one home computer per user; and (3) annual site licenses granting unlimited installations within a defined physical location, primarily sold to schools and Career and Technical Education (CTE) programs. Distribution is product-led and self-serve, with institutional buyers (notably public school districts) accessing a dedicated school admin portal for bulk licensing and license management.

GMetrix positions itself as an authorized or official practice test provider for multiple certification programs and reports cumulative engagement of 72M+ practice tests completed, 470K+ courses taken, and 6M+ users worldwide. It operates as GMetrix LLC, is privately held with no disclosed institutional investors or funding rounds, and competes in the global certification test preparation market alongside both vendor-direct prep materials and broader online learning platforms.

Name

GMetrix

Legal name

GMetrix LLC

Website

https://gmetrix.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

GMetrix is a privately-held e-learning company that provides authorized online practice tests, courses, and certification prep materials across Microsoft, Adobe, AWS, Autodesk, Cisco, Unity, and ASE credentialing programs for students, schools, and working professionals globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Digital Practice Tests and Courses: Sale of digital practice exams and online courses for certification preparation. Individual products like AWS Certified Cloud Practitioner are sold at fixed prices (e.g., $40.00 per exam). Digital products expire 12 months from purchase date.
2. Seat Licenses: Multi-user licensing model allowing organizations to purchase specific number of seats for students or employees. Site licenses enable installation across unlimited computers within a physical location.
3. Site Licenses: Organizational licensing enabling installation on any number of computers within the confines of the physical site for which the license was obtained.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

GMetrix develops and sells a test preparation platform (GMetrix SMS desktop software and accompanying practice tests) that simulates official industry certification exams across vendors including Microsoft, Adobe, Autodesk, AWS, Cisco, Apple, Unity, and ASE. The company sells individual practice tests directly to students and professionals, and offers seat/site licenses to schools and educational institutions for bulk use in CTE programs.

Product overview

GMetrix is a test preparation and certification readiness platform that offers a unified product ecosystem centered on the GMetrix SMS desktop software and accompanying practice tests. The core offering consists of simulated certification exam environments with training and testing modes. The portfolio spans multiple product categories including Microsoft 365 Apps, Adobe Creative Cloud, AWS cloud certifications, Cisco networking, Autodesk/Apple software, Unity game development, and ASE automotive certifications. The platform serves educational institutions and individual learners through a combination of practice tests, online courses, and learning materials, all aligned with industry-standard certification exams.

Differentiator

Problem solved

Functional benefit

Products and services

• GMetrix SMS (Software Management System) Desktop-based practice test software that delivers certification exam simulations with training and testing modes for students and professionals preparing for industry certifications. Sold and licensed via the SMS Download portal for individual and institutional deployment.
• GMetrix Practice Tests Simulated certification exam environments that prepare users for official certification exams across multiple technology and professional domains. Available for individual purchase via gmetrix.com storefront.
• Microsoft 365 Apps Certification Prep Practice tests and training for Microsoft Office Specialist (MOS) certifications covering Microsoft 365 applications, sold individually to students and professionals pursuing Microsoft certifications.
• Adobe Creative Cloud Certification Prep Practice tests and courses for Adobe certification exams covering Creative Cloud applications including Photoshop, Illustrator, and After Effects, sold individually for Adobe certification preparation.
• AWS Certified Cloud Practitioner (CLF-C01) Prep Practice exams and training mode for the AWS Certified Cloud Practitioner CLF-C01 certification exam, priced at $40.00 per exam for individual buyers.
• Cisco Certification Prep Practice tests for Cisco networking and infrastructure certification exams, sold individually for IT and networking certification preparation.
• Apple/Autodesk Certification Prep Practice tests for Autodesk software certifications including AutoCAD, Inventor, and Revit, as well as Apple professional certifications, sold individually to students and design professionals.
• Unity Certification Prep Practice tests and training for Unity game development and 3D content creation certifications, sold individually for Unity certification preparation.
• ASE Certification Prep Practice tests and test prep courses for ASE (National Institute for Automotive Service Excellence) Professional and Entry-Level certifications in automotive and transportation fields. GMetrix is an ASE Accredited Training Provider.
• GMetrix Online Courses Online learning courses covering technology, creative arts, business management, and professional certification preparation content, supporting the broader e-learning catalog with 470,000+ courses taken by users.
• GMetrix Books Print and digital learning materials supplementing practice tests for various certification exams, sold individually via the GMetrix storefront.
• GMetrix Seat and Site Licenses for Institutions Annual multi-user seat licenses and unlimited-installation site licenses for educational institutions including CTE programs, distributed through a dedicated School Admin portal for bulk licensing and license management.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• ASE (Automotive Service Excellence)coreStrategic or Co-development PartnerASE is the National Institute for Automotive Service Excellence. GMetrix is an ASE Accredited Training Provider, offering practice tests and test prep courses for ASE Professional and ASE Entry-Level Certification exams.
• Amazon Web Services (AWS)coreTechnology or IntegrationGMetrix provides official practice exams for the AWS Certified Cloud Practitioner CLF-C01 certification, aligning with AWS's certification ecosystem.
• MicrosoftcoreTechnology or IntegrationGMetrix offers practice tests and courses for Microsoft 365 Apps certifications, helping professionals become Microsoft certified.
• AdobecoreTechnology or IntegrationGMetrix provides new practice tests and courses for Adobe Creative Cloud certifications, covering various Adobe software applications.
• CiscocoreTechnology or IntegrationGMetrix offers practice tests for Cisco certification exams in the networking and IT infrastructure domain.
• Apple (Autodesk)coreTechnology or IntegrationGMetrix provides practice tests for Apple-related certifications including Autodesk software (AutoCAD, Inventor, Revit).
• UnitycoreTechnology or IntegrationGMetrix offers practice tests and preparation materials for Unity certification exams.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pearson Certiport: Pearson's certification testing division delivering official MOS, Adobe, Autodesk, and ESB certification exams plus associated practice content — directly overlaps GMetrix's CTE-focused vendor-authorized prep offerings.
• Pluralsight: Enterprise tech skills platform offering assessments, learning paths, and certification prep courses across cloud, security, and software — broader and more enterprise-focused than GMetrix but overlapping on certification exam preparation.
• Skillsoft: Enterprise learning platform offering certification prep and skill assessments across IT, cloud, and business domains — competes with GMetrix at the institutional/enterprise tier with a much broader content portfolio.
• Udemy: Global online learning marketplace featuring thousands of certification prep courses for AWS, Microsoft, Cisco, Adobe, and others — competes with GMetrix in the consumer/professional segment via marketplace-driven content.
• Coursera: Online learning platform partnering directly with certification bodies (Google, IBM, AWS) to offer official Professional Certificates — adjacent competitor to GMetrix as certification bodies increasingly bundle first-party prep content.
• Kaplan (test prep): Established test preparation company offering practice tests and courses for professional certifications and standardized exams — broader test-prep portfolio but overlapping business model of paid practice exams for certification.

Direct peers

• MeasureUp: Official practice-test provider for Microsoft, Cisco, CompTIA, and AWS certifications — a head-to-head competitor to GMetrix in the IT certification prep market with similar vendor-authorized positioning.
• Boson Software: Provider of practice exams and NetSim lab simulations for Cisco, Microsoft, CompTIA, and other IT certifications — directly competes with GMetrix's Cisco and Microsoft practice test offerings.
• Whizlabs: Online certification training platform offering practice tests, courses, and labs for cloud and IT certifications including AWS, Azure, Google Cloud — a direct competitor to GMetrix in cloud certification prep.
• Transcender: Long-standing provider of practice exams for Microsoft, Cisco, and other IT certifications — a legacy direct competitor to GMetrix in vendor-authorized IT certification practice tests.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/GMetrixLearning

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GMetrix