What Bitumar does

Bitumar is a privately held, family-owned manufacturer and distributor of asphalt products headquartered in Montreal-Est, Quebec. Founded in 1977 by Marcel Thériault, the company produces paving asphalt (including PG-graded formulations), roofing asphalt (Built-Up Roofing Types I-IV, plus specialty formats such as Bur-Pak 50-pound blocks and 100-pound cartons), and industrial asphalt. Core production technology relies on proprietary in-house oxidizer systems and advanced blending/formulation capabilities that enable both standardized SKUs and custom polymer-modified blends for specialized applications.

The company operates eight facilities across North America — including manufacturing plants in Montreal, Hamilton, Baltimore, Albany, Douglasville, North Kingstown, and South Portland, plus an operations-support transloading partnership in Miami via Omni Transloading — giving it multi-modal access to marine, rail, and truck transportation. Bitumar runs a proprietary fleet of railcars and trucks, supporting "On Time. On Test. On Temperature." delivery, and also offers integrated transport and logistics services. Its competitive positioning emphasizes being an independent, non-refinery-integrated supplier, which the company frames as a flexibility, transparency, and objectivity advantage versus integrated majors.

Revenue is generated through B2B sales of asphalt products (one-time product sales) and ancillary transport/logistics services, sold via dedicated sales representatives and relationship-based enterprise sales to paving contractors, roofing contractors, municipalities, government agencies, and industrial customers across Canada and the US Eastern Seaboard. Pricing is quote-based and not publicly disclosed. The company remains family-controlled across three generations of the Thériault family, with Louis Gabanna appointed President in 2023 and no disclosed institutional investor or parent ownership.

Name

Bitumar

Legal name

BITUMAR INC.

Website

https://bitumar.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

Bitumar is a family-owned Canadian asphalt manufacturer and distributor, founded 1977, producing paving, roofing (BUR), and industrial asphalt from eight facilities across Canada and the US Eastern Seaboard, with proprietary multi-modal logistics.

Ownership category

akta.pro rank

Product category

Asphalt and Bitumen Manufacturing

NAICS

Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412), Asphalt Paving Mixture and Block Manufacturing (324121)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Paving-Grade Asphalt Binder (PG/Performance-Graded) (EUALAKAA)

akta.pro secondary industries

Oxidized/Blown Bitumen (Industrial Grades) (EUALAKAE), Industrial & Waterproofing Bitumen Products (Roofing, Membranes, Shingles, Sealants) (EUALAKAF), Bitumen Logistics & Terminals (Bulk Storage, Heating, Packaging, ISO Tanks) (EUALAKAI)

Keywords

• Paving asphalt supply
• Built-up roofing asphalt
• Industrial bitumen products
• Asphalt transportation logistics
• Custom asphalt blending

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Asphalt Product Sales: Bitumar generates revenue through the sale of asphalt products including paving asphalt (PG graded), roofing asphalt (Built-Up Roofing BUR in Types I-IV formats), and industrial asphalt. Products are sold directly to contractors, municipalities, and industrial customers with delivery via the company's own transport fleet or third-party logistics.
2. Transport and Logistics Services: The company provides integrated transport services including rail, truck, and marine transportation, leveraging its proprietary fleet of railcars and trucks for same-day delivery capabilities, particularly for roofing products.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Bitumar manufactures and distributes liquid and hot-mix asphalt for the paving and roofing industries across North America. Its portfolio covers PG-graded paving asphalt for roads, highways, and infrastructure, and Built-Up Roofing (BUR) asphalt in liquid bulk, 50-pound BUR-PAK blocks, and 100-pound cartons, along with custom-blended formulations and industrial asphalt grades. Production is carried out at eight plants in Canada and the United States, with integrated marine, rail, and truck delivery operated largely through its proprietary fleet.

Product overview

Bitumar offers a unified portfolio of asphalt products and solutions centered around two core offerings: Paving Asphalt and Roofing Asphalt. The paving line includes liquid asphalt, hot mix asphalt, specialty blends, and performance-graded (PG) asphalt for roads, highways, and infrastructure. The roofing line features Built-Up Roofing (BUR) asphalt available in three formats—Liquid Bulk, BUR-PAK (50-pound), and 100-pound cartons—along with custom blends for specialized applications. Both product lines are supported by proprietary in-house oxidizer systems, advanced formulation capabilities, and an integrated North American logistics network spanning marine, rail, and truck transportation. The company positions itself as a total solutions provider, combining its manufacturing expertise with technical collaboration and distribution services.

Differentiator

Problem solved

Functional benefit

Brands

• Bur-Pak: 50-pound precision-engineered asphalt format for built-up roofing applications, simplifying logistics and reducing waste.

Products and services

• Paving Asphalt Liquid and hot-mix asphalt solutions, including PG-graded formulations, specialty blends, and temperature-optimized mixes, sold to contractors, municipalities, and infrastructure developers for road, highway, airport, and municipal paving projects.
• Roofing Asphalt Built-Up Roofing (BUR) asphalts engineered for commercial, institutional, and industrial roofing applications, available in BUR Types I-IV formats and multiple packaging options including liquid bulk, BUR-PAK 50-pound blocks, and 100-pound cartons, compliant with ASTM D312 and CSA A123.4M standards.
• BUR-PAK Roofing Asphalt A 50-pound precision-engineered asphalt format for built-up roofing applications (available in Types II through IV), designed to go directly into kettles without unwrapping, simplifying logistics and reducing waste on jobsites.
• Sustainability-Focused Asphalt Mixes Eco-friendly asphalt formulations incorporating recycled materials, lower-temperature production processes, and environmentally responsible formulations that reduce energy consumption and carbon footprint while increasing pavement longevity.
• Industrial Asphalt Specialized asphalt products for industrial applications beyond paving and roofing, including custom polymer and specialty formulations produced through Bitumar's in-house blending capabilities.
• Custom Asphalt Blends Tailored asphalt formulations developed through Bitumar's in-house blending expertise to address specialized client challenges and complex application requirements across roofing and paving.
• Transport and Logistics Services Integrated transportation solutions including marine, rail, and truck delivery, leveraging Bitumar's proprietary fleet of railcars and trucks. Same-day delivery is available, particularly for roofing products, with temperature-controlled transport for product integrity.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Omni TransloadingcoreStrategic or Co-development PartnerStrategic partnership for Miami operations. Omni Transloading provides specialized bulk transloading and storage facility near Miami's key transportation arteries. This partnership enables efficient import, storage, and distribution of liquid asphalt products throughout South Florida and the broader southeastern region.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• McAsphalt Industries: Canadian independent asphalt, emulsions, and roofing products producer serving similar paving and roofing contractor segments with comparable product lines and multi-plant North American footprint. Closest direct competitor in the independent non-integrated niche.
• Ergon Asphalt & Emulsions: US-based specialty asphalt and emulsions producer with refineries and terminals serving paving, roofing, and industrial customers across similar geographies. Comparable in independent supplier positioning and product breadth, with overlapping Southeastern US presence.
• Suit-Kote Corporation: Family-owned US asphalt emulsion and paving products specialist with operations in the Northeast and Midwest, overlapping Bitumar's PG-graded paving asphalt, emulsion, and specialty products lines in similar market segments.
• Blacklidge Emulsions: US specialty asphalt emulsions and pavement preservation products producer serving the Southeastern market — direct geographic overlap with Bitumar's Douglasville and Miami operations and similar product positioning around innovation.

Broad incumbents

• Colas SA (Bouygues): Global road construction and asphalt materials group within Bouygues, operating paving-grade binder, emulsions, and modified bitumen production. Overlaps with Bitumar's paving product line at much greater scale across multiple continents.
• Vulcan Materials Company: Largest US producer of construction aggregates with significant asphalt paving mix operations across the Eastern US. Competes with Bitumar in hot-mix asphalt supply while offering broader materials portfolio.
• CRH plc: Global building materials leader via Oldcastle, with asphalt paving production across North America. Competes in the broader paving materials space with comparable PG-graded and emulsion asphalt product lines.
• Holcim US (LafargeHolcim): Major global cement and aggregates producer with US asphalt and paving solutions segment. Overlaps with Bitumar in asphalt products and competes for infrastructure and commercial paving contracts.
• Asphalt Materials / Marathon Petroleum subsidiary: US asphalt pavement preservation and emulsions specialist backed by integrated refining; competes with Bitumar in modified asphalts, emulsions, and specialty formulations across Midwestern and Eastern US markets.
• Martin Marietta Materials: Top US aggregates and asphalt producer operating in the Southeast, Mid-Atlantic, and Midwest. Overlaps with Bitumar in paving-grade asphalt mix supply for infrastructure and commercial projects.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bitumarinc
• LinkedInlinkedin.com/company/bitumar

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitumar